ToulEco
ToulÉco is a Toulouse-based private regional economic media company serving the Occitanie region of France with a multi-platform publishing ecosystem: a digital news portal, quarterly print mooks, specialized sub-brands for employment and green economy, and B2B video and event services.
- Company typePrivate
- Founded2014
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
ToulEco firmographics
Firmographics- Name
- ToulEco
- Legal name
- ToulEco
- Website
- https://touleco.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ToulÉco is a Toulouse-based private regional economic media company serving the Occitanie region of France with a multi-platform publishing ecosystem: a digital news portal, quarterly print mooks, specialized sub-brands for employment and green economy, and B2B video and event services.
- Ownership category
- akta.pro rank
ToulEco industry classification
Industry- Product category
- Regional Business News Media
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where ToulEco is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ToulEco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Magazine sales (mooks): Sale of print and digital magazine editions (format 'mook' - magazine-book hybrid) covering regional economic news. Individual issues priced at €12.90 each; bundled sets (e.g., Coffret 2024 at €51.60); subscription offerings available.
- Legal announcements (Annonces légales): Publication of statutory legal notices for businesses, a regulated service in France required for company registrations, mergers, and other legal events. A dedicated section and separate boutique category exist for this service.
- E-commerce store: Boutique.touleco.fr operates an e-commerce storefront selling magazines, books, hors-séries, and 100% Numérique digital content. Free shipping on orders.
- Professional services (video & event animation): B2B services including video production (reportage, interviews, event coverage with TV studio setup) and event animation/hosting for conferences and seminars. Custom quotes provided per project.
- Newsletter subscriptions (La Matinale): Free daily morning newsletter delivering the best regional economic news. Premium/abonnement access provides additional content behind a paywall.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual magazine issue |
| One time/ perpetual license | Pay-as-you-go | Magazine bundle (Coffret) |
| One time/ perpetual license | Pay-as-you-go | Hors-série special editions |
| Subscription | Monthly | Subscription (La Matinale) |
| Other | Multi-year contract | Professional services (video & animation) |
Distribution channels5 records
Marketing channels8 records
ToulEco product offering
Product offeringCore offering
ToulEco publishes and distributes regional economic news and business intelligence for the Occitanie region in southern France through a digital portal (touleco.fr), print magazine editions (mooks), and a free daily newsletter (La Matinale). The company also operates an e-commerce boutique selling magazines and subscriptions, provides regulated legal announcement publication services for businesses, and offers B2B professional services including video production and conference/event animation. It maintains exclusive vertical media sub-brands covering employment, green economy, video, and local Tarn coverage.
Product overview
ToulÉco operates a multi-platform regional media ecosystem covering economic news in Occitanie. The core offering is its digital news portal (touleco.fr) supplemented by specialized vertical sub-brands: ToulEmploi (employment), ToulÉco Green (environment), ToulÉco TV (video), and ToulÉco Tarn (local Tarn coverage). The company monetizes through a boutique e-commerce platform selling magazine editions (mooks), subscriptions, books, and legal announcement services. Professional services include Midi-CAC regional stock index, event animation services, and video production capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- ToulEmploi: Employment and career news platform covering the Occitanie region
- ToulÉco Green
- ToulÉco TV
- ToulÉco Tarn
- ToulÉco Montpellier
Products and services
- ToulÉco digital news platform (touleco.fr) Primary digital news platform covering economic news in the Occitanie region, featuring articles on businesses, finance, innovation, and regional developments. Targeted at regional business professionals and executives.
- ToulÉco Magazine Editions (print and digital mooks) Print and digital magazine format publications (mooks) covering regional economic topics in Occitanie, featuring interviews with business leaders and company analysis. Individual issues priced at €12.90; bundled sets and hors-série special editions also available. Targeted at business readers in Toulouse, Montpellier, and Tarn.
- ToulÉco Boutique (boutique.touleco.fr) Online store (e-commerce platform) selling print and digital magazine editions (mooks), subscriptions, books, hors-séries, and legal announcement services. Offers free shipping on orders. Targeted at individual readers and businesses purchasing legal notices.
- La Matinale newsletter Free daily morning newsletter delivering the best regional economic news to subscriber inboxes. Premium subscription access provides additional content behind a paywall. Targeted at Occitanie business professionals.
