Free Turn
Free Turn is a London-based independent entertainment company producing podcasts, audio dramas, and feature films for global audiences, distributing via Audible, Wondery+, Global Player, Spotify, and theatrical channels.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Free Turn does
Free Turn is a London-based independent entertainment company that produces and distributes podcasts, audio dramas, and feature films for global audiences. Its content portfolio spans true crime podcasts (The Missing Sister on Wondery+, Coining It on Global Player), audio dramas and original series (Cold Tapes on Spotify, Chasing the Sound and Salvation on Audible), and feature films (William Tell, Gigi & Nate, Cyborg). The company positions itself as a multi-format studio, with its most distinctive technical offering being Cold Tapes — a hybrid murder mystery audio drama that incorporates interactive elements allowing listeners to win real cash, blending narrative storytelling with gamification.
Free Turn generates revenue through licensing and royalty arrangements with podcast platforms (Audible, Wondery+, Global Player, Spotify) for its audio content, and through one-time licensing of its feature films for theatrical release (via Altitude Film UK in UK & Ireland) and subsequent digital/home video distribution (Sky Store, Amazon). Its go-to-market combines community-led audience growth on Instagram with event-driven industry positioning through film premieres at TIFF and Zurich Film Festival, alongside distribution-led audience capture on major streaming platforms. End customers are podcast listeners and film audiences; primary distribution counterparties are major audio streaming platforms and a regional cinema distributor.
The company operates with 1-10 employees from its London West End office and has no disclosed funding, ownership, or revenue figures. Brand credibility is anchored by a British Podcast Awards shortlisting for Cold Tapes and concurrent Top 10 True Crime podcast rankings for The Missing Sister and Coining It.
Free Turn firmographics
Firmographics- Name
- Free Turn
- Legal name
- Free Turn
- Website
- https://freeturn.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Free Turn is a London-based independent entertainment company producing podcasts, audio dramas, and feature films for global audiences, distributing via Audible, Wondery+, Global Player, Spotify, and theatrical channels.
- Ownership category
- akta.pro rank
Free Turn industry classification
Industry- Product category
- Podcast and Film Production
- NAICS
- Sound Recording Industries (5122), Sound Recording Studios (51224), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)
- akta.pro secondary industries
- Live Audio Recording, Repurposing & Podcast Conversion (MPACAEAN), Live Podcast Recordings (MPAGACAJ)
Keywords
Where Free Turn is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Free Turn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Podcast Licensing and Distribution: Free Turn produces podcasts that are distributed through major platforms including Audible, Wondery+, Global Player, and Spotify. Revenue is generated through licensing agreements with these platforms for exclusive or co-exclusive distribution rights.
- Film Production and Distribution: The company produces feature films such as William Tell, released theatrically in the UK and Ireland, with distribution through cinema chains and subsequent digital/home video platforms including Sky Store and Amazon.
- Audio Drama Content: Original audio drama productions including Cold Tapes, Salvation, and Chasing the Sound distributed across streaming platforms generating licensing and potentially advertising revenue.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels3 records
Free Turn product offering
Product offeringCore offering
Free Turn is a total entertainment company that produces and distributes original podcasts, audio dramas, and feature films for global audiences. Its portfolio spans true crime podcasts (The Missing Sister, Coining It), interactive audio dramas (Cold Tapes, Salvation), Audible series (Chasing the Sound), and theatrical films (William Tell, Gigi & Nate, Cyborg), distributed through major streaming platforms and cinema chains.
Product overview
Free Turn is a total entertainment company that produces and distributes podcasts, audio dramas, and feature films. The company operates a multi-format portfolio across various entertainment verticals, including true crime podcasts (The Missing Sister), narrative podcasts (Coining It, Cold Tapes), Audible audiobook series (Chasing the Sound, Salvation), and feature films (William Tell, Gigi & Nate). Content is distributed across multiple streaming platforms including Wondery+, Global Player, Audible, Spotify, Amazon, and Sky Store.
Differentiator
Problem solved
Functional benefit
Products and services
- The Missing Sister A true crime podcast series available on Wondery+, telling the story of a missing sister. Targeted at listeners seeking premium true crime narrative content.
- Coining It A six-part narrative podcast series hosted by Lewis Goodall, telling the true story of James Parker. Available on Global Player and other podcast platforms.
- Cold Tapes A genre-bending murder mystery audio drama podcast where listeners can win real cash, shortlisted for Best Fiction Podcast at the British Podcast Awards. Available on Spotify and other podcast platforms.
- Chasing the Sound An Audible series that explores the stories behind favorite tracks, hosted by a writer and actor.
- William Tell An action-adventure epic film that had its World Premiere at TIFF on September 10th and European Premiere at Zurich Film Festival on October 4th. Released in UK and Ireland cinemas from January 17th. Produced in partnership with Tempo Productions.
- Salvation A podcast series available on Audible, part of Free Turn's audio drama portfolio.
- Gigi & Nate A feature film available on Amazon UK, produced or distributed by Free Turn.
Quantifiable outcome
- Two shows in Top 10 True Crime podcasts simultaneously
- +1 more outcomes
Companies that use Free Turn
Customer profileSegments1 record
Ideal customer profiles1 record
Free Turn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Free Turn partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- TIFF NetworkflagshipTIFF Network hosted the World Premiere of William Tell on September 10th, providing prestigious festival positioning and international press coverage for the film.
