CRAFT A LIFE LTD

What CRAFT A LIFE LTD does

Craft A Life Ltd, trading as SeraVida Art, is a privately held, founder-operated creative wellbeing business based in Bristol, United Kingdom. Founded by Vicky in 2022 after a career transition from aerospace programme management, the company delivers a multi-format offering built around dot mandala art as a stress-management practice. Its product portfolio spans physical craft kits (stone and ring dish kits at £32, children's kits at £12.50-£15, and tools/supplies at £1.49-£12), original hand-painted mandala artwork priced from £12 to £1,200 including 3D sculptural statement pieces, commissioned bespoke artwork priced at a 25% premium with a 50% deposit structure, and a digital course ('10 Days of Calm with Dot Mandala' at £17).

The business generates revenue through five streams: direct-to-consumer e-commerce on its own storefront with worldwide shipping (2-7 working day despatch), in-person workshops delivered at eight South West England venues, mobile UK-wide private and corporate workshop sessions, commissioned artwork sales, and Amazon Associates affiliate commissions on recommended tools. There is no proprietary technology platform — the core offering relies on traditional handmade craft techniques using commercially available paints (Deco Art Americana) and dotting tools — and no AI, API, or software integration layer is present. The 'SeraVida' name is a registered UK trademark.

Its customer base is fragmented across individual consumers seeking stress relief and mindfulness, craft hobbyists purchasing DIY kits and supplies, corporate teams booking wellbeing sessions, and collectors of original mandala artwork. Marketing relies on organic social (Facebook, Instagram, LinkedIn), a fortnightly email newsletter with discount codes, on-site SEO, and an Amazon affiliate referral channel. The company is bootstrapped with no external institutional investors, no parent company, no subsidiaries, and no disclosed revenue or headcount, consistent with a small founder-led lifestyle enterprise.

Name

CRAFT A LIFE LTD

Legal name

Craft a Life Ltd

Website

https://craftalife.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Craft A Life Ltd (trading as SeraVida Art) is a Bristol-based, founder-owned creative wellbeing business offering dot mandala art workshops across South West England, DIY craft kits and tools shipped worldwide, hand-painted original artwork and commissions, and a digital mandala course, targeting stress-relief seekers, craft hobbyists, and corporate teams.

Ownership category

akta.pro rank

Product category

Art & Creative Wellbeing Services

NAICS

Art Dealers (45992)

SIC

Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

akta.pro secondary industries

Traditional & Indigenous Crafts Lessons (Heritage Skills, Folk Arts) (THAJAKAH), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Mindful art workshops
• Mandala craft kits
• Hand-painted artwork
• Creative wellbeing services
• Dot mandala art

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Physical Product Sales: Sale of craft kits (Mandala Stone Craft Kit £32, Ring dish Craft Kit £32, children's kits £12.50-£15), art tools and supplies (dotting tool sets £12, stencils £1.49, blank stones £6, blank dishes £8-£10), and original hand-painted mandala artwork (£12-£1200 depending on size and complexity). Physical products ship worldwide with current despatch times of 2-7 working days.
2. Workshop Fees: Revenue from in-person mandala art workshops across South West England locations. Two-hour sessions and full-day workshops available. Private/personalized workshops for groups, team wellbeing sessions, birthdays, or gatherings at workplaces, homes, or venues anywhere in the UK.
3. Digital Products and Courses: Sale of digital courses and downloadable content. '10 Days of Calm with Dot Mandala' course priced at £17. These digital products may include a 14-day money-back guarantee.
4. Commissioned Artwork: Bespoke commissioned mandala art pieces created to customer specifications (color palette, mood, desired feelings). Priced approximately 25% higher than standard pieces of equivalent size due to additional design time and collaboration involved. Requires 50% deposit with final payment prior to delivery.
5. Affiliate Revenue: Amazon affiliate links for recommended art tools and materials generate commission when customers purchase through these links. Recommended products include Lazy Susan turntables, Deco Art varnish, acrylic paints, and felt bases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Designs, produces and sells mandala-themed craft kits, dotting tools, blank substrates and hand-painted original mandala artwork through an e-commerce storefront, and delivers in-person mandala art workshops and downloadable mindful-art digital courses. Workshop services run across South West England venues and as private/corporate bookings anywhere in the UK, with physical products shipping worldwide.

