Zlinsky Kraj

What Zlinsky Kraj does

Zlínský kraj (Zlín Region) is a regional self-governing unit (samosprávný kraj) of the Czech Republic, established in 2000 as part of the country's 1999 administrative reform that divided the state into 14 self-governing regions. Headquartered at třída Tomáše Bati 21, 761 90 Zlín, the region is governed by an elected Regional Assembly (Zastupitelstvo) led by Governor (Hejtman) Ing. Radim Holiš. Its statutory mandate covers regional public administration including healthcare coordination, education oversight, social services, transportation infrastructure (including the IDZK integrated transport portal), tourism promotion, culture, environmental protection, economic development, and territorial planning, all delivered to the region's citizens and municipalities across four sub-regions (Kroměřížsko, Valašsko, Zlínsko a Luhačovicko, Slovácko).

The region's product surface is a portfolio of citizen-facing portals and digital services rather than commercial products. Core platforms include the official zlinskykraj.cz portal, regional sub-brands such as Magazín21 (regional magazine) and "Kraj bez hranic" (visual identity), and thematic portals for tourism (Východní Morava), integrated transport, pilgrimage (Cyrilometodějská stezka), environmental information, the nonprofit sector, and a "Chytrý kraj" (Smart Region) initiative. Operational delivery is executed through the Regional Office of Zlínský kraj and a network of wholly-owned organizations (Organizace zřizované a založené ZK) covering education, healthcare, social services, culture, and regional development.

As a public administrative entity, the region has no commercial revenue model; it is funded through Czech state budget allocations, EU structural and investment funds, and own-source regional revenues. Distribution is primarily direct via the regional portal and defined in-person office hours. The region maintains an active cross-border and international partnership portfolio spanning Trenčín and Žilina (Slovakia), Subcarpathian Voivodeship (Poland), Lviv Oblast (Ukraine), Piedmont and Rome (Italy), Vas County (Hungary), and Shandong, Shenyang, and Liaoning (China), and is a member of the Cammini d'Europa network, through which it co-developed the European Cultural Route of Saints Cyril and Methodius (Council of Europe designation, 2021).

Name

Zlinsky Kraj

Legal name

Zlínský kraj

Website

https://zlinskykraj.cz

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Zlínský kraj is a statutory regional self-governing unit of the Czech Republic, headquartered in Zlín, providing regional public administration — healthcare, education, social services, transportation, tourism, and economic development — to the citizens and municipalities of the Zlín Region across its four sub-regions.

Ownership category

akta.pro rank

Product category

Regional Public Administration

NAICS

Executive, Legislative, and Other General Government Support (921), Administration of Economic Programs (9261), Other General Government Support (921190), International Affairs (92812)

SIC

Services-Management Services (8741)

akta.pro primary industry

Governor/Executive Office & Cabinet Administration (BPAIABAA)

akta.pro secondary industries

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE), Governance, Public Financial Management & Service Delivery Reform (BPADAEAD), State/Provincial Licensing, Permitting & Regulatory Administration (Cross-sector) (BPAIABAO)

Keywords

• Regional public administration
• Government services
• Public transport planning
• Regional development
• Social services

Headquarters

HQ city

Zlín

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Zlínský kraj is a regional self-governing government entity that delivers public administration services to citizens and municipalities across the Zlín region of the Czech Republic. Its core functions include healthcare administration, education oversight, social services, transportation and integrated public transit, tourism promotion, culture and heritage protection, environmental and agricultural policy, strategic regional development, territorial planning, crisis management, and international cooperation. Services are delivered through a regional office, the official web portal, and topic-specific sub-portals.

Product overview

Zlínský kraj (Zlín Region) is a regional government administration website providing public services, administrative information, and regional development resources to citizens. The website serves as a portal for various government services including tourism, transportation, healthcare, social services, education, and regional development initiatives. Key digital services and sub-portals include Magazín21 (regional magazine), Integrovaná doprava ZK (integrated transport), meteorological radar, and various topic-specific portals covering culture, tourism (Východní Morava), environmental information (Příroda Zlínského kraje), and nonprofit organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Magazín21: Regional magazine published by Zlínský kraj
• Kraj bez hranic (Region Without Borders)

Products and services

• Regional Public Administration Services Statutory regional government services covering healthcare, education oversight, social welfare, transportation, culture, tourism promotion, environmental protection, strategic development, territorial planning, and crisis management, delivered to citizens and municipalities of the Zlín Region.
• Magazín21 Regional magazine published by Zlínský kraj providing news, features, and information about the region's activities, culture, and developments to the general public.
• Integrovaná doprava Zlínského kraje (IDZK) Integrated public transport portal for the Zlín Region providing timetables, route information, and ticketing information across the regional transport network for commuters and travelers.
• Východní Morava Tourism Portal Tourism sub-portal promoting the Eastern Moravia area within the Zlín Region, providing destination information, attractions, events, and travel planning resources for visitors and tourists.
• Příroda Zlínského kraje (Nature of the Zlín Region) Environmental information sub-portal providing data and resources about the natural environment, protected areas, and biodiversity within the Zlín Region.
• Regional Grant Programmes (Dotace) Grant and subsidy programmes administered by Zlínský kraj to support projects and initiatives within the region across various policy areas such as culture, social services, environment, education, and regional development.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and regional.

