Pinkstinks Germany e.V.
Pinkstinks Germany e.V. is a Hamburg-based, donation-funded non-profit founded in 2012 that operates as Germany's largest-reach feminist organization. It combats sexism through school education programs, an advertising-reporting platform, video content, online consultations, and corporate workshops, serving schools, companies, and the general public.
- Company typePrivate
- Founded2012
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pinkstinks Germany e.V. does
Pinkstinks Germany e.V. is a Hamburg-based, tax-exempt non-profit association (eingetragener Verein) founded in 2012 that operates as Germany's largest-reach feminist advocacy organization, focused on combating sexism in advertising, media, and education. Its portfolio consists of programmatic content and services rather than a unified software product: the "Schule gegen Sexismus" school education platform (workshops, theater work, teacher workbooks), the "Werbemelder*in" reporting platform for sexist advertising, the "Gendersketche" video sketch series, the "Feministische Sprechstunde" online consultation service, professional workshops and lectures for companies, the annual "#NichtGenug" gender-equality awareness campaign, and the "Pinke Pudel" award for progressive advertising. The underlying technology stack is a standard WordPress/WooCommerce environment with Matomo analytics, Elementor page builder, and broad social media distribution across Instagram, Facebook, YouTube, TikTok, LinkedIn, and X/Twitter.
The business model is donation-led and non-commercial at its core. Approximately 100% of 2025 operating funding came from donations, with streams including Fördermitgliedschaft (annual supporting membership with welcome package), Einmalspende (one-time), Unternehmensspende (corporate), and Geschenkespende (gift) donations. Supplementary revenue comes from a WooCommerce online shop selling books, informational materials, and feminist merchandise, plus honorariums from workshops and speaking engagements at companies and institutions, and occasional court-related fees from advocacy actions. The organization reached over 20 million people with 300+ publications across a four-year reporting window and employs 9 part-time staff plus 1 working student and 3 mini-jobbers.
Its served audiences span three primary segments: schools across Germany (the largest programmatic vertical via Schule gegen Sexismus), companies seeking gender-equality workshops and consulting, and the general public engaged through social media, newsletter, and online consultations. Governance is by member assembly and board, with Ariane Lettow serving as managing director (geschäftsführende Vorstänin) following the 2022 transition from founder Stevie Schmiedel. The organization holds charitable status under German tax law (Finanzamt Hamburg Nord, StNr. 17/452/00431), is a member of the Initiative Transparente Zivilgesellschaft, and participates in coalitions including Bündnis Gemeinsam gegen Sexismus, Bündnis für sexuelle Selbstbestimmung, and Initiative Klischeefrei.
Pinkstinks Germany e.V. firmographics
Firmographics- Name
- Pinkstinks Germany e.V.
- Legal name
- Pinkstinks Germany e.V.
- Website
- https://pinkstinks.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pinkstinks Germany e.V. is a Hamburg-based, donation-funded non-profit founded in 2012 that operates as Germany's largest-reach feminist organization. It combats sexism through school education programs, an advertising-reporting platform, video content, online consultations, and corporate workshops, serving schools, companies, and the general public.
- Ownership category
- akta.pro rank
Pinkstinks Germany e.V. industry classification
Industry- Product category
- Feminist Advocacy and Gender Equality Education
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
- akta.pro secondary industry
- Gender Equality & Women’s Rights (BPADAGAF)
Keywords
Where Pinkstinks Germany e.V. is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pinkstinks Germany e.V. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations and Sponsorships: Pinkstinks Germany finances itself almost 100% through donations. They offer Förderspende (sponsorship donations) where donors become supporting members, Einmalspende (one-time donations), Unternehmensspende (corporate donations), and Geschenkespende (gift donations). The organization is registered as a charitable non-profit (gemeinnützig).
- Online Shop Sales: Revenue from selling feminist merchandise, books, and educational/information materials through their WooCommerce online shop. Profits are used for charitable purposes according to their charter.
