Osem Usa

What Osem Usa does

Osem Nestlé USA is a private, wholly-owned Nestlé subsidiary that distributes Israeli-inspired and kosher food products to the United States market. Founded in Israel in 1942 as a joint marketing body for three noodle factories, Osem pioneered iconic Israeli food categories including Israeli couscous (Ptitim), soup almonds, and the Bamba peanut-butter-puff snack. The US sales office in Englewood Cliffs, New Jersey, opened in 1991 and serves as the North American commercial hub. Osem USA's portfolio spans eight branded lines — Osem (soups, snacks, noodles, prepared foods), Bamba (Israel's #1 snack, launched nationally in US major supermarkets in 2019), Gratify (gluten-free), Tivall (plant-based/vegetarian), Fitness (health-oriented), Thomy (condiments including mayo and mustard), plus soup powders, couscous, and bakery items.

The company operates a wholesale-driven CPG distribution model with revenue generated through sales of branded food products into major US supermarket chains and grocery retailers. Production is centered at four manufacturing facilities in Israel (Tel Aviv, Bnei Brak, Ramla, Yokneam) while the US entity itself maintains a small commercial team (11-50 employees) focused on sales, marketing, and consumer engagement. Products reach US consumers through mainstream supermarket shelves, supplemented by direct-to-consumer engagement via the osem-nestleusa.com website, a toll-free customer support line (+1 800 200-OSEM), and an active social media presence under the 'Eat, Smile, and Share' campaign across Facebook, Instagram, Twitter/X, and TikTok. Nestlé completed a full merger with Osem International Foods in 2016, turning the former Tel Aviv Stock Exchange-listed parent private and consolidating Osem USA under the Nestlé corporate umbrella — providing global quality standards, R&D capabilities, and US distribution infrastructure as the principal sources of competitive differentiation.

Osem USA serves four overlapping consumer segments: (1) kosher-observant Jewish households seeking authentic Israeli products, a segment Osem has served since it began kosher exports in 1959; (2) general-market US consumers seeking specialty international snacks, the explicit target of Bamba's 2019 mainstream grocery launch; (3) plant-based/vegetarian consumers addressed by the Tivall product line of protein-rich meat alternatives; and (4) sustainability-minded buyers responsive to the company's zero-landfill achievement, 100% sustainable coffee sourcing, and 2025 target of 20% sustainably sourced agricultural inputs.

Name

Osem Usa

Legal name

Osem Nestlé USA

Website

https://osem-nestleusa.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Osem Nestlé USA is a private Nestlé subsidiary that distributes Israeli and kosher-inspired food products across the US market through major supermarkets, offering snacks, soups, couscous, baked goods, plant-based items, and condiments under brands including Bamba, Tivall, Gratify, and Thomy.

Ownership category

akta.pro rank

Product category

Kosher and Specialty Packaged Foods

NAICS

Snack Food Manufacturing (31191), Cookie and Cracker Manufacturing (311821), Frozen Specialty Food Manufacturing (311412)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141), Cookies & Crackers (2052)

akta.pro primary industry

Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)

akta.pro secondary industries

Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB), Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

Keywords

• Kosher food products
• Israeli food brands
• Packaged snack foods
• Plant-based foods
• Middle Eastern cuisine

Headquarters

HQ city

Englewood Cliffs

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wholesale Food Product Sales: Osem Nestlé USA generates revenue primarily through the wholesale sale of its food brands (Osem, Bamba, Bissli, Tivall, Gratify, Fitness, Thomy, couscous, soup products, bakery items) to major retailers, supermarkets, and food distributors across the United States.
2. Direct-to-Consumer Online Sales: The company sells products directly to consumers through its official website (osem-nestleusa.com) and the 'Where to Buy' page directs consumers to retail locations.
3. Licensing and Brand Extensions: Osem leverages its portfolio of recognized food brands including Bamba (Israel's #1 snack), Bissli, and Osem food products for licensing and brand extension opportunities in partnership with Nestlé's global distribution network.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Osem Nestl\u00e9 USA distributes Mediterranean and kosher food products in the United States across multiple brand lines including Osem (soups, Israeli couscous, bakery items), Bamba (peanut butter puffs snacks), Bissli (savory snacks), Tivall (plant-based proteins), Gratify (gluten-free products), Fitness (health-oriented foods), and Thomy (condiments). Products are sold through major US supermarkets, retailers, and a brand-information website, targeting kosher consumers, international food enthusiasts, and the general market.