• Trenčín Self-Governing Region (Slovakia)coreStrategic or Co-development PartnerCross-border cooperation with neighboring Slovak region, predating EU membership, focusing on joint projects in the border area
• Žilina Self-Governing Region (Slovakia)coreStrategic or Co-development PartnerCross-border cooperation with neighboring Slovak region, focusing on regional development and cultural exchange
• Subcarpathian Voivodeship (Poland)coreStrategic or Co-development PartnerCooperation agreement from 2006 focused on information exchange and cooperation of cultural institutions important for tourism
• Lviv Oblast (Ukraine)coreStrategic or Co-development PartnerCooperation agreement signed in 2006, with additional economic chambers agreement in 2013. Currently assessing how to resume interrupted cooperation due to situation in Ukraine
• Piedmont Region (Italy)regionalStrategic or Co-development PartnerCooperation agreement signed in 2004 as part of European regional partnerships
• Vas County (Hungary)regionalStrategic or Co-development PartnerCooperation agreement from 2006 with Hungarian neighboring region
• Cammini d'Europa (European Paths)coreStrategic or Co-development PartnerZlínský kraj joined the network in 2011. The European Cultural Route of St. Cyril and Methodius (EKSCM), created with participation of Zlínský kraj, became a Cultural Route of the Council of Europe in 2021
• Shandong Province (China)regionalStrategic or Co-development PartnerCooperation agreement with Chinese province signed since 2007, focusing on cultural and economic exchange
• Shenyang (China)regionalStrategic or Co-development PartnerCooperation agreement with Chinese city signed since 2010
• Liaoning Province (China)regionalStrategic or Co-development PartnerRecently signed memorandum with Liaoning province for cooperation
• City of Rome (Italy)regionalStrategic or Co-development PartnerProtocol signed in 2023 to further develop the European Cultural Route of St. Cyril and Methodius

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jihomoravský kraj: Another Czech regional self-governing unit covering the Brno metropolitan area and southern Moravia. Comparable in governance structure, service mandate, and proximity to Zlínský kraj (both in Moravia), making it a natural counterpart for benchmarking regional policy, EU project management, and cross-border cooperation.
• Moravskoslezský kraj: Czech regional self-governing unit directly comparable to Zlínský kraj — same legal form (samosprávný kraj), similar mandate covering healthcare, education, transport, and economic development, and an analogous international cooperation portfolio. Most relevant peer as both operate under identical Czech regional government law.
• Piedmont Region: Italian regional government holding a 2004 cooperation agreement with Zlínský kraj under the European regional partnership framework. Comparable as a sub-national European regional administration with similar service mandate and EU-funding orientation.
• Žilina Self-Governing Region: Slovak self-governing region with an active cooperation agreement with Zlínský kraj since 2003. Comparable mandate and population profile, and a documented partner in joint regional development and cultural exchange initiatives.
• Trenčín Self-Governing Region: Slovak self-governing region sharing a border and a long-standing cooperation agreement (since 2003) with Zlínský kraj. Operates a near-identical regional government mandate in a closely related legal framework, making it the most natural cross-border peer.
• Středočeský kraj: Czech regional self-governing unit surrounding Prague. Comparable legal form and administrative scope, and useful for benchmarking fiscal capacity, infrastructure investment, and citizen-facing digital services against Zlínský kraj.
• Subcarpathian Voivodeship: Polish voivodeship with a 2006 cooperation agreement focused on tourism and cultural institution exchange. Comparable sub-national government entity operating in a similar post-EU-accession cross-border cooperation paradigm.
• Lviv Oblast (Ukraine): Ukrainian oblast with a 2006 cooperation agreement (plus 2013 economic chambers agreement) with Zlínský kraj. A sub-national government peer operating a similar mandate, included here to reflect the documented partnership history even though current cooperation is interrupted.
• Vas County (Hungary): Hungarian county-level government with a 2006 cooperation agreement with Zlínský kraj. Comparable in being a sub-national public administration entity focused on regional development, cultural exchange, and EU cross-border programming.
• Olomoucký kraj: Adjacent Czech regional self-governing unit in central/northern Moravia. Shares geographic, demographic, and economic-development characteristics with Zlínský kraj and operates the same regional government mandate, making it a strong direct comparator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/zlinskykraj
• YouTubeyoutube.com/@zlinskykraj
• Facebookfacebook.com/zlkraj
• Instagraminstagram.com/zlinsky_kraj_official
• LinkedInlinkedin.com/company/krajsk-ad-zl-nsk-ho-kraje

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zlinsky Kraj