Lucarna Macana Ag

Name

Lucarna Macana Ag

Legal name

Lucarna Macana AG

Website

https://lucarna-macana.ch

Company type

Private

Founded year

1969

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fresh Meat Processing and Wholesale

NAICS

Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Meat Packing Plants (2011)

akta.pro primary industry

Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

akta.pro secondary industry

Ethnic & Regional Specialty Meats Processing (Traditional/Regional Variety-Meat Products) (AFANAJAJ)

Keywords

• Fresh meat processing
• Meat trading wholesale
• Livestock slaughtering services
• Branded beef labels
• Halal meat production

Headquarters

HQ city

Hinwil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Meat Products: Sale of premium fresh meat products including Swiss Black Angus beef, Kräuterschwein pork, Swiss Farmer veal, Alpstein lamb, and Suisse Limousin beef. Products sold through B2B channels to butchers and retailers across Switzerland.
2. Livestock Purchasing Services: Purchase of slaughter livestock including cattle, calves, pigs, sows, sheep, and lambs. They set weekly purchasing prices based on market conditions.
3. Halal Slaughter Services: Halal-certified slaughtering services at the Hinwil slaughter center, with daily controls by animal welfare officer and annual audits by Halal Quality Control.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lucarna Macana AG is a mid-sized Swiss meat processing and trading company that cuts, packages, and distributes fresh meat products (cattle, calves, pigs, sows, lambs) under five proprietary branded labels: Swiss Black Angus, Kräuterschwein (herb-fed pork), Swiss Farmer Kalb (veal), Alpstein Lamm (lamb), and Suisse Limousin. The company also operates slaughtering services at the Hinwil facility (via sister ZSH AG) and purchases slaughter livestock from farmers, publishing weekly procurement prices. Customers are B2B buyers, primarily Swiss butchers, retailers, and food-service operators.

Product overview

Lucarna Macana AG is a medium-sized Swiss meat company offering a portfolio of five branded meat products under proprietary labels: Swiss Black Angus (premium Angus beef with IP-SUISSE certification and superior marbling), Kräuterschwein (herb-fed pork with 30-herb Alpine mixture feed), Swiss Farmer Kalb (veal from small family farms with BTS/RAUS certifications), Alpstein Lamm (lamb from Alpine pastures), and Suisse Limousin (Limousin beef from Swiss cow-calf operations). The company also provides livestock purchasing services. All products are Swiss-origin with full traceability, processed at company facilities in Hinwil, and sold primarily to butchers and retailers throughout Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Swiss Black Angus: Premium Angus beef label combining Swiss Angus meat with IP-SUISSE standards, featuring superior marbling and tenderness.
• Kräuterschwein
• Swiss Farmer Kalb
• Alpstein Lamm
• Suisse Limousin

Products and services

• Swiss Black Angus Premium Swiss Angus beef combining Angus breed genetics with IP-SUISSE standards. Features superior marbling, fine fiber structure, and exceptional tenderness. Animals are raised in cow-calf operations with pasture access. Sold B2B to Swiss butchers and retailers.
• Kräuterschwein (Herb Pork) Swiss pork raised with a proprietary 30-herb Alpine mixture feed supplement. Features reduced drip loss during cooking, slower oxidation for extended freshness, and higher Omega-3 fatty acid content. Preferred by up to 90% of consumers in blind tastings. Sold B2B to butchers and retailers across Switzerland.
• Swiss Farmer Kalb (Swiss Farmer Veal) Swiss veal raised in small family farms with maximum 30 fattening places per farm. Calves are fed exclusively with 1000 liters of whole milk from the farm. Features BTS (animal-friendly housing) and RAUS (regular outdoor access) certifications. Sold B2B to butchers and retailers across Switzerland.
• Alpstein Lamm (Alpstein Lamb) Lamb from the Alpstein region raised on Alpine pastures from May to October with diverse herbs and grasses, with winter feed of quality hay. Lambs weigh 16-20 kg at processing. IP-SUISSE certified with exceptional tenderness and aromatic flavor. Sold B2B to butchers and retailers.
• Suisse Limousin Swiss Limousin beef from a French-origin breed raised in Swiss cow-calf herds. Characterized by distinctive brown-red coat with light belly and pink muzzle. Features fine fiber texture, delicate marbling, and strong aromatic flavor. Animals fed mother's milk, grass, and hay. Sold B2B to butchers and retailers.
• Schlachtvieheinkauf (Livestock Purchasing) Livestock purchasing service for farmers supplying cattle, calves, fattening pigs, cull sows, sheep, and lambs. Weekly purchase prices are published every Friday morning based on market conditions, with detailed pricing conditions and tariff sheets. Service is directed at Swiss livestock farmers supplying the Hinwil facility.

