Phanomena Ag

What Phanomena Ag does

Phänomena AG is a Swiss Aktiengesellschaft (registered in Freienbach; UID CHE-163.263.681) that operates the Phänomena Spot educational initiative, with operational headquarters at Onaxis AG in Olten. Its core offering is the Phänomena Spot App—a free, self-serve mobile application (iOS/Android) and parallel web version (phaenomenaspot.ch) that delivers location-based, augmented-reality and multimedia trails across Switzerland, covering natural phenomena (e.g., Altesch glacier, thermal springs) and innovation stories co-developed with scientists, experts, and tourism destinations. The technical platform is provided by Fluxguide Ausstellungssysteme GmbH, with content management hosted on Linode infrastructure in an ISO 27001-certified data centre in Frankfurt am Main, Germany; the app integrates Google Maps for location-aware content delivery and tracks anonymized usage analytics.

The end product is free to users and accessible without account registration. Phänomena serves three primary customer segments: general public and outdoor enthusiasts (residents and visitors to Switzerland), tourism destinations and municipalities seeking co-branded educational content, and educational institutions using trails for outdoor science learning. The business model is grant-funded, principally by Innotour, the Swiss tourism innovation programme; commercial revenue, if any, comes from an enquiry-based B2B trail-creation service ([email protected]) with no publicly disclosed pricing. The initiative is marketed through the company website, organic social channels (Facebook, LinkedIn, Instagram), and a Mailchimp-powered newsletter. Trademark protection is in place for "Phänomena" and "Verein Zürcher Forum," and the company complies with Swiss DSG and aligns with EU GDPR standards for cross-border data processing.

Name

Phanomena Ag

Legal name

Phänomena

Website

https://phaenomena.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Phänomena AG is a Swiss educational initiative offering the free Phänomena Spot App and web platform, which deliver AR-enabled, location-based multimedia trails about natural phenomena and innovation across Switzerland. It serves outdoor enthusiasts, Swiss tourism destinations, and educational institutions, funded principally by the Innotour programme.

Ownership category

akta.pro rank

Product category

Location-based Outdoor Education Apps

NAICS

Nature Parks and Other Similar Institutions (71219), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Geotourism & Geology/Volcano/National Monument Tours (THAAAEAG), National Park & Protected Area Tours (THAJAIAA), Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Location-based learning
• Augmented reality trails
• Outdoor education
• Science communication
• Interactive tourism experiences

Headquarters

HQ city

Olten

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Free-to-User App (Public Good Model): The Phänomena Spot App is provided free of charge to end users and is accessible without registration. The initiative is funded by Innotour (a Swiss tourism innovation programme), suggesting a grant/public-funding model rather than direct consumer revenue. Revenue generation mechanics (B2B licensing to destinations, sponsorship, or advertising) are not publicly disclosed.
2. Trail Creation / Destination Partnerships (Inferred): Destinations, municipalities, and organisations can request custom trail creation via email, implying a potential B2B service or co-development model where partners fund the creation of themed content for their locations. No commercial terms are publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Phänomena Ag operates the Phänomena Spot mobile application and companion web platform (phaenomenaspot.ch), which deliver free, self-serve interactive trails across Switzerland combining GPS-triggered location-based content, augmented reality overlays, and multimedia storytelling to explain natural phenomena and innovations at real-world locations. Content is co-developed with scientists, subject-matter experts, and Swiss tourism destinations, and is delivered without requiring user registration. The product is supported by email-based co-development partnerships with tourism destinations, municipalities, and organisations.

Product overview

Phänomena is an educational initiative offering a unified platform centered on the Phänomena Spot product. The offering consists of two interconnected delivery channels: the Phänomena Spot App (mobile application) and Phänomena Spot Web Version (browser-based access). Both provide interactive trails, augmented reality experiences, and multimedia stories that bring natural phenomena and innovations to life at physical locations in Switzerland, developed in collaboration with scientists and destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Phänomena Spot: Mobile application and web platform that transforms walks in Switzerland into discovery experiences with interactive trails, augmented reality features, and multimedia stories developed with scientists, experts, and destinations.

Products and services

• Phänomena Spot App Free mobile application (iOS/Android, distributed via the Fluxguide app store) that delivers interactive trails across Switzerland, combining augmented reality overlays, GPS-triggered multimedia content, quizzes, and a personal collection feature to make natural phenomena and innovations tangible at real-world locations; available without account registration.
• Phänomena Spot Web Version Browser-based version of the Phänomena Spot trail experience accessible at phaenomenaspot.ch without installation, enabling users to explore the same interactive, location-aware trails directly in a modern web browser.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Fluxguide Ausstellungssysteme GmbHcoreTechnology or IntegrationFluxguide provides the technical platform, hosting, and editorial system for the Phänomena Spot App. The app is distributed through the Fluxguide app store (https://phaenomena.fluxguide.com/fluxguide/appstore). The company also provides ongoing technical maintenance and support. Fluxguide is an established player in digital exhibition and location-based content systems, bringing technical infrastructure and domain expertise to the partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Ph%C3%A4nomena/61558164392507
• LinkedInlinkedin.com/company/phaenomena
• Instagraminstagram.com/phaenomena26?igsh=MWdpbTI4ZXNuZm56

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phanomena Ag