OPERA2DAY

What OPERA2DAY does

OPERA2DAY is a Dutch nonprofit opera and music-theatre production foundation (Stichting OPERA2DAY), founded in 2007 in The Hague and governed by a three-person executive board under a supervisory board. The company produces and tours historically informed baroque and contemporary opera, combined with contemporary circus techniques, across 35+ Dutch cities and select international venues. Its signature output is a limited slate of 1–2 major productions per year plus co-productions (e.g., Song of the Dark Forest with Scapino Ballet, Zauberflöte – the Next Generation with Theateralliantie, upcoming Kolja, Hans en Grietje op de vlucht! and De Vegetarische Jachtcantate) that tour nationally with principal partners including the Netherlands Bach Society and B'Rock Orchestra.

The company's "technology stack" is artistic rather than digital: historically informed performance practice, period-instrument collaboration, revival of baroque theatrical techniques (stage tricks, sound effects, acting codes) and an in-house opera-circus fusion format that combines physical circus with baroque repertoire. It overlays this with a community participation layer — amateur choirs, extras, set builders and co-creation projects (e.g., 1,043 contributing writers on Don Quichot) — and an education program reaching secondary schools at €20 per student. Digital extensions include a livestream premiere capability established in 2021, two podcast series (including a 200,000+ download hit) and YouTube content.

Revenue is generated through five primary streams: (1) ticket sales routed exclusively through theater box offices and ticketing partners (not direct), (2) the tiered Société des Claqueurs membership program (€100–€1,000/year, four tiers), (3) one-time donations and legacy/bequest gifts under the company's ANBI (Algemeen Nut Beogende Instelling) status, (4) corporate sponsorship (managed via [email protected]), and (5) public subsidies from the Municipality of The Hague, Fonds Podiumkunsten and private cultural funds including Fonds 1818 and Fonds21. Customer reach is broad — 45,500 visitors across 100 performances in the 2023–2024 season — spanning general opera audiences, secondary-school students, accessibility audiences, amateur participants and corporate partners.

Name

OPERA2DAY

Legal name

Stichting OPERA2DAY

Website

https://opera2day.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

OPERA2DAY is a Dutch nonprofit opera foundation producing and touring historically informed baroque opera productions, often fused with contemporary circus, across 35+ Dutch cities. It serves broad public audiences, secondary-school groups, amateur participants and corporate sponsors via co-productions with orchestras like the Netherlands Bach Society.

Ownership category

akta.pro rank

Product category

Opera and Music Theatre Productions

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Opera & Operetta (MPAGABAF)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ)

Keywords

• Baroque opera productions
• Music theatre performances
• Opera education workshops
• Community participation opera
• Touring opera company

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales Revenue: OPERA2DAY generates revenue through ticket sales at Dutch theaters where productions are performed. Ticket sales are handled by individual theaters and ticketing partners, not directly by OPERA2DAY.
2. Friendship Program (Société des Claqueurs): Annual membership program with four tiers: Claqueur (€100/year), Rieur et Pleureur (€250/year), Chef de Claque (€500/year), and Commissaire (€1000/year). Members receive benefits including newsletters, discounted or free tickets, behind-the-scenes access, and exclusive events.
3. Donations and Legacies: One-time donations and legacy/bequest program. As an ANBI (Algemeen Nut Beogende Instelling - public benefit organization), donations may be tax-deductible for Dutch taxpayers.
4. Corporate Sponsorship: Business sponsorship program offering partner benefits including relationship events around performances, free tickets, invitations to exclusive partner activities, and public recognition in printed materials and on website.
5. Public Funding: Supported by the Municipality of The Hague, Performing Arts Fund (Fonds Podiumkunsten), and various private cultural funds including Fonds 1818, Fonds21, and others

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

OPERA2DAY is a Dutch opera and music theatre production company that develops, premieres, and tours historically inspired opera productions across the Netherlands. The company creates original stagings combining baroque and classical repertoire with contemporary techniques such as circus arts, casts roles with professional singers and orchestras, and travels each production to a network of major Dutch theaters. In parallel it offers educational workshop programs for secondary schools and community participation projects where amateur choirs, extras, and local citizens join the creative process.

Differentiator

Problem solved

Functional benefit

Brands

• Société des Claqueurs: Friends society of OPERA2DAY, referencing the tradition of opera claqueurs. Members receive special newsletters, priority information about new productions, reduced tickets, and exclusive events. Four tiers: Claqueur (€100/year), Rieur et Pleureur (€250/year), Chef de Claque (€500/year), and Commissaire des Claqueurs (€1000/year).

