Hyperlink Brand Solutions Private Limited
Hyperlink Brand Solutions is an India-based experiential and culture marketing agency offering ten integrated service verticals, including corporate events, awards production, MICE, film/TV production, and virtual/hybrid events, serving 150+ enterprise clients such as Netflix, BAFTA, Mahindra, and Aditya Birla Group across three cities.
- Company typePrivate
- Founded2021
- HeadquartersMumbai, India
- Headcount—
- GTM typeB2B
- OfferingServices
What Hyperlink Brand Solutions Private Limited does
Hyperlink Brand Solutions Private Limited is an India-based experiential and culture marketing agency founded in 2021 by V.G. Jairam, the co-founder of Fountainhead and Oranjuice Entertainment (acquired by Dentsu in 2015). The company operates across ten integrated service verticals: corporate events and activations, awards production, culture marketing and intellectual properties, MICE, content creation, film and television production, venue curation and management, virtual and hybrid events, entertainment curation, and experiential technology. Its experiential technology stack includes augmented reality installations, virtual reality, projection mapping, drone shows, digital interactive installations, and synchronized event applications that support hybrid event delivery. The agency is self-described as India's most awarded experiential and culture marketing agency, with a portfolio that includes production of over 200 live music concerts and ownership of cultural properties such as the Mahindra Blues Festival, Mahindra Open Drive, and Aadyam Theatre, alongside the Creative Show Director role for Filmfare Awards (Hindi, OTT, Marathi editions) and the BAFTA Breakthrough India program.
The company serves enterprise clients across entertainment, automotive, conglomerates, banking and financial services, sports, technology, education, manufacturing, and government sectors. Named clients include Netflix, Filmfare, BAFTA, Mahindra, Yezdi, Aditya Birla Group, Reliance Foundation, EY, Economic Times, Khelo India, ServiceNow, Mamaearth, UltraTech, BITS Pilani, The Hindu, Effie India, and Sportstar. The agency has a 150+ member team distributed across Mumbai (headquarters with both administrative and registered addresses), New Delhi, and Bangalore, with regional Group Heads managing each location.
The business model is project-based professional services with custom quote-based pricing for enterprise clients. Revenue is generated through fees for events, activations, award ceremonies, MICE services, film and TV production, content creation, entertainment curation, and venue management, with an additional licensing/royalty component from owned intellectual properties. Go-to-market is direct enterprise sales, supported by a portfolio-driven marketing motion that leverages high-profile completed events, industry recognition, and word-of-mouth referrals. The company is privately held with no disclosed institutional funding, parent company, or public listing.
Hyperlink Brand Solutions Private Limited firmographics
Firmographics- Name
- Hyperlink Brand Solutions Private Limited
- Legal name
- Hyperlink Brand Solutions Pvt. Ltd.
- Website
- https://hyperlink.co.in
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Hyperlink Brand Solutions is an India-based experiential and culture marketing agency offering ten integrated service verticals, including corporate events, awards production, MICE, film/TV production, and virtual/hybrid events, serving 150+ enterprise clients such as Netflix, BAFTA, Mahindra, and Aditya Birla Group across three cities.
- Ownership category
- akta.pro rank
Hyperlink Brand Solutions Private Limited industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)
Keywords
Where Hyperlink Brand Solutions Private Limited is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Hyperlink Brand Solutions Private Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Experiential Marketing Services: Project-based fees for corporate events, activations, award ceremonies, cultural events, and live experiences. Services include conceptualization, production, execution, and management of events.
- MICE Services: Meetings, Incentives, Conferences, and Exhibitions services including visa procurement, travel planning, venue sourcing, itinerary development, and hospitality services.
- Film and Television Production: End-to-end production services from scripting to casting, pre-production, shooting, marketing, promotions, press, post-production, and packaging for film and TV content.
- Content Creation: Brand storytelling content including corporate communications, marketing ad campaigns, brand films, and digital event decor and sets.
- Entertainment Curation: Curating performing arts talent including music, dance, theatre, art, and Master of Ceremonies for events.
- Venue Management: Venue design, refurbishment, technical installation, show programming, and administrative venue management services.
