National Association For Shoplifting Prevention Inc

What National Association For Shoplifting Prevention Inc does

The National Association for Shoplifting Prevention Inc (NASP) is a tax-exempt 501(c)(3) non-profit organization founded in 1989 (evolving from Shoplifters Anonymous, Inc., originally founded in 1977) and headquartered in Huntington Station, New York. The organization delivers offense-specific education programs to adult and juvenile shoplifting offenders, along with confidential self-help support services. Its core products are the SA Course (Shoplifters Alternative Course) for adults and the Y.E.S. Program (Youth Educational Shoplifting Program) for juveniles aged 10-17, both priced at $75 and delivered online through naspcampus.com and pathwayvle.com. Supplementary services include a free 171-question self-assessment, telephone coaching ($85 per 30-minute session, $125 per 60-minute session), psychotherapist referrals, and court case support. NASP also operates the Workplace Integrity Project (including the Better Choices program) for employer-driven employee dishonesty intervention, and convenes the National Shoplifting Prevention Coalition (NSPC) as a multi-stakeholder retail/criminal justice initiative.

NASP reaches individual consumers through self-enrollment on its website and through referrals from courts, probation departments, and diversion programs across more than 2,000 jurisdictions nationwide. Retail and asset protection partners (including Kroger, Home Depot, ALTO USA, and Detex Corporation) participate through the Coalition and Advisory Committee. The organization reports a court-documented recidivism rate of less than 3% (compared to 30-40% baseline), a 96% participant completion rate, and has served over 600,000 individuals cumulatively. It is funded entirely through program fees, coalition support, and grants via the Education Support Fund — not government funding — and operates with a small 1-10 person team under Executive Director Renee Sirianni and a Board of Directors chaired by Robert S. Levy.

Name

National Association For Shoplifting Prevention Inc

Legal name

National Association for Shoplifting Prevention, Inc.

Website

https://www.shopliftingprevention.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

National Association For Shoplifting Prevention Inc is a 501(c)(3) non-profit that delivers evidence-based online shoplifting education programs (SA Course, Y.E.S. Program) and self-help services to court-referred adult and juvenile offenders across the United States, along with employer-focused programs through its Workplace Integrity Project division.

Ownership category

akta.pro rank

Product category

Shoplifting Prevention Education

NAICS

Justice, Public Order, and Safety Activities (922), Parole Offices and Probation Offices (92215)

SIC

Services-Social Services (8300)

akta.pro primary industry

Shrinkage Prevention & Inventory Protection Services (BPAKAJAD)

akta.pro secondary industries

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), State/Provincial Corrections, Probation & Parole Administration (BPAIABAF)

Keywords

• Shoplifting education
• Theft diversion classes
• Juvenile offender education
• Shoplifting prevention
• Offender rehabilitation

Headquarters

HQ city

Huntington Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Education Program Fees: Fees charged for SA Course ($75) and Y.E.S. Program ($75) for adults and juveniles. Programs delivered online with completion certificates provided.
2. Telephone Coaching Sessions: Fees for telephone coaching sessions: 30-minute session for $85 or 60-minute session for $125, including written reports.
3. Community Funding and Grants: Education Support Fund through the National Shoplifting Prevention Coalition provides scholarships and grants for offenders and communities in need. NASP receives no government funding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

National Association for Shoplifting Prevention (NASP) delivers offense-specific online education programs (SA Course for adults and Y.E.S. Program for juveniles), telephone coaching, and self-assessment tools designed to help shoplifting offenders understand root causes of their behavior and reduce recidivism to under 3%. The organization also provides consulting and community-action services to courts, probation departments, and retailers across more than 2,000 U.S. jurisdictions.

Product overview

NASP offers a unified portfolio of educational programs and support services for shoplifting prevention. The core offerings include the SA Course (Shoplifters Alternative Course) for adults and the Y.E.S. Program (Youth Educational Shoplifting Program) for juveniles, both online education programs that help offenders understand root causes of their behavior and prevent recidivism. These are supplemented by self-help services including Telephone Coaching, Self-Assessment tools, and Referral to Psychotherapist services. NASP also provides community and retail-focused services through the Workplace Integrity Project (Better Choices program) and the National Shoplifting Prevention Coalition. The organization serves criminal justice professionals, retailers, and individuals seeking help with shoplifting issues, reporting a court-documented recidivism rate of less than 3%.

