Loopvis

What Loopvis does

Loopvis is a Dutch independent publishing house and creative retailer headquartered in Arnhem, Netherlands, operating under the legal/trade name Loopvis (also known as Uitgeverij Loopvis) and the physical-venue brand Loopvisserij. The firm was founded in 2011 by Marije, Daniël, and Bart and operates with 1–10 employees. Its core activity is publishing richly illustrated books, small illustrated booklets, paper goods, and gift products, complemented by a physical retail store, café, exhibition space, makers market, and workshop venue at Coehoornstraat 10 opposite Arnhem Central Station. The catalog spans six core product lines: the signature Kakkerlakjes series of small mail-ready illustrated booklets (collaborations between authors and illustrators), books across picture books, cookbooks, photo books, art/inspiration, and poetry categories, stationery and paper goods including the Zilvervis residual-material sub-brand, the Vissenpost fish-themed subscription club delivering seven boxes per year, posters/cards/prints, and the Poëzie-apotheek line of poetry-pills gift products. The company also resells curated third-party magazines and periodicals.

The business makes money through a multi-channel, multi-revenue-stream model: direct-to-consumer sales via the Arnhem retail store and café (open Tuesday–Saturday), an e-commerce website at loopvis.nl serving Dutch consumers nationwide, wholesale distribution to Dutch bookstores via Centraal Boekhuis (CB) and museum shops, two recurring subscription products (Vissenpost at €22.50 per drop and Kakkerlakjes abonnement at €95.88–€255.68 on multi-year contracts), and a nascent B2B line renting the Loopvisserij brainstorming room to corporate clients. Customer segments include individual book and art enthusiasts (primary), occasion-based gift buyers, corporate/event clients, and wholesale retailers. Marketing relies on three Instagram accounts (@loopvis, @loopvisserij, @kakkerlakjes_loopvis), a Facebook page, an email newsletter via Laposta, in-store events, workshops, makers markets, and earned media coverage (e.g., Mezza magazine). The technology stack is intentionally minimal — this is a content-and-experience publisher rather than a software business — and there is no AI, app, or API surface disclosed in the source data.

Name

Loopvis

Legal name

Loopvis

Website

https://loopvis.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Loopvis is a Dutch independent publishing house in Arnhem that publishes illustrated books, the Kakkerlakjes booklet series, paper goods, and poetry-pill gifts, and operates a retail store, café, workshop space, and subscription clubs serving individual consumers and Dutch retailers.

Ownership category

akta.pro rank

Product category

Independent Book Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Book Retailers and News Dealers (4592)

SIC

Book Printing (2732)

akta.pro primary industry

Trade Book Print-on-Demand (Fiction & Nonfiction) (MPAJANAA)

akta.pro secondary industries

Photo Books & Art Books Print-on-Demand (Coffee Table, Portfolios) (MPAJANAE), POD Distribution & Retail Integration (Marketplace/Bookstore Feeds) (MPAJANAK)

Keywords

• Independent book publishing
• Illustrated paper goods
• Stationery and gifts
• Snail mail subscription
• Poetry and design

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Book Sales: Direct sales of published books including prentenboeken (picture books), kookboeken (cookbooks), fotoboeken (photo books), and poetry through their own store and online shop.
2. Gift & Stationery Products: Sales of paper goods including washi tape, notebooks, stickers, postcards, posters, and creative craft items.
3. Poëzie-apotheek (Poetry Pharmacy): Sale of poetry pills and poetic products as unique gift items.
4. Café & Hospitality: Revenue from coffee, tea, and beverages served at their physical location.
5. Vissenpost Subscription: Seven times per year delivery of fish-themed products including secret society membership and workshop offerings.
6. Kakkerlakjes Subscription: Subscription service for new Kakkerlakjes titles delivered to subscribers.
7. Venue Rental: Brainstorm room rental for companies and events.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Loopvis is an independent Dutch publisher that creates and sells richly illustrated books, paper goods, posters, postcards, prints, and curated poetry bundles under its own brand. It also operates recurring subscription services (Vissenpost snail-mail and Kakkerlakjes), a physical retail store and café, and a workshop/event venue (Loopvisserij) in Arnhem.

