Passel Farms
- Company typePrivate
- Founded2024
- HeadquartersEmmetsburg, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Passel Farms firmographics
Firmographics- Name
- Passel Farms
- Legal name
- Passel Farms, LLC
- Website
- https://passelfarms.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Passel Farms industry classification
Industry- Product category
- Integrated Pork Production
- NAICS
- Hog and Pig Farming (112210)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Farrow-to-Finish Hog Operations (AFAEAEAA)
- akta.pro secondary industries
- Contract Hog Growing (Integrator/Production Contracts) (AFAEAEAK), Wean-to-Finish Hog Operations (AFAEAEAC)
Keywords
Where Passel Farms is headquartered
LocationHeadquarters
- HQ city
- Emmetsburg
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Passel Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Pork Production and Marketing: Passel Farms operates as an integrated pork producer, marketing approximately 1.5 million hogs annually through a 60,000-sow farrow-to-finish system. Revenue is generated through the production and sale of hogs to processors.
- Contract Growing Services: Partnership model with contract growers providing facilities (barns) for pig production. Growers receive competitive lease and yardage rates based on geography and facility type. The company provides pigs, feed, veterinary care, and management support while growers provide facilities and labor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contract Growing Partnership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Passel Farms product offering
Product offeringCore offering
Passel Farms is an integrated pork producer operating a 60,000-sow farrow-to-finish system across six states (Iowa, Nebraska, Georgia, Indiana, Minnesota, and South Carolina), marketing approximately 1.5 million hogs annually. The company partners with 280+ contract growers operating wean-to-finish and finishing barns (1,200 to 5,000 head capacity), supplies pigs, feed, veterinary care, and management support, and operates feed mills in Emmetsburg and Waverly, Iowa. Passel Farms holds a direct ownership stake in Wholestone Farms for processing access and market stability.
Product overview
Passel Farms is an integrated pork production company formed in May 2024 through the combination of Standard Nutrition Company's pork production investments and Cactus Family Farms. The company operates a unified production model with a 60,000-sow farrow-to-finish system across six states (Iowa, Nebraska, Minnesota, Kansas, Indiana, Georgia, South Carolina), marketing approximately 1.5 million hogs annually. The core offerings include pork production operations, feed manufacturing at company mills, and a contract grower partnership program for wean-to-finish and finishing facilities. The company also supports a mobile application (PorkView) and operates Passel Provides, a 501(c)(3) nonprofit focused on food security and community support. The portfolio is structured as an integrated production system rather than a platform-with-modules architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Passel Provides: 501(c)(3) nonprofit committed to delivering high-quality protein, supporting the next generation of agricultural leaders, and strengthening communities. Programs include P.O.W.E.R. (Protein Outreach With Educational Resources), Snak-Kits weekend food security, and scholarships.
- PorkView
Products and services
- Integrated Pork Production Vertically integrated pork production operations covering gilt multiplication, boar studs, feed milling, farrowing, finishing, and processing, supplying approximately 1.5 million hogs annually to processing partners through a 60,000-sow farrow-to-finish system across six states.
- PorkView App Mobile application provided by Passel Farms, LLC as a free service for production tracking and management, with usage analytics collected through Mixpanel.
- Contract Grower Partnership Program Partnership program connecting experienced pig growers with Passel Farms for wean-to-finish and finishing operations in 1,200 to 5,000-head barns, with Passel Farms supplying pigs, feed, veterinary care, and management support while growers provide facilities and labor under multi-year agreements with competitive lease and yardage rates.
Quantifiable outcome
- 1.5 million hogs marketed annually
- +3 more outcomes
Companies that use Passel Farms
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Passel Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Passel Farms partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Standard Nutrition Company (SNC)coreStandard Nutrition Company, founded in 1886 and based in Omaha, Nebraska, is a privately held agricultural holding company that reorganized its pork production investments, resources, and partnerships to form Passel Farms. SNC launched Pork Holdings in 2004, and over 20 years built successful farrow-to-finish operations. Passel Farms name was selected because 'passel' means 'group' representing passionate people serving farms and farmers.
- Cactus Family FarmscoreCactus Family Farms, the former pork production arm of Cactus Feeders Inc., began operations in 2014 and has grown significantly over the past decade. The acquisition brought expertise, knowledge, and complementary production system design, personnel, assets, and geographies. Previously operated from Orangeburg Foods (South Carolina) and Swine Graphics Enterprises (Iowa).
- Cactus FeederscoreCactus Feeders, founded in 1975 and based in Texas, has history rooted in beef production. Their diversification strategy led to Cactus Family Farms creation in 2014. Brad Hastings, co-CEO of Cactus Feeders, expressed excitement about bringing Cactus Family Farms into the Standard Nutrition Company fold.
- Wholestone FarmscorePassel Farms has a direct ownership stake in Wholestone Farms for processing access. Wholestone Farms is part of their broader commitment to responsible pork production, long-term producer success, and resilient market access. The company remains committed to strong, transparent, diversified, and mutually beneficial relationships with processing partners across the industry.
