HEALTHY HAPPY DOG LTD

What HEALTHY HAPPY DOG LTD does

Healthy Happy Dog Ltd is a UK-based, founder-owned direct-to-consumer pet nutrition company that develops and sells whole-food powdered daily supplements for dogs. The portfolio comprises three core 150g blends — The Fishy One (salmon, herring, kelp), The Meaty One (bone broth, beef liver, brewer's yeast) and The Veggie One (broccoli, pumpkin, reishi and lion's mane mushroom) — each formulated to support multiple body systems rather than a single concern, and four pre-configured bundles (More Good Days, Catch of the Day, Sunday Lunch, Surf and Turf) priced between £23.99 and £35.00. Products are manufactured in Britain, positioned as vet-approved, additive-free and designed for long-term healthy ageing.

The business operates on a Shopify-hosted e-commerce storefront (healthyhappydog.com) as its primary channel, with an active wholesale programme soliciting independent pet stores, vets and retailers as stockists. Pricing is unit-based (£13.99 per pouch, last 4–10 weeks depending on dog size, approximately 20p per day), and a subscription/auto-replenishment option with cancellable cadence has been introduced to drive recurring revenue. Marketing is content-led: an extensive blog, Facebook and Instagram accounts, an email newsletter, interactive Product Finder and Healthy Ageing Calculator tools, and earned media placements in Vogue, Faire and Fernleigh.

The company was co-founded by Henry (biology and health-writing background) and Jess, is incorporated in England and Wales as a private limited company (company number 16261225) with its registered address at 124 City Road, London EC1V 2NP, and is bootstrapped with no external funding or parent entity disclosed. Operating geography is currently United Kingdom only, with future European and international expansion flagged in source material. Scale indicators are uniformly early-stage: 29 verified reviews on the storefront, 5.00-star rating, and no disclosed revenue or headcount.

Name

HEALTHY HAPPY DOG LTD

Legal name

Healthy Happy Dog Limited

Website

https://healthyhappydog.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Healthy Happy Dog Ltd is a UK-based, founder-owned company that sells vet-approved, whole-food powdered daily supplements for dogs through a Shopify D2C storefront, a subscription programme, and a wholesale channel serving independent pet stores, vets and retailers.

Ownership category

akta.pro rank

Product category

Pet Nutritional Supplements

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

akta.pro secondary industries

Pet Food Toppers, Mixers & Broths (AFADAFAN), Functional & Veterinary Diet Pet Food (CRADAFAF), Immune Support Supplements (HLAMALAE)

Keywords

• Pet nutritional supplements
• Canine health supplements
• Whole food pet nutrition
• Dog supplement powders
• Pet wellness products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Direct e-commerce sales (one-time & subscription): Primary revenue from selling supplement pouches and bundles through the company's Shopify-powered online store. Individual pouches at £13.99, bundles at £23.99–£35.00. Subscription model available with automatic repeat deliveries and cancellation flexibility. Pre-order model for out-of-stock items.
2. Wholesale / B2B sales: Wholesale channel targeting independent pet stores, vets and retailers. Revenue generated by selling product batches to stockists at wholesale pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Healthy Happy Dog develops, manufactures and sells all-natural, whole-food daily nutritional supplement powders for dogs, made in Britain from real whole ingredients such as salmon, herring, kelp, bone broth, beef liver, brewer's yeast, broccoli, pumpkin, reishi and lion's mane mushrooms. The range comprises three core 150g blends (The Fishy One, The Meaty One, The Veggie One at £13.99 each) sold individually or in four pre-configured bundles (£23.99 or £35.00), with subscription and pre-order options available through the company's Shopify e-commerce storefront.

Product overview

Healthy Happy Dog Ltd offers a portfolio of all-natural, whole-food daily dog supplement powders manufactured in Britain. The product line consists of three core individual supplement blends—The Fishy One (fish-based with salmon, herring, kelp), The Meaty One (meat-based with bone broth, beef liver, brewer's yeast), and The Veggie One (plant-based with broccoli, pumpkin, reishi mushroom, lion's mane mushroom)—each priced at £13.99 per 150g pouch (4-10 weeks supply). These core products can be purchased individually or bundled together. The company offers four pre-configured bundle options: The More Good Days Bundle (all three blends, £35.00) and three complementary two-blend bundles—The Catch of the Day Bundle (£23.99), The Sunday Lunch Bundle (£23.99), and The Surf and Turf Bundle (£23.99)—all priced with a discount compared to individual purchases. The supplements are vet-approved, free from artificial additives, and designed to support various aspects of canine health including joints, gut, heart, brain, immunity, and healthy ageing.

