Markus Eidam

What Markus Eidam does

Eidam & Partner is a Chemnitz, Germany-based professional services firm founded in 2004 by Markus Eidam that specializes in cross-cultural training, international assignment support, and global team alignment for multinational organizations. The company delivers its services through a distributed network of more than 200 senior experts covering 80 target countries and 40 languages, with trainers required to have lived and worked as expats in their respective focus regions. Its service portfolio spans four interlocking lines: (1) cross-cultural training (country-specific seminars, transnational awareness, diversity, and global leadership), (2) global team and project alignment consulting, (3) a full international-assignment lifecycle (expat coaching, safety training delivered by former security professionals, partner and children's training, re-entry support, and on-site assistance), and (4) online learning (e-learning modules, webinars, training videos, blended learning, and the Country Navigator competence test with an AI learning guide).

The business runs on a project-based, quote-driven professional services model with multi-year enterprise contracts. Typical day rates are €1,500–€2,000 for individual expat coaching, with enterprise programs priced per engagement and tailored to scope. Distribution combines in-house delivery at client sites, a rented seminar-room network across major DACH cities and globally, live online delivery, and blended formats. GTM is enterprise field sales targeting HR and global mobility functions at large corporates, supplemented by content marketing (blog, YouTube, LinkedIn, XING) and review capture via ProvenExpert. The firm claims 550+ customers in 25 countries, with reference logos including Airbus, Siemens, Audi, HP, tesa, Fujitsu TDS, Leoni, Ericsson, Gardena, and Witte Automotive, and reports a 100% recommendation rate.

Underlying the offering is a human-expertise-based methodology using interactive simulations, role-plays, case studies, and group exercises rather than a software product. Technology plays a supporting role: the Country Navigator bundles a competence test, a country database, and an AI learning guide, and the broader online learning stack includes e-learning modules and webinars. Eidam & Partner remains privately held, founder-managed, with no disclosed external funding, no subsidiaries, and no M&A activity in the input data.

Name

Markus Eidam

Legal name

Eidam & Partner

Website

https://eidam-und-partner.de

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Eidam & Partner is a German cross-cultural training and international assignment support firm that serves multinational enterprises with a 200-expert network across 80 countries, delivering expat coaching, country-specific training, global team alignment, and online learning since 2004.

Ownership category

akta.pro rank

Product category

Cross-Cultural Training Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Global HR, Mobility & Cross-Cultural People Ops Training (EDABAIAL)

akta.pro secondary industries

Multilingual, Cross-Cultural & Global Support (EDABACAN), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Cross-cultural training
• International assignment preparation
• Global team alignment
• Intercultural consulting
• Expatriate coaching

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Training Services: Revenue generated through interactive seminars, workshops, and training programs on cross-cultural competence, international assignments preparation, global team alignment, and safety training. Delivered in various formats: in-house at client companies, in seminar rooms worldwide, online, or blended learning. Pricing typically quoted per day or program.
2. Expat Coaching: Individual and group coaching services for expatriates and their families preparing for international assignments. Includes cultural knowledge, practical coping strategies, and ongoing support throughout the expatriation process.
3. Keynotes & Talks: Speaking engagements and keynote presentations on cross-cultural competence topics for conferences and corporate events, ranging from 0.5 to 2 hours plus Q&A.
4. Global Team & Project Alignment Services: Consulting and facilitation services for international teams and projects, including workshops, alignment sessions, and structured team formats to improve collaboration efficiency.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Eidam & Partner provides cross-cultural training, international assignment preparation, and global team and project alignment services to organizations with internationally mobile employees. The firm delivers these services through a network of 200+ senior experts covering 80+ target countries and 40 languages, supporting clients across 25 countries. Since 2004, more than 10,000 specialists and managers have been prepared for international roles through its programs.

Product overview

Eidam & Partner is a training and consulting company specializing exclusively in optimizing cross-cultural collaboration. The company offers four core service areas: (1) Cross-Cultural Training, featuring interactive seminars and country-specific programs for over 80 target countries delivered by trainers with firsthand expat experience; (2) Global Team & Project Alignment, providing strategic consulting to optimize international team collaboration through workshops and facilitation; (3) International Assignments Preparation, a comprehensive lifecycle service covering expat coaching, safety training, partner/family support, and re-entry assistance; and (4) Online Learning, a digital education platform including E-Learning Modules, Webinars, Training Videos, Country Navigator (competence test with AI learning guide), and Blended Learning formats. The portfolio is organized as a platform-plus-modules architecture where core training services are enhanced by specialized sub-products and supported by digital learning tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross-Cultural Training Structured cross-cultural preparation programs delivered by 200+ senior experts covering 80+ target countries and 40 languages, intended for specialists, managers, and families undertaking international assignments.
• International Assignment Preparation
• Global Team and Project Alignment

Quantifiable outcome

• More than 10,000 specialists and managers successfully prepared for international assignments since 2004
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eidamundpartner
• YouTubeyoutube.com/@eidam-und-partner-english
• Facebookfacebook.com/pages/Eidam-Partner-Die-Auslands-Experten/195805687104079
• LinkedInlinkedin.com/company/eidam-%26-partner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markus Eidam