Our Island, Lda

What Our Island, Lda does

Our Island, Lda is a privately held, founder-operated travel agency and tour company headquartered in Horta, Faial Island, in Portugal's Azores archipelago. Founded in March 2015 by three co-founders — Luís Bicudo, Rita Cartageno, and Pedro Escobar — the company specializes in private, customized tours and multi-day retreats across the Azores Triangle Islands of Faial, Pico, and São Jorge, with a thematic focus on culture, nature, and outdoor sport (hiking, mountain biking, trail running, and natural-pool experiences). Service delivery relies entirely on certified local guides born and raised in the Azores; no proprietary software platform underpins the business.

The company's revenue mix comprises three streams: (1) day tours priced per person on a tiered group-size basis (€40–€205 per person depending on activity and group size of 2–7), (2) multi-day retreats such as a 12-day hiking program from €1,820 per person and 5- and 7-day biking and trail-running programs, and (3) episodic filmmaking services (fixer, production assistant, consulting, and editing) for external productions including Huawei's "Frequency of Love" commercial and Salomon's 2019 training camp. Distribution is direct-to-consumer via the company's website (ourisland-azores.com), with no third-party reseller or OTA dependency; payments are accepted via bank transfer, Reduniq credit card, and PayPal. Customers are predominantly active individual travelers and families, plus a smaller segment of diaspora heritage tourists and occasional B2B film/sports clients.

Our Island is registered as a Portuguese limited liability company (RNAVT nº 6109, RRAAT nº 8/2016/RAA) with a stated social capital of €6,000 and a headcount in the 1-10 range. The company pursues community- and content-led go-to-market: an Instagram/Facebook/Vimeo presence, a long-running blog, a Microdocs documentary series, and event-led engagement including sponsorship of TEDxHorta 2025 and annual organization of the Victor André Trail Run. Partnerships span local adventure operators (Tobogã, Azores Experiences), wellness (Espaço Tulasi), agritourism (TryBio Azores), sustainability organizations (Endemic Azores, OMA), and international brands (Huawei, Salomon). No institutional funding, acquisitions, or material leadership changes have been disclosed.

Name

Our Island, Lda

Legal name

Our Island, Lda

Website

https://ourisland-azores.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Our Island, Lda is a privately held Azores travel agency operating since 2015, offering private guided day tours and multi-day hiking, biking, and trail-running retreats across Faial, Pico, and São Jorge islands for active individual travelers and families, plus episodic filmmaking services for international brands.

Ownership category

akta.pro rank

Product category

Adventure Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Private guided tours
• Hiking retreat packages
• Azores tour operator
• Trail running tours
• Filmmaking production services

Headquarters

HQ city

Horta

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Day Tours: Private day tours including hiking, mountain biking, trail running, cultural tours, and city tours in Faial and Pico islands. Priced per person based on group size (2-7 pax).
2. Multi-day Programs/Retreats: Multi-day programs (5-12 days) combining accommodations, multiple tours, meals, and transportation across Faial, Pico, and São Jorge islands. Programs include hiking retreats, mountain biking retreats, and trail running trips.
3. Filmmaking Services: Cinematography services including fixer, production assistant, consultant roles for film/TV/advertising productions in the Azores. Includes their own Microdocs documentary series.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Our Island, Lda is a travel agency and tour operator (RNAVT nº 6109) that designs and sells private guided day tours and multi-day retreat programs across the Azores Triangle Islands of Faial, Pico, and São Jorge. Offerings include hiking, trail running, mountain biking, cultural heritage, and city tours, plus tailor-made holidays and a separate filmmaking/production-assistance service for film, TV, and advertising clients.