- Annonces Légales (Legal announcements publication) Publication service for statutory legal notices required by French regulation for company registrations, mergers, and other legal events. Provides attestation of publication. Targeted at Occitanie businesses with statutory publication obligations.
- Midi-CAC regional stock index
Companies that use ToulEco
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
ToulEco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ToulEco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABC BoursecoreToulÉco partnered with ABC Bourse to create the Midi-CAC, the first stock market index tracking listed companies from the Midi-Pyrénées/Occitanie region. The index is published on the Touleco.fr website and provides a unique regional financial market benchmark comparable to European indices.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
ToulEco competitors and assessment
Company assessmentBroad incumbents
- Les Échos: France's flagship economic daily, providing business news and financial market data nationally. The Midi-CAC index positions ToulÉco similarly but at a regional scale, competing for the same executive readership.
- La Tribune: National French business newspaper with regional editions and economic news focus. Overlaps with ToulÉco's economic news coverage and competes for the same regional business executive audience.
- L'Usine Nouvelle: French industry and economic media outlet covering industrial and business news. Overlaps with ToulÉco's coverage of regional industry (aerospace, etc.) and competes for the same B2B audience in Occitanie.
- Challenges: French economic news magazine covering business, finance, and lifestyle topics at national scale. Competes with ToulÉco magazines for the same regional business leader readership.
- Investir: French financial news and investment media with stock market coverage and analysis. Comparable to ToulÉco's Midi-CAC index offering but at national scale with deeper financial market data.
Direct peers
- Objectif News: French regional economic news platform with multiple local editions across French regions. Closely comparable model to ToulÉco in serving local B2B audiences with dedicated economic journalism.
- Le Journal des Entreprises: French regional economic media outlet publishing multiple local editions across French regions covering business news, similar to ToulÉco's multi-edition approach in Occitanie. Both serve regional B2B audiences with print magazines and digital platforms.
Regional players
- La Gazette du Midi: Long-standing regional newspaper based in Toulouse covering Occitanie/Midi-Pyrénées area. Geographic overlap with ToulÉco makes it a direct competitor for local news and advertising budgets in the Toulouse market.
- Les Affiches: Regional economic and legal announcement publication serving French regions. Directly comparable to ToulÉco's combined regional economic news and legal announcement service offering.
Others
- France Bleu Occitanie: Public regional radio network covering the same Occitanie geography. Adjacent competitor for local audience attention and regional advertising budgets, though operating in a different medium.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ToulEco social profiles
Digital presenceToulEco financial estimates
Financial estimateRevenue estimate
Valuation estimate
ToulEco leadership team
Management profileNumber of profiles
ToulEco subsidiaries and ownership
Company hierarchySubsidiaries4 records
ToulEco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ToulEco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ToulEco
What does ToulEco do?
ToulEco publishes and distributes regional economic news and business intelligence for the Occitanie region in southern France through a digital portal (touleco.fr), print magazine editions (mooks), and a free daily newsletter (La Matinale). The company also operates an e-commerce boutique selling magazines and subscriptions, provides regulated legal announcement publication services for businesses, and offers B2B professional services including video production and conference/event animation. It maintains exclusive vertical media sub-brands covering employment, green economy, video, and local Tarn coverage.
Is ToulEco a public or private company?
ToulEco is a private company. It is classified as unknown and is currently operating.
When was ToulEco founded?
ToulEco was founded in 2014. It employs 11 to 50 people.
Where is ToulEco based?
ToulEco is headquartered in Toulouse, France, in the Europe region.
How does ToulEco make money?
Five revenue lines are on record. Magazine sales (mooks) is the primary driver. The others are legal announcements (Annonces légales), E-commerce store, professional services (video & event animation) and newsletter subscriptions (La Matinale).
Who are ToulEco's main competitors?
Broad incumbents on record are Les Échos, La Tribune, L'Usine Nouvelle, Challenges and Investir. Direct peers are Objectif News and Le Journal des Entreprises. Regional players are La Gazette du Midi and Les Affiches. France Bleu Occitanie is listed as an others.
Does ToulEco have an API?
No public API is recorded for ToulEco.
What industry is ToulEco in?
ToulEco's product category is Regional Business News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.