Maxstoke Castle Events

What Maxstoke Castle Events does

Maxstoke Castle Events is the commercial venue and experience arm of Maxstoke Castle, a privately owned castle in Coleshill, Warwickshire, completed in 1345 and continuously inhabited by the Fetherston-Dilke family. The business operates the castle and its grounds as an appointment-only venue offering weddings and private events, corporate hospitality and team-building days, heritage tours, ticketed public events (including an annual Open Day in support of the National Garden Scheme and a recurring Artisan Show), game sports and fishing, and filming/photography location hire. Overnight accommodation is offered through a Stay product, broadening the revenue mix beyond one-off venue bookings.

The company runs on a low-technology operating model: there is no proprietary platform, app, or AI tooling. Customer acquisition is direct-to-consumer, conducted via the Squarespace-hosted website (maxstokecastle.com) and two dedicated email addresses ([email protected] and [email protected]), supplemented by word-of-mouth, a newsletter subscription, and ticket distribution through the National Garden Scheme partnership. Pricing is uniformly bespoke and quote-based; no public price list exists.

Revenue is generated across five streams: Events & Tours (ticketed events and tours), Private Hire & Venue Rental (weddings, corporate, hospitality), Game Sports & Fishing, Filming & Photography, and Stay accommodation. The business is operated by a team of 1-10 employees supported by 65 community volunteers during the annual Open Day. Maxstoke Castle is a private family estate rather than a venture-backed company, with no disclosed funding, no institutional investors, and no public listing.

Name

Maxstoke Castle Events

Legal name

Maxstoke Castle

Website

https://maxstoke.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Historic Venue & Event Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), Specialty & Entertainment Venue Property Management (BPAJAGAO), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Heritage venue hire
• Wedding venue services
• Corporate event hospitality
• Castle location filming
• Private estate tours

Headquarters

HQ city

Coleshill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Events & Tours: Revenue from ticketed events, tours, and open days. The Artisan Show (May 15-16, 2027) is one featured recurring event. Annual Open Day generates fundraising contributions.
2. Private Hire & Venue Rental: Revenue from hiring the castle and grounds for weddings, private events, corporate days, and hospitality. Pricing is bespoke and quote-based.
3. Game Sports & Fishing: Revenue from game sports and fishing activities on the estate grounds.
4. Filming & Photography: Revenue from allowing film crews and photographers to use the castle and grounds as a location.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maxstoke Castle Events operates as a private hire and heritage venue business at Maxstoke Castle, a 14th-century castle in Coleshill, Warwickshire, England. The company organises ticketed events and tours, hosts weddings and private celebrations, provides corporate hospitality days, rents the castle and grounds for filming and photography, runs game sports and fishing, and offers overnight Stay accommodation. All activity is conducted strictly by pre-arrangement and appointment.

Product overview

Maxstoke Castle Events offers a portfolio of venue hire and experience services centered around a historic 14th-century castle in Warwickshire, England. The core offering consists of Events & Tours, which includes open days, ticketed events, and private tours, and Private Hire, which encompasses corporate days, hospitality, game sports, filming and photography, and weddings. Additional services include overnight Stay accommodations. The company is operated by the Fetherston-Dilke family and operates strictly by appointment.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Tours Ticketed events and tours at Maxstoke Castle including annual Open Days, private tours, and recurring ticketed events such as the Artisan Show, open to members of the public and pre-arranged visitors.
• Weddings & Private Events Wedding ceremonies, receptions, and private event hosting at the castle and grounds for couples, families, and groups seeking exclusive historic celebrations.
• Corporate Days & Hospitality Corporate event packages and hospitality services for business clients at the castle, including conferences, team building days, client entertainment, and company retreats.
• Game Sports & Fishing Game shooting, deer stalking, and fishing activities on the estate grounds, arranged by appointment for outdoor sports enthusiasts.
• Filming & Photography Location hire for film crews and photographers using the castle and grounds as a historic backdrop for productions, commercial shoots, and creative projects.
• Stay Accommodation Holiday accommodation at Maxstoke Castle for visitors and event attendees.
• The Artisan Show Recurring ticketed artisan market event at Maxstoke Castle featuring local crafts and vendors.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Garden Scheme (NGS)coreGTM or Marketing PartnerMaxstoke Castle has partnered with the National Garden Scheme for 50 consecutive years. The annual Open Day at the castle supports NGS fundraising efforts that share the estate's values in community and charitable giving. NGS promotes and sells tickets to the Open Day through its network, while Maxstoke Castle provides the venue and volunteer support.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alnwick Castle: Alnwick Castle is a historic English castle operating as a heritage attraction, filming location (notably Harry Potter), wedding and corporate venue, closely mirroring Maxstoke's mix of tours, filming hire, and event hosting.
• Knebworth House: Knebworth House is a privately owned historic English estate hosting weddings, corporate events, filming, and ticketed open days, closely comparable to Maxstoke's appointment-based private hire and heritage tourism offering.
• Syon Park: Syon Park is a historic English estate offering weddings, corporate events, filming, and ticketed visitor experiences, with a comparable private-hire heritage venue business model to Maxstoke.
• Blenheim Palace: Blenheim Palace is a UNESCO-listed English heritage estate offering ticketed visits, private hire, weddings, corporate hospitality, and filming locations, operating a directly comparable mix of services to Maxstoke Castle.
• Castle Howard: Castle Howard is a heritage estate in North Yorkshire hosting ticketed tours, weddings, corporate events, filming, and retail, with a comparable multi-revenue heritage venue model to Maxstoke.
• Hever Castle: Hever Castle is a privately owned historic castle in Kent hosting weddings, corporate events, tours, and holiday accommodation, with a similar combination of heritage tourism and private hire to Maxstoke Castle.
• Warwick Castle: Operated by Merlin Entertainments, Warwick Castle is one of England's premier castle heritage venues offering ticketed tours, private hire, weddings, corporate events, and on-site accommodation, directly comparable to Maxstoke's portfolio of castle-based events and hospitality.
• Leeds Castle (Leeds Castle Foundation): Leeds Castle is a historic English castle venue offering weddings, corporate hospitality, private hire, accommodation, and ticketed heritage tourism in Kent, making it one of the closest functional analogues to Maxstoke's full-service castle venue model.

Broad incumbents

• National Trust: The National Trust operates hundreds of historic houses, gardens, and estates across the UK with ticketed visits, weddings, and corporate hire, functioning as a broad incumbent adjacent to Maxstoke's heritage venue model.
• English Heritage: English Heritage is a large-scale heritage charity managing dozens of historic sites across England, including ticketed visitor experiences and venue hire, representing a much broader incumbent in the same heritage events and tourism category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxstoke Castle Events