Louie Media
Louie Media is a Paris-based independent podcast production company founded in 2018 by Charlotte Pudlowski, producing narrative and documentary French-language podcasts for women audiences and offering premium subscriptions, a B2B creative agency, training programs, and book co-publishing.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Louie Media does
Louie Media is a French independent podcast production company founded in 2018 by Charlotte Pudlowski and headquartered in Paris. It produces a portfolio of narrative and documentary podcast series including Passages (true-life testimonies), Émotions (emotions exploration, with journalist Marie Misset), Injustices (a 9-season investigative series), Faites des gosses (parenthood), Désirer (erotic literary audio fiction), Faut que je te dise (intimate questions for young women), and additional series on workplace emotions, cinema, and social issues. The company distributes its content across Apple Podcasts, Spotify, Deezer, Castbox, and SoundCloud, with Acast as its hosting platform and Apple Podcasts serving as the exclusive venue for the Louie+ premium subscription tier.
The business operates four distinct revenue streams: (1) Louie+ consumer subscriptions priced at €2.99/month or €19.99/year offering ad-free listening and exclusive content; (2) Louie Creative, a B2B creative agency that produces bespoke branded audio campaigns for brands and institutions; (3) Formation, Qualiopi-certified professional training programs (including CPF-eligible courses) covering audio production, podcasting, and storytelling; and (4) book publishing and licensing royalties from co-editions with Storytel, L'Iconoclaste (Désirer), and Les Arènes (Émotions), supplemented by advertising and sponsorships. Distribution partnerships include ELLE Magazine (co-production of Faut que je te dise), Croix-Rouge (Clichés), and cultural festival engagements (Rencontres d'Arles, Festival d'Avignon). The company has applied AI voice cloning to localize one of its podcasts into nine languages. Louie Media is privately held, appears to be founder-owned, and has not disclosed institutional funding beyond a 2018 Ulule crowdfunding campaign.
Louie Media firmographics
Firmographics- Name
- Louie Media
- Legal name
- Louie Media
- Website
- https://louiemedia.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Louie Media is a Paris-based independent podcast production company founded in 2018 by Charlotte Pudlowski, producing narrative and documentary French-language podcasts for women audiences and offering premium subscriptions, a B2B creative agency, training programs, and book co-publishing.
- Ownership category
- akta.pro rank
Louie Media industry classification
Industry- Product category
- Podcast Production
- NAICS
- Periodical Publishers (51312), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Other Sound Recording Industries (51229)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industries
- Podcast Networks & Studio Platforms (MPAIADAC), Audio Production & Podcasting (BPAFAIAE), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)
Keywords
Where Louie Media is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Louie Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Louie+ Premium Subscription: Monthly or annual subscription (2,99 €/month or 19,99 €/year) providing ad-free access to all podcasts, exclusive content (e.g., Désirer), early-access episodes, and curated playlists on Apple Podcasts.
- Louie Creative Agency: Bespoke branded audio campaigns and podcast production services for brands and organizations. Louie Creative designs and produces campaigns tailored to a premium audience, generating service/project-based revenue.
- Formation / Training: Audio, podcast, and storytelling training programs, including CPF-eligible training. Revenue generated through training course fees.
- Book publishing and licensing: Louie Media co-edits and publishes books derived from its podcasts (e.g., Désirer with Storytel and L'Iconoclaste; Émotions with Les Arènes), generating licensing and co-publishing revenue.
- Advertising and sponsorships: Sponsorship and advertising integrations within podcasts, with premium placement options for brands targeting Louie's audience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Louie+ monthly subscription |
| Subscription | Annual | Louie+ annual subscription |
| Subscription | Monthly | Club Louie (supporters) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Louie Media product offering
Product offeringCore offering
Louie Media produces narrative French-language podcasts on themes of emotions, societal issues, sexuality, and personal stories, and monetizes them through a premium subscription service (Louie+), a B2B creative agency producing branded audio content (Louie Creative), and professional training programs (Formation). The company also publishes books adapted from its podcast content and operates the Club Louie membership community for direct audience support.
