Pedal The Pacific

What Pedal The Pacific does

Pedal The Pacific is a 501(c)(3) nonprofit organization headquartered in Austin, Texas, founded in 2017 to raise awareness about domestic sex trafficking. Its flagship program is the PTP Summer Ride, an approximately 1,700-mile, seven-week cycling journey along the U.S. Pacific Coast from Seattle to San Diego. Each annual cohort comprises roughly ten riders, drawn from young women aged 18 to 23, who complete the ride as both an awareness-building effort and a fundraising mechanism for partner anti-trafficking organizations.

Revenue is generated through three primary streams: one-time donations, the Freedom Circle recurring monthly giving program (with contribution tiers ranging from $15 to over $5,000 per month), and merchandise sales. The organization has cumulatively raised over $1 million for the anti-trafficking movement since its founding. Operations are lean, with co-founders Grace Pfeffer and Savannah Lovelace transitioning to full-time roles in May 2017, supplemented by seasonal staff and volunteer support. The organization's technology stack consists of off-the-shelf tools — a website, Instagram and Facebook social presence, Formstack for application intake, and Kindful for donation management — with no proprietary technology or AI/ML capability.

Strategic partnerships anchor the program's impact: The Refuge for DMST has been the primary beneficiary since 2017, supplemented by collaborations with the Harry W. Bass Jr. Foundation, NCMEC, and the Santa Barbara County District Attorney's Human Trafficking Task Force. Corporate sponsorship comes from brands including Martinelli's, TRS, Lumos, Shredly, Ortlieb, and Moosepacks. The organization is preparing for its tenth annual ride in 2026, indicating sustained operational continuity.

Name

Pedal The Pacific

Legal name

Pedal the Pacific

Website

https://pedalthepacific.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedal The Pacific is a 501(c)(3) nonprofit that combats domestic sex trafficking through an annual 1,700-mile cycling ride along the U.S. Pacific Coast, engaging young women riders aged 18–23 and raising funds for partner anti-trafficking organizations.

Ownership category

akta.pro rank

Product category

Nonprofit Leadership Development & Anti-Trafficking Awareness

NAICS

Tour Operators (56152)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Nonprofit leadership development
• Anti-trafficking fundraising
• Youth cycling program
• Community awareness rides
• Monthly donor program

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Donations: Individual donations from supporters who contribute to the anti-trafficking cause. Every dollar supports prevention and restoration efforts in America. Donations can be made through the website.
2. Freedom Circle Monthly Giving: Recurring monthly donation program that invests directly into the leadership development program. Members receive benefits including exclusive quarterly newsletters, first updates on programs and impact, access to expert speaker series recordings, ability to nominate organizations for community grants, invitations to ride finish line events and exclusive events, and discounts on merchandise.
3. Merchandise Sales: Sale of branded merchandise including apparel and sustainable goods. Freedom Circle members receive discounts on merch.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pedal the Pacific operates an annual 7-week, 1,700-mile cycling journey from Seattle to San Diego in which a team of approximately 10 young women (ages 18-23) ride the Pacific Coast to raise awareness and funds for the anti-sex trafficking movement while developing leadership skills. Surrounding the ride, the organization runs the Freedom Circle monthly giving program, a community grants initiative for partner anti-trafficking organizations, an educational resource library, and a branded merchandise store, all supporting its 501(c)(3) mission.

Product overview

Pedal the Pacific is a nonprofit leadership development organization offering a single core program: a 7-week cycling journey (PTP Summer Ride) from Seattle to San Diego covering 1,700 miles. The organization supports young women (ages 18-23) through fundraising, awareness raising, and leadership skill development while raising funds to fight sex trafficking. Supporting offerings include the Freedom Circle monthly giving program, community grants for anti-trafficking organizations, a resource library for education, and a merchandise store.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom Circle: Monthly giving program that invests into the leadership development of young women in the program. Includes benefits such as exclusive quarterly newsletters, first look at program updates, access to expert speaker series recordings, invitations to events, and discounts on merchandise.

