Mykasih Foundation

What Mykasih Foundation does

MyKasih Foundation is a Malaysian registered tax-exempt non-profit established in 2009 by Tan Sri Dr. Ngau Boon Keat and Puan Sri Jean Ngau. It operates a proprietary cashless welfare distribution platform that leverages Malaysia's MyKad national identity chip to authorise backend-stored aid funds at participating retailers, eliminating leakage and enabling unbanked recipients to receive transparent, traceable assistance. The foundation runs programmes across three pillars: Education (student bursaries, Orang Asli education funds), Community (food aid, skills and entrepreneurship training, financial literacy, health awareness, post-disaster relief), and Government-Led Efforts (SARA cash assistance and BUDI95 fuel-subsidy eligibility verification).

Its underlying software is developed and maintained by DIV Services, an associate company of DIALOG Group Berhad, and is patent-pending. Funds are held in the backend rather than on the card, with real-time verification against a recipient database via EDC terminals and MyKad taps. The foundation monetises its infrastructure through corporate CSR donations from 50+ partners (PETRONAS, HEINEKEN Malaysia, Mondelēz, SMJ Energy, PayNet) and through service contracts with the Malaysian Government for SARA and BUDI95 disbursement. It is a service provider, not a product vendor, and does not sell to end beneficiaries. As of February 2026, it had channelled RM10.4 billion+ to 22 million+ families and students across a network of 13,000+ retail outlets nationwide.

Operationally, MyKasih is lean (11–50 employees) and is governed by a Board of Trustees including former senior public servants (Dato' Sri Idris Jala, Tan Sri Datuk Dr. Rebecca Fatima Sta Maria), a former Director of Criminal Investigation (Datuk Yaacob Md Amin), a veteran chartered accountant (Datuk Oh Chong Peng), and senior media figures (Dato' Ho Kay Tat). Strategic alignment with DIALOG Group is structural rather than corporate: Sue Ngau, an Executive Director at DIALOG, joined as Trustee in April 2026, reinforcing the founder family–DIALOG axis that anchors the technology backbone.

Name

Mykasih Foundation

Legal name

MyKasih Foundation

Website

https://mykasih.com.my

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MyKasih Foundation is a Malaysian non-profit that operates a proprietary cashless welfare distribution platform, using MyKad chip technology to channel food aid, student bursaries, and government subsidies (SARA, BUDI95) to B40 households and underserved students across a 13,000+ retail outlet network.

Ownership category

akta.pro rank

Product category

Charitable Welfare Services

NAICS

Grantmaking Foundations (813211), Community Food Services (624210), Grantmaking and Giving Services (81321)

akta.pro primary industry

Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)

akta.pro secondary industries

Education Grantmaking Foundations (BPAGAKAK), International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Cashless welfare distribution
• Food aid programmes
• Education bursary services
• Community development programmes
• Social welfare technology

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: MyKasih receives donations from corporate partners, individuals, and foundations. The foundation is a registered tax-exempt organisation that channels funds to beneficiaries through its aid programmes.
2. Government Service Contracts: MyKasih acts as a service provider for Malaysian government welfare programmes (SARA and BUDI95), providing the mechanism for eligibility verification and aid distribution. The foundation handles administrative aspects of government-funded initiatives.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MyKasih Foundation operates a proprietary cashless welfare distribution platform that leverages Malaysia's MyKad chip technology to deliver food aid, education bursaries, and community support directly to underserved B40 families, students, and Orang Asli communities via a network of participating retail outlets. The foundation also serves as a service provider for Malaysian government welfare programmes (SARA and BUDI95), handling eligibility verification and fund disbursement.

Product overview

MyKasih Foundation operates a proprietary cashless welfare distribution platform that leverages MyKad chip technology to deliver transparent, accountable aid to underserved communities across Malaysia. The core platform, developed by DIV Services, enables recipients to verify their identity and spend allocated funds at participating retail outlets—funds are held securely in the backend rather than on the card, ensuring every ringgit reaches its intended destination. The platform supports three interconnected pillars: Education programmes (Love My School Student Bursary and Orang Asli Education Fund), Community support (Love My Neighbourhood Food Aid, Skills & Entrepreneurship Training, Health Awareness, Financial Literacy, and Post-Disaster Relief), and Government-Led Initiatives (Sumbangan Asas Rahmah/SARA and BUDI MADANI RON95). Since its 2009 pilot with 25 families, the system has channelled over RM10.4 billion to more than 22 million families and students across a network of 13,000+ retail outlets.