Product overview

Our Island, Lda is a travel agency and tour operator offering private guided tours and multi-day retreat programs across the Azorean Triangle Islands (Faial, Pico, and São Jorge). The core product portfolio consists of day tours (including hiking, trail running, mountain biking, cultural heritage, and city tours), multi-day retreat programs (12-day hiking, 7-day trail running, 5-day mountain biking, and tailor-made holidays), and filmmaking services. All tours are private and focus on culture, nature, and outdoor sports experiences with certified local guides.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 50 volunteers participated in 10th anniversary coastal cleanup, collecting 83.5 kg of marine litter
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Endemic AzorescoreStrategic or Co-development Partner · 14 March 202510-year partnership for sustainability initiatives. Collaborated on coastal cleanup marking Our Island's 10th anniversary, collecting 83.5 kg of marine litter with ~50 volunteers.
• Corpo Nacional de EscutasminorOthers · 14 March 2025Youth organization volunteer participants in coastal cleanup initiative.
• Associação Ambiental AzoricaminorStrategic or Co-development Partner · 14 March 2025Environmental association collaborator on coastal cleanup and sustainability initiatives.
• OMA – Observatório do Mar dos AçoresminorStrategic or Co-development Partner · 14 March 2025Azores Maritime Observatory collaborating on ocean conservation and marine litter research.
• Azores Marine Litter Research LabminorStrategic or Co-development Partner · 14 March 2025Research laboratory partner for marine litter studies during coastal cleanup initiative.
• Secretaria Regional do Mar e PescasminorStrategic or Co-development Partner · 14 March 2025Regional government department supporting coastal cleanup and marine conservation initiatives.
• Junta de Freguesia das AngústiasminorOthers · 14 March 2025Local parish council collaborator on coastal cleanup in Horta area.
• Fábrica da BaleiaminorStrategic or Co-development Partner · 14 March 2025Whale heritage museum/organization collaborating on sustainability and cultural heritage initiatives.
• TEDxHortacoreGTM or Marketing Partner · 1 January 2025Official sponsor of TEDxHorta 2025 event on November 1st, positioning company as community leader in the Azores.
• Espaço Tulasi – Yoga e Terapias NaturaisminorStrategic or Co-development Partner · 1 January 2020Partnership with yoga/nature therapy studio to offer 'Caminhar, Respirar e Meditar' (Walk, Breathe and Meditate) summer program combining hiking with meditation and mindfulness practices.
• Salomon TV / Salomon Running ProminorGTM or Marketing Partner · 1 January 2018Provided logistics and certified guide services for Salomon Trail Running Training Camp 2019 in Azores. Video produced by Max Romey Production.
• Hotspots Service ProductionsminorImplementation/ SI/ Consulting Partner · 1 January 2018Fixer and production services for Huawei's 'Frequency of Love' commercial. Provided pre-production assistance, location scouting, casting, production assistance, and making-of documentary.
• Azores ExperiencesminorStrategic or Co-development PartnerPartner for whale watching activities during trail running retreats. Their guide Pedro provided whale watching excursions.
• Azores Trail RuncoreGTM or Marketing PartnerLong-term collaboration on trail running events. Company guide Luís worked as Team Mirnavator private sweeper during ATR race. Events like Victor André Trail Run organized in partnership.
• Tobogã AzoresminorStrategic or Co-development PartnerPartnership with Faial-based canyoning company for adventure activity experiences.
• TryBio AzoresminorStrategic or Co-development PartnerCollaborated in developing The Triangle: Azores Eco-Region Roadmap - a tourism route promoting certified organic agricultural production across Triangle Islands.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Azores Trail Run: Regional trail-running race organizer and trail-running tourism operator in the Azores. Long-term partner of Our Island; competes for the same trail-running customer segment through events and training camps.

Direct peers

• Inside Azores: Azores-based DMC and tour operator offering private guided tours, hiking, and multi-island itineraries. Competes directly for premium private-tour and tailor-made trip bookings in the same destination.
• Futurismo Azores: Largest Azores-based tour operator offering whale watching, hiking, and island activities across multiple Azorean islands. Direct competitor for guided outdoor and cultural tours in the same geography.
• Azores Experiences: Azores activity and excursion provider offering whale watching, hiking, and cultural tours. Listed as an actual partner of Our Island for whale watching during retreats, indicating overlapping offerings and direct competition for day-tour bookings.
• Pico Sport: Pico island-based adventure sports operator specializing in hiking, mountain biking, trail running, and Pico mountain climbing. Directly competes with Our Island's Pico day-tour and retreat products in the same island.
• Tobogã Azores: Faial-based canyoning and adventure activity company. Partner of Our Island and a direct peer for outdoor adventure experiences targeting active travelers in the Triangle Islands.
• Atlantic Activities Azores: Azores water- and land-based activity provider offering whale watching, swimming with dolphins, hiking, and cultural tours. Directly competes for the same active-traveler customer in the Azores.

Broad incumbents

• Wilderness Scotland: Established guided-adventure and walking-tour operator in Scotland. Comparable product type (private guided hiking and cultural trips in a remote island/peninsula destination) and similar premium positioning, though at significantly larger scale.
• Much Better Adventures: UK-based adventure travel marketplace selling small-group guided hiking, biking, and trail-running trips. Comparable in customer segment (active travelers) and trip structure, though operating at much larger scale and across many geographies.

Emerging players

• TryBio Azores: Azorean sustainable agriculture and eco-tourism operator. Partner of Our Island on the Bio-region Roadmap; overlaps in the sustainable/eco-tourism niche targeting similar conscious travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OurIslandAzores
• YouTubevimeo.com/ourisland
• Facebookfacebook.com/ourislandazores
• Instagraminstagram.com/our.island
• LinkedInlinkedin.com/company/ourisland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Island, Lda