What JPC does

JPC (株式会社ジェー・ピー・シー, Japan Planning Communications) is a privately held Japanese advertising-production services firm founded in 1992 and headquartered across two locations in Tokyo (Kanda) and Kyoto. The company delivers integrated promotional content production across four core service lines — web design and development, video/movie production, catalog/pamphlet design, and in-store display/POP production — supplemented by specialized sub-brands including CG MAKERS (3DCG, photogrammetry, VFX), AI/AD MAKERS (AI-generated models for advertising), One Stop Studio (company-owned photo and video rental studios with green-screen and white-cyclorama capabilities in Tokyo and Kyoto), Ad Market (web/SNS advertising operations across 15+ platforms including Google, YouTube, Instagram, TikTok, Netflix, DAZN, and ABEMA), and a suite of MART casting portals (Model Mart, Voice Mart, Stylist Mart, and seven others) plus ARMY outsourcing services (Coding Army, Web Army, BuzzArmy).

The company operates on a project-based professional services model with ~98% of production performed in-house by approximately 60 creators out of ~90 total employees. Pricing is quote-driven: catalog/brochure design starts at ¥170,000 for an A5×8-page saddle-stitched piece, while video production is offered in three tiers — BASIC from ¥350,000, STANDARD from ¥500,000, and PREMIUM from ¥700,000. Distribution is direct-to-client via the two regional sales offices, website inquiry, and web-consultation channels, with no third-party reseller network. Go-to-market is sales-led and primarily targets Japanese enterprise and mid-market manufacturers, consumer-goods companies, trading firms, and B2B service providers across Kanto and Kansai; educational institutions and consumer brands form secondary segments.

The customer base spans 2,000+ cumulative corporate clients with 10,000+ catalog productions and 7,000+ video productions completed since 2009. Named enterprise logos include Ito En, Kyocera, Yanmar Agri, Phiten, Haleon, Nidec, NOK, ELECOM, Zojirushi, Marudai Food, Denso Ten, Kuriyama Japan, Sunparco, and JA ZENCHU. Repeat-order rates of 86% (catalog) and 84% (video) over the September 2022–September 2025 window indicate sticky client relationships. The company is founder-led, with Representative Director Yamamoto Shūji, and is funded entirely organically with no disclosed parent, PE/VC investment, or public listing. Recent strategic emphasis is on AI-augmented production services — including Claude-powered short-video production (BuzzArmy, June 2026) and an AI×SNS marketing agency service (AI/AD MAKERS, July 2026) — alongside a TikTok Japan partnership for regional short-video seminars.

Name

JPC

Legal name

株式会社ジェー・ピー・シー

Website

https://jpc-ltd.co.jp

Company type

Private

Founded year

1992

Operating status

Operating

Short description

JPC (Japan Planning Communications) is a privately held Japanese integrated advertising-production firm, founded 1992, with dual Tokyo/Kyoto offices and ~90 employees. It delivers one-stop web, video, catalog, and display production, plus AI-assisted advertising and media-buying services, to enterprise and mid-market clients across Japan.

Ownership category

akta.pro rank

Product category

Advertising Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Commercial Photography (541922), Graphic Design Services (541430), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Video Production & Post-Production (BPAFAIAB), Photography & Photo Production (BPAFAIAF), Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Advertising production services
• Corporate video production
• Catalog and pamphlet design
• 3DCG and VFX production
• Web and digital marketing

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Promotion Production Services: Project-based professional services revenue from providing integrated advertising, web, video, catalog, display, CG, and AI production services to corporate clients. Services are sold as one-time project engagements or retainer arrangements, with pricing based on project scope, complexity, and deliverables. Approximately 98% of production is handled in-house.
2. Media/Advertising Operations (Ad Market): Web and SNS advertising operations agency services, managing ad spend across platforms including Google, YouTube, Instagram, TikTok, X (Twitter), Facebook, Netflix Ads, Amazon Prime Video Ads, DAZN, ABEMA, TV CM, and more. Revenue is generated through agency fees and media commission on ad spend managed.
3. Studio Rental & Production Services: Rental revenue from company-owned photography and video studios in Tokyo and Kyoto, as well as related production services including live streaming, VFX, and drone filming.
4. Casting Services: Revenue from operating multiple talent casting marketplaces (ModelMart, VoiceMart, etc.) that connect clients with creative professionals including models, narrators, stylists, hair/makeup artists, photographers, writers, illustrators, lighting technicians, sound engineers, and switchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

JPC (Japan Planning Communications) is a Japanese advertising production services company providing integrated one-stop creative production across Web design and development, video/movie production, catalog and pamphlet design, and in-store display/POP production, with specialized 3DCG/VFX (CG MAKERS), generative AI advertising models (AI/AD MAKERS), in-house photo and video studio rental in Tokyo and Kyoto (One Stop Studio), multi-platform web/SNS advertising operations (Ad Market), and a portfolio of casting marketplaces for models, narrators, stylists, and creative talent. With about 60 in-house creators handling approximately 95-98% of production in-house, services are delivered as project-based engagements to corporate clients across Japan.

Product overview

JPC (Japan Planning Communications) is a full-service advertising, Web, video, and catalog production company operating from Tokyo and Kyoto. The company offers a comprehensive one-stop promotional service portfolio organized into: (1) Creative production services including Web design/development, video/movie production, catalog/print material design, and display/POP production; (2) Specialized production brands CG MAKERS (3DCG, photogrammetry, VFX) and AI/AD MAKERS (AI-generated models for advertising); (3) Studio services through One Stop Studio (Tokyo/Kyoto) with VFX, drone, and live streaming capabilities; (4) Media/advertising services via Ad Market for Web/SNS advertising operations across YouTube, Google, Instagram, TikTok, and other platforms; and (5) Creative talent casting platforms including Model Mart, Voice Smart, Stylist Mart, and various ARMY services (Coding Army, Web Army, Buzz Army) for outsourcing web development, short video production, and creative staffing. With approximately 90 employees including 60 in-house creators, JPC maintains an internal production rate of approximately 98%, serving over 2,000 corporate clients with 10,000+ catalog/video productions completed.

