What Peurunka does

Peurunka Oy is a privately held Finnish spa resort and integrated wellness destination headquartered at Peurungantie 85, Laukaa, on the shore of Lake Peurunkajärvi, approximately 30 minutes from Jyväskylä. Operating under the trade name Spa & Resort Peurunka, the company runs a multi-purpose resort combining spa facilities (including Finland's longest 130m water slide), six accommodation categories spanning a spa hotel, economy rooms, apartment hotel, holiday cottages, hostel, and RV park, multiple restaurants and bars, two fitness centers, group fitness classes, personal training and fitness testing, and a portfolio of activities such as bowling, disc golf, e-fatbike rentals, canoeing, and outdoor trails. The resort serves approximately 300,000 guests annually with about 100 staff, including 50+ health and wellness professionals supporting regulated rehabilitation, physiotherapy, aquatic therapy, and Kiila-kuntoutus occupational health programs.

The business is supported by a conventional hospitality technology stack: a WordPress website with an integrated booking engine (bookings.peurunka.fi), TAC Software for customer management, Mediatri for rehabilitation patient records, Kuntomaster for operations, and an InBody 970 device for body composition measurement. Peurunka also operates the Saraakallio experience center built around 7000-year-old Fennoscandian cave paintings, the KorsuChallenge outdoor course, the Korsumuseo museum, the Peurunka Areena event venue, and recurring events including Oktoberfest, the Peurunka Triathlon, dance nights, and concerts distributed via Ticketmaster.

Revenue is generated through seven interlocking streams: accommodation (transactional), spa and wellness services (transactional), restaurant and catering (transactional), recreational activities (transactional), membership subscriptions (€42-€85/month across four tiers), events and entertainment (transactional with Ticketmaster distribution), and corporate/rehabilitation services (B2B professional services). The company markets through its own booking platform, walk-in and 24/7 reception, phone and email sales, email newsletters (2-3 per month), SEO, display advertising, and B2B field sales for meetings, team building, workplace wellness, and rehabilitation. Customers span families, adults and couples, corporate enterprises, healthcare/rehabilitation users, pet owners, and solo travelers, with no single segment or customer dominating the book of business.

Name

Peurunka

Legal name

Peurunka Oy

Website

https://peurunka.fi

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Peurunka Oy is a privately held Finnish spa resort in Laukaa, Finland, operating an integrated wellness destination with accommodation, spa, fitness, restaurants, events, and rehabilitation services for approximately 300,000 annual guests including families, couples, corporate clients, and rehabilitation patients.

Ownership category

akta.pro rank

Product category

Spa, wellness and resort hospitality services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199), Fitness and Recreational Sports Centers (713940)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Destination Spa Resorts (THAGAMAA)

Keywords

• Spa and wellness services
• Resort accommodation
• Fitness and gym memberships
• Rehabilitation services
• Wellness tourism Finland

Headquarters

HQ city

Laukaa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Accommodation Services: Peurunka generates revenue through multiple accommodation options: Kylpylähotelli (spa hotel), Peurunkapiha (economy rooms), Peurantähti apartment hotel, Peurunkarinteen lomamökit (cottages), Peurunkamäki hostel, and Matkaparkki (RV park). Pricing varies by room type and season.
2. Spa and Wellness Services: Revenue from spa admissions, thermal pools, saunas, water park access, and Day Spa Nautilus treatments including massages, facials, and wellness therapies.
3. Restaurant and Catering: Multiple dining venues including Ravintola (buffet restaurant), Bistro, Pub, Kesäterassi (summer terrace), Peurunka Bakery, and Allasbar. Offers lunch, dinner, and à la carte menus.
4. Activities and Experiences: Revenue from recreational activities including golf packages with Laukaan Peurunkagolf, e-fatbike rentals, bowling, frisbee golf, canoeing, SUP boarding, KorsuChallenge, winter swimming, and group fitness classes.
5. Membership Programs: Four membership tiers: Super-jäsenyys (85 €/month), Liikuntajäsenyys (65 €/month), Kuntosali-jäsenyys (42 €/month), Kylpylä & Kuntosali -jäsenyys (70 €/month). Includes unlimited access to relevant facilities and member benefits.
6. Events and Entertainment: Revenue from Peurunka Areena concerts, Oktoberfest events, dance nights, karaoke, and themed events. Tickets sold via Ticketmaster and own shop.
7. Corporate and Rehabilitation Services: B2B services including meeting facilities, team building activities, workplace wellness programs, and rehabilitation courses (kuntoutuskurssit). Includes Kiila-kuntoutus for occupational health.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Peurunka is a Finnish spa and resort complex that sells overnight accommodation (spa hotel, economy rooms, apartment hotel, cottages, hostel, RV parking), spa and pool access, fitness centre memberships, massage and beauty treatments, multiple restaurants, recreation activities (golf, bowling, disc golf, e-fatbikes, canoeing, outdoor trails), event hosting at Peurunka Areena, and professional rehabilitation services. Offerings are packaged into vacation deals, corporate meetings, workplace wellbeing programs, and recurring gym memberships.

