Ouders & Onderwijs

What Ouders & Onderwijs does

Ouders & Onderwijs (legal name Stichting Ouders & Onderwijs) is a Dutch non-profit foundation founded in 2014 and headquartered at Groenmarktstraat 56 in Utrecht. It serves as the national advocate and advisory body for parents of school-aged children in the Netherlands across primary, secondary, and vocational education (po, vo, mbo). Its core offerings are the Kennisbank (an online knowledge base organized around 18 education topics), the Adviespunt (a free telephone, email, and WhatsApp advisory line staffed by theme advisors), the Landelijk Ouderpanel (a research panel with more than 8,500 participating parents), the annual Staat van de Ouder research report, the Kieswijzer election guide, and the Ouders & Onderwijs Awards recognizing parent-friendly schools. The organization does not sell products or services; advice is provided free of charge and the foundation is funded outside of disclosed commercial revenue mechanics, with no funding rounds identified.

The business model is non-commercial: all advisory services are free to parents, and the foundation sustains operations through a non-profit funding structure rather than pricing or subscription revenue. Distribution is multi-channel, combining direct phone/email/WhatsApp advisory with a biweekly newsletter, an active Facebook page, webinars, podcasts, and earned media advocacy. Engagement is reinforced through the Ouderpanel, which feeds survey data into policy discussions with the Dutch government, ministers, and the Tweede Kamer. The organization also operates a secondary stakeholder relationship with schools, offering support on parent involvement and communication through medezeggenschap (participation in school governance).

As of July 2026, director Lobke Vlaming took leave from her position. The organization remains actively operating, with recent product activity including the 2024 launch of the Ouders & Onderwijs Awards and continued publication of the Staat van de Ouder. No proprietary technology products, AI capabilities, patents, or commercial partnerships are disclosed in the source data.

Name

Ouders & Onderwijs

Legal name

Stichting Ouders & Onderwijs

Website

https://oudersenonderwijs.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ouders & Onderwijs is a Dutch non-profit foundation founded in 2014 that provides free advice, an online knowledge base, and advocacy services to parents of school-aged children in the Netherlands, supported by an 8,500+ member parent research panel and an annual research report.

Ownership category

akta.pro rank

Product category

Education Advisory & Parent Advocacy

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

akta.pro secondary industry

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)

Keywords

• Parent education advisory
• Education policy advocacy
• Non-profit foundation
• Parent support services
• Education information portal

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels5 records

Core offering

Ouders & Onderwijs (Stichting Ouders & Onderwijs) is a Dutch non-profit foundation that provides free advice, information, and advocacy services to parents of school-aged children in the Netherlands. Its core offerings include a telephone/email/WhatsApp advice point (Adviespunt), an online Kennisbank (Knowledge Bank) covering 18 education topics, the Landelijk Ouderpanel (National Parent Panel) with more than 8,500 participating parents, and the annual Staat van de Ouder research report.

Product overview

Ouders & Onderwijs operates as an information and advisory organization (not a technology company) offering a suite of services to support parents with school-aged children. The core offerings include the Kennisbank (Knowledge Bank) — a comprehensive online resource covering 18 education topics — the Adviespunt (Advice Point) providing free telephone/email/WhatsApp consultation, and the Landelijk Ouderpanel (National Parent Panel) with over 8,500 participating parents for annual surveys. The organization publishes the annual Staat van de Ouder research report and runs the Ouders & Onderwijs Awards program recognizing parent-friendly schools. These products work together to inform parents, amplify parent voices in policy discussions, and advocate for educational improvements.

Differentiator

Problem solved

Functional benefit

Brands

• Landelijk Ouderpanel: National Parent Panel with over 8,500 participating parents for conducting surveys and research on parent perspectives in education
• Staat van de Ouder
• Ouders & Onderwijs Awards

Products and services

• Kennisbank (Knowledge Bank)

Quantifiable outcome

• More than 4,500 parent signals received and addressed regarding passend onderwijs problems in 2024

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/oudersenonderwijs
• Facebookfacebook.com/379612985556514

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ouders & Onderwijs