Pland Collaborative
Pland Collaborative is a privately-held landscape architecture and planning firm headquartered in Albuquerque, New Mexico, with a branch office in Lubbock, Texas. The firm serves government agencies, educational institutions, and private clients across the Southwest US, specializing in sustainable design, green stormwater infrastructure, and arid-environment landscapes.
- Company typePrivate
- Founded1973
- HeadquartersAlbuquerque, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Pland Collaborative does
Pland Collaborative (formerly MRWM Landscape Architects and originally Baker H. Morrow Landscape Architecture and Urban Design) is a privately-held, full-service landscape architecture and urban planning firm founded in 1973 and headquartered in Albuquerque, New Mexico, with a branch office in Lubbock, Texas opened in 2023. The firm serves government agencies (federal, state, and municipal), educational institutions, healthcare providers, and private developers across the Southwest United States, with selected project reach into the Philippines. It claims the position of the largest landscape architecture and planning firm in New Mexico and has completed nearly 5,000 projects over its 50-year history.
The firm's core services are professional landscape architecture (site design, construction documents, planting and irrigation design, and construction administration for parks, streetscapes, campuses, memorials, and civic plazas) and urban/regional planning (master plans, trail infrastructure plans, resiliency plans, wayfinding systems, downtown revitalization). These are supported by three specialized practices: Green Stormwater Infrastructure (GSI/LID) design employing bioswales, tree trenches, stormwater harvesting basins, and water harvesting terraces; trail planning and wayfinding systems for multi-use and historic trails; and climate resilience advocacy consulting. Technical differentiation rests on arid-environment design expertise, modular median prototypes (standardized 60' or 200' pods for rapid pricing and construction), and verified sustainable performance, including SITES Silver and LEED Platinum project certifications and 100% on-site stormwater management at the Columbus U.S. Land Port of Entry.
The business model is project-based professional services revenue, with no standardized or publicly disclosed pricing; fees are negotiated per project scope. The go-to-market is sales-led direct engagement with government and institutional buyers, supplemented by industry reputation, award recognition (NMASLA, AIA, NAIOP, USGBC, SITES, AGC), and professional network referrals. Marketing channels are primarily the firm website, social media (LinkedIn, Facebook, Instagram), industry events and awards, and a careers page. Ownership is closely held by current principals, with no disclosed outside investment, parent company, or public-market presence.
Pland Collaborative firmographics
Firmographics- Name
- Pland Collaborative
- Legal name
- Pland Collaborative
- Website
- https://plandcollab.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Short description
- Pland Collaborative is a privately-held landscape architecture and planning firm headquartered in Albuquerque, New Mexico, with a branch office in Lubbock, Texas. The firm serves government agencies, educational institutions, and private clients across the Southwest US, specializing in sustainable design, green stormwater infrastructure, and arid-environment landscapes.
- Ownership category
- akta.pro rank
Pland Collaborative industry classification
Industry- Product category
- Landscape Architecture and Planning Services
- NAICS
- Landscape Architectural Services (541320)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
- akta.pro secondary industries
- Regional & Land Use Planning (BPAHAKAE), Sustainable/Green Building & LEED Consulting (BPAHAKAG), Urban Planning & Master Planning (BPAHAKAD)
Keywords
Where Pland Collaborative is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pland Collaborative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Landscape Architecture Services: Professional fees for landscape architectural design services including site design, construction documents, planting design, irrigation design, and construction administration for parks, streetscapes, campuses, and public spaces.
- Planning Services: Comprehensive planning services including master plans, framework plans, trail plans, resiliency plans, wayfinding systems, and infrastructure framework plans for government and institutional clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Pland Collaborative product offering
Product offeringCore offering
Pland Collaborative is a full-service landscape architecture and planning firm that designs parks, streetscapes, campuses, memorials, civic plazas, trails, and recreational facilities for public, institutional, and private clients. Services span site design, construction documents, planting and irrigation design, master planning, green stormwater infrastructure (GSI/LID), wayfinding systems, and climate resilience consulting. The firm integrates sustainable design, water harvesting, native/xeric plantings, and community engagement to deliver SITES and LEED certified projects across the Southwest.