Product overview

Osem Nestlé USA is a food products company that operates as a portfolio of food brands rather than a single software product. The company offers Israeli-inspired food products including main brand Osem (soups, snacks, prepared foods), Bamba (peanut butter puffs - the #1 snack in Israel), Gratify (gluten-free products), Tivall (plant-based/vegetarian options including veggie burgers and fillets), Fitness (health-focused products), and Thomy (condiments including mayo and mustard). The products are distributed throughout the United States via major supermarkets and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Osem Brand Main food brand offering a variety of Israeli food products including soups, snacks, noodles, Israeli couscous (Ptitim), and prepared foods for US consumers seeking kosher and Middle Eastern cuisine.
• Bamba Peanut butter puffs snack - Israel's #1 selling snack brand - distributed nationally across US supermarkets and retailers.
• Gratify Gluten-free snack and food products brand for US consumers with gluten sensitivity, celiac disease, or dietary restrictions.
• Tivall Plant-based and vegetarian food products including Veggie Grilled Fillet, Veggie Burger, Corn Schnitzel, Chick'n Cutlets, Veggie Chick'n Nuggets, and Vegan Corn Bites - protein-rich meat alternatives for vegetarian and flexitarian US consumers.
• Fitness Health and fitness-oriented food products under the Osem Nestl\u00e9 USA portfolio.
• Thomy Condiment brand offering Mayo Style Spread, Mustard, and Mayo Ketchup products distributed in the US market.

Quantifiable outcome

• Bamba, Israel's #1 snack, launched nationally in major US supermarkets in 2019 and continues gaining distribution each year
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship / core and minor.

• Nestléflagship / coreStrategic or Co-development Partner · 1 January 1995Osem partnered with Nestlé Switzerland in 1995 as part of a global initiative, with Nestlé becoming Osem's majority shareholder. The partnership enabled Osem to deliver food products at a more global scale and set new standards of food quality and excellence for consumers. In 2016, Nestlé completed the full merger with Osem in Israel, turning Osem International Foods from a public to a private company with Nestlé as the sole shareholder. Osem in Israel is now branded as Osem-Nestlé.
• Fitness BrandminorOthersFitness is one of the food brands managed under the Osem Nestlé USA portfolio alongside Osem, Bamba, Gratify, Tivall, and Thomy.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cedar's Mediterranean Foods: Mediterranean food company producing hummus, dips, and salads for US retail. Comparable Mediterranean product positioning and similar mainstream distribution channel overlap with Osem's Tivall plant-based and ethnic lines.
• Sabra Dipping Company: Leading US hummus and Mediterranean dips brand (PepsiCo/Strauss joint venture). Comparable Mediterranean food positioning to Osem's Tivall and broader ethnic portfolio, with mainstream US supermarket distribution.
• Manischewitz: The most iconic US kosher food brand, offering soups, crackers, matzo, and gefilte fish. Directly comparable to Osem USA's kosher product portfolio and serves the same Jewish/observant consumer base through mainstream US supermarkets.
• Streit's: Long-established kosher food company (matzo, soups, noodles) targeting similar Jewish and kosher-preferring US consumers through grocery retail. Comparable in brand heritage, category overlap, and target demographic.
• Tribe Mediterranean Foods: Mediterranean food company specializing in hummus and dips, serving the same broader Mediterranean/international food consumer through US retail channels. Comparable ethnic/specialty positioning and shelf placement to Osem's Tivall line.

Broad incumbents

• Mondelez International: Global snack food conglomerate (Oreo, Ritz, Triscuit, Chips Ahoy!). Competes directly with Osem USA's cracker and snack category placement and negotiates with the same major US supermarket retailers.
• Conagra Brands: Major US food conglomerate (Banquet, Healthy Choice, Marie Callender's, Gardein plant-based). Overlaps with Osem USA in frozen meals, plant-based proteins via Gardein, and broad mainstream grocery distribution.
• Nestlé USA: Parent company and broader US food portfolio operator (Stouffer's, DiGiorno, Lean Cuisine, Coffee-mate). Operating broadly in the US food industry with overlapping distribution, retailer relationships, and consumer segments relevant to Osem USA's go-to-market.

Emerging players

• Mighty Sesame Co. Middle Eastern food brand (tahini, sauces, snacks) targeting the same Mediterranean/Middle Eastern food consumer segment. Comparable authentic ethnic positioning and emerging-player scale in US specialty grocery channels.
• Beyond Meat: Pure-play plant-based protein company competing directly with Tivall in the US frozen and refrigerated plant-based category. Comparable technology (plant protein formulations) and target consumer (flexitarian/vegetarian).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Bamba_Usa
• Facebookfacebook.com/BambaPeanutButterPuffs
• Instagraminstagram.com/bambapeanutbutterpuffs
• TikToktiktok.com/@bambapeanutbutterpuffs
• LinkedInlinkedin.com/company/osemusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osem Usa