- Intellectual Property Development: Building and managing cultural movements, music festivals, theatre showcases, comedy tours, art exhibitions, and live experiences as turn-key solutions including marketing, promotion, and sponsorship management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for enterprise clients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hyperlink Brand Solutions Private Limited product offering
Product offeringCore offering
Hyperlink Brand Solutions is a full-service experiential and culture marketing agency that designs and produces end-to-end experiences for brands, including corporate events and activations, award ceremonies, MICE, content creation, film and television production, venue curation and management, virtual and hybrid events, entertainment curation, and proprietary IPs such as the Mahindra Blues Festival and Aadyam Theatre. It combines traditional event production with experiential technology such as AR/VR installations, projection mapping and drone shows to deliver integrated physical, virtual and hybrid experiences for enterprise, government and entertainment clients across India.
Product overview
Hyperlink Brand Solutions is a full-service experiential and culture marketing agency operating as a unified platform offering multiple integrated service verticals. The core offering comprises ten distinct but complementary services: Corporate Events & Activations, Awards, Culture Marketing & Intellectual Properties, MICE, Content Creation, Film and Television Production, Venue Curation & Management, Virtual and Hybrid Events, Entertainment Curation, and Experiential Technology. These services work together to deliver end-to-end immersive brand experiences, from concept development through execution, leveraging both physical and digital technologies. The agency specializes in combining cutting-edge technology with creative storytelling to produce corporate events, award ceremonies, music festivals, film productions, and cultural movements across India.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Events and Activations End-to-end design and execution of corporate events, brand activations, conferences, summits and large-format experiences for enterprise clients such as conglomerates, automotive, financial services and consumer brands.
- Awards and Ceremonies Full-service production of award shows and high-profile ceremonies for media, entertainment and corporate clients, exemplified by the Filmfare Awards and BAFTA Breakthrough India.
- Culture Marketing and Proprietary IPs Owns and produces proprietary intellectual properties such as the Mahindra Blues Festival and Aadyam Theatre, leveraging culture marketing to deliver branded experiences for partners and audiences.
- MICE (Meetings, Incentives, Conferences and Exhibitions) End-to-end MICE services including meetings, incentives, conferences and exhibitions for corporate clients, with dedicated leadership under the President of FIT and MICE.
- Content Creation Creative content production for live events, brand campaigns and digital platforms, supporting the agency's experiential and culture marketing engagements.
- Film and Television Production Production services for film and television projects for media and entertainment clients including streaming platforms and content creators.
- Venue Curation and Management End-to-end venue sourcing, curation and on-site management for events, including event-specific build-outs and on-ground operations.
- Virtual and Hybrid Events Production of fully virtual and hybrid events that combine physical stages with digital audiences, broadcast-quality streams and interactive online experiences.
- Entertainment Curation Talent booking and entertainment curation for live events, leveraging relationships with artists, celebrities, musicians and athletes to elevate brand experiences.
- Experiential Technology Specialized technology-enabled experiences including augmented reality and virtual reality installations, projection mapping, drone shows, holographic displays and digital interactive experiences embedded into live events.
Companies that use Hyperlink Brand Solutions Private Limited
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Hyperlink Brand Solutions Private Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hyperlink Brand Solutions Private Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Aadyam TheatrecoreAadyam Theatre is an intellectual property under the Hyperlink Brand Solutions umbrella. Hyperlink co-created and continues to produce this theatre festival, which is one of India's prominent theatre initiatives featuring quality productions and emerging talent.
- Mahindra Blues FestivalcoreAsia's largest celebration of the blues, produced by Hyperlink. An iconic annual music festival featuring legendary blues artists from around the world. Jairam (Founder) serves as Festival Director.
- Mahindra Open DrivecoreA lifestyle and music festival produced by Hyperlink featuring performances, food, entertainment, and brand experiences in collaboration with Mahindra.
- BAFTA Breakthrough IndiacoreHyperlink partnered with BAFTA to bring Breakthrough India to the country - a global initiative to find and mentor the best new talent in the Indian film, television, and games industry, providing worldwide platform for showcasing skills.
- Filmfare AwardscoreHyperlink serves as Creative Show Director for Filmfare Awards including Hindi, OTT, and Marathi editions - India's premier film award ceremonies.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hyperlink Brand Solutions Private Limited competitors and assessment
Company assessmentDirect peers
- Wizcraft Entertainment International: One of India's largest experiential marketing and event management agencies. Comparable directly to Hyperlink as a full-service live events agency serving enterprise and entertainment clients across India with proprietary IPs and large-scale production capabilities.
