Toys For Hospitalized Children

What Toys For Hospitalized Children does

Toys for Hospitalized Children is a 501(c)(3) nonprofit organization headquartered in Brooklyn, New York, that operates programs to bring toys, play experiences, and entertainment to children facing serious medical challenges. Its service portfolio spans eight core programs: hospital toy distribution (Joy through a Toy), the Happy Shop in-hospital shopping experience, design and construction of state-of-the-art pediatric playrooms, hospital musical entertainment, ambulance toy stocking, the Tablets for Teens iPad program for teen cancer patients, hospital holiday parties, and hospital welcome kits. The organization has built named, themed pediatric playrooms in multiple hospitals, including Assuta Medical Center, Laniado Medical Center, Schneider Children's Medical Center, and Geha Mental Health Center in Israel, as well as serving U.S. hospitals such as Motts Children's Hospital and Hurley Children's Hospital. Its underlying program technology is non-software — primarily physical playroom installations with interactive elements (water tables, motion-responsive systems, life-size video games) designed for emotional well-being and healing.

The organization's revenue model is entirely donation-based, with no commercial product pricing. It accepts contributions through PayPal and credit card, recurring monthly subscriptions via the Gift A Smile program, Amazon Wish List toy purchases, cryptocurrency donations through Engiven, online giving through Aplos, physical toy drop-offs at Brooklyn and Hollywood FL locations, luxury raffle ticket sales, and a Sponsor A Day calendar program. Its go-to-market is community- and event-led: volunteers, donors, and board members drive hospital visits, hospital holiday parties, and signature events such as Hanukkah Wonderland at the Safra Center. Marketing is conducted through organic social channels (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube), email newsletters, blog content, and earned media coverage. The organization is affiliated with Toys for Simcha (its Israeli arm) and NCFJE, and is led by Rabbi JJ Hecht II as President.

Name

Toys For Hospitalized Children

Legal name

Toys for Hospitalized Children

Website

https://toysforhospitalizedchildren.org

Company type

Private

Operating status

Operating

Short description

Toys for Hospitalized Children is a 501(c)(3) nonprofit that designs pediatric playrooms, distributes toys, and runs programs like Tablets for Teens and hospital holiday parties for seriously ill children in U.S. and Israeli hospitals, funded through donations.

Ownership category

akta.pro rank

Product category

Children's Charity Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s Hospitals & Pediatric Health Systems (HLAFAJAG)

akta.pro secondary industries

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL), Toy Rentals & Subscription Boxes (CRALAFAK)

Keywords

• Pediatric charity
• Toy donation programs
• Hospital playroom design
• Children welfare services
• Pediatric patient support

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Supply Chain

Revenue model

1. Donations (PayPal/Credit Card): One-time and recurring monetary donations via PayPal and credit card processed through the organization's website donation pages.
2. Amazon Wish List Toy Purchases: Supporters purchase toys directly from the organization's Amazon registry, which are then distributed to hospitalized children.
3. Gift A Smile Monthly Subscription: Monthly sponsorship program where donors sponsor a toy for a sick child each month. Recurring donation model with tax-deductible contributions.
4. Physical Toy Donations: Accepts new toys in original packaging from donors which are then distributed to hospitals and children.
5. Luxury Raffle: Raises funds through raffle ticket sales for luxury items and experiences.
6. Cryptocurrency Donations: Accepts cryptocurrency donations through the Engiven giving platform.
7. Sponsor a Day: Allows donors to sponsor a day on the Happy Shop calendar to celebrate special occasions with a displayed message and optional image.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Toys for Hospitalized Children is a 501(c)(3) nonprofit that distributes toys, designs and builds state-of-the-art pediatric playrooms, and runs programs such as Tablets for Teens, Hospital Musical Entertainment, Ambulance Toy Stocking, Holiday Parties, and Welcome Kits for children receiving medical treatment. The organization partners with hospitals in the US and Israel to bring joy, distraction, and emotional support to pediatric patients.

Product overview

Toys for Hospitalized Children is a 501(c)(3) nonprofit organization operating a portfolio of programs centered on bringing joy and healing to hospitalized children. The core service delivery includes hospital toy distribution, the Happy Shop shopping experience, and designing/building state-of-the-art pediatric playrooms in hospitals (Assuta, Laniado, Schneider Children's Medical Center, and Geha Mental Health Center). Supporting programs include musical entertainment, ambulance toy stocking, Tablets for Teens iPad donations, holiday party sponsorship, and Hospital Welcome Kits. Fundraising and donation programs include Donate Toys, Gift A Smile monthly sponsorship, Sponsor A Day, and Luxury Raffle. The organization also runs Israel Relief efforts for children affected by war. The programs collectively operate under the tagline 'Happy Kids Heal Faster!' and are supported through PayPal, Amazon Wish List, Aplos, and cryptocurrency donation integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Gift A Smile: Monthly toy sponsorship program where donors sponsor a toy for a sick child each month
• Toys for Simcha Playroom
• Tablets for Teens
• Happy Shop
• Joy through a Toy