- Workshop and Speaking Fees: Honorariums received for workshops, presentations, and speaking engagements at companies and institutions on topics of sexism, gender equality, and diversity.
- Fines and Court Fees: Occasional revenue from fines related to their advocacy work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fördermitgliedschaft (Supporting Membership) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Pinkstinks Germany e.V. product offering
Product offeringCore offering
Pinkstinks Germany e.V. operates as Germany's largest-reach feminist nonprofit organization, delivering educational programs, workshops, and theater-based interventions against sexism in schools, media, and advertising. Its portfolio includes the 'Schule gegen Sexismus' school program, the 'Werbemelder*in' reporting platform for sexist advertising, online consultations (Feministische Sprechstunde), corporate diversity workshops, video content (Gendersketche), an online shop, and supporting memberships/donations.
Product overview
Pinkstinks Germany e.V. is a non-profit feminist advocacy organization offering a portfolio of educational programs and services rather than a unified software product. Its core offerings include 'Schule gegen Sexismus' (a comprehensive school-based education platform with workshops and teaching materials), the 'Werbemelder*in' (a reporting platform for sexist advertising), and 'Gendersketche' (a video content series). Supporting services include professional workshops and lectures for businesses, online consultation (Feministische Sprechstunde), theater-based educational programs, printed and digital information materials, a bi-weekly newsletter, an online shop powered by WooCommerce, published books and guides, the '#NichtGenug' awareness campaign, and the 'Pinke Pudel' award for progressive advertising. The organization functions as a feminist education and advocacy NGO rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Brands
- Schule gegen Sexismus: School program offering gender equality education including theater work and worksheets for teachers
- Werbemelder*in
- Pinke Pudel
- Feministische Sprechstunde
- Gendersketche
- FEMINISTISCH VERBÜNDET
Products and services
- Schule gegen Sexismus (School Against Sexism)
- Werbemelder*in (Advertising Reporter)
- Gendersketche (Gender Sketches)
Quantifiable outcome
- Reached over 20 million people with content in 4 years
- +2 more outcomes
Companies that use Pinkstinks Germany e.V.
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Pinkstinks Germany e.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pinkstinks Germany e.V. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Initiative Transparente ZivilgesellschaftcorePinkstinks Germany e.V. is part of the Initiative Transparente Zivilgesellschaft and voluntarily commits to explaining their work, funding sources, and expenditures transparently.
- Bündnis »Gemeinsam gegen Sexismus«coreCoalition against sexism that Pinkstinks participates in as part of their advocacy work for gender equality.
- Bündnis für sexuelle SelbstbestimmungcoreCoalition for sexual self-determination that Pinkstinks is part of, advocating for reproductive rights and bodily autonomy.
- Initiative KlischeefreicoreInitiative against stereotypes in career choices and education that Pinkstinks participates in to promote gender-neutral career guidance.
- Feminist Law ClinicmajorCollaboration partner in the 'Sicherheit aus feministischer Sicht' (Safety from a Feminist Perspective) project, focusing on safety and legal support for feminist causes.
- Digital Empowerment ProjectmajorCollaboration partner in the 'Sicherheit aus feministischer Sicht' (Safety from a Feminist Perspective) project, focusing on digital safety and empowerment from a feminist perspective.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Pinkstinks Germany e.V. competitors and assessment
Company assessmentOthers
- BUND (Naturschutzbund Deutschland): One of Germany's largest environmental advocacy nonprofits, organized as a registered association with member-supported funding. Comparable as a German e.V.-style advocacy nonprofit running campaigns, education programs, and coalition work — though focused on environment rather than gender.
- Campact: German civic campaigns nonprofit running online petitions and advocacy on social/environmental issues. Comparable as a donation- and member-funded German advocacy organization with strong digital reach and coalition work, though on different issues.