Differentiator

Problem solved

Functional benefit

Brands

• ワンストップスタジオ (One Stop Studio): Photography and video rental studio brand with locations in Tokyo (Kanda) and Kyoto, offering green screen, white cyclorama, and live streaming services
• Ad Market
• AI/AD MAKERS
• CG MAKERS
• MART Series (Model Mart, Voice Mart, Stylist Mart, Hair & Make Mart, Cameraman Mart, Writer Mart, Illustrator Mart, Lighting Staff Mart, Sound Mixer Mart, Switcher Staff Mart)
• ARMY Series (Coding Army, Web Army, Buzz Army)
• CharMart
• Brand Sound Machine

Products and services

• Web Production (Web制作) Design and development of corporate websites, landing pages, recruitment sites, multilingual sites, brand sites, EC sites, and banner production, including CMS construction and SEO optimization, for Japanese enterprise clients.
• Video/Movie Production (映像制作・動画制作) Full-service video production including promotion videos, TV commercials (CM), company introductions, recruitment videos, branding videos, animation, 3DCG, VFX, drone footage, social media content, and school introduction videos, with tiered BASIC/STANDARD/PREMIUM packages.
• Catalog/Pamphlet Production (カタログ・パンフレット制作) Design and production of catalogs, pamphlets, flyers, direct mail, posters, packaging, magazines, anniversary books, manuals, and presentation materials for corporate clients.
• Display/POP Production (ディスプレイ・POP制作) Design and production of in-store POP displays, paper fixtures, original fixtures, and exhibition booth displays for retail and event environments.
• CG MAKERS (3DCG Production) 3DCG production service including photogrammetry scanning (Leica RTC360), product CG, real footage compositing, character CG, and background CG, supporting visual effects and virtual production.
• AI/AD MAKERS (AI Model Generation Service) Generative AI advertising service producing Japanese, foreign, baby, kids, and senior AI-generated models for advertising, plus AI advertising banner creation and AI-powered SNS marketing operations.
• One Stop Studio (Photo and Video Rental Studio) Rental of company-owned photography and video studios in Tokyo (Kanda) and Kyoto equipped with green screen, white cyclorama walls, and production equipment, supporting VFX, drone filming, live streaming, event streaming, on-demand streaming, and virtual production.
• Ad Market (Web/SNS Advertising Operations) Agency operations for paid media campaigns across Google, YouTube, Instagram, TikTok, X (Twitter), Facebook, Netflix Ads, Amazon Prime Video Ads, DAZN, ABEMA, TV CM, Spotify, radiko, and Pinterest, with related SEO/LLMO consulting services.
• Buzz Army (Claude AI-powered SNS Short Video Production) AI-powered short video production and operation service for SNS platforms (TikTok, Instagram Reels, YouTube Shorts) using Claude generative AI technology.

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

One partnership is on record.

• TikTok Japan (ByteDance)coreStrategic or Co-development Partner · 1 November 2024JPC participates in TikTok Japan co-hosted initiatives with Kyoto City, delivering short video utilization seminars for regional enterprises. As an advertising production company with AI/AD MAKERS and BuzzArmy services, JPC leverages TikTok as both a creative platform and advertising media channel for its clients' short-form video campaigns.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Digital Garage: Japanese digital marketing and platform company offering digital advertising, content, and payment services. Comparable to JPC because both serve Japanese enterprise clients with digital-first advertising and integrated production capabilities.
• Toppan: Large Japanese printing and communications group with significant catalog, packaging, and integrated marketing production capabilities. Comparable to JPC because Toppan's catalog/print division directly overlaps with JPC's catalog, packaging, and POP design services.
• Hakuhodo: Second-largest advertising agency in Japan providing integrated advertising, digital, content, and media services. Comparable to JPC because it competes for the same enterprise marketing production budgets and offers overlapping content production capabilities, though at much larger scale.
• Dai Nippon Printing (DNP): One of the world's largest printing conglomerates with substantial integrated marketing communications and information communication operations in Japan. Comparable to JPC because DNP provides catalog, packaging, and promotional content production for similar Japanese enterprise customers.
• ADK Holdings: Major Japanese advertising agency holding company offering integrated creative, digital, and media services to enterprise clients across Japan. Comparable to JPC because both deliver full-service advertising production, though ADK operates at substantially larger scale and broader geographic footprint.
• Dentsu: Largest Japanese advertising agency and global marketing services group. Competes with JPC for enterprise integrated advertising and content production work in Japan, though Dentsu operates as a global network with much broader service and geographic breadth.

Direct peers

• Robot Communications: Japanese digital marketing and content production company operating in the same mid-sized integrated production space as JPC. Offers content marketing, video, and SNS advertising operations to enterprise clients in Japan.
• IRIS Communications: Mid-sized Japanese advertising and creative production firm serving enterprise clients with integrated marketing communications. Comparable to JPC in scale and service breadth - both compete in the Japanese mid-market integrated production segment.
• Septeni Holdings: Japanese digital marketing group with strong SNS advertising operations (similar to JPC's Ad Market) and integrated creative production. Comparable to JPC because both target mid-market and enterprise clients with combined creative production + media operations offerings in Japan.

Regional players

• Tokyu Agency: Japanese advertising agency focused on the Kanto region with integrated creative, digital, and media services. Comparable to JPC because it competes for similar enterprise client accounts in the Tokyo metro with overlapping production offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JPC