Differentiator

Problem solved

Functional benefit

Products and services

• The Fishy One 150g whole-food daily dog supplement pouch made with powdered salmon, herring and kelp, formulated to support heart health, skin and coat, dental hygiene, healthy inflammation and healthy ageing; rich in omega-3 fatty acids, iodine and essential minerals; for dog owners seeking a fish-based daily supplement.
• The Meaty One 150g whole-food daily dog supplement pouch made with powdered bone broth, beef liver and brewer's yeast, formulated to support joints, mobility, muscles and healthy ageing; rich in collagen, glycosaminoglycans, high-quality protein, B vitamins and essential minerals; for dog owners seeking a meat-based daily supplement.
• The Veggie One 150g whole-food daily supplement pouch made with powdered broccoli, pumpkin, reishi mushroom and lion's mane mushroom, formulated to support gut health, immune function, healthy inflammation and healthy ageing; rich in fibre, antioxidants and naturally occurring bioactive compounds; for dog owners seeking a plant-based daily supplement.
• The More Good Days Bundle Three-blend bundle containing 1× The Meaty One, 1× The Fishy One and 1× The Veggie One (3 × 150g pouches), providing all-round whole-food nutritional support for joints, muscles, heart, gut, immune, skin, coat and healthy ageing; priced at £35.00 vs. £42.00 combined retail.
• The Catch of the Day Bundle Two-blend bundle containing The Fishy One and The Veggie One (2 × 150g pouches), providing complementary whole-food nutritional support for heart, gut, immune system, skin, coat and healthy ageing; priced at £23.99.
• The Sunday Lunch Bundle Two-blend bundle containing The Meaty One and The Veggie One (2 × 150g pouches), providing complementary whole-food nutritional support for joints, muscles, gut health, immune system and healthy ageing; priced at £23.99.
• The Surf and Turf Bundle Two-blend bundle containing The Meaty One and The Fishy One (2 × 150g pouches), providing complementary whole-food nutritional support for joints, muscles, heart, skin, coat and healthy ageing; priced at £23.99.

Quantifiable outcome

• 5.00 star rating based on 29 verified customer reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Independent pet stores, vets and retailers (wholesale channel)minorChannel Partner/ Reseller/ DistributorHealthy Happy Dog operates a wholesale programme inviting independent pet stores, vets and retailers to stock their products. The contact page explicitly encourages stockist enquiries, asking for store name, location and website. No formalised partnership agreements or named partner entities are listed.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pooch & Mutt: UK-based D2C brand selling natural health and wellness products, supplements, and food for dogs. Most directly comparable on geography, channel mix (DTC + retail), and product category (dog supplements targeting multiple health benefits).
• Zesty Paws: US D2C brand offering functional soft-chew and powder supplements targeting multiple aspects of canine health (joints, skin, gut, immunity). Directly comparable on multi-benefit supplement positioning and D2C-led GTM.
• Lintbells (YuMOVE): UK manufacturer of vet-recommended pet supplements including the YuMOVE joint care range. Directly comparable as an established UK dog supplement brand with vet-channel credibility and broader product portfolio.
• WellyTails: UK startup selling natural, vet-formulated powdered dog supplements sprinkled on food. Closely comparable on product format (whole-food powder topper), UK origin, and target customer (health-conscious dog owners).

Broad incumbents

• Natural Instinct: UK raw and natural dog food brand with independent retail and DTC presence. Comparable as a UK natural/whole-food pet nutrition brand competing for the same premium, ingredient-led positioning.
• Bella & Duke: UK raw dog food subscription brand with strong natural/whole-food positioning. Comparable on UK D2C subscription model, premium positioning, and natural-ingredient narrative in the canine nutrition category.
• Forthglade: UK natural wet dog food brand sold via independent pet stores and grocery. Comparable as a UK natural pet food incumbent using independent retail and vet channel distribution for premium positioning.
• Lily's Kitchen: Major UK natural pet food brand offering dry food, wet food, and treats with a focus on natural ingredients. Comparable as a broader incumbent UK natural pet food player occupying adjacent shelf space in premium and vet-channel retail.
• Butternut Box: UK fresh, human-grade dog food subscription brand. Comparable as a high-profile UK D2C dog nutrition subscription brand that competes for the same health-conscious pet parent's wallet and weekly purchase moment.
• Pure Pet Food: UK dehydrated/freeze-dried dog food brand using whole-food ingredients. Comparable as a UK whole-food dog nutrition D2C brand targeting health-conscious owners with minimal-processing positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/healthyhappydog.co
• Instagraminstagram.com/healthyhappy.dog
• LinkedInlinkedin.com/company/healthy-happy-dog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEALTHY HAPPY DOG LTD