Product overview
Louie Media is a French podcast production company offering a portfolio of branded narrative podcast series alongside a premium subscription (Louie+), a creative agency (Louie Creative), and professional training (Formation). The core product portfolio includes: Passages (true-life testimony stories), Émotions (emotions exploration with journalist Marie Misset, also published as a book), Faites des gosses (parenthood and childhood), Émotions (au travail) (workplace spin-off), Désirer (erotic literary audio fiction exclusive to Louie+), NOCTURNE, La Maladie d'amour, PÉPITES, ENTRE, MANGER, Injustices (investigative multi-season series with 9 seasons), Faut que je te dise (questions for young women with AI voice-cloned localization), and collaborative projects such as Clichés (with Croix-Rouge) and Alice Guy. Louie+ is the premium add-on module providing ad-free listening and exclusive content. Louie Creative is the branded content agency arm. Formation is the Qualiopi-certified training division.
Differentiator
Problem solved
Functional benefit
Brands
- Louie+: Premium subscription service offering ad-free access to all Louie Media podcasts, exclusive content including the Désirer series, and early access to new episodes on Apple Podcasts.
Products and services
- Louie+ Louie+ is Louie Media's premium subscription service offering ad-free listening, early access to episodes, and exclusive content such as the Désirer erotic literary audio series. It is sold on a monthly and annual basis via Apple Podcasts and other platforms, targeting French-speaking podcast listeners who want an enhanced listening experience and exclusive access to Louie Media's premium narrative content.
- Louie Creative Louie Creative is Louie Media's B2B creative agency that produces bespoke branded audio content, podcasts, and storytelling campaigns for brands, cultural institutions, and organizations. It offers end-to-end production services from concept development to final episode delivery, with notable partnerships including ELLE, the Musée du Louvre, and the Musée d'Orsay.
- Formation Formation is Louie Media's Qualiopi-certified professional training division, offering masterclasses, multi-day programs, and the comprehensive 'Louie Académie' curriculum in narrative podcast production and branded audio. It targets audio professionals, aspiring podcasters, journalists, and brand teams seeking structured, certified training in the French podcast market.
- Émotions Émotions is Louie Media's flagship narrative podcast series hosted by Marie Misset, exploring one emotion per episode through personal stories and expert analysis. It targets French-speaking listeners interested in thoughtful, narrative-driven audio content on the inner emotional life, with a companion workplace spin-off (Émotions au travail) and training extension via Louie Académie.
- Émotions (au travail) Émotions (au travail) is the workplace spin-off of the flagship Émotions podcast, hosted by Marie Misset. It explores emotional dynamics in professional contexts, targeting French-speaking working professionals and HR audiences.
- Passages Passages is a narrative podcast series by Charlotte Pudlowski exploring life transitions and personal turning points through intimate storytelling. It targets French-speaking listeners interested in reflective, narrative-driven audio content on personal life chapters.
- Injustices Injustices is Louie Media's multi-season investigative podcast series launched in October 2018, exploring social and institutional injustices in French society. It targets French-speaking listeners interested in investigative journalism and socially engaged narrative audio.
- Faites des gosses Faites des gosses is a narrative podcast series hosted by Marine Revol, addressing themes of parenthood, family life, and reproduction through personal narratives. It targets French-speaking listeners interested in narrative-driven audio content on contemporary family experiences.
- Désirer Désirer is a series of 20 erotic literary audio stories written by women, exclusive to Louie+ premium subscribers. It targets female French-speaking Louie+ subscribers seeking intimate, literary audio content and represents a key premium exclusive for the subscription offering.
- Faut que je te dise Faut que je te dise is a narrative podcast series answering real questions from young women on sexuality, consent, health, and relationships, with a guided and reassuring editorial tone. It targets teenage girls and young women aged approximately 14-25, addressing a gap in trustworthy French-language audio content for adolescent and young adult women.
