Peachtree Service Experts Inc

What Peachtree Service Experts Inc does

Peachtree Service Experts Inc is a privately held, single-market HVAC and plumbing franchisee operating under Service Experts LLC and headquartered at 2500 Meadowbrook Parkway Suite F, Duluth, Georgia. The company serves residential homeowners across the Greater Atlanta metropolitan area, covering 100+ cities including Duluth, Johns Creek, Suwanee, Lawrenceville, Alpharetta, Marietta, Roswell, and Kennesaw, with 24/7 emergency dispatch and ACE-certified, licensed, bonded, and insured technicians. Its service catalog spans heating, air conditioning, heat pumps, plumbing, water heaters, water treatment, indoor air quality, ductwork, energy-efficient upgrades, electrical services, and commercial HVAC.

The business combines transactional one-time service revenue with two recurring subscription programs — the Advantage Program (equipment lease with parts/labor coverage and annual maintenance) and Maintenance+ Membership (preventative tune-ups with priority scheduling and member discounts). Customer acquisition occurs through local SEO on the serviceexperts.com domain, online quote tools for HVAC, water heater, water filtration, and indoor air quality, a 4.9-rated Google review profile, and a prominent (678) 336-5225 phone line. The company is licensed under Georgia contractor licenses CN210682 and MP209799 and operates as one of 48+ disclosed outlets within the Service Experts franchise network.

The company has been operating continuously since 1947 under its original Cherokee Edward's Heating & Air identity before joining the Service Experts franchise network (established nationally in 1996). It is locally managed with national brand support, has no disclosed venture, private equity, or public-market ownership, and has not completed any disclosed acquisitions, divestitures, or funding rounds in the available data.

Name

Peachtree Service Experts Inc

Legal name

Service Experts LLC

Website

https://peachtreeserviceexperts.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Peachtree Service Experts Inc is a privately held HVAC and plumbing franchisee operating under Service Experts LLC, serving residential homeowners across 100+ cities in the Greater Atlanta metro via ACE-certified technicians, 24/7 emergency dispatch, and recurring membership programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. HVAC and Plumbing Services: One-time and recurring service revenue from HVAC repair, installation, and maintenance; plumbing services; water heater services; water treatment; and indoor air quality solutions. Services rendered on-demand or through membership programs.
2. Membership Programs: Monthly subscription revenue from the Advantage Program (equipment leasing with maintenance coverage) and Maintenance+ Membership (annual tune-ups with priority service). Provides predictable recurring revenue stream from homeowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Peachtree Service Experts is a residential HVAC and plumbing services company that sells and delivers heating, cooling, heat pump, plumbing, water heater, water treatment, indoor air quality, ductwork, and electrical installation, repair, and maintenance services to homeowners in the Greater Atlanta area. The company also offers the Advantage Program (equipment lease subscription with maintenance coverage) and the Maintenance+ Membership (preventative maintenance subscription), supported by ACE-certified technicians providing 24/7 emergency service.

Product overview

Peachtree Service Experts is a residential home services company offering a comprehensive portfolio of HVAC (heating, cooling, air quality) and plumbing services. The company operates a unified service model combining core service offerings (AC services, heating services, heat pumps, plumbing, water heaters, water treatment, indoor air quality, energy efficient solutions, ductwork, commercial HVAC, emergency services, and electrical services) with subscription membership programs (Service Experts Advantage Program and Maintenance+ Membership) and digital self-service tools (online shop, quote tools for HVAC, water heater, water filtration, and indoor air quality). The service portfolio is delivered through ACE-certified technicians who provide installation, repair, maintenance, and emergency response for residential properties in the Greater Atlanta area.

Differentiator

Problem solved

Functional benefit

Brands

• Service Experts Advantage Program: Equipment lease program with no down payment, parts and labor coverage, annual maintenance, and priority service for one affordable monthly payment.
• Maintenance+ Membership

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Service Experts LLCcoreStrategic or Co-development PartnerPeachtree Service Experts is part of the Service Experts family, a national brand serving communities since 1996. This partnership provides local management with national brand support, enhanced training resources, best equipment rates and suppliers, and access to national resources while maintaining personalized local service delivery.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Trane: Trane is a major HVAC manufacturer with a national Comfort Specialist dealer network that delivers residential HVAC installation, maintenance, and repair — overlapping Peachtree's core heating/cooling service line as a broader incumbent competitor with strong brand pull.
• Lennox: Lennox is a leading HVAC equipment manufacturer with a Dave Lennox Premier Dealer network offering residential HVAC sales, installation, and service; comparable as a broader industry incumbent whose dealer footprint competes for the same premium HVAC replacement jobs.
• Carrier: Carrier is a global HVAC equipment manufacturer that also operates a factory-authorized residential service and replacement dealer network; while vastly larger, its dealer ecosystem competes with Peachtree for HVAC installation and replacement jobs in the same Atlanta market.

Direct peers

• CoolToday: CoolToday is a regional residential HVAC, plumbing, and electrical services company in the Southeastern US offering similar multi-trade service delivery, emergency response, and recurring maintenance programs to homeowners in a comparable geographic footprint.
• Roto-Rooter: Roto-Rooter is a national residential plumbing and drain services franchise operator with a similar field-technician, on-demand service model targeting homeowners; many locations also offer HVAC-adjacent water heater services, placing it in direct competition for the same plumbing/water-heater jobs.
• ARS / Rescue Rooter (American Residential Services): ARS / Rescue Rooter is a national residential HVAC, plumbing, and electrical services company with multi-trade service delivery, subscription/maintenance plans, and 24/7 emergency response — a near-identical operating model to Peachtree across all primary service lines.
• Service Experts (other franchise locations): Other Service Experts franchise operators (e.g., other metro locations under the same parent brand) provide identical residential HVAC and plumbing service delivery using the same ACE certification, Advantage Program, and Maintenance+ Membership framework, making them the most direct comparables for unit economics and operating model.
• Mr. Rooter Plumbing: Mr. Rooter is a residential plumbing franchise under Neighborly that dispatches licensed technicians for on-site plumbing, drain, and water heater service — directly overlapping Peachtree's plumbing, water heater, and emergency service lines for the same homeowner customer.

Others

• Frontdoor: Frontdoor is a home services and warranty platform offering on-demand repair and maintenance for HVAC, plumbing, and appliances; it competes for the same homeowner wallet share via a membership/warranty model that resembles Peachtree's Advantage and Maintenance+ programs.
• Angi (formerly HomeAdvisor): Angi operates a home-services lead-generation and pros marketplace that connects homeowners with local HVAC and plumbing contractors; it is an ecosystem participant rather than a direct competitor but materially shapes how Atlanta homeowners discover and compare service providers like Peachtree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peachtree-service-experts-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peachtree Service Experts Inc