Differentiator

Problem solved

Functional benefit

Brands

• National Shoplifting Prevention Coalition (NSPC): A retail industry collaboration that harnesses the power of a collective retail voice to create permanent change in the way the nation regards, prevents and responds to shoplifting. NSPC is a project of the NASP Retail Advisory Committee.
• Workplace Integrity Project
• SA Course (Shoplifters Alternative Course)
• Y.E.S. Program (Youth Educational Shoplifting Program)

Products and services

• SA Course (Shoplifters Alternative Course) Online education program for adults who have been caught shoplifting, helping them understand root causes of their behavior and prevent future incidents.
• Y.E.S. Program (Youth Educational Shoplifting Program) Online education program for juveniles ages 10-17 designed to help them understand why they shoplift and learn better decision-making skills to prevent future incidents.
• Telephone Coaching Confidential one-on-one coaching sessions with a personal coach who provides recommendations for court cases and offers specific guidance to help resolve shoplifting issues permanently.
• Self-Assessment Free comprehensive online questionnaire with 171 questions across three parts that helps users identify personal issues contributing to shoplifting behavior, providing immediate feedback and recommendations.
• Better Choices - Dishonest Associate Program Employee education program that helps employers provide second chances to employees who commit acts of dishonesty, developing workplace proficiencies and life skills as part of the Workplace Integrity Project.
• Community Action Programs Comprehensive community solutions that bridge gaps between retailers, law enforcement, and criminal justice to create streamlined responses to shoplifting, including custom initiatives and community coordinators.
• Retailer Services Advocacy and consulting services for retailers including policy assessment, community initiative development, government relations support, and liaison between retailers and criminal justice partners.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered founding supporter, coalition member, media partner and advisory committee.

• Detex Corporationfounding supporterGTM or Marketing Partner · 6 February 2020Detex Corporation joined the National Shoplifting Prevention Coalition as a founding supporter, providing support for the Education Support Fund to help ensure offenders and communities in need can access education programs.
• Krogercoalition memberStrategic or Co-development PartnerThe Kroger Company participates in the National Shoplifting Prevention Coalition, taking collective action to mitigate criminal justice reform impacts on retail shrink and safety.
• Loss Prevention Magazinemedia partnerStrategic or Co-development PartnerOngoing content partnership with Loss Prevention Media featuring NASP perspectives, research, and program information in trade publications and media.
• Retail Industry Leaders Association (RILA)coalition memberStrategic or Co-development PartnerRILA members participate in the National Shoplifting Prevention Coalition addressing shoplifting prevention through education-based interventions.
• National Retail Federationcoalition memberStrategic or Co-development PartnerNRF members collaborate through the National Shoplifting Prevention Coalition to address retail theft and shoplifting prevention.
• ALTO USAadvisory committeeStrategic or Co-development PartnerRhett Asher, Senior Vice President of ALTO USA serves as Co-Chair of NASP's Advisory Committee.
• The Home Depotadvisory committeeStrategic or Co-development PartnerScott Glenn, VP of Asset Protection at The Home Depot serves on NASP's Advisory Committee.
• Verisk Crime Analyticsadvisory committeeTechnology or IntegrationChief Anthony Canale (Ret.), VP at Verisk Crime Analytics serves on NASP's Advisory Committee.
• Loss Prevention Strategiesadvisory committeeStrategic or Co-development PartnerPaul Jones, President and CEO of Loss Prevention Strategies serves as Co-Chair of NASP's Advisory Committee.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TheftTalk: TheftTalk offers juvenile theft/shoplifting education classes similar to NASP's Y.E.S. Program, including court-accepted certificates and online delivery, competing directly for court referrals and parent self-pay enrollment.
• Loss Prevention Research Council (LPRC): LPRC is a retail loss-prevention research organization conducting evidence-based studies on shrink, offender behavior, and intervention strategies, with retail members overlapping NASP's Coalition members and producing complementary research outputs.
• Loss Prevention Foundation (LPF): LPF provides loss-prevention certification and training to retail AP professionals, addressing the same retailer buyer personas as NASP's Coalition services and Better Choices program.

Broad incumbents

• Center for Court Innovation: Center for Court Innovation is a larger, well-funded nonprofit that designs and operates problem-solving courts and criminal justice programs, often overlapping with NASP's diversion and offender-education mission in the same jurisdictions.
• National Council on Crime and Delinquency (NCCD): NCCD is an established criminal justice nonprofit providing research, policy analysis, and program design, often addressing juvenile justice and diversion programs that overlap with NASP's court-facing offerings.
• Council of State Governments (CSG) Justice Center: CSG Justice Center is a national nonprofit that partners with state governments on criminal justice policy and program implementation, including behavioral interventions that overlap with NASP's adult education offerings.

Emerging players

• American Probation and Parole Association (APPA): APPA is a membership organization for probation/parole professionals that influences standards and recommends programs — including NASP's — to its members, making it an adjacent ecosystem participant in the same customer base NASP targets.
• JAMS Foundation: JAMS Foundation funds and scales court innovation and ADR programs; it operates in the same justice-reform ecosystem and occasionally funds interventions adjacent to NASP's offender-education niche.

Regional players

• Retail Industry Leaders Association (RILA): RILA is a U.S. retail industry trade association whose Asset Protection leaders participate in NASP's Coalition; RILA sets industry direction and curates loss-prevention vendor ecosystems that compete with and amplify NASP.
• National Retail Federation (NRF): NRF is the largest U.S. retail trade association with deep loss-prevention programming; NASP Coalition members are also NRF members, making NRF both a partner channel and a competing/aggregating platform for retailer-facing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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