- NOCTURNE NOCTURNE is a narrative podcast series in the Louie Media portfolio exploring nighttime themes through intimate storytelling and personal narratives.
- La Maladie d'amour La Maladie d'amour is a narrative podcast series in the Louie Media portfolio exploring love and its discontents through personal storytelling.
- PÉPITES PÉPITES is a narrative podcast series in the Louie Media portfolio featuring curated personal stories and intimate narratives.
- ENTRE ENTRE is a narrative podcast series in the Louie Media portfolio exploring themes of in-between states and life transitions through personal storytelling.
- MANGER MANGER is a narrative podcast series in the Louie Media portfolio exploring food, eating, and the relationship with nourishment through personal narratives.
- Clichés Clichés is a narrative podcast series in the Louie Media portfolio exploring stereotypes and clichés through personal storytelling.
- Alice Guy Alice Guy is a narrative podcast series in the Louie Media portfolio dedicated to the pioneering female filmmaker Alice Guy-Blaché, exploring her story and legacy.
Quantifiable outcome
- Louie Media has produced multiple multi-season podcast series, with the Injustices series spanning 9 seasons (2018–present), demonstrating sustained audience engagement and content longevity.
- +1 more outcomes
Companies that use Louie Media
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Louie Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature2 records
Louie Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- La voix des adoptésminorLouie Media highlighted La voix des adoptés (a French adoption advocacy association) during Podcasthon 2026, using its platform to amplify the association's mission in an episode of Passages.
- StorytelcoreStorytel partnered with Louie Media and L'Iconoclaste to co-publish 'Désirer', a book of erotic literary fiction derived from the podcast series. Storytel contributed its publishing platform and audience reach to extend the podcast's IP into print format.
- L'IconoclastecoreL'Iconoclaste, a French publishing house, co-edited the 'Désirer' book with Louie Media and Storytel, bringing editorial expertise and distribution in bookstores for the literary fiction collection.
- ELLE MagazinecoreLouie Media and ELLE magazine co-produced 'Faut que je te dise', a podcast designed to answer young women's intimate and personal questions. ELLE provided editorial co-direction and cross-promotional reach across its media platforms, expanding the podcast's audience to its readership.
- Rencontres d'ArlesminorLouie Media is a partner of the Rencontres d'Arles photography festival for the fourth consecutive year (2025), with editorial coverage in the newsletter and brand visibility at the event, targeting a culturally engaged audience.
- Les ArènesminorLes Arènes co-published the 'Émotions' book with Louie Media, extending the podcast's content into a print edition available in bookstores and online, in collaboration with co-author Marie Misset.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Louie Media competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
Louie Media social profiles
Digital presenceLouie Media compliance and trust
Trust signalCompliance1 record
Louie Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Louie Media leadership team
Management profileNumber of profiles
Profiles7 records
Louie Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Louie Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Louie Media
What does Louie Media do?
Louie Media produces narrative French-language podcasts on themes of emotions, societal issues, sexuality, and personal stories, and monetizes them through a premium subscription service (Louie+), a B2B creative agency producing branded audio content (Louie Creative), and professional training programs (Formation). The company also publishes books adapted from its podcast content and operates the Club Louie membership community for direct audience support.
Is Louie Media a public or private company?
Louie Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Louie Media founded?
Louie Media was founded in 2018. It employs 11 to 50 people.
Where is Louie Media based?
Louie Media is headquartered in Paris, France, in the Europe region.
How does Louie Media make money?
Five revenue lines are on record. Louie+ Premium Subscription is the primary driver. The others are louie Creative Agency, formation / Training, book publishing and licensing and advertising and sponsorships.
Does Louie Media have an API?
No public API is recorded for Louie Media.
What industry is Louie Media in?
Louie Media's product category is Podcast Production. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of MPAIADAC, Podcast Networks & Studio Platforms. Its NAICS code is 51312 and its SIC code is 2721.