Product overview
Pland Collaborative is a full-service landscape architecture and planning firm offering a comprehensive portfolio of professional services rather than a unified software product. Their core offerings include landscape architecture design services and urban/regional planning, supported by specialized practices in Green Stormwater Infrastructure (GSI/LID) design, trail planning and wayfinding systems, and climate resilience consulting. The firm operates as a service-based consultancy rather than a technology platform, delivering projects across civic, campus, healthcare, memorial, recreation, and commercial sectors throughout New Mexico and Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Architecture Services
- Urban and Regional Planning
- Green Stormwater Infrastructure (GSI/LID) Design
- Trail Planning and Wayfinding Systems
- Climate Resilience Advocacy Consulting
Quantifiable outcome
- Managed 100% of stormwater on-site for Columbus Land Port Entry (LEED Platinum, SITES Silver)
- +2 more outcomes
Companies that use Pland Collaborative
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Pland Collaborative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pland Collaborative partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights6 records
Pland Collaborative competitors and assessment
Company assessmentDirect peers
- OLIN: Landscape architecture, urban design, and planning studio known for high-profile cultural, civic, and campus projects. Comparable to Pland in core service offering (landscape architecture + planning), award-winning design portfolio, and emphasis on placemaking.
- James Corner Field Operations: High-profile landscape architecture and urban design practice known for large public realms, waterfronts, and parks. Comparable to Pland in landscape architecture-led public realm work and emphasis on sustainable, award-winning design.
- SWA Group: Internationally recognized landscape architecture, planning, and urban design firm with offices across the U.S. and Asia. Directly comparable to Pland Collaborative in core services (landscape architecture and planning), public-sector client base, and emphasis on sustainable, award-winning design.
- MIG: Planning, design, landscape architecture, and community engagement firm with strong public-sector, parks, and trails portfolio. Directly comparable to Pland in planning services, GSI/sustainable design focus, and government/institutional client mix.
- LandDesign: Integrated design firm offering landscape architecture, civil engineering, urban planning, and urban design across the southeastern and central U.S. Comparable to Pland in service mix (LA + planning), municipal and institutional client base, and mid-sized firm operating model.
- Sasaki: Planning, urban design, landscape architecture, and architecture firm with a strong campus, civic, and waterfront portfolio. Directly comparable to Pland in planning-led projects, master planning capability, and public/institutional client work.
- Wenk Associates: Denver-based landscape architecture and urban design firm focused on the Mountain West and arid Southwest. Comparable to Pland in regional focus, arid-land and water-conscious design expertise, and mid-sized professional services profile.
- Rios: Los Angeles-based landscape architecture, planning, and urban design firm with high-profile cultural, hospitality, and public realm work. Comparable to Pland in landscape architecture core service, planning expertise, and award-winning design profile.
- Design Workshop: Multi-disciplinary landscape architecture, planning, and urban design firm headquartered in Denver with offices across the Mountain West and U.S. Closely comparable to Pland in geographic overlap (Southwest/Mountain West), public-sector and institutional focus, and arid-land design expertise.
Broad incumbents
- Stantec: Global engineering, architecture, and environmental services firm with a sizable landscape architecture and planning practice. Comparable to Pland as a competing landscape architecture service provider for large municipal, federal, and campus RFPs, but operating at much greater scale across many disciplines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pland Collaborative social profiles
Digital presencePland Collaborative compliance and trust
Trust signalCompliance3 records
Pland Collaborative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pland Collaborative leadership team
Management profileNumber of profiles
Profiles18 records
Pland Collaborative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pland Collaborative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pland Collaborative
What does Pland Collaborative do?
Pland Collaborative is a full-service landscape architecture and planning firm that designs parks, streetscapes, campuses, memorials, civic plazas, trails, and recreational facilities for public, institutional, and private clients. Services span site design, construction documents, planting and irrigation design, master planning, green stormwater infrastructure (GSI/LID), wayfinding systems, and climate resilience consulting. The firm integrates sustainable design, water harvesting, native/xeric plantings, and community engagement to deliver SITES and LEED certified projects across the Southwest.
Is Pland Collaborative a public or private company?
Pland Collaborative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pland Collaborative founded?
Pland Collaborative was founded in 1973.
Where is Pland Collaborative based?
Pland Collaborative is headquartered in Albuquerque, United States, in the North America region.
How does Pland Collaborative make money?
Two revenue lines are on record. Landscape Architecture Services are the primary driver. The others are planning Services.
Who are Pland Collaborative's main competitors?
Direct peers on record are OLIN, James Corner Field Operations, SWA Group, MIG, LandDesign, Sasaki, Wenk Associates, Rios and Design Workshop. Stantec is listed as a broad incumbent.
Does Pland Collaborative have an API?
No public API is recorded for Pland Collaborative.
What industry is Pland Collaborative in?
Pland Collaborative's product category is Landscape Architecture and Planning Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design, with a secondary code of BPAHAKAE, Regional & Land Use Planning. Its NAICS code is 541320.