Orchard Point Group, Inc

What Orchard Point Group, Inc does

Orchard Point Group, Inc. (OPG) is a privately held, virtual marketing project management consultancy founded in 2009 by Michelle Schwab and headquartered at 240 Beachers Brook Lane, Cary, North Carolina. The firm provides senior-level project management, program management, marketing strategy, vendor selection, event management, and SOP documentation services to pharmaceutical, life sciences, healthcare, and select consumer product companies. OPG operates without proprietary software platforms or technology products; its core deliverable is experienced human capital — a named team whose members collectively bring 15–30+ years of pharma, CRM, brand launch, co-pay program, DRTV, and digital marketing experience — deployed into client teams on a part-time or full-time basis.

The firm's service portfolio comprises eight distinct offerings: management and execution of marketing tactics (CRM programs, websites, co-pay assistance, DRTV, digital/offline media, eDetails, telephony); structured project management; marketing strategy and planning; outsourced program management services; program measurement; event management; RFP management and vendor selection; and best-practices/SOP documentation. Technical capabilities are applied within client engagements rather than embodied in a proprietary stack — OPG coordinates CRM programs, digital media, telephony/IVR, and database integrations using client-side tooling.

OPG generates revenue by billing senior-level project management resources at hourly rates on flexible part-time or full-time engagements. The virtual workplace model — no brick-and-mortar offices and a flat management structure — eliminates overhead and enables rates that the firm states are often comparable to junior-level agency positions. The company is WBENC-certified as a Women's Business Enterprise, a credential relevant to large-pharma supplier diversity programs. The firm has served 20+ named enterprise clients across pharma, biotech, medical devices, healthcare media, diagnostics, and consumer products, including Eisai, UCB, WebMD/Medscape, GSK, Avanir, Quintiles/IQVIA, ViiV Healthcare, Novo Nordisk, Cochlear, bioMérieux, and Neuocrine. The company is privately held with no disclosed external investors.

Name

Orchard Point Group, Inc

Legal name

Orchard Point Group, Inc.

Website

https://orchardpointgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Orchard Point Group is a privately held, virtual marketing project management consultancy founded in 2009, serving pharmaceutical, life sciences, healthcare, and consumer product companies with senior-level project management, program management, and marketing operations services on flexible hourly engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Consulting: OPG generates revenue by providing senior-level project management, program management, and marketing strategy consulting services on an hourly billing model. Services are offered part-time or full-time, with part-time or full-time flexibility to meet project and budget needs. The virtual workplace model eliminates overhead costs of brick-and-mortar offices and layers of management, enabling the firm to pass on efficiencies through competitive hourly rates for senior-level, multi-skilled resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Orchard Point Group provides senior-level marketing project management, program management, and vendor management consulting services to pharmaceutical, life sciences, and healthcare companies on a part-time or full-time basis. Services span CRM program execution, brand launches, co-pay assistance programs, DRTV campaigns, marketing strategy and planning, RFP/vendor selection, event management, and SOP documentation, delivered by a virtual team of experienced professionals.

Product overview

Orchard Point Group (OPG) is a marketing project management consultancy offering professional services rather than a software product platform. The company provides eight distinct service offerings that operate as standalone consulting practices rather than an integrated platform: Management & Execution of Marketing Tactics (covering CRM, websites, co-pay programs, DRTV, media, eDetails, and telephony); Project Management (strategic planning, kickoff, timelines, risk analysis, reporting); Marketing Strategy & Planning (visualization, segmentation, data infrastructure, KPIs); Outsourced Program Management Services (interim resources, workflow analysis); Program Measurement (metrics, executive summaries, optimization); Event Management (vendor coordination, logistics); RFP Management & Vendor Selection; and Documenting Best Practices & Writing SOPs. These services are delivered by a team of experienced project managers who work flexibly (part-time or full-time) with pharmaceutical, healthcare, and consumer product clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Management & Execution of Marketing Tactics Coordination of marketing tactic execution for pharmaceutical and healthcare clients, including CRM programs, websites, co-pay assistance programs, DRTV launches, digital and offline media, eDetails, and telephony services. OPG manages timelines, tracks progress, and ensures tactics are implemented on time and on strategy.
• Project Management Structured project management services covering strategy development, project kickoff coordination, timeline creation and tracking, risk analysis, stakeholder communications, action item management, and project success reporting.
• Marketing Strategy & Planning Strategic marketing planning services including plan visualization, implementation planning, customer segmentation, data infrastructure development, and KPI identification for program optimization.
• Outsourced Program Management Services Interim resource services providing program management, client services support, workflow analysis, and procedure documentation to bridge organizational gaps during growth or staffing transitions.
• Program Measurement Program performance measurement services including metric definition, executive summary development, trend analysis, and insights for campaign optimization.
• Event Management Event planning and management services including vendor coordination, agenda development, attendee management, logistics planning, and execution of company meetings and events.
• RFP Management & Vendor Selection Vendor selection process management including RFP drafting, distribution, evaluation, selection, and onboarding support.
• Documenting Best Practices & Writing SOPs Standard Operating Procedures (SOPs) documentation and best practices writing for organizations, including process documentation, training materials, and regulatory guidance.

Quantifiable outcome

• Completed review and approval of approximately 50 promotional materials during a 4-month assignment (later extended to 12 months), allowing client brand team to focus on high-level strategy — delivered on time and under budget.
• +4 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fishawack Health: Pharma medical communications and marketing services firm serving similar brand and commercial teams. Comparable in offering multi-channel pharma marketing execution and senior-led project management to enterprise pharma clients.
• ZS Associates: Global consulting firm focused on pharmaceutical and healthcare sales, marketing, and operations. Highly comparable as a senior-talent, pharma-specialized consulting model serving marketing teams at the same enterprise customers as OPG.
• W2O Group: Healthcare-focused marketing, communications, and analytics firm. Comparable in serving pharmaceutical brand teams with marketing operations, communications, and analytics enablement.
• Precision Medicine Group: Specialized services firm supporting pharma and biotech commercialization, including marketing and launch support. Comparable in serving specialty pharma and rare-disease brands with senior-led program management.
• Real Chemistry: Healthcare marketing and communications agency serving pharma, biotech, and consumer health. Comparable as a senior-led marketing services firm targeting enterprise pharma brand and commercial teams with multi-channel execution.
• EVERSANA: Commercial services firm providing pharma marketing, patient services, and market access support. Comparable to OPG's CRM programs, co-pay assistance program management, and brand launch execution offerings.

Broad incumbents

• IQVIA: Global life sciences services firm (formerly Quintiles) providing commercial, technology, and consulting services to pharma. Comparable as an enterprise pharma services provider and one of OPG's named clients (Quintiles/IQVIA).
• Accenture Life Sciences: Global consulting firm with a large life sciences practice serving pharma commercial operations, marketing, and digital transformation. Comparable end-market but significantly larger scale and broader portfolio than OPG.
• Syneos Health Communications: Large CRO/commercial services firm offering pharma communications and brand promotion support. Comparable end-customers but operates at significantly larger scale and broader scope than OPG's boutique model.

Others

• Definitive Healthcare: Healthcare commercial intelligence and analytics provider. Adjacent to OPG's services in that it supplies market data used in the kind of segmentation, KPI, and targeting work OPG executes for pharma clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orchard-point-group-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orchard Point Group, Inc