Products and services

• Joy through a Toy: Hospital Toy Distribution Core program that distributes toys to hospitalized children to bring joy and emotional support during difficult medical treatments.
• The Happy Shop A shopping experience program that allows hospitalized children to select toys, providing a sense of normalcy and control during their hospital stay.
• Pediatric Playroom Design and Building Design and construction of state-of-the-art pediatric playrooms in hospitals, including themed spaces with interactive technology and activity zones.
• Hospital Musical Entertainment Musical entertainment programs for hospitalized children providing joy and distraction during hospital stays.
• Ambulance Toy Stocking Program that stocks ambulances with toys for distribution to children during medical emergencies.
• Tablets for Teens iPad donation program for teenage cancer patients providing entertainment and connection during treatment.
• Hospital Holiday Parties Sponsorship and organization of holiday parties in hospitals to bring festive joy to pediatric patients.
• Hospital Welcome Kits Welcome kits provided to children upon hospital admission to ease the transition and reduce anxiety.
• Donate Toys Program Program accepting new toy donations in original packaging from donors for distribution to hospitalized children.
• Gift A Smile Monthly toy sponsorship program where donors sponsor a toy for a sick child each month with tax-deductible recurring contributions.
• Sponsor A Day Program allowing donors to sponsor a day on the Happy Shop calendar to celebrate special occasions with a displayed message and optional image.
• Israel Relief Humanitarian relief initiative providing toys, clothing, and comfort items to Israeli children affected by war, displacement, and trauma following October 7 events.
• Luxury Raffle Fundraising raffle program selling tickets for luxury items and experiences to support the organization's mission.

Quantifiable outcome

• Reduced physical therapy resistance - a hospitalized girl with injured arm responded to physical therapy after receiving Hello Kitty activity book

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Ovadia Design GroupcoreStrategic or Co-development PartnerDesigned the ocean-themed Toys for Simcha Playroom at Schneider Children's Medical Center with calming blues, aquatic designs, and soft lighting for child healing.
• Breeze CreativecoreStrategic or Co-development PartnerBrought the playroom to life with cutting-edge interactive technology including water tables and life-size video game activities.
• Eldad Adar (Clalit Health Services)majorStrategic or Co-development PartnerPartner from Clalit Health Services involved in developing playroom spaces in Israeli hospitals.
• Big John Steak and Onion CominorGTM or Marketing PartnerPartnered with the organization to bring Tablets for Teens program to Hurley Children's Hospital in Flint.
• Jen K Designs (Jen Krup)minorGTM or Marketing PartnerCreated orange-heart bracelets in solidarity with the Bibas family; proceeds funded the Ariel and Kfir Playground at Geha Mental Health Center.
• Toys for SimchacoreOthersAffiliated organization operating in Israel with similar mission. Rabbi JJ Hecht II serves as president of Toys for Simcha. Website: www.ToysforSimcha.org
• NCFJEcoreOthersAffiliated organization. Website: www.NCFJE.org

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Make-A-Wish Foundation: Major US nonprofit granting wishes to children with critical illnesses, many of whom are hospitalized. Comparable donor-base mechanics, hospital partnerships, and child-wellbeing mission.
• Starlight Children's Foundation: National nonprofit that delivers toys, games, and entertainment programs (including hospital playrooms and technology like Starlight Tablets) to hospitalized children in the US and beyond — directly comparable mission and program stack.
• Project Sunshine: Nonprofit providing toys, arts and crafts, and recreational programs to hospitalized children including teen-focused initiatives — direct parallel in volunteer-driven pediatric hospital support.

Broad incumbents

• Ronald McDonald House Charities: Larger and more established nonprofit supporting families of hospitalized children through lodging, meals, and in-hospital programs. Overlaps in hospital-care mission but operates at significantly greater scale.
• Children's Miracle Network Hospitals: National fundraising organization supporting pediatric hospitals across the US — overlaps in hospital partnerships and donor fundraising but with a much broader portfolio of member institutions.
• Toy Industry Foundation: Industry-backed charitable arm of The Toy Association, distributing toys to children in need including hospitalized kids. Larger, corporate-funded counterpart in the same toy-distribution mission.

Others

• Miracle Flights: Charitable flight program for sick children needing medical care — a different service model but comparable nonprofit mechanic serving hospitalized/seriously ill children and their families.
• Children's Hospital Association: Industry association representing children's hospitals in the US — not a direct competitor but a counterpart ecosystem on the hospital/partner side of Toys for Hospitalized Children's value chain.
• Pediatric Oncology Experimental Therapeutics Investigators' Consortium: Children's oncology research consortium — adjacent to the population served by Toys for Hospitalized Children's Tablets for Teens program, with potential overlapping hospital touchpoints.

Emerging players

• Kids In Need Foundation: Nonprofit providing school supplies and toys to underserved children, including those in hospitals and shelters — adjacent child-support mission with overlapping toy donation logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/toys_hc?s=11
• YouTubeyoutu.be/AxT5ItPWhZ4?feature=shared
• Facebookfacebook.com/ToysForHospitalizedChildren
• LinkedInlinkedin.com/company/toys-for-hospitalized-children
• Instagraminstagram.com/toysforhospitalizedchildren
• TikToktiktok.com/@toyshospitalizedchildren?_t=8eQbdFatOSR&_r=1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toys For Hospitalized Children