Premier Africa Excursions

Name

Premier Africa Excursions

Legal name

Premier Africa

Website

https://premierafrica.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Safari & Wildlife Travel Agencies (THAKAFAG), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• Luxury safari tours
• Bespoke African travel
• Golf travel packages
• Wildlife expeditions
• Luxury travel agency

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Travel Packages: Premier Africa generates revenue through selling complete bespoke luxury travel packages to Africa and select global destinations. These are fully customized itineraries that include accommodations, transportation, guided tours, activities, and experiences. Pricing varies by destination, duration, accommodation tier, and specific experiences requested. Packages are priced per person based on double occupancy and include multiple destinations across Southern Africa, East Africa, and beyond.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Premier Africa Excursions designs and sells bespoke luxury travel itineraries — primarily multi-destination safari, golf, and sightseeing journeys — across 13 African countries and select international destinations. Each itinerary is custom-tailored by journey specialists and bundles accommodations, internal flights, ground transfers, guided game drives, and exclusive activities into per-person packages priced from approximately $9,350 to over $22,930 depending on duration and tier. The company also operates a Journey Planner consultation service and pre-designed package tours that combine wildlife reserves, golf courses, and cultural experiences.

Product overview

Premier Africa Excursions operates as a luxury travel agency offering bespoke, curated travel experiences primarily across Africa. The company provides a portfolio of pre-designed package tours including the Bush, Bots & Falls, City, Bush & Beach, Highlights of South Africa, South Africa Golf Sights & Safari, Premium Falls & Delta, Highlights of Namibia, and Rwanda Gorilla Experience packages. These packages range from 7-11 nights and combine accommodations, wildlife safaris, golfing, and sightseeing. The core offering is complemented by a Journey Planner service for custom itinerary requests. The company specializes in luxury safari experiences across Southern and East Africa, with additional golf travel services spanning destinations beyond Africa including Australia, New Zealand, Thailand, and Mallorca.

Differentiator

Problem solved

Functional benefit

Products and services

• Bush, Bots & Falls A 9-night Southern Africa adventure encompassing Mala Mala Game Reserve, Victoria Falls, and Okavango Delta, combining UNESCO World Heritage sites with luxury accommodations. Priced from $19,690 per person sharing.
• City, Bush & Beach A 10-night journey combining Cape Town's urban attractions, Phinda Game Reserve safari, and Bazaruto Archipelago beach escape. Priced from $9,350 per person.
• Highlights of South Africa An 11-day expedition covering Cape Town, Sabi Sands Reserve, Victoria Falls, and Okavango Delta with 10 nights of luxury accommodations. Priced at $22,930 per person.
• South Africa Golf, Sights & Safari A 7-night luxury tour of Cape Town and Sabi Sands Reserve combining championship golf, sightseeing, and Big Five safari experiences. Priced at $13,990 per person.
• Premium Falls & Delta An all-encompassing Botswana journey featuring Victoria Falls, Linyanti Concession, and Moremi Game Reserve with luxury camping and game viewing. Priced from $22,345 per person.
• Highlights of Namibia A 10-day Namibia itinerary covering Sossusvlei, Palmwag, and Kunene regions, showcasing diverse communities, Namib Sand Sea, and desert landscapes. Priced at $12,630 per person.
• Rwanda Gorilla Experience Luxury safari tour in Rwanda featuring gorilla trekking in Volcanoes National Park and wildlife viewing in Akagera National Park.
• Journey Planner An online inquiry form allowing travelers to select destinations (Southern Africa, East Africa, African Islands, Beyond Africa) and describe their interests for customized travel planning.
• Bespoke Luxury Safari Tours Tailored luxury travel experiences across 13 African countries including South Africa, Botswana, Namibia, Tanzania, Kenya, Rwanda, and Uganda, featuring private game reserves, five-star accommodations, and exclusive wildlife encounters.
• Golf Travel Luxury golf tours to championship courses in South Africa, New Zealand, Mallorca, Thailand, and Australia, combined with sightseeing and safari experiences.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Sally Little Golf TrustminorOthersPremier Africa supports the Sally Little Golf Trust, a charitable organization. Sally Little is an LPGA Major Champion who collaborates with Premier Africa on golf travel experiences to Africa.
• Els for AutismminorOthersPremier Africa supports Els for Autism, a charitable organization dedicated to autism research and support programs.
• Sally LittlecoreStrategic or Co-development PartnerLPGA Major Champion Sally Little collaborates with Premier Africa on exclusive African golf and safari travel experiences. She serves as an ambassador and endorsement partner, sharing her passion for her homeland South Africa with Premier Africa's clients.
• David Frost (Golf Professional)minorStrategic or Co-development PartnerSouth African golf professional David Frost collaborates with Premier Africa on exclusive golf and safari travel packages to South Africa.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/premierafrica
• Instagraminstagram.com/premierafrica
• LinkedInlinkedin.com/company/premier-africa-excursions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Africa Excursions