Product overview

Peurunka is a Spa & Resort complex offering a diverse portfolio of integrated wellness and leisure services. The core product is a spa and fitness center (Kylpylä) with multiple saunas, pools, and water attractions, complemented by extensive accommodation options including a spa hotel (Kylpylähotelli), economy rooms (Peurunkapiha), apartment hotel (Peurantähti), holiday cottages (Peurunkarinteen lomamökit), and hostel (Peurunkamäki). The resort provides fitness services through two gyms (Kuntosalit), group fitness classes (Ryhmäliikuntatunnit), personal training (Personal Trainer), and fitness testing (Kuntotestit). Dining options include Restaurant, Pub, Summer Terrace (Kesäterassi), Bistro Nemo, and Peurunka Bakery. Activities include water park (Vesipuisto), Day Spa Nautilus, KorsuChallenge, Korsumuseo, Saraakallio-elämyskeskus, disc golf, bowling (Keilahalli), rentable saunas (including Tynnyrisaunat and Panorama Sauna), eFatbiket rentals, outdoor trails, canoeing/rowing, and the Peurunka Triathlon event. The facility hosts events including Oktoberfest, dance nights, concerts at Peurunka Areena, and seasonal celebrations. Health services include rehabilitation (Kuntoutuspalvelut), workplace wellbeing (Työhyvinvointi), and Nordhealth Connect telehealth. Conference and meeting services support corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Kylpyl채hotelli (Spa Hotel) Main spa hotel with standard and superior rooms located near all spa facilities, sold primarily as quick-departure or multi-night packages.
• Peurunkapiha Economy Economy-level hotel rooms in terraced houses near spa hotel services.
• Huoneistohotelli Peurant채hti (Apartment Hotel) Apartment hotel offering various-sized apartments with private saunas and balconies, suited to families and longer stays.
• Peurunkarinteen lomamökit (Holiday Cottages) Holiday cottages on Lake Peurunkajärvi with two bedrooms, a loft, living room with fireplace, kitchen, private sauna, and terrace.
• Peurunkamäki (Hostel) Hostel-style budget accommodation at the Peurunka resort.
• Matkaparkki (Motorhome Parking Area) Motorhome parking area for travellers with recreational vehicles visiting the resort.
• Kylpylä (Spa and Pool Area) Spa and pool area with multiple pools, infrared and steam saunas, Finland's longest 130m freely descending water slide with timing, 40m slide, whirlpools, and experience showers.
• Day Spa Nautilus Massage and beauty salon offering classic, hot stone, Indian head and nerve-tract massages, facials, pedicures, manicures, body treatments, and cosmetics retail.
• Vesipuisto (Water Park) Seasonal summer water park featuring Vauhtisaari for swimmers and the 2025-launched Pikkupoukama area for young children, with water attractions and slides.
• Kuntosalit (Fitness Centres) Two fitness centres with Kuntosali 1 featuring accessible pneumatic equipment and Kuntosali 2 offering free weights, cable machines, and a functional training area.
• Peurunka Memberships (Jäsenyydet) Four-tier monthly membership programme (Kuntosali-jäsenyys €42/mo, Kylpylä & Kuntosali €70/mo, Liikuntajäsenyys €65/mo, Super-jäsenyys €85/mo) providing unlimited access to relevant facilities plus member benefits on additional services.
• Ryhmäliikuntatunnit (Group Fitness Classes) Scheduled group fitness classes including yoga, spinning, circuit training, kahakuula, Pilates, Aqua aerobics, and HydroHex water exercise.
• Personal Trainer Services Personal training programmes ranging from single sessions to 9-month commitments, including body composition measurements.
• Kuntotestit (Fitness Testing) Fitness testing using the InBody 970 high-precision body composition analyser and submaximal bicycle ergometer tests.
• KorsuChallenge Outdoor challenge course and activity route attraction, launched in 2024 as a paid experience.