Product overview

SeraVida Art, trading as CRAFT A LIFE LTD, offers a mindful mandala art business comprising physical craft kits (Mandala Stone Craft Kit, Mandala Ring Dish Craft Kit, and children's dot art kits), tools and supplies (dotting tools, stencils, blank stones, bowls and dishes), original hand-painted mandala artwork (ranging from small stones at £12-22 to large 3D sculptural pieces at £1200), digital courses (10 Days of Calm), and in-person workshop experiences across South West England. The portfolio spans from beginner-friendly craft kits designed for relaxation to bespoke commissioned artwork for collectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Mandala Craft Kits DIY craft kits (Mandala Stone Craft Kit, Mandala Ring Dish Craft Kit, and children's dot art kits) including the substrate to paint, all tools, paints, and access to video tutorials; aimed at beginners and hobbyists wanting to practice mindful mandala art at home.
• Mandala Dotting Tools & Supplies Beg
• Original Mandala Artwork Hand-painted one-of-a-kind mandala pieces ranging from small painted stones (£12–£22) to 30cm, 60cm and 70–90cm flat wall mandalas (£160–£360) and 3D sculptural mandala statement pieces (up to £1,200), sold through the online shop for collectors and home décor buyers.
• 10 Days of Calm with Dot Mandala Downloadable digital course guiding participants through ten days of calm with dot mandala techniques, priced at £17 and available online.
• Mindful Mandala Art Workshops In-person two-hour and full-day mandala art workshops held at venues across South West England (Bristol, Yate, Coalpit Heath, Midsomer Norton, Cirencester, Chard, Chipping Sodbury, Thornbury), open to beginners and experienced artists with all materials provided.
• Private & Personalised Workshops Private mobile mandala art workshops delivered at client locations (workplaces, homes or venues) anywhere in the UK for group occasions, team wellbeing sessions, birthdays or gatherings.
• Commissioned Mandala Art Bespoke mandala artwork created to customer specifications on colour palette, mood and desired feelings, priced approximately 25% above equivalent standard pieces and requiring a 50% deposit with final payment before delivery.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Buddly CraftsminorOthersUK-based art supplies retailer recommended for purchasing Deco Art Americana acrylic paints, which are not shipped to the UK directly by Deco Art. Customers are directed to Buddly Crafts as the preferred UK supplier for the recommended paint brand.
• Amazon AssociatesminorGTM or Marketing PartnerAffiliate marketing partnership where SeraVida Art earns commissions on sales of recommended art tools and materials purchased through Amazon affiliate links. Recommended products include Lazy Susan turntables, paint pots, felt bases, and Deco Art varnish.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global online marketplace for handmade craft products, original art, and craft supplies. Comparable because Etsy hosts thousands of independent sellers of mandala art, dotting tools, craft kits, and original hand-painted pieces, directly competing with SeraVida's online shop for the same buyer intent.
• The Works: UK high-street value retailer with a significant arts, crafts, and hobby supplies range sold alongside books and stationery. Comparable as a discount-priced alternative channel for the same hobbyist and craft kit customer SeraVida targets, although The Works is broader and lower-priced.
• Cass Art: UK art supplies retailer with multiple stores, an online shop, and creative workshops/events. Comparable to SeraVida as it sells artist materials (paints, brushes, substrates) and runs educational art experiences, though across the full fine art spectrum rather than specialising in mandala.
• Hobbycraft: UK's largest arts, crafts, and hobby retail chain with national store footprint and in-store workshops. Comparable because Hobbycraft operates both craft supplies retail and workshop experiences overlapping SeraVida's e-commerce kit/supplies business and in-person workshop offering, though at much broader scale and across many categories.

Others

• Cricut: Consumer crafting machine and tools brand (cutting machines, tools, materials, design platform) with a UK retail presence. Comparable as an ecosystem player whose tools, materials, and digital designs influence the broader DIY craft kit market in which SeraVida's dotting tools and stencils compete, though Cricut does not run art workshops itself.

Emerging players

• Calm: Subscription mindfulness and meditation app targeting stress relief and wellbeing for consumers and corporate wellness programs. Comparable to SeraVida because both target the same end-user need (stress relief / mindfulness) and both have B2B wellbeing propositions, though Calm delivers digitally rather than through craft.
• Skillshare: Online learning platform with thousands of creative classes including mandala, dot painting, and mindful art courses. Comparable to SeraVida's digital '10 Days of Calm' course as a competing channel for the same learner audience seeking guided creative/mindfulness content at low price points.
• Headspace: Mindfulness and mental wellbeing app with a B2B arm serving corporate wellness programs. Comparable to SeraVida in addressing the same stress-relief and mindfulness pain points for the same busy-professional customer segment, including through employer-sponsored wellbeing budgets that overlap with SeraVida's team workshop channel.

Direct peers

• Baker Ross: UK-based craft supplies and craft kit retailer selling DIY art kits, blank substrates, and creative materials to schools, parents, and hobbyists. Highly comparable to SeraVida's craft kit and tools business (mandala stones, ring dishes, dotting tools), with similar B2C e-commerce motion and kit-plus-supplies bundling.
• Paintvine: UK and Ireland-based sip-and-paint workshop operator running hosted painting events for groups and private bookings. Highly comparable to SeraVida's in-person workshop and private/team-event model, with the same B2C and B2B (corporate/private party) funnel and similar ticket-based revenue per session.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seravidaart
• LinkedInlinkedin.com/company/seravida-arts
• Instagraminstagram.com/seravidaart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAFT A LIFE LTD