Pokale Meier

What Pokale Meier does

Pokale Meier, legally operating as Meier Trophy GmbH (formerly RE Handels GmbH), is a German direct-to-customer manufacturer and online retailer of trophies, medals, and awards, founded in 2017 and headquartered at Sagarder Weg 1, 01109 Dresden. The company runs an in-house production facility equipped with CO2 lasers, fiber lasers, UV printers, screen/pad printing systems, and 3D printers, enabling it to cover organic materials (wood, glass, acrylic, leather), metals (steel, aluminum, brass), and bespoke 3D-printed sculptures under one roof. Its product portfolio spans sport trophies, glass/crystal/acrylic/wood business awards, medals, 2D laser-cut custom awards, 3D artist awards, and "Impact Frames" for coaches and consultants, with a minimum custom order value of 450 EUR and minimum custom medal order of 50 units.

The business operates primarily through its own e-commerce storefront (pokale-meier.de), which features an Online Designer / Konfigurator that allows customers to personalize products and auto-vectorize logos without graphic design skills; free engraving is bundled with all trophies. Go-to-market combines product-led self-serve (long tail of B2C and SMB), inside sales via hotline/email, dedicated key account management for large corporate and association customers, and event-driven content marketing around tournaments and corporate celebrations. Pricing is unit-based (budget sport trophies from 8.49 EUR, premium trophies 149.99-599.99 EUR), with quantity discounts, dropshipping support, and optional paid premium design services. Customer concentration is spread across over 100,000 served entities and roughly 50,000 clubs, companies, and families, with notable logos including Adidas, SAP, Siemens, BASF, Deutsche Telekom, Volkswagen, AUDI, Bosch, Deutsche Bank, Infineon, Vodafone, Zalando, and DFB, alongside an exclusive production partnership with the Hessischer Tennisverband (HTV).

Name

Pokale Meier

Legal name

Meier Trophy GmbH

Website

https://pokale-meier.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pokale Meier is a German direct-from-manufacturer e-commerce retailer, founded in 2017, that designs, produces, and ships customizable trophies, medals, and awards from its Dresden facility to sports clubs, corporations, associations, coaches, and private customers across the DACH market.

Ownership category

akta.pro rank

Product category

Trophies, Medals, and Awards Manufacturing

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

Keywords

• Trophy manufacturing
• Custom medals
• Award engraving
• Sports trophies
• Corporate awards

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Trophy and Medal Sales (One-Time Purchase): Core revenue stream from direct sale of trophies, medals, and awards. Products are sold as one-time purchases with no recurring component. Includes standard catalog products and custom/special-order pieces. Revenue from individual consumers (families, sports clubs) and B2B (corporations, associations).
2. Engraving and Personalization Services: Personalization services (laser engraving, UV printing) bundled with product sales. Free engraving included with all trophies as a standard offering. Additional charges may apply for premium/professional design services or complex multi-color UV prints.
3. Custom / Special Order Awards: Bespoke award design and manufacturing services including 2D laser-cut awards, 3D artist awards, and custom medals. Higher price points for premium custom work; minimum order thresholds apply (e.g., custom medals minimum 50 units, 2D awards from 450 EUR order value).

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Pokale Meier designs, manufactures, and sells customizable trophies, medals, and awards (sports, glass, crystal, acrylic, wood, metal, and 3D-printed) directly to consumers, sports clubs, associations, and corporate customers through its own e-commerce shop pokale-meier.de. Products are produced in-house in Dresden using laser engraving, UV printing, screen/pad printing, and 3D printing, and are personalized via a browser-based Online Designer with free engraving included.