- LobbyControl: German civic advocacy nonprofit focused on lobbying transparency and democratic accountability. Comparable as a donation-funded German advocacy organization running campaigns, public education, and coalition work — but addressing a different cause area.
Direct peers
- Plan International Germany: German branch of an international NGO focused on children's rights and gender equality. Comparable as a donation-funded advocacy and education nonprofit running school programs, public campaigns, and corporate partnerships in Germany.
- Deutscher Frauenring: Long-standing German women's rights umbrella organization with federal structure and gender equality advocacy. Comparable as a nonprofit association focused on gender equality in Germany with educational and policy work.
- Terre des Hommes Germany: German children's rights and development nonprofit with a focus on gender equality in education. Comparable as a donation-funded advocacy NGO running school programs, campaigns, and policy work in Germany.
- Bundesverband Frauenberatungsstellen und Frauennotrufe (bff): German umbrella organization of women's counseling centers and helplines fighting gender-based violence. Comparable as a registered nonprofit association (e.V.) running education, advocacy, and direct-service programs around sexism and gender equality.
- Terre des Femmes Germany: Germany's leading feminist/human rights nonprofit advocating for women's rights and gender equality. Directly comparable as a donation-funded German advocacy NGO with educational programming, campaigns, and policy advocacy similar to Pinkstinks.
- UN Women Germany (National Committee): German national committee of UN Women, promoting gender equality through advocacy, education, and partnerships. Comparable as a Germany-based gender equality organization with educational programming, campaigns, and donor/membership support.
Emerging players
- Katapult e.V. German nonprofit magazine and education initiative using data journalism and visual storytelling to counter disinformation. Comparable as a donation-funded German advocacy/education nonprofit producing accessible content and reaching younger audiences through digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pinkstinks Germany e.V. social profiles
Digital presencePinkstinks Germany e.V. compliance and trust
Trust signalCompliance2 records
Pinkstinks Germany e.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinkstinks Germany e.V. leadership team
Management profileNumber of profiles
Profiles2 records
Pinkstinks Germany e.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinkstinks Germany e.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinkstinks Germany e.V.
What does Pinkstinks Germany e.V. do?
Pinkstinks Germany e.V. operates as Germany's largest-reach feminist nonprofit organization, delivering educational programs, workshops, and theater-based interventions against sexism in schools, media, and advertising. Its portfolio includes the 'Schule gegen Sexismus' school program, the 'Werbemelder*in' reporting platform for sexist advertising, online consultations (Feministische Sprechstunde), corporate diversity workshops, video content (Gendersketche), an online shop, and supporting memberships/donations.
Is Pinkstinks Germany e.V. a public or private company?
Pinkstinks Germany e.V. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pinkstinks Germany e.V. founded?
Pinkstinks Germany e.V. was founded in 2012. It employs 1 to 10 people.
Where is Pinkstinks Germany e.V. based?
Pinkstinks Germany e.V. is headquartered in Hamburg, Germany, in the Europe region.
How does Pinkstinks Germany e.V. make money?
Four revenue lines are on record. Donations and Sponsorships are the primary driver. The others are online Shop Sales, workshop and Speaking Fees and fines and Court Fees.
Who are Pinkstinks Germany e.V.'s main competitors?
Others on record are BUND (Naturschutzbund Deutschland), Campact and LobbyControl. Direct peers are Plan International Germany, Deutscher Frauenring, Terre des Hommes Germany, Bundesverband Frauenberatungsstellen und Frauennotrufe (bff), Terre des Femmes Germany and UN Women Germany (National Committee). Katapult e.V. is listed as an emerging player.
Does Pinkstinks Germany e.V. have an API?
No public API is recorded for Pinkstinks Germany e.V..
What industry is Pinkstinks Germany e.V. in?
Pinkstinks Germany e.V.'s product category is Feminist Advocacy and Gender Equality Education. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy, with a secondary code of BPADAGAF, Gender Equality & Women’s Rights. Its NAICS code is 813.