Product overview

Loopvis (Uitgeverij Loopvis) is a Dutch publisher of richly illustrated books and paper products based in Arnhem, Netherlands. The company operates as a multi-product publishing house with six core product lines: (1) Kakkerlakjes – small illustrated booklets for various occasions and the company's flagship product, (2) Boeken – books across categories including picture books, cookbooks, photo books, and art/inspiration titles, (3) Papierwaren – stationery and paper goods including notebooks, washi tape, and stickers under the Zilvervis sub-brand, (4) Vissenpost – a fish-themed subscription club with seven deliveries per year, (5) Posters, kaarten en prenten – art prints, posters, and postcards, and (6) Poëzie-apotheek – poetry-themed products including poetry pills. The company also operates a physical venue (Loopvisserij) offering a bookshop, café, workshops, exhibitions, and space rental near Arnhem Central Station. Loopvis additionally stocks products from other publishers and sells magazines and periodicals.

Differentiator

Problem solved

Functional benefit

Brands

• Kakkerlakjes: Small, richly illustrated booklets filled with stories, poems, and recipes, designed to be mailed. Each Kakkerlakje is a creative collaboration between an author and an illustrator.
• Vissenpost
• Zilvervis
• Poëzie-apotheek

Products and services

• Boeken (Books) Independently published, richly illustrated books created by Loopvis, intended for consumers seeking design-forward literary and visual content.
• Papierwaren (Paper goods) Curated paper goods and stationery products bearing Loopvis's illustration and design aesthetic, sold to individual consumers.
• Posters, postcards and prints Printed posters, postcards, and art prints sold to consumers as standalone design products and gift items.
• Vissenpost subscription Subscription service delivering surprise illustrated mailings to subscribers; tiers include Lite, Standaard, and Premium with varying content volumes.
• Kakkerlakjes subscription Recurring subscription product branded as Kakkerlakjes, offering curated creative mail experiences to individual subscribers.
• Poëzie-apotheek (Poetry Pharmacy) Curated poetry bundles presented as a 'poetry pharmacy,' offering consumers themed collections of poetry as a gift or personal purchase.
• Loopvisserij café and venue Combined retail store, café, workshop, and rental venue (Loopvisserij) operating in Arnhem, Velp, and Driehuis, offering hospitality, workshops, and event space to consumers and groups.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bruna: Largest Dutch bookstore chain selling books, stationery, and gift items through physical and online channels — comparable retail layer to Loopvis's online and wholesale distribution.
• Lannoo: Large Belgian/Dutch publisher of illustrated books, lifestyle, gift, and stationery products with much broader catalog and international reach, overlapping with Loopvis's illustrated trade and gift segments.
• Daunt Books: UK independent bookshop chain known for illustrated, art, and travel books in beautiful physical spaces — comparable international example of independent illustrated book retail with café and event components.

Others

• Stedelijk Museum Shop: Dutch museum shop offering design-led books, posters, and paper goods — one of the channels that Loopvis products are already placed in and a comparable curated design retail concept.

Emerging players

• The Merchant of Venice: Dutch concept store selling curated design, paper goods, gifts, and lifestyle products — comparable retail positioning to Loopvis's Papierwaren and curated gift assortment.
• San Serriffe: Amsterdam concept bookshop focused on independent publishing, design, illustration, and stationery — directly comparable in indie-publishing curation and design-led retail mix.

Direct peers

• Lemniscaat: Dutch independent publisher of illustrated children's and adult books, with comparable trade-book catalog positioning and presence in Dutch bookstore channels via CB.
• Athenaeum Boekhandel: Iconic Amsterdam independent bookshop combining retail, café, events, and curated lifestyle/paper goods — the closest Dutch analogue to Loopvis's bookshop-plus-café experience model.
• Uitgeverij Leopold: Long-established Dutch publisher focused on high-quality illustrated children's and literary books, sharing Loopvis's emphasis on visual storytelling and Dutch-language illustrated catalog.
• Gottmer Uitgevers: Dutch illustrated book publisher with multiple imprints producing children's, gift, and lifestyle titles — closely aligned with Loopvis's illustrated trade book and gift book positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uitgeverijloopvis
• Instagraminstagram.com/loopvis
• LinkedInlinkedin.com/company/loopvis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loopvis