Quantifiable outcome

• Up to 90% of consumers prefer Kräuterschwein meat in blind tastings
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ZSH AG (Zentralschlachthof Hinwil AG)coreOthersAssociated company operating the slaughter center in Hinwil. Lucarna Macana AG and ZSH AG operate synergistically under shared ownership and management. Both companies are part of the MALU Holding AG group along with other meat industry companies including Carnosa AG, Epagny, Raess Metzgerei, and Salami SA.
• MALU Holding AGcoreOthersParent holding company overseeing multiple Swiss meat industry companies including Lucarna Macana AG, ZSH AG, Carnosa AG, Epagny, Raess Metzgerei, Salami SA, and Ceres-Trade AG.
• IP-SUISSEcoreStrategic or Co-development PartnerStrategic partnership for multiple label programs including Swiss Black Angus, Kräuterschwein, Alpstein Lamm, and Suisse Limousin. IP-SUISSE provides the certification standards for animal welfare, biodiversity, and sustainable farming practices.
• HAFL Zollikofen (Bern University of Applied Sciences)minorStrategic or Co-development PartnerAcademic research partnership for the Swiss Black Angus marbling measurement project. Scientific direction provided by Prof. Dr. Isabelle Gangnat, lecturer at HAFL, to measure and improve intramuscular fat in Angus carcasses.
• Swiss Farmer Kalb Program PartnerscoreStrategic or Co-development PartnerPartnership program with small Swiss farmers and Swiss Animal Protection (PSA/STS) for particularly animal-friendly veal production. Maximum 30 fattening places per farm, with 1000 liters of whole milk per calf from the farm.
• Halal Quality ControlminorOthersAnnual halal audit organization that validates all processes and requirements through certified auditors for halal production compliance.
• Swiss Animal Protection (PSA/STS)coreStrategic or Co-development PartnerCollaboration with Swiss Animal Protection organization for the Swiss Farmer Veau program, ensuring particularly animal-friendly husbandry standards.

Scale indicators2 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Danish Crown A/S: European meat cooperative and one of the continent's largest pork and beef processors. Comparable in vertically integrated meat operations and branded programs but at multinational scale across multiple European markets.
• Bell Food Group AG: Switzerland's largest meat and convenience-food group with Bell, Hilcona, and Micarna brands. Overlaps with Lucarna Macana in B2B meat processing and branded fresh meats but operates at vastly greater scale across multiple categories and geographies.
• Micarna SA: Bell Food Group's meat-processing subsidiary and one of Switzerland's largest slaughterhouses and meat producers. Directly comparable in slaughtering, cutting, and B2B meat distribution to Swiss retail and food service, but at much larger scale.

Emerging players

• Hilcona AG: Liechtenstein-based fresh convenience and specialty food manufacturer with strong Swiss retail presence. Comparable as a Swiss-region branded fresh-food supplier with B2B distribution, though focused more on convenience than pure fresh meat.

Regional players

• Tönnies Holding ApS & Co. KG: Germany's largest meat processor with pork and beef operations. Comparable in meat processing model and own-brand programs but at European scale and serving broader, primarily German, retail markets.
• Bigler AG Fleischwaren: Mid-sized Swiss butcher and meat processor based in the Bern region serving local B2B customers. Comparable in scale and B2B butcher focus but operates primarily in a different Swiss regional market.

Direct peers

• Ernst Sutter AG: Swiss meat and charcuterie processor serving B2B and retail customers across Switzerland. Directly comparable in mid-sized Swiss fresh-meat and specialty-meat processing with overlapping certifications (IP-SUISSE, Suisse Garantie).
• Geiser AG: Swiss meat processor producing fresh meat, charcuterie, and convenience products for retail and food service. Comparable in B2B Swiss meat processing model and regional brand portfolio.
• Rapelli SA: Swiss charcuterie and processed-meat specialist with Ticino roots. Comparable in Swiss specialty meat products and branded processed-meat portfolio, though more focused on cured/cooked meats than fresh cuts.
• Carnosa AG: Sister company of Lucarna Macana AG within the MALU Holding AG group, also operating in Swiss meat processing. Same ownership and shared facilities make it a structural peer with full operational comparability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Lucarna-Macana-AG/61575075549446
• LinkedInlinkedin.com/company/lucarna-macana
• Instagraminstagram.com/lucarnamacana

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucarna Macana Ag