Product overview

Pokale Meier operates as a direct-from-manufacturer e-commerce business specializing in trophies, medals, and awards. The core portfolio consists of Sport Pokale (sport trophies for clubs and events), Awards & Auszeichnungen (business glass, crystal, and metal awards), Medaillen (medals), and custom manufacturing options. The company offers in-house production in Dresden with laser engraving and UV printing services. Key product categories include standard trophies and medals, premium glass/crystal awards (Glaspokale, Kristallpokale), acrylic awards, sustainable wood awards, 2D laser-cut custom awards, 3D artist awards via 3D printing, and Impact Frames for customer success recognition. The Online Designer/Konfigurator is a key tool enabling customers to customize products with free engraving or UV printing. Sonderanfertigungen (custom manufacturing) provides branded custom awards with minimum 450 EUR order value.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Pokale (Sport Trophies) Trophies for sports clubs, associations, and events covering football, handball, tennis, running, and other sports. Available with free engraving and shipping from Germany within 3-5 business days standard, with express options.
• Awards & Auszeichnungen (Business Awards) Glass, crystal, acrylic, and metal awards for business customers covering employee recognition, customer awards, sales achievements, and corporate events. Made in-house in Dresden.
• Medaillen (Medals) Medals for sporting events and competitions, available in standard designs, custom themes, and custom-manufactured editions with included ribbons and bands. Free engraving included.
• Glaspokale (Glass Trophies) Jade glass trophies and awards, hand-processed and edge-ground, customizable with laser engraving or UV color printing. Includes transport protection box. Volume-tiered pricing from 10+ units.
• Custom Medaille IRON-PRESTIGE Custom medals made from hardened, color-lacquered steel in 80x45mm rectangle format with UV relief print, color options (Gold, Silver, Bronze, White, Black), and included medal ribbon. Minimum order 50 units; volume pricing from 5.27 EUR per unit at 1000+ units.
• Kristallpokale (Crystal Awards) Crystal glass awards of premium quality, customizable with laser engraving for elegant business recognition.
• Acryl-Awards (Acrylic Awards) Awards made from acrylic (PMMA) in transparent or colored variants, with flexible forming options including laser cutting and multi-layer construction for 3D-like effects.
• Holz-Awards (Wood Awards) Sustainable awards made from wood, including mahogany bases combined with acrylic or glass tops, for naturally-styled recognition.
• Logo-Awards 2D (2D Laser-Cut Awards) Custom 2D awards laser-cut from steel, acrylic, or metal sheets using laser cutting technology, with optional multi-layer constructions creating 3D-like appearance. Minimum order value applies.
• Künstler Pokale 3D (3D Artist Awards) 3D-printed custom award sculptures and plastic awards created by professional artists using 3D printing for bespoke shapes and premium positioning.
• Impact Frames Custom-designed impact awards for customer success recognition, developed jointly with coaching and consulting clients (e.g., TheEscapeTheory, Speedscaling, Neumann Consulting) for milestone celebrations of their customers.
• Gravurschilder (Engraved Plaques) Engraved plaques and nameplates for trophies and awards, typically made from multi-layer plastic with gold or silver finish for name and achievement engraving.
• Sonderanfertigungen (Custom Manufacturing) Custom trophy and award manufacturing for branded products, including bespoke 2D and 3D designs, in-house production in Dresden with a minimum order value of 450 EUR per project.

Quantifiable outcome

• Over 100,000 satisfied customers and 2,500+ reviews with 4.8/5 star average rating
• +3 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hessischer Tennisverband (HTV)coreStrategic or Co-development PartnerOfficial partner of the Hessian Tennis Association. Pokale Meier produces exclusively all trophies, awards, and medals for the HTV. Joint development of custom products (e.g., Löwenkids medals). Dedicated partner landing page and special pricing for HTV member clubs. Own account managers and project managers assigned for express requests.
• TheEscapeTheory / NeverEconomyAgainminorGTM or Marketing PartnerTaylor Schweigert's companies use Pokale Meier's Impact Frames to recognize and celebrate successful customers as role models. Featured in case studies and YouTube videos on the Pokale Meier website.
• SpeedscalingminorGTM or Marketing PartnerMax and Gianna Saal use Pokale Meier's Impact Frames to celebrate their customers' biggest achievements and push them to new heights. Featured in case studies and YouTube videos.
• Neumann ConsultingminorGTM or Marketing PartnerJannis Neumann uses Pokale Meier's Impact Frames to recognize and celebrate successful trainers and fitness coaches trained through his programs. Featured in case studies and videos.
• Meier Trophy GmbH (formerly RE Handels GmbH)coreOthersRE Handels GmbH was renamed to Meier Trophy GmbH in December 2025, consolidating all online shops under one entity focused on Pokale Meier and production expansion. Leopold Eißner (Leo) serves as managing director.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• LIG Specialties: US-based trophy, awards, and recognition manufacturer serving North American corporate and sports customers. Comparable product offering in trophies, medals, and plaques but operates in a different geography.
• Awards-and-Trophies.co.uk: UK-based trophy and award retailer offering trophies, medals, and corporate awards with customization services. Comparable product range and engraving capabilities but primarily serves the UK market.

Direct peers

• Trophies24: German e-commerce trophy and medal retailer serving sports clubs, associations, and corporate customers with customizable products. Direct competitor in the same online product category with similar self-serve ordering model.
• Crystal Sensations: German crystal and glass award specialist offering premium corporate recognition awards. Overlaps directly with Pokale Meier's higher-end glass trophy product line and corporate customer segment.
• Pokale.de: Established German trophy retail brand offering trophies, medals, and awards with engraving services. Direct competitor serving the same German sports club and corporate customer base with overlapping product categories.
• TroDirect: German direct-to-consumer trophy and award retailer offering custom engraving and a similar product range. Operates in the same niche market segment with comparable online configurator capabilities targeting sports clubs and corporate customers.
• Gravur-Welt: German engraving and trophy retailer offering custom engraved awards and gifts. Comparable in personalization capabilities and target market segments for sports clubs and corporate recognition.

Broad incumbents

• Vereinsbedarf.de: German online retailer of sports club and association supplies, including trophies, medals, and club equipment. Broader portfolio than Pokale Meier but serves an overlapping sports club customer base with trophies as one category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pokalemeier

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pokale Meier