Orient Insurance Limited

What Orient Insurance Limited does

Orient Insurance Limited is a Sri Lankan general insurance company incorporated in 2011 and headquartered in Colombo. It operates as a subsidiary of Orient Insurance PJSC (UAE), itself part of the Al-Futtaim Group, and underwrites a multi-line non-life portfolio covering motor, medical, travel, property, commercial, marine, engineering, and group/personal accident risks for retail consumers, SMEs, and fleet operators.

The company's product set includes differentiated retail brands such as Auto Care Plus and the premium Orient Premier motor product, Motor Fleet for commercial vehicle operators, Divisetha for medical insurance, Orient Travel Care for travel, and Orient Home Care and Shop Care for property and commercial lines. Distribution is omnichannel: 40 branch offices across Sri Lanka, point-of-sale integration at AMW Capital Leasing and Associated Motorways showrooms, a network of 60+ partner garages, an online portal (QuickInsure), and phone hotlines. The Al-Futtaim Group affiliation supplies brand trust, reinsurance access, and A.M. Best and S&P financial strength ratings on the parent.

Revenue mechanics are standard for general insurance: gross written premium across motor (likely the largest line given the AMW partnership), health, property, and commercial, net of reinsurance cessions, with investment income on float. The customer base is predominantly retail and SME with limited single-account dependency, and growth has been driven primarily through geographic branch rollout (39th branch in Polonnaruwa and 40th in Jaffna during 2024) and incremental product-line extensions.

Name

Orient Insurance Limited

Legal name

Orient Insurance Limited

Website

https://orientinsurance.lk

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Orient Insurance Limited is a Colombo-based, Al-Futtaim-affiliated general insurer underwriting motor, health, travel, property, and commercial lines in Sri Lanka through 40 branches and multi-channel distribution. It serves retail consumers, SMEs, and fleet operators.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK), Personal Umbrella Insurance (FSAJANAA)

Keywords

• General insurance
• Motor insurance
• Medical insurance
• Property insurance
• Travel insurance

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premium Revenue: Orient Insurance generates revenue through收取 insurance premiums across multiple product lines including motor (AutoCare Plus, Orient Premier), travel (Travel Care), property (Home Care, Shop Care), marine, engineering, group/personal accident, and medical (Divisetha) insurance. Premiums are primarily one-time annual policies with renewals representing recurring revenue from existing policyholders.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Orient Insurance Limited is a Sri Lankan general insurance provider offering motor (Auto Care Plus, Orient Premier, Motor Fleet), medical (Divisetha), travel (Travel Care), property (Home Care), commercial (Shop Care), marine, engineering, and group/personal accident insurance products to individual consumers and business clients across Sri Lanka. The company distributes its policies through 40 owned branches, partner showrooms, the QuickInsure online portal, and dedicated phone hotlines. Revenue is generated through insurance premiums with renewal business providing recurring income across the diversified product portfolio.

Product overview

Orient Insurance Limited is a Sri Lankan general insurance company operating as a subsidiary of Al-Futtaim Group's Orient Insurance PJSC. The company offers a diversified portfolio of general insurance products across multiple classes including motor insurance (Auto Care Plus, Orient Premier), medical insurance (Divisetha), travel insurance (Orient Travel Care), property/home insurance (Orient Home Care), commercial business insurance (Orient Shop Care), marine insurance, engineering insurance, motor fleet insurance, and group/personal accident insurance. The product portfolio is structured as a comprehensive insurance platform with core products targeting both retail (personal lines) and commercial/corporate segments, with a premium sub-brand (Orient Premier) serving high-value motor insurance customers.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Care Plus: Motor insurance product with customizable coverage options for personal and commercial vehicles.
• Orient Premier
• Travel Care
• Divisetha
• Shop Care
• Home Care

Products and services

• Auto Care Plus

Quantifiable outcome

• 48-hour claim settlement for Orient Premier including total losses (subject to completion of required documents)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AMW Capital Leasing & Finance PLCminorChannel Partner/ Reseller/ DistributorPOS (Point of Sale) locations at AMW Capital Leasing showrooms in Anuradhapura, Borella, Gampaha, Kuliyapitiya, Nugegoda, and Ratnapura for motor insurance distribution and sales.
• Associated MotorwaysminorChannel Partner/ Reseller/ DistributorPOS locations at Associated Motorways showrooms in Kandy, Kurunegala, and Negombo for motor insurance product distribution and sales.
• Partner Garages/Repair Workshops NetworkminorChannel Partner/ Reseller/ DistributorNetwork of 60+ partner workshops across Sri Lanka for motor claims repair services including Rukmal Motors, Toyotsu Lanka, and other regional workshops. Provides cashless repair services for insured vehicles.
• Top-ranking European ReinsurerscoreStrategic or Co-development PartnerStrong panel of top-ranking European reinsurers providing capacity and financial stability for large or complex insurance risks, complementing the company's own financial strength.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Softlogic Life Insurance PLC: Sri Lankan life insurer with growing general insurance ambitions via Softlogic group. Comparable Sri Lankan footprint but primarily life-focused; useful proxy for emerging digital-led distribution trends.

Direct peers

• Ceylinco Insurance PLC: Sri Lanka's largest private-sector general insurer offering motor, fire, marine, and health lines through an island-wide branch network. Directly comparable as a full-line general insurance carrier competing for the same retail and corporate customers.
• Sri Lanka Insurance Corporation Life Ltd / General: State-linked general insurer with broad product range and national footprint. Closest large-scale peer for benchmarking on product breadth, distribution, and pricing in the Sri Lankan market.
• Janashakthi Insurance PLC: Sri Lankan general insurer with motor, fire, and marine focus. Comparable mid-market positioning and product set in the local market.
• Union Assurance PLC: Sri Lankan composite insurer (life + general) with multi-channel distribution. Comparable product overlap in motor, fire, and personal accident lines; Tanuj Edward (Orient CEO) began his career at Union Assurance, indicating direct industry overlap.
• AIA Insurance Lanka PLC: Subsidiary of regional pan-Asian insurer offering life and general insurance. Competes directly in motor and health, and the Orient CEO previously served as COO/Deputy CEO here, signaling leadership and product parallel.
• HNB Assurance PLC: Bank-affiliated Sri Lankan composite insurer offering life and general insurance. Competes in motor and personal lines, with bancassurance distribution similar to Orient's branch-led model.
• Fairfirst Insurance Limited: Mid-sized Sri Lankan general insurer with diversified motor, fire, marine, and specialty lines. Comparable scale and product mix; senior Orient board members previously held senior positions at Fairfirst.
• Continental Insurance Lanka Limited: Sri Lankan general insurer offering motor, fire, and personal accident lines. Smaller-scale peer with comparable retail-focused distribution.

Broad incumbents

• Allianz Insurance Lanka Limited: Sri Lankan arm of global insurer Allianz, offering general insurance lines. Comparable multinational-backed structure (akin to Orient's Al-Futtaim backing) competing for corporate and premium retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookweb.facebook.com/orientinsuranceSL
• LinkedInlinkedin.com/company/orient-insurance-sri-lanka
• Instagraminstagram.com/orientinsurance_srilanka

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orient Insurance Limited