Buitengewoonte
Buitengewoonte is a Dutch one-person wilderness coaching business, founded and run by Aljo Bril, that delivers bushcraft-based retreats, solo quests, expeditions, and corporate leadership programs for individuals and organizations seeking personal development in nature.
- Company typePrivate
- Founded2014
- HeadquartersZwolle, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Buitengewoonte does
Buitengewoonte is a Dutch sole proprietorship founded and operated by Aljo Bril that delivers nature-based coaching, bushcraft, and wilderness retreat experiences for individuals and organizations. The portfolio spans an introductory conversation (Dwaalgesprek, €85), a three-session personal coaching trajectory (Kompastraject, €795), multi-day solo retreats (SoloQuest Netherlands €1,095 / Sweden €1,295), guided expeditions (Hike Schotse Hooglanden €1,495; Kano-expeditie Sápmi €1,795; Expeditie Patagonië quote-based, March 2027), shorter weekend programs (Reconnecting with Nature, Reconnecting with Fire €550, Ouder & Kind €375), a leadership training (Het Pad van de Wolf, quote-based), and bespoke corporate offerings under a Zakelijk channel. Group sizes are deliberately capped (maximum 8 participants; SoloQuest limited to 6), programs are led personally by the founder, and pricing is per-participant with custom quotes for B2B engagements.
The underlying 'technology' is a proprietary methodology combining bushcraft skills (fire-making, shelter, foraging, navigation) with contemplative practices, meditation, and nature-based coaching. There is no software, app, API, or digital platform; the website (buitengewoonte.nl) functions as a direct booking and content surface, supported by LinkedIn, YouTube, and Instagram presence plus a WhatsApp/phone conversion path. Distribution is exclusively direct-to-consumer (individual bookings) and direct field sales (corporate clients, coaching schools, training organizations), with no marketplace, reseller, or franchise layer.
The business is bootstrapped, owns no external investment, and operates with a single headcount (Aljo Bril). Customer acquisition is primarily testimonial-driven word-of-mouth, reinforced by a 2022 feature in the NPO documentary 'Boeddha in de Polder' (participant Joris Linssen). Revenue streams consist of one-time retreat/expedition fees, packaged coaching sessions, and quote-based corporate programs; the customer base mixes individuals seeking personal development with a smaller set of organizational clients and partner coaches (De Mannencirkel, Jelien.nu, Nanda Huneman).
Buitengewoonte firmographics
Firmographics- Name
- Buitengewoonte
- Legal name
- BuitenGewoonte
- Website
- https://buitengewoonte.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Buitengewoonte is a Dutch one-person wilderness coaching business, founded and run by Aljo Bril, that delivers bushcraft-based retreats, solo quests, expeditions, and corporate leadership programs for individuals and organizations seeking personal development in nature.
- Ownership category
- akta.pro rank
Buitengewoonte industry classification
Industry- Product category
- Wilderness Coaching Services
- NAICS
- Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Management Consulting Services (8742), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Outdoor & Survival Skills Lessons (Bushcraft, Navigation, Foraging) (THAJAKAM)
- akta.pro secondary industries
- Corporate Outdoor Training & Team-Building Programs (Experiential Learning) (THAAAOAE), Jungle/Rainforest Expedition & Survival Tour Operators (THAAADAI)
Keywords
Where Buitengewoonte is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Buitengewoonte business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Individual Retreats and Expeditions: Revenue from multi-day wilderness retreats including SoloQuest, Kano-expeditie, Hikes, Reconnecting weekends, and Ouder & Kind programs. Pricing ranges from €375 to €1795 per person depending on duration and location. These are one-time experiences with potential for repeat participation.
- Kompastraject Personal Coaching: A three-session personal coaching trajectory priced at €795. Uses Human Design, career coaching, and life path guidance. Paid as a package.
- Dwaalgesprek Introductory Session: Single introductory conversation session priced at €85, serving as both a standalone offering and a gateway to other programs.
- Corporate and Team Programs: Customized leadership training, team days, and multi-day retreats for organizations. Pricing is quote-based depending on requirements, participants, and duration. Marketed under 'Zakelijk' section.
- Het Pad van de Wolf Leadership Training: Four-day wilderness leadership training in Sweden, priced via custom quote based on participants and location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SoloQuest Netherlands - 4 days |
| One time/ perpetual license | Pay-as-you-go | SoloQuest Sweden - 5 days |
| One time/ perpetual license | Pay-as-you-go | Kompastraject - 3 sessions |
| One time/ perpetual license | Pay-as-you-go | Reconnecting With Fire Weekend |
| Unit Pricing | Pay-as-you-go | Ouder & Kind Weekend |
| One time/ perpetual license | Pay-as-you-go | Kano-expeditie in Sapmi (6 days) |
| One time/ perpetual license | Pay-as-you-go | Hike Schotse Hooglanden (5 days) |
| One time/ perpetual license | Pay-as-you-go | Dwaalgesprek (Introductory Conversation) |
| Other | Multi-year contract | Expeditie Patagonie |
| Other | Multi-year contract | Het Pad van de Wolf Leadership Training |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Buitengewoonte product offering
Product offeringCore offering
Buitengewoonte is a one-man wilderness coaching and retreat business that takes individuals and groups into nature (Dutch forests, Scotland, Sápmi, Sweden, Patagonia) for multi-day solo retreats, bushcraft weekends, canoe expeditions, and wilderness leadership training. The founder Aljo Bril personally guides every program, combining bushcraft skills (fire-making, shelter building, foraging) with contemplative inner work, meditation, Human Design-based coaching, and nature immersion to support personal transformation. The business also delivers customized corporate team days and leadership retreats under a separate "Zakelijk" offering.
