Maison Alaena

What Maison Alaena does

Maison Alaena operates Spa Alaena Paris, a single-location wellness spa at 28 rue Meslay in Paris's 3rd arrondissement. The two-level site combines medical expertise with intimate hospitality, offering massages, facials, prenatal care, hammam experiences, and yoga classes in private treatment rooms under vaulted Parisian stone ceilings, with no shared water areas. The ground floor houses the Alaena Cosmetics boutique, where the company's proprietary organic skincare line, formulated by in-house dermatologist Dr Sylvie Peres, is sold alongside a herbal tea room (tisanerie); the lower floor contains treatment rooms, the hammam, and a dedicated yoga studio.

The business model is direct-to-consumer and diversified across four revenue streams: per-appointment spa services (massage, facial, prenatal, hammam), yoga classes, retail cosmetics at the on-site boutique, and 6-month gift vouchers. A fifth stream, the recurring "L'abonnement mensuel" and "Les instants suspendus" subscription programs, layers a small recurring component onto a predominantly transactional base. Reservations are mandatory, require full pre-payment at booking, and are routed through the SimplyBook.it platform, phone, WhatsApp, or email; walk-in customers are not accommodated. The company is privately held without disclosed institutional funding; identified personnel are Alaia Peres (publication director) and Dr Sylvie Peres (dermatologist and product formulator). Geographic scope is single-country (France), with brand visibility in Vogue, Elle, Milk Magazine, and Time Out providing earned-media credibility.

Name

Maison Alaena

Legal name

Maison ALAENA

Website

https://maison-alaena.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Alaena operates Spa Alaena Paris, a single-location Parisian wellness spa in the 3rd arrondissement offering massages, facials, prenatal treatments, hammam, and yoga classes to individual consumers, alongside an on-site Alaena Cosmetics retail line.

Ownership category

akta.pro rank

Product category

Wellness Spa Services

NAICS

Beauty Salons (812112), Personal Care Services (8121), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK), Classic/European Facials (HSALADAA), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Wellness spa services
• Massage therapy
• Facial treatments
• Prenatal massage
• Organic cosmetics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Spa Treatment Services: Revenue from massages, facials, prenatal treatments, and hammam services sold on a per-appointment basis
2. Yoga Classes: Revenue from yoga instruction sessions booked by appointment
3. Cosmetics Retail: Sale of Alaena Cosmetics products formulated by dermatologist Dr Sylvie Peres at the on-site boutique
4. Gift Vouchers: Gift certificates valid for 6 months (French site) or 6 months (English site), available online or on-site
5. Monthly Subscription: Monthly subscription plans available for regular wellness clients ('L'abonnement mensuel')

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Maison Alaena operates a private wellness spa in Paris offering massages, facial treatments, prenatal care, hammam experiences, and yoga classes using high-quality organic products. The company also retails Alaena Cosmetics, a dermatologist-formulated skincare line developed by Dr Sylvie Peres, at an on-site boutique. Services are booked individually by appointment, via monthly subscriptions, or through gift vouchers.

Product overview

Maison Alaena operates as a wellness spa and cosmetics business in Paris, France. The core offering is Spa Alaena Paris, a private treatment spa providing massages, facials, hammam, yoga classes, and prenatal treatments. The company also sells Alaena Cosmetics, a dermatologist-formulated skincare line developed by Dr Sylvie Peres. Services are available through monthly subscriptions (L'abonnement mensuel, Les instants suspendus) or individual bookings, with gift certificates available. The spa uses high-quality organic products and features private treatment rooms, a hammam, a tisanerie (herbal tea room), and a dedicated yoga space.

Differentiator

Problem solved

Functional benefit

Products and services

• Spa Alaena Paris A two-level private wellness spa in Paris offering massages, facials, hammam treatments, yoga classes, and prenatal care services, using high-quality organic products in private treatment rooms with vaulted Parisian stone ceilings.
• Alaena Cosmetics Organic, high-quality skincare product line formulated by dermatologist Dr Sylvie Peres, sold at the on-site Alaena Cosmetics boutique and used in spa treatments.
• Massage Services (Les massages) Professional massage services including relaxation and therapeutic treatments, designed by experts and performed with high-quality organic products.
• Facial Treatments (Les soins visage) Facial skincare treatments performed at the spa using organic products from the Alaena Cosmetics line.
• Prenatal Treatments (Les soins pour les mamans) Specialized massage and care services designed for expectant mothers to address pregnancy-related discomfort.
• Hammam Experiences (Autour du hammam) Private hammam steam bath experiences and associated wellness treatments in a dedicated facility.
• Yoga Classes (Les cours de yoga) Yoga instruction sessions held in a dedicated yoga room, with mats, blocks, and towels provided and access to post-class showers.
• L'abonnement mensuel (Monthly Subscription) Recurring monthly subscription plan providing regular wellness access for ongoing clients.
• Les instants suspendus (Suspended Moments Subscription) Subscription program offering ongoing wellness access for regular spa clients seeking sustained well-being.
• Bons Cadeaux (Gift Cards) Gift certificates redeemable against spa services, available for purchase online or on-site, valid for 6 months from purchase.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Clarins Spa at Le Royal Monceau: The Clarins spa inside the Royal Monceau hotel pairs Clarins products with luxury Parisian spa treatments, competing with Maison Alaena for premium clientele while being backed by a global skincare giant.
• The Spa at Four Seasons Hotel George V, Paris: The George V spa is a marquee luxury wellness facility competing for the same Parisian high-spend wellness guest but operationally embedded in a five-star hotel, making it a broader-incumbent analogue.
• Carita Paris: Carita operates a Parisian beauty house combining a salon/spa with branded skincare under the LVMH umbrella — a larger, established rival in the integrated prestige skincare-and-treatment space.
• Spa Valmont at Hôtel Le Meurice: Valmont's Le Meurice spa merges a Swiss clinical-skincare brand with Parisian five-star hotel hospitality, representing a higher-priced, hotel-anchored comparable to Maison Alaena's medical-wellness positioning.

Direct peers

• Sisley Paris (Espace Sisley): Sisley combines family-formulated prestige cosmetics with dedicated Sisley spa / treatment spaces in Paris, sharing Maison Alaena's positioning of expert-formulated skincare sold alongside treatment services.
• Caudalie (Spa Vinothérapie Paris): Caudalie operates Paris spa locations alongside its proprietary Vinothérapie skincare retail line, mirroring Maison Alaena's hybrid spa-plus-in-house-skincare model and targeting similar premium wellness customers.
• Maison Guerlain (68 Champs-Élysées): Guerlain's Champs-Élysées flagship pairs a luxury perfume and skincare boutique with on-site spa treatments from a heritage brand, an analogue to Maison Alaena's combination of retail cosmetics and intimate treatment services.
• L'Occitane Spa Paris: L'Occitane runs spa-and-retail locations in Paris selling its in-house natural product line and offering branded face and body treatments — comparable boutique retail-plus-service structure to Maison Alaena.
• Yon-Ka Paris Spa: Yon-Ka's Paris spa combines aromatherapy-led treatments with branded Yon-Ka skincare retail, comparable to Maison Alaena's expert-formulated products used in and sold alongside spa services.

Others

• Diptyque 34 Boulevard Saint-Germain: Diptyque's Saint-Germain flagship is a thematic neighbour — a Parisian heritage lifestyle brand with its own boutique café and body-care line, useful as a Paris boutique-brand benchmark even though it does not operate a spa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maison-alaena

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Alaena