- Fountainhead MKTG (Dentsu): One of India's largest experiential agencies, co-founded by Hyperlink founder V.G. Jairam and executive Neale Murray, now part of Dentsu. The most direct predecessor entity and primary inherited client base for Hyperlink; operates the same experiential marketing model at larger scale under Dentsu Creative.
- DNA Entertainment Networks: Indian experiential marketing and live events agency serving major brands with concerts, activations, and corporate events. Directly comparable on customer base (large Indian corporates), service mix (live events and activations), and geographic focus.
- Percept Limited: Indian experiential marketing, events, and entertainment company with similar integrated service offerings spanning events, IPs, and content. Directly comparable on business model, target customers (large corporates and entertainment brands), and Indian market focus.
- Teamwork Arts: Indian producer of literary festivals (Jaipur Literature Festival), cultural events, and IPs. Comparable on the cultural IP development model, festival production, and content-driven experiential offerings that compete for similar cultural-marketing budgets.
- Cineyug Entertainment: Indian entertainment and live events company producing large-scale award shows, concerts, and brand experiences. Comparable on Filmfare-style award ceremonies, Bollywood-driven experiential work, and corporate entertainment mandates.
Broad incumbents
- Dentsu Creative India: India arm of global advertising holding company Dentsu, which acquired Fountainhead (Hyperlink's predecessor). Overlaps in experiential marketing capabilities but as part of a much broader advertising, media, and creative services portfolio targeting global brand clients.
- MullenLowe Lintas Group: India operations of global advertising network with experiential marketing and activation capabilities. Competes for integrated brand campaigns that include experiential components, though experiential is one offering within a broader creative/media portfolio.
- Ogilvy India: India operations of WPP-owned Ogilvy, offering integrated advertising, brand activation, PR, and experiential services. Indirectly competes for the same enterprise brand experiential budgets though Ogilvy's strength is broader creative and media work versus event production specialty.
Regional players
- Laqshya Media Group: Indian out-of-home and experiential marketing company with strong event activation capabilities across India. Comparable on the experiential activation layer and large-enterprise client mix, with regional strength in Indian market execution.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hyperlink Brand Solutions Private Limited social profiles
Digital presenceHyperlink Brand Solutions Private Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyperlink Brand Solutions Private Limited leadership team
Management profileNumber of profiles
Profiles12 records
Hyperlink Brand Solutions Private Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyperlink Brand Solutions Private Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyperlink Brand Solutions Private Limited
What does Hyperlink Brand Solutions Private Limited do?
Hyperlink Brand Solutions is a full-service experiential and culture marketing agency that designs and produces end-to-end experiences for brands, including corporate events and activations, award ceremonies, MICE, content creation, film and television production, venue curation and management, virtual and hybrid events, entertainment curation, and proprietary IPs such as the Mahindra Blues Festival and Aadyam Theatre. It combines traditional event production with experiential technology such as AR/VR installations, projection mapping and drone shows to deliver integrated physical, virtual and hybrid experiences for enterprise, government and entertainment clients across India.
Is Hyperlink Brand Solutions Private Limited a public or private company?
Hyperlink Brand Solutions Private Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hyperlink Brand Solutions Private Limited founded?
Hyperlink Brand Solutions Private Limited was founded in 2021.
Where is Hyperlink Brand Solutions Private Limited based?
Hyperlink Brand Solutions Private Limited is headquartered in Mumbai, India, in the Asia region.
How does Hyperlink Brand Solutions Private Limited make money?
Seven revenue lines are on record. Experiential Marketing Services are the primary driver. The others are MICE Services, film and Television Production, content Creation, entertainment Curation, venue Management and intellectual Property Development.
Who are Hyperlink Brand Solutions Private Limited's main competitors?
Direct peers on record are Wizcraft Entertainment International, Fountainhead MKTG (Dentsu), DNA Entertainment Networks, Percept Limited, Teamwork Arts and Cineyug Entertainment. Broad incumbents are Dentsu Creative India, MullenLowe Lintas Group and Ogilvy India. Laqshya Media Group is listed as a regional player.
Does Hyperlink Brand Solutions Private Limited have an API?
No public API is recorded for Hyperlink Brand Solutions Private Limited.
What industry is Hyperlink Brand Solutions Private Limited in?
Hyperlink Brand Solutions Private Limited's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAGAHAD, Product Launches & Brand Activations (Experiential Marketing). Its NAICS code is 541850 and its SIC code is 7311.