M1 Sports Management

What M1 Sports Management does

M1 Sports Management is a privately held, Vancouver-based sports event management and consulting firm founded in 2007 and co-owned by Mark and Susie Ernsting. The firm operates with a small team (1-10 employees) and delivers services across sports event management, marketing, branding, web design, and sport hosting consulting. Its client base spans corporate sponsors, municipalities, and private organizations seeking event execution and athlete representation services, with Mark Ernsting's credentials as the first Canadian UCI Rider Agent cited as a founding domain authority.

The company has extended its footprint through several owned sub-brands and sport properties. These include the 365 International Sport Foundation, Our Cityride (a cycling event property positioned globally), and M1 Pro Cycling, which has operated the H&R Block Pro Cycling Team. Together these properties suggest a hybrid model combining fee-based consulting services with owned IP that can be monetized through events and sponsorship.

M1 operates on a project-based, quote-based pricing model typical of boutique services firms, with revenue mechanics implied across event management fees, consulting engagements, and sponsorship arrangements tied to owned properties. With 17+ years of continuous operation and a sub-10 headcount, the firm demonstrates operational longevity and founder-led stability, though it has not publicly disclosed revenue, funding, or scale metrics.

Name

M1 Sports Management

Legal name

M1 Sports Managment Inc.

Website

https://m1sportsmanagement.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

M1 Sports Management is a Vancouver-based boutique sports event management and consulting firm founded in 2007, serving corporate sponsors, municipalities, and private organizations with event execution, athlete representation, and sport property development.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113), Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Sports event management
• Sport marketing services
• Event production consulting
• Brand web design
• Rider agent services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorships & Marketing Services: Revenue generated through corporate branding and marketing services tied to sporting events and properties. Companies pay for brand visibility, activation, and association with sports properties.
2. Event Production & Management: Fees for organizing and producing international sporting events for cities, sponsors, and private organizations. Includes broadcast production and event logistics.
3. Sport Hosting Consulting: Consulting fees for advising cities and government organizations on sport hosting strategies, financial assessments, and procurement of international sporting events.
4. Branding & Web Design Services: Creative services revenue from brand communications and web design deliverables for clients.
5. UCI Rider Agent Services: Agent representation services for professional cyclists under UCI regulations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

M1 Sports Management provides end-to-end sports event management and production for cities, sponsors, and private organizations. The firm also delivers corporate sport marketing, branding and web design, broadcast production, sports festival organization, sport hosting consulting for municipal and government clients, and UCI rider agent representation for professional cyclists.

Product overview

M1 Sports Management is a service-based sports management company providing a unified portfolio of event management and marketing services. The core offerings include Corporate Marketing, Event Management, Branding & Web Design, Sport Hosting Consulting, UCI Rider Agent services, Broadcast Production, and Sports Festivals. The company also operates three sport properties: 365 International Sport Foundation (365ISF), Our Cityride, and M1 Pro Cycling (H&R Block Pro Cycling Team), which are integrated event brands that extend the company's reach into cycling communities globally.

Differentiator

Problem solved

Functional benefit

Brands

• 365 International Sport Foundation (365ISF): An organization created to integrate signature sport properties into communities around the world, committed to working closely with host cities, partners and local stakeholders.
• Our Cityride
• M1 Pro Cycling

Products and services

• Corporate Marketing Sport-led corporate marketing services that help businesses become industry leaders by complementing existing marketing strategies with brand exposure tied to sporting events and properties.
• Event Management Comprehensive event management and production services for cities, sponsors, and private organizations, including sports-specific expos, delivering world-class events end-to-end.
• Branding & Web Design Brand communications and web design services delivered from initial concept through final result, helping businesses develop an unforgettable brand identity and digital presence.
• Sport Hosting Consulting Consulting services advising cities and government organizations on sport hosting strategies and financial assessments for the procurement of international sporting events.
• UCI Rider Agent Professional representation and agency services for UCI cyclists, with Mark Ernsting being the first Canadian certified as a UCI Rider Agent.
• Broadcast Production Television and media broadcast production services delivered for sports events managed by the firm.
• Sports Festivals Organization and management of sports festivals and related mass participation sport experiences.
• 365 International Sport Foundation (365ISF) Organization co-founded by Mark Ernsting that integrates signature sport properties into communities around the world, working closely with host cities, partners, and local stakeholders.
• Our Cityride Non-competitive, all-inclusive mass participation cycling ride held in the heart of cities globally, focused on a fun and festive atmosphere for participants of all ages and abilities.
• M1 Pro Cycling (H&R Block Pro Cycling Team) Canada's most prominent men's U25 development cycling program, racing across North America with invitations in Europe and China.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 365 International Sport Foundation (365ISF)coreStrategic or Co-development Partner365ISF was created by Mark Ernsting to integrate signature sport properties into communities worldwide. They work closely with host cities, partners, and local stakeholders to ensure communities directly benefit from hosting events. Their signature property is Our Cityride.
• H&R BlockcoreGTM or Marketing PartnerH&R Block sponsors the M1 Pro Cycling Team, Canada's most prominent men's U25 development program. The team races across North America with invitations to Europe and China.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CAA Sports: Athlete representation and sports consulting arm of Creative Artists Agency. Comparable to M1 on athlete representation and broader sports marketing engagements.
• Wasserman: Sports marketing, athlete representation, and consulting firm. Comparable to M1 across athlete management, sponsorship sales, and event consulting at larger enterprise scale.
• IMG (Endeavor): Global sports and entertainment representation, event, and licensing company. Comparable to M1 on athlete representation (UCI rider agent) and sports event production at much larger scale.
• Octagon: Large global sports marketing and event agency serving brands, governing bodies, and athletes. Comparable to M1 on the corporate sponsorships, event management, and consulting services.
• Lagardère Sports (now Sportfive): International sports marketing agency covering sponsorship, event operations, and athlete representation. Comparable to M1 for sport hosting consulting and international event production.

Direct peers

• Global Sports Communication: Dutch-based cycling talent agency that manages professional road and track cyclists globally. Comparable to M1 on the athlete representation side of the business, particularly for the UCI Rider Agent offering.
• Ironman (World Triathlon Corporation): Global operator of mass participation triathlon, running, and cycling events. Comparable to M1 for multi-sport and mass participation event management, including Our Cityride-type formats.
• Excel Sports Management: An athlete representation firm specializing in cycling, triathlon, and endurance sports. Highly comparable to M1 given both firm's UCI rider-agent focus on endurance athletes and corresponding event/sponsorship work.
• Medalist Sports: Specialist producer of cycling events and broadcast globally, including stage races and national championships. Comparable to M1 for event production and broadcast production in the cycling vertical.

Others

• USA Cycling: National governing body for cycling in the United States that runs events, manages teams, and certifies rider agents. Adjacent peer because M1's UCI Rider Agent and team operations intersect with governing-body activity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/M1SportsMgt
• LinkedInlinkedin.com/company/m1-sports-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M1 Sports Management