Products and services

• PTP Summer Ride A 7-week, 1,700-mile cycling journey from Seattle to San Diego for young women ages 18-23, designed to raise awareness and funds to fight sex trafficking while developing leadership skills.
• Freedom Circle Monthly Giving Program

Quantifiable outcome

• $1 million+ raised for anti-trafficking movement
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• The Refuge for DMSTcoreStrategic or Co-development Partner · 1 January 2017Primary beneficiary of Pedal the Pacific fundraising efforts since 2017. The Refuge provides shelter and healing for child survivors of domestic minor sex trafficking (DMST). In 2017, riders raised over $60,000 for The Refuge Ranch construction, including stables for equine therapy and a 'rumpus room' for trauma-informed healing spaces.
• National Center for Missing & Exploited Children (NCMEC)coreStrategic or Co-development PartnerStaff member Savannah Lovelace previously worked at NCMEC doing prevention work. The organization maintains connections with NCMEC for education and awareness programming.
• Santa Barbara County DA Human Trafficking Task ForceminorStrategic or Co-development PartnerCyclists meet with and share experiences with the task force during the ride, building connections between advocacy and law enforcement efforts.
• Sponsors (Martinelli's, TRS, Lumos, Shredly, Ortlieb, Moosepacks)minorGTM or Marketing PartnerVarious brands provide sponsorship support including gear (Ortlieb waterproof panniers), apparel, and product donations. Logos displayed on website as part of sponsorship recognition.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Others

• Adventure Cycling Association: National nonprofit that supports long-distance cycling routes, resources, and the bike-travel community. Functions as an enabling/ecosystem organization for any group running multi-day cycling journeys, including PTP's annual ride.

Emerging players

• She's the First: Nonprofit focused on girls' education and leadership development globally. Comparable to PTP's leadership development track for young women participants, even though the modality (cycling) and ultimate beneficiary (anti-trafficking) differ.
• A21: Global anti-trafficking nonprofit focused on prevention, protection, and prosecution. Same ultimate cause as PTP but operates a global programmatic model rather than a cycling-led leadership development platform — a useful adjacent benchmark for cause-overlap.
• Dressember Foundation: Anti-trafficking advocacy organization that mobilizes supporters through a year-long awareness and fundraising campaign (wearing a dress each day in December). Overlaps with PTP in cause focus and grassroots donor mobilization but uses a different engagement modality.

Direct peers

• Climate Ride: Multi-day cycling (and hiking) events that raise funds for climate, sustainability, and active-transportation nonprofits. Directly comparable as a cause-tied, multi-day cycling fundraiser with tiered fundraising commitments and a national participant base.
• AIDS/LifeCycle: 7-day, 545-mile cycling fundraiser benefiting HIV/AIDS services, produced by the Los Angeles LGBT Center and SF AIDS Foundation. Comparable as a long-distance, cause-tied cycling event with structured rider fundraising and a defined beneficiary population.
• Illini 4000: University of Illinois alumni/student organization that rides bikes cross-country to fund cancer research and support. Highly comparable as a youth-driven, multi-week long-distance cycling fundraiser for a defined cause with structured annual cohorts.
• 4K for Cancer (Ulman Foundation): Program of the Ulman Foundation running 4,000+ mile cross-country cycling journeys for young adults impacted by cancer. Same participant demographic, same multi-week ride-to-cause model, and an established nonprofit parent structure that PTP could evolve into.
• Bike & Build: Bike & Build sends young adults on cross-country cycling trips to raise funds and awareness for affordable housing. Closest comparable peer: same demographic (young adults), same modality (multi-week, long-distance cycling journey), same fundraising/awareness model aimed at a specific cause.

Broad incumbents

• Polaris Project: One of the largest and most established anti-trafficking organizations in the U.S., operating the National Human Trafficking Hotline and direct services. Same cause area as PTP but with national scale, government contracts, and a much broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pedalthepacific
• Instagraminstagram.com/pedalthepacific
• LinkedInlinkedin.com/company/pedal-the-pacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedal The Pacific