Differentiator

Problem solved

Functional benefit

Products and services

• MyKasih Cashless Welfare Distribution Platform A proprietary cashless aid distribution system powered by DIV Services software that uses Malaysia's MyKad chip technology to enable underbanked recipients to purchase essential items at participating retail outlets, with real-time transaction authorization and full traceability. Designed for underserved B40 communities, students, and government welfare programme beneficiaries in Malaysia.
• Love My Neighbourhood Food Aid Cashless food assistance programme enabling low-income B40 families to purchase groceries and daily essentials at participating retail outlets using their MyKad, preserving dignity and choice in welfare distribution.
• Love My School Student Bursary & Enrichment Initiatives Education support programme providing bursaries and learning enrichment tools to students from underserved communities and Orang Asli backgrounds, fostering academic achievement and opportunity.
• Orang Asli Children's Education Fund Dedicated education fund supporting indigenous Orang Asli children with bursaries and enrichment resources to improve access to quality education.
• Skills & Entrepreneurship Training Vocational and entrepreneurship skills development programme offering training opportunities such as baking, tailoring, and craft-making to help recipients generate additional income and achieve financial self-reliance.
• Sumbangan Asas Rahmah (SARA) Government assistance programme distributing monthly allowances to eligible Malaysians for purchasing daily essentials, with funds credited to MyKad and accessible at participating retail outlets nationwide.
• BUDI MADANI RON95 (BUDI95) Government fuel subsidy programme where MyKasih operates EDC terminals at petrol stations to verify eligibility for subsidised RON95 petrol at RM1.99/litre for eligible Malaysian citizens with active driving licenses.
• Post-Disaster Relief Emergency disaster response programme providing essential aid to communities affected by natural disasters and crises through MyKasih's retail network.

Quantifiable outcome

• RM10.4 billion+ in aid channelled to 22 million+ beneficiaries with zero leakage
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and supporting.

• DIV Services (DIALOG Group Berhad)coreTechnology or Integration · 1 January 2009DIV Services, an associate company of DIALOG Group Berhad, developed and powers MyKasih's proprietary cashless aid distribution software system. This technology partnership is fundamental to MyKasih's operations, enabling the MyKad-based verification and transaction system.
• Malaysian GovernmentcoreStrategic or Co-development PartnerMyKasih has been appointed by the Government of Malaysia as a service provider for government welfare programmes including Sumbangan Asas Rahmah (SARA) since 2023 and BUDI MADANI RON95 (BUDI95). The foundation provides the mechanism for eligibility verification and aid distribution infrastructure.
• Merchant Partners (Retailers)coreChannel Partner/ Reseller/ DistributorOver 13,000 retail outlets participate in MyKasih's network, enabling beneficiaries to access aid funds. Partners include major supermarket chains and convenience stores nationwide.
• Zakat Institutions (Lembaga Zakat Selangor, Majlis Agama Islam Melaka, Zakat Pulau Pinang)majorStrategic or Co-development PartnerState Islamic religious authorities partner with MyKasih to distribute Zakat funds through the MyKasih system, extending the platform's reach for Islamic charitable giving.
• Kasih Johor (Johor State Government)majorStrategic or Co-development PartnerThe Johor State Government partnered with MyKasih in 2021 to implement the Kasih Johor programme, utilizing the MyKasih platform for targeted welfare distribution.
• Novartis Malaysia & ProtectHealthsupportingStrategic or Co-development PartnerPartnership to support the National Health Screening Initiative (NHSI), conducting health screenings for B40 communities in underserved areas across Malaysia.
• ECERDC (East Coast Economic Region Development Council)supportingStrategic or Co-development PartnerMyKasih collaborates with ECERDC on Orang Asli education initiatives, including robotics learning programmes for indigenous students in the East Coast region.
• Mondelēz International (Malaysia)supportingGTM or Marketing PartnerLong-term partnership (#MDLZPrihatin) supporting B40 families through food aid, education, skills development, women's empowerment, and entrepreneurship initiatives.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC14BSm7PhIN_pTFzy5VWVBg
• Facebookfacebook.com/MyKasihFoundation
• LinkedInlinkedin.com/company/mykasih-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Mykasih Foundation