• Korsumuseo Museum attraction offering guided tours and mobile game 'Korsun salaisuudet', launched 2024.
• Saraakallio-elämyskeskus (Rock Painting Experience Centre) Experience centre opened in 2023 featuring the 7,000-year-old Saraakallio rock paintings (largest in Fennoscandia), with climbing wall, multimedia sound and video, and storytelling. Open daily 8:00-19:30.
• Golfpaketti (Golf Package) Bundled golf package combining Peurunka accommodation with green fees at Laukaan Peurunkagolf (18 holes, 5 minutes from the resort), starting from €89 per person.
• Peurunka Areena (Event Arena) Event arena hosting concerts and large corporate events, with tickets distributed through Ticketmaster.
• Peurunka Triathlon Annual triathlon event in August organised with Stamina Triathlon Club, featuring 1500m swim, 40km bike, and 10km run, plus a beginner TryAthlon. Maximum 400 participants.
• Oktoberfest at Peurunka Annual Bavarian-themed celebration held September 26, 2026 with themed buffet, live music, and entertainment (€72 per person or €65 per person for groups of 10+).
• Pikkujoulut (Christmas Party Packages) Group Christmas party packages combining festive dining, entertainment, and venue facilities.
• Kuntoutuspalvelut (Rehabilitation Services) Clinical rehabilitation services including rehabilitation courses, physiotherapy, aquatic therapy, Kiila-kuntoutus occupational rehabilitation, and self-funded rehabilitation programmes, delivered by 50+ health professionals using the Mediatri patient information system.
• Työhyvinvointi (Workplace Wellbeing) B2B workplace wellbeing programme offering Virkistyspäivät (refreshment days), Työhyvinvointiluennot (wellbeing lectures), and workplace rehabilitation programmes for employers.
• Kokouspalvelut (Meeting & Conference Services) B2B meeting and conference services with multiple meeting rooms plus Peurunka Areena for larger corporate events, including a meeting organiser's guide.
• Ravintola (Main Restaurant) Main restaurant serving buffet lunch and seasonal dinner, featuring ingredients from local producers.
• Pub Pub venue serving an à la carte menu and hosting karaoke evenings.
• Kesäterassi (Summer Terrace) Seasonal summer terrace with lake views serving coffee, refreshments, and kitchen recommendations. Open June to August.
• Bistro Nemo (Bistro ja Allasbar) Casual bistro and poolside bar adjacent to the spa, serving burgers, pizzas, salads, and café items, with a children's play area.
• Peurunka Bakery Bakery outlet selling fresh baked goods on the resort grounds.

Quantifiable outcome

• Serves approximately 300,000 guests annually with a staff of about 100
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Stamina Triathlon ClubminorStrategic or Co-development PartnerOrganizes the annual Peurunka Triathlon event at the resort. Event includes basic distance triathlon (1500m swim, 40km bike, 10km run) and TryAthlon for beginners. Maximum 400 participants. Peurunka provides facilities, accommodation, and spa access for competitors.
• Laukaan PeurunkagolfminorStrategic or Co-development PartnerGolf course partner located 5-7 minutes from Peurunka resort. Offers combined golf and spa packages including accommodation, green fees, and resort amenities. 18-hole course designed by Ronald Fream, opened 1989, described as one of Finland's most beautiful courses.
• VisitJyväskyläminorGTM or Marketing PartnerRegional tourism board partnership for promoting outdoor activities and nature experiences. Collaborates on Outdoor Express bus service to Etelä-Konnevesi National Park.
• MetsähallitusminorGTM or Marketing PartnerFinnish government agency managing national parks. Partnership for promoting access to Etelä-Konneveden kansallispuisto (National Park) with bus service from Peurunka.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peurunka

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peurunka