Unwined Bars

What Unwined Bars does

Unwined Bars operates a single-site wine bar and kitchen at 137 Lower Marsh, Waterloo, London, founded in 2015 by Laura and Kiki, who met at Jamie Oliver's Fifteen in 2007. The business runs a 70+ bottle wine list focused on lesser-known varieties, regions, and small producers, paired with a small-plates and Experience menu, a heated terrace venue, and a programme of weekly Monday wine tastings at £22.50 per person, Wine + Cheese tastings at £30, and special themed events including Run to Wine and Supper Club. Private hire (no fee, minimum spend) accommodates up to 100 guests across the terrace and indoor space, and the team also delivers off-premise tastings for groups of 8+ at offices, warehouses, and boats across London.

The commercial model is multi-stream and direct-to-consumer. In-venue food and beverage sales are complemented by an e-commerce shop built on Stripe, selling DIY Tasting Cases (3-bottle from £69 or 6-bottle, with optional cheese, charcuterie, and fizz add-ons), Experience Kits, digital and printed gift vouchers, and UK-wide wine delivery (mainland from £7.50/case, Scottish Highlands/Islands/NI/IoW from £20/case, next-day courier Wednesday dispatch). Bookings and reservations are managed via SevenRooms, email marketing via Mailchimp, and special event ticketing via Eventbrite. There is no proprietary technology stack; the operating edge comes from wine curation, themed programming, and event-driven footfall rather than platform or data assets.

The company is privately held and founder-owned (legal entity Unwined on Lower Marsh Ltd), bootstrapped with no institutional investment, and operates only in the United Kingdom with no disclosed expansion beyond UK delivery geography. Headcount is reported in the 11–50 band and the company is not revenue-disclosed; segments served are local London wine enthusiasts, private event bookers (birthdays, weddings, corporate), and DIY/gifting customers seeking at-home or remote tasting experiences, with an optional Virtual Host service (£100) extending the offer to virtual events.

Name

Unwined Bars

Legal name

Unwined on Lower Marsh Ltd

Website

https://unwinedbars.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Unwined Bars operates a single Waterloo wine bar and kitchen in London, founded in 2015, serving local wine enthusiasts with a curated 70+ bottle list, weekly tastings, private events, DIY tasting kits, and UK-wide online wine delivery.

Ownership category

akta.pro rank

Product category

Wine Bar Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (CRANACAE)

Keywords

• Wine bar
• Wine tastings
• Private events
• Gift vouchers
• Online wine shop

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-venue food and beverage sales: Revenue from selling wine by the glass and bottle, plus food (small plates, sharing plates, Experience menu) at the Waterloo wine bar. Service charge is added to bills and shared 100% by the team.
2. Wine tasting event tickets: Weekly Monday wine tastings at £22.50 per person (minimum 5 wines), Wine + Cheese tastings at £30 per person, and special themed tastings at £30 per person including 5-6 wines or special bottles. Tickets are non-refundable but can be rebooked for a £5 fee.
3. DIY Wine Tasting Kits: DIY Tasting Case sold from £69 for 3 bottles (1 white, 1 orange/rose, 1 red) or 6 bottles (1 fizz, 2 whites, 1 orange/rose, 2 reds) with add-ons for cheese (+£69), charcuterie (+£90), or extra fizz (+£35). Includes instructions, tasting guides, and notebooks.
4. Gift vouchers: Online gift vouchers from £20 and printed gift vouchers from £10 (posted to recipient). Valid for 1 year from date of request. Redeemable in-person at Waterloo for drinks, dining, or take-home wine.
5. Private event hire: Private hire of terrace and/or restaurant space for events (birthdays, weddings, corporate events, Christmas parties). No hiring fee but minimum spend required. Weekend availability. Capacity up to 30-40 on terrace or inside, up to 100 combined.
6. Wine delivery: UK mainland delivery from £7.50 per case (up to 12 bottles). Isle of Wight, Northern Ireland, Scottish Highlands & Islands from £20. Next day courier service with up to 48-hour delivery. Collection available from Waterloo location.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Unwined Bars operates a physical wine bar in Waterloo, London, serving a curated list of wines with food pairings for walk-in and reservation guests. The core offering is supplemented by structured in-house wine tasting events, off-site private tastings delivered to client venues (offices, warehouses, boats), private event hire, gift vouchers, and a small online channel selling wine bottles and DIY tasting kits.

Product overview

Unwined Bars operates a wine-focused hospitality business consisting of a physical wine bar and kitchen in Waterloo, London, combined with an e-commerce platform selling wines, tasting kits, gift vouchers, and tickets. The core offering is the wine bar at 137 Lower Marsh featuring seasonal wine menus, food pairings, and event spaces. The product portfolio includes in-person experiences (weekly wine tastings at £22.50, private events hire), digital products (online and printed gift vouchers from £10-£100), and physical kits (DIY Tasting Cases from £69 with optional add-ons, The Unwined Experience Kit). A Virtual Host add-on at £100 enables remote guided tastings. Online orders ship Wednesdays with next-day delivery to UK mainland. The business uses SevenRooms for reservations and Stripe for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Bar Dining Walk-in and reserved dine-in service at the Waterloo wine bar (137 Lower Marsh), offering a curated wine list with food pairings to individual adult consumers in central London.
• In-House Wine Tastings Structured, ticketed wine tasting events delivered at the Waterloo venue for individual consumers and small groups, focused on wine education and curated selections.
• Private Tastings (Events at Yours) Off-site private wine tasting service delivered at the customer's own venue — offices, warehouses, boats, or private homes — targeting corporate team events and private party hosts across London.
• Private Event Hire Hire of the Waterloo wine bar venue for private and corporate events, with bespoke wine and food packages available to event organisers.
• Gift Vouchers Fixed-denomination gift vouchers that can be purchased by individual consumers and redeemed for dine-in wine and food experiences or online purchases.
• Online Wine and DIY Tasting Kit Shop Direct-to-consumer online shop selling individual wine bottles and DIY tasting kits for at-home consumption, plus online gift voucher purchases, targeted at UK individual consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/unwinedinwaterloo
• LinkedInlinkedin.com/company/a-grape-night-in-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unwined Bars