- Iowa State University Meat LabminorUniversity meat lab partner in the P.O.W.E.R. Program. Passel Provides purchases protein from their programs, supporting agricultural education while donating the same protein to rural food pantries.
- University of Nebraska-Lincoln Meat LabminorUniversity meat lab partner in the P.O.W.E.R. Program. Supports Animal Science and Meat Science programs while supplying high-quality meat to rural food pantries through Passel Provides nonprofit.
- Clarendon County School District (South Carolina)minorLocal partnership in South Carolina for the Snak-Kits program providing weekend food bags to students facing food insecurity in Clarendon County.
- Veenker Memorial Golf CourseminorGolf venue in Ames, Iowa hosting the annual Passel Provides golf tournament fundraiser to benefit the P.O.W.E.R. Program.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Passel Farms competitors and assessment
Company assessmentBroad incumbents
- Tyson Foods: Diversified protein giant with significant pork production and processing operations as part of a broader beef, chicken, and prepared foods portfolio. Comparable in integrated pork scale but operates across many adjacencies.
- Smithfield Foods: Largest US pork producer and processor with vertically integrated operations including hog production, processing, and branded pork products. Comparable as the dominant incumbent in US pork that Passel competes with for market share and contract growers.
- JBS USA: Global protein company with substantial US pork production and processing operations. Comparable as a large incumbent in US pork with vertical integration across hog production and processing.
Direct peers
- Cactus Feeders: Texas-based cattle feeding company that divested its Cactus Family Farms pork production arm to Passel in 2024. Comparable as a large-scale private animal production operator and direct historical counterparty in the formation of Passel Farms.
- Pipestone System: Swine management services and production company operating sow farms and partnering with independent finishing growers across the Midwest. Highly comparable in contract-grower orchestration and farrow-to-finish coordination.
- Seaboard Foods: Integrated pork producer owned by Seaboard Corporation with a similar farrow-to-finish model, processing stake (Seaboard Triumph Foods), and multi-state footprint. Highly comparable in scale, vertical integration, and contract grower strategy.
- Christensen Farms: Integrated, family-owned pork producer headquartered in Minnesota operating sow farms, finishing, feed milling, and transport. Comparable in Midwest-anchored, contract-grower-driven integrated pork production.
- Iowa Select Farms: One of the largest family-owned pork producers in Iowa operating farrow-to-finish and wean-to-finish production with an extensive contract grower network — directly comparable in geography, scale, and contract production model.
- Prestage Farms: Privately held, vertically integrated pork and poultry producer with farrow-to-finish operations across multiple states. Comparable in private ownership structure, scale, and integrated grower model.
- Wholestone Farms: Pork processing company in which Passel Farms holds a direct ownership stake. Directly comparable as a strategic processing partner for hog offtake and as a benchmark for the integrated production-to-processing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Passel Farms social profiles
Digital presencePassel Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passel Farms leadership team
Management profileNumber of profiles
Profiles7 records
Passel Farms subsidiaries and ownership
Company hierarchySubsidiaries1 record
Passel Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passel Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passel Farms
What does Passel Farms do?
Passel Farms is an integrated pork producer operating a 60,000-sow farrow-to-finish system across six states (Iowa, Nebraska, Georgia, Indiana, Minnesota, and South Carolina), marketing approximately 1.5 million hogs annually. The company partners with 280+ contract growers operating wean-to-finish and finishing barns (1,200 to 5,000 head capacity), supplies pigs, feed, veterinary care, and management support, and operates feed mills in Emmetsburg and Waverly, Iowa. Passel Farms holds a direct ownership stake in Wholestone Farms for processing access and market stability.
Is Passel Farms a public or private company?
Passel Farms is a private company. It is classified as corporate owned and is currently operating.
When was Passel Farms founded?
Passel Farms was founded in 2024. It employs 251 to 500 people.
Where is Passel Farms based?
Passel Farms is headquartered in Emmetsburg, United States, in the North America region.
How does Passel Farms make money?
Two revenue lines are on record. Pork Production and Marketing is the primary driver. The others are contract Growing Services.
Who are Passel Farms's main competitors?
Broad incumbents on record are Tyson Foods, Smithfield Foods and JBS USA. Direct peers are Cactus Feeders, Pipestone System, Seaboard Foods, Christensen Farms, Iowa Select Farms, Prestage Farms and Wholestone Farms.
Does Passel Farms have an API?
No public API is recorded for Passel Farms.
What industry is Passel Farms in?
Passel Farms's product category is Integrated Pork Production. Its primary akta.pro industry code is AFAEAEAA, Farrow-to-Finish Hog Operations, with a secondary code of AFAEAEAK, Contract Hog Growing (Integrator/Production Contracts). Its NAICS code is 112210 and its SIC code is 200.