Products and services

• The Opera Circus

Quantifiable outcome

• 45,500+ visitors in single season across 100 performances in 35 cities
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Netherlands Bach SocietycoreStrategic or Co-development PartnerLong-standing collaboration with the Netherlands Bach Society (Nederlandse Bachvereniging) for historically informed baroque opera productions. Collaborated on Vivaldi – Dangerous Liaisons, J.S. Bach – The Apocalypse, and The Opera Circus. The ensemble provides period instrument musicians and expertise in historically informed performance practice. Previous collaborations sold out theaters and received critical acclaim.
• Het Kofferbak CollectiefmajorStrategic or Co-development PartnerCo-production partner for De Vegetarische Jachtcantate (The Vegetarian Hunting Cantata), scheduled for 2026-2027 with landelijke tournee (national tour).
• Opera Rebels CollectivemajorStrategic or Co-development PartnerCo-production partner for Hans en Grietje op de vlucht! (Hansel and Gretel on the Run!), a coproduction scheduled for October 2026 - February 2027.
• Stichting SONOmajorStrategic or Co-development PartnerCo-production partner for Kolja, with landelijke tournee (national tour) scheduled September 2026. Ticket sales through Stichting SONO.
• Scapino Ballet RotterdammajorStrategic or Co-development PartnerCo-creation partner for Song of the Dark Forest, a co-production that toured 39 performances in 31 cities. Directed by Serge van Veggel with DoelenEnsemble.
• TheateralliantiemajorStrategic or Co-development PartnerCollaborated with Theateralliantie on Mozart's Zauberflöte – the Next Generation, which toured 49 performances from The Hague to Groningen.
• B'Rock OrchestramajorStrategic or Co-development PartnerFlemish orchestra that performed Bizet's music for La Révolution de Carmen, conducted by Hernán Schvartzman.
• Opera EuropacoreGTM or Marketing PartnerThe Opera Circus at Carré was presented as part of Opera Europa, the international opera company association, welcoming audiences from within and outside the Netherlands.
• Komt het ZienminorStrategic or Co-development PartnerAccessibility partnership providing audio description for The Opera Circus, making the performance accessible to audiences with visual impairments.
• Haags VerhaalminorStrategic or Co-development PartnerCollaboration for exhibition 'Den Haag op de barricaden' (The Hague on the Barricades) accompanying La Révolution de Carmen. Included portraits of Hague residents and interview evenings.
• LEKS CompagnieminorStrategic or Co-development PartnerCollaborated on short concert film 'Lost in Isolation' about loss and longing in The Hague's Schilderswijk district, with music by Raskatov, Ravel, and Giordano.
• Royal Conservatoire The HagueminorStrategic or Co-development PartnerPartnership involving student musicians from the Royal Conservatoire joining B'Rock Orchestra for La Révolution de Carmen auditions.
• Circus Schools (Various)minorStrategic or Co-development PartnerPartnership with multiple circus schools across the Netherlands for The Opera Circus foyer program: Circaso (ROC Mondriaan De Meppel), Circus Rotjeknor (Rotterdam), Circus Amersfoort, Circus Santelli (Groningen), and others.
• M31 FoundationminorStrategic or Co-development PartnerCollaborated with M31 Foundation on video opera walk 'Deine Winterreise', allowing audiences to experience a musical journey through The Hague.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Opera Zuid: Regional opera company based in the southern Netherlands producing touring opera productions. Comparable to OPERA2DAY in scale, touring-driven business model, and focus on reaching audiences beyond a single major city.
• Nederlandse Reisopera: Dutch touring opera company that produces chamber and mainstage operas touring across Dutch cities. Highly comparable to OPERA2DAY's touring, mid-scale production model and reliance on multiple Dutch venues.
• Holland Opera: Small Dutch opera producer focused on accessible touring opera productions across the Netherlands. Comparable to OPERA2DAY's touring, accessibility-first approach and similar operational scale.
• Theateralliantie: Dutch touring theatre alliance that co-produced Mozart's Zauberflöte – the Next Generation with OPERA2DAY (49 performances nationwide). Comparable operating model of producing mid-scale touring shows that reach multiple Dutch cities in a single season.
• Muziektheater Transparant: Belgian-Dutch music theatre company producing innovative, often historically rooted music theatre productions that tour the Low Countries. Directly comparable to OPERA2DAY in fusing historical repertoire with contemporary staging and touring through Dutch/Flemish venues.

Broad incumbents

• Opera Vlaanderen: Belgian national opera company with mainstage venues in Antwerp and Ghent. Operates in adjacent geography with similar historically informed and contemporary repertoire focus, and overlaps with OPERA2DAY on the Flemish baroque-music ecosystem.
• Dutch National Opera & Ballet: The Netherlands' flagship opera house, based in Amsterdam. Operates at far greater scale and fixed-venue model, but competes with OPERA2DAY for Dutch audiences, press attention, and national performing-arts subsidy allocation.

Others

• Festival Oude Muziek: Utrecht-based early music festival featuring historically informed performances of baroque and pre-classical repertoire. Operates in the same historically informed niche as OPERA2DAY and shares potential audiences and Dutch cultural-fund pool.
• Nederlandse Bachvereniging (Netherlands Bach Society): Dutch period-instrument ensemble and long-standing OPERA2DAY collaborator (Vivaldi Dangerous Liaisons, J.S. Bach – The Apocalypse, The Opera Circus). Functions as a core musical partner rather than a competitor.
• B'Rock Orchestra: Flemish period-instrument orchestra that performed Bizet's Carmen music for OPERA2DAY's La Révolution de Carmen. Closely tied as a production partner and indicative of the historically informed performance ecosystem OPERA2DAY operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/194190517268911

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPERA2DAY