The Mercury Theater Chicago

Name

The Mercury Theater Chicago

Legal name

Mercury Theater Chicago

Website

https://mercurytheaterchicago.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Theater & Performing Arts Ticketing (HSACALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Live theater performances
• Theatrical entertainment venue
• Cabaret performances
• Ticketed stage shows
• Neighborhood theater

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Main Theater Ticket Sales: Primary revenue from Mercury Theater Chicago performances. Ticket pricing varies based on performance day and seat location, ranging from $55-$90 per ticket. Limited View (Balcony) discounted tickets are available. Revenue is event-driven and per-performance.
2. Venus Cabaret Ticket Sales: Separate ticketed venue with variable pricing based on performance. Full bar available on-site with beverage selections provided show-by-show.
3. Beverage Sales: On-site bar service at Venus Cabaret providing full bar and select beverage selections during performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

The Mercury Theater Chicago produces and presents live theatrical performances on its main stage at 3745 N Southport Avenue in Chicago, with tickets priced between $55 and $90 per seat. It also operates the Venus Cabaret, a smaller secondary venue offering intimate cabaret-style performances with full on-site bar service and variable per-show ticket pricing.

Product overview

Mercury Theater Chicago operates as a live theater venue offering theatrical performances and entertainment. The company operates two distinct performance spaces: the main Mercury Theater (with capacity for approximately 300 patrons, offering standard and Limited View seating options) and the Venus Cabaret, a smaller intimate venue featuring full bar service. Tickets are sold directly through the box office, with pricing between $55-$90 for main theater performances. The venue offers accessibility accommodations including wheelchair seating, transfer arms, and assisted listening devices, along with discount programs for students, seniors, and military personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercury Theater Chicago (Main Stage Performances)

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Goodman Theatre: One of Chicago's largest subscription-based theaters producing a mix of classic and contemporary plays. Directly comparable as a Chicago theater producer and venue operator with ticketed live theatrical performances.
• Lookingglass Theatre Company: Chicago-based ensemble theater producing original live theatrical works in its own venue. Directly comparable as a Chicago producing theater relying on ticketed live performances and a single-location operating model.
• Victory Gardens Theater: Chicago theater company focused on producing new works and live theatrical performances at a single neighborhood venue. Comparable as a similarly sized Chicago-based producing theater with a single-location, ticketed-performances model.
• The Second City: Chicago-based live comedy and theatrical performance company with multiple performance spaces and on-site bar service. Closely comparable to Mercury Theater's dual-venue model (theater + cabaret/bar) and direct-to-consumer ticketing.
• Steppenwolf Theatre Company: Chicago-based theater company producing live theatrical performances across multiple performance spaces. Comparable to Mercury Theater Chicago as a fellow producing/performing-arts venue operator in the same city serving overlapping theatergoing audiences.

Broad incumbents

• Broadway In Chicago: Largest presenter of touring Broadway productions in Chicago, operating multiple downtown venues. Comparable as a Chicago-based presenter of ticketed live theatrical performances, though at meaningfully larger scale and focused on touring productions.

Regional players

• Paramount Theatre (Aurora): Historic regional theater in Aurora, IL, producing Broadway-scale musicals and concerts with ticketed performances. Comparable as a single-location venue operator producing live performances for a Chicago-area audience.
• Marriott Theatre: Suburban Chicago (Lincolnshire) theater-in-the-round producing musicals and theatrical performances with on-site dining. Comparable in combining live theatrical performances with ancillary food/beverage service in a single venue.
• Drury Lane Theatre: Theater and dinner-theater venue in Oakbrook Terrace, IL, outside Chicago, offering ticketed theatrical performances with on-site dining. Comparable in its combined dining/entertainment model similar to Mercury Theater's Venus Cabaret.

Emerging players

• Neo-Futurists: Chicago-based experimental theater company producing original live performances in its own small venue with ticketed admissions. Comparable as a smaller Chicago producing theater running ticketed performances in an intimate single venue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MercuryChicago
• LinkedInlinkedin.com/company/mercury-theater-chicago

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mercury Theater Chicago