- Zurich Film FestivalflagshipZurich Film Festival hosted the European Premiere of William Tell on October 4th, adding European prestige and industry credibility to the film's release.
- Wondery+coreWondery+ serves as a primary distribution platform for Free Turn's podcast content, specifically hosting The Missing Sister. This partnership provides access to Wondery+'s subscriber base and platform promotion capabilities.
- Global PlayercoreGlobal Player distributes Free Turn's Coining It podcast, making content available to listeners on the platform and through broader podcast directory syndication.
- AudiblecoreAudible serves as a key audio content distribution partner, hosting Chasing the Sound and Salvation podcasts. The partnership provides access to Audible's extensive audiobook and podcast listener base.
- SpotifycoreSpotify distributes Cold Tapes podcast, leveraging Spotify's podcast discovery features and global listener base for audience reach.
- Altitude Film UKcoreAltitude Film UK handles theatrical distribution of William Tell in the UK and Ireland market, managing cinema release logistics and promotion for the January 17th release.
- Tempo ProductionscoreTempo Productions is the production partner behind William Tell film, collaborating with Free Turn on the action-adventure epic that received world and European premiere festival recognition.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Free Turn competitors and assessment
Company assessmentBroad incumbents
- iHeartPodcasts: Major podcast publisher and network under iHeartMedia producing original podcasts across true crime, fiction, and narrative genres. Comparable to Free Turn's podcast portfolio and multi-format distribution, but at vastly larger scale.
- Wondery: Amazon-owned podcast studio and network producing high-profile original podcasts and exclusive content. Comparable to Free Turn because both produce and distribute narrative-driven original podcasts, though Wondery operates at significantly greater scale and is integrated with Amazon's ecosystem.
- Audible Originals: Amazon-owned audiobook and original audio content publisher producing exclusive scripted audio dramas and series. Directly comparable to Free Turn's audio drama portfolio (Salvation, Chasing the Sound) but with vastly greater production budgets and distribution reach.
- Spotify Studios: Spotify's in-house podcast production arm (including Gimlet and The Ringer acquisitions) producing original exclusive and non-exclusive podcasts. Comparable to Free Turn as a podcast producer on the Spotify platform, though at much larger scale.
Direct peers
- Crooked Media: Independent podcast network producing original narrative and political podcasts across major platforms. Comparable to Free Turn in producing original podcast content distributed through Spotify, Audible, and other major audio platforms.
- QCode: Independent scripted podcast studio producing high-production-value fiction audio dramas with celebrity talent. Closely comparable to Free Turn's Cold Tapes and Salvation productions in format, narrative-driven approach, and multi-platform distribution.
- Realm (formerly Serial Box): Audio fiction publisher producing serialized scripted podcasts and audio dramas for premium streaming platforms. Comparable to Free Turn's audio drama output and cross-platform licensing model.
- Pineapple Street Studios: Independent podcast production company creating high-profile narrative and documentary podcasts for major platforms including Audible and Spotify. Directly comparable to Free Turn's premium podcast production and platform distribution model.
- Audio Up: Independent podcast studio producing scripted fiction and narrative audio dramas with innovative engagement mechanics. Closely comparable to Free Turn's Cold Tapes and Salvation productions in format, scripted approach, and platform partnerships.
Others
- Altitude Film Distribution: UK theatrical film distributor handling Free Turn's William Tell release. Related rather than competitive; comparable as a distribution partner and bellwether for indie UK film economics that affect Free Turn's theatrical revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Free Turn social profiles
Digital presenceFree Turn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Free Turn leadership team
Management profileNumber of profiles
Free Turn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Free Turn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Free Turn
What does Free Turn do?
Free Turn is a total entertainment company that produces and distributes original podcasts, audio dramas, and feature films for global audiences. Its portfolio spans true crime podcasts (The Missing Sister, Coining It), interactive audio dramas (Cold Tapes, Salvation), Audible series (Chasing the Sound), and theatrical films (William Tell, Gigi & Nate, Cyborg), distributed through major streaming platforms and cinema chains.
Is Free Turn a public or private company?
Free Turn is a private company. It is classified as unknown and is currently operating.
When was Free Turn founded?
Free Turn was founded in 2020. It employs 1 to 10 people.
Where is Free Turn based?
Free Turn is headquartered in London, United Kingdom, in the Europe region.
How does Free Turn make money?
Three revenue lines are on record. Podcast Licensing and Distribution is the primary driver. The others are film Production and Distribution and audio Drama Content.
Who are Free Turn's main competitors?
Broad incumbents on record are iHeartPodcasts, Wondery, Audible Originals and Spotify Studios. Direct peers are Crooked Media, QCode, Realm (formerly Serial Box), Pineapple Street Studios and Audio Up. Altitude Film Distribution is listed as an others.
Does Free Turn have an API?
No public API is recorded for Free Turn.
What industry is Free Turn in?
Free Turn's product category is Podcast and Film Production. Its primary akta.pro industry code is MPACADAF, Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts), with a secondary code of MPACAEAN, Live Audio Recording, Repurposing & Podcast Conversion. Its NAICS code is 5122 and its SIC code is 7822.