Product overview
Buitengewoonte is a nature-based coaching and wilderness adventure company offering a portfolio of interconnected experiential programs. The core offerings include individual guidance products (Dwaalgesprek, Kompastraject), multi-day wilderness experiences (SoloQuest, Hikes, Canoe Expeditions, Patagonia Expedition), weekend retreats (Reconnecting with Nature, Reconnecting with Fire, Ouder & Kind Weekend), and professional leadership training (Het Pad van de Wolf). Business services provide custom programs for organizations. The portfolio progresses from introductory single sessions through to intensive multi-day wilderness expeditions, enabling customers to choose experiences matching their current stage of personal development.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Participants report transformative experiences with lasting personal impact including clarity, direction, healing, and reconnection with self
Companies that use Buitengewoonte
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Buitengewoonte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Buitengewoonte partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- De MannencirkelcoreDe Mannencirkel (men's circle organization) partnered with Buitengewoonte for a special program called 'Into the Wild' - a 3-day retreat for men. Aljo co-delivers the nature-based experience while De Mannencirkel provides the coaching framework. Described as a meaningful collaboration that brings men back to themselves.
- Jelien.nucoreJelien, an independent coach, collaborated with Aljo for coaching experience weeks where Buitengewoonte provided the wilderness and outdoor components. Aljo handled practical logistics and outdoor facilitation while Jelien led coaching content. Also collaborated for team days and client programs.
- Nanda Huneman (Schrijfbegeleider)minorWriting guide/retreat facilitator who partnered with Buitengewoonte for a writing retreat in nature. Aljo provided the wilderness setting, practical support, and space-holding while Nanda led the writing content. Both describe a harmonious collaboration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Buitengewoonte competitors and assessment
Company assessmentBroad incumbents
- Outward Bound International: Long-established global outdoor education provider offering wilderness leadership and personal development courses. Broader portfolio and scale than Buitengewoonte, but operates in the same experiential outdoor development category with similar small-group wilderness expedition formats.
- The School of Life: Established personal development provider offering coaching, retreats, and educational content. While not nature-based, addresses the same core customer need (self-reflection, life direction, burnout recovery) that Buitengewoonte targets through its wilderness format.
Direct peers
- WildWise: UK nature connection and wilderness education organization running multi-day courses in bushcraft, tracking, and wilderness living. Overlaps with Buitengewoonte's bushcraft-skills and nature-immersion offerings, though with a more educational than coaching orientation.
- Naturespirit: Nature-based coaching and wilderness experience provider offering retreats and personal development programs in natural settings. Comparable small-group, nature-immersion coaching model with similar target customer seeking reflection and reconnection.
- Inward Bound: Provider of wilderness-based personal development retreats combining solo nature experiences with coaching and reflection. Directly comparable in format (multi-day wilderness immersion) and value proposition (personal transformation through nature).
- Wild Elements: UK provider of wilderness experiences for teams and individuals focused on leadership and personal development in remote outdoor settings. Comparable small-group, premium-pricing, founder-led model targeting similar corporate and individual development segments.
- School of the Wild: UK-based provider of wilderness-based personal development, leadership, and team programs in natural settings. Directly comparable to Buitengewoonte's model of integrating bushcraft/outdoor skills with inner work and leadership development for individuals and organizations.
Regional players
- Buitenleven Nederland: Dutch outdoor experience and wilderness coaching provider operating in Netherlands. Geographic and linguistic overlap with Buitengewoonte, with comparable nature-based personal development offerings for Dutch audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Buitengewoonte social profiles
Digital presenceBuitengewoonte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buitengewoonte leadership team
Management profileNumber of profiles
Profiles1 record
Buitengewoonte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buitengewoonte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buitengewoonte
What does Buitengewoonte do?
Buitengewoonte is a one-man wilderness coaching and retreat business that takes individuals and groups into nature (Dutch forests, Scotland, Sápmi, Sweden, Patagonia) for multi-day solo retreats, bushcraft weekends, canoe expeditions, and wilderness leadership training. The founder Aljo Bril personally guides every program, combining bushcraft skills (fire-making, shelter building, foraging) with contemplative inner work, meditation, Human Design-based coaching, and nature immersion to support personal transformation. The business also delivers customized corporate team days and leadership retreats under a separate "Zakelijk" offering.
Is Buitengewoonte a public or private company?
Buitengewoonte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Buitengewoonte founded?
Buitengewoonte was founded in 2014. It employs 1 to 10 people.
Where is Buitengewoonte based?
Buitengewoonte is headquartered in Zwolle, Netherlands, in the Europe region.
How does Buitengewoonte make money?
Five revenue lines are on record. Individual Retreats and Expeditions are the primary driver. The others are kompastraject Personal Coaching, dwaalgesprek Introductory Session, corporate and Team Programs and het Pad van de Wolf Leadership Training.
Who are Buitengewoonte's main competitors?
Broad incumbents on record are Outward Bound International and The School of Life. Direct peers are WildWise, Naturespirit, Inward Bound, Wild Elements and School of the Wild. Buitenleven Nederland is listed as a regional player.
Does Buitengewoonte have an API?
No public API is recorded for Buitengewoonte.
What industry is Buitengewoonte in?
Buitengewoonte's product category is Wilderness Coaching Services. Its primary akta.pro industry code is THAJAKAM, Outdoor & Survival Skills Lessons (Bushcraft, Navigation, Foraging), with a secondary code of THAAAOAE, Corporate Outdoor Training & Team-Building Programs (Experiential Learning). Its NAICS code is 71219 and its SIC code is 8742.