MADEVAL

What MADEVAL does

MADEVAL is an Ecuadorian family-owned designer and manufacturer of custom modular furniture, founded in 1975 in Quito as an 8-person wood workshop and now operating 13+ company-owned showrooms across Ecuador, the United States, Peru, Venezuela, El Salvador, and Canada with more than 200 employees. Its product portfolio is organized around four core categories — kitchens (12 collections including Shaker, Novak, Neo, Loft, Lago, Henzo, Eleganza, Duo, Curcu, Cuatro, and Aurora), closets, walk-in closets, and bathrooms — supported by modular systems (Latitud 0 floating shelves, Mozione modular profiles, Panelables appliance integration, Revego pocket doors via Blum, Coplanar Doors), living-area solutions, accessories, and a materials library spanning melamine, high gloss, veneer, and specialty finishes sourced from FSC/ISO-certified international suppliers including Pelikano, Blum, and Häfele.

The company manufactures in-house and operates a barcode traceability system that tracks each unit from raw material through installation. Revenue is generated almost entirely through custom quote-based sales of made-to-order furniture to three primary customer segments: individual residential homeowners served through in-person and virtual showroom appointments with design experts; real estate developers requiring multi-unit project packages executed through a structured six-step process; and architects and interior designers collaborating on bespoke residential projects. A 5-year warranty against manufacturing defects and an annual post-sale maintenance service provide recurring customer touchpoints beyond the initial one-time sale.

Madeval's go-to-market is showroom-led and relationship-driven, with no disclosed e-commerce transaction capability, no standard public pricing, and no external institutional investment. Distribution is exclusively through owned retail showrooms and direct B2B project channels, with brand presence on Instagram, Facebook, Pinterest, YouTube, and LinkedIn to drive top-of-funnel awareness and showroom traffic.

Name

MADEVAL

Legal name

Madeval

Website

https://madeval.com

Company type

Private

Founded year

1975

Operating status

Operating

Short description

MADEVAL is an Ecuadorian family-owned manufacturer founded in 1975 that designs and produces custom modular kitchens, closets, bathrooms, and living-area furniture, selling made-to-order units through 13+ company-owned showrooms across Ecuador, the United States, Peru, Venezuela, El Salvador, and Canada to residential homeowners, real estate developers, and architects.

Ownership category

akta.pro rank

Product category

Custom Modular Furniture Manufacturing

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Nonupholstered Wood Household Furniture Manufacturing (337122), Furniture and Related Product Manufacturing (337)

SIC

Wood Household Furniture, (No Upholstered) (2511), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK), Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

Keywords

• Modular kitchen furniture
• Custom cabinetry manufacturing
• Closet storage systems
• Bathroom vanity furniture
• Residential interior furnishings

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Modular Furniture Sales: Design, manufacture, and installation of custom modular furniture including kitchens, closets, bathrooms, and living areas. Revenue generated from direct sales to residential customers and real estate developers.
2. Annual Maintenance Services: Post-sale maintenance services including annual maintenance visits for adjusting hinges, hardware, and rails. Customers can schedule maintenance through contact form.
3. Materials and Finishes: Premium materials including melamine, high gloss finishes, veneers, and special finishes sourced from certified international suppliers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Madeval designs, manufactures, and installs custom modular furniture for residential interiors, including kitchens, closets, walk-in closets, bathrooms, and living-area cabinetry. All products are made-to-order with personalized configurations, premium materials (melamine, high gloss, veneer, special finishes), and proprietary hardware systems, and are delivered through company-owned showrooms with full installation and post-sale maintenance.

Product overview

MADEVAL is an Ecuadorian family-owned furniture company with over 50 years of experience designing and manufacturing modular furniture. Their product portfolio centers on four core categories: Kitchens (12 collections including Shaker, Novak, Neo, Loft, Line, Lago, Henzo, Eleganza, Duo, Curcu, Cuatro, Aurora), Closets (4 collections: Vidrio, Eleganza, Capri, Banda), Walk-in Closets (4 collections: Vivvo, Eleganza, Dynamic, Cubik), and Bathrooms (4 collections: Neo, Henzo, Eleganza, Aurora). These are complemented by Systems (smart storage solutions like Latitud 0, Mozione, Pocket Doors-Revego, and hidden systems), Living Areas (laundry rooms, lobbies, TV rooms, bar modules), Accessories (cutlery trays, organizers, spice racks, pantry systems), and Materials (melamine, high gloss, veneer, special finishes). The company operates showrooms across Ecuador, USA, Peru, Venezuela, El Salvador, and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Curcu: An organic collection featuring rounded corners on kitchen islands and breakfast bars, inspired by 'Curva' (Curve in Quechua).
• Latitud 0
• Mozione

Products and services

• Modular Kitchens
• Modular Closets
• Walk-in Closets
• Bathroom Furniture
• Modular Storage Systems
• Living Area Furniture
• Kitchen and Closet Accessories
• Material Finishes
• Annual Maintenance Service

Quantifiable outcome

• 5-year warranty against manufacturing defects
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• Perpetuo (Architecture Studio)strategicStrategic or Co-development Partner · 15 March 2024Ecuadorian architecture and construction company founded in 2018 by four entrepreneur friends. Jointly developed the Arrebol project for Casas Project Quito - a kitchen inspired by sunset colors featuring the Curcu collection with organic curved designs. Represents Madeval's collaborative approach with design studios.
• PelikanocoreTechnology or IntegrationMain wood board supplier for Madeval. Known for innovation and sustainability. Produced in Ecuador at Latin America's most advanced particle board plant. Materials certified by FSC, ISO 9001, and CARB. Strengthens durability, traceability, and environmental responsibility aligned with Madeval's high-performance standards worldwide.
• BlumcoreTechnology or IntegrationAustrian brand globally recognized for innovation, sustainability, and motion technology. Systems certified with ISO 9001, 14001, and 50001 ensuring long-lasting performance and energy efficiency. Provides Revego pocket door system among other hardware. Distributed in Ecuador by DKocina.
• HäfelecoreTechnology or IntegrationGerman brand known for high-quality smart hardware solutions with over 90 years of experience. Meets strict international standards like ISO 9001 and ISO 14001. Innovative designs combine technology, function, and style. Distributed in Ecuador by Novopan.
• DKocinacoreTechnology or IntegrationEcuadorian distributor of Blum products including the innovative Blum pocket system used in Madeval kitchens. Key supplier for hidden and pocket door systems.

Scale indicators5 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Dica: Colombian custom modular kitchen and cabinetry manufacturer with similar Andean/LatAm footprint and project-based sales model. Closest geographic and product-market peer to Madeval in the region.
• Scavolini: Italian premium kitchen manufacturer with multi-country showroom distribution and strong architect/designer channel. Comparable in product portfolio (modular kitchens, bathrooms), premium positioning, and showroom-led GTM.
• Poliform: Italian high-end modular closet/wardrobe and kitchen systems manufacturer. Closest peer for Madeval's closet and walk-in closet collections, with similar premium positioning and custom modular approach.
• Hacker Küchen: German premium kitchen manufacturer with extensive collection portfolio and international showroom presence — comparable in modular kitchen craftsmanship, premium materials, and design-led collections.
• Nolte Küchen: German premium kitchen manufacturer offering custom modular kitchens with extensive design collections — directly comparable in product offering, target customer (premium residential), and project-based sales model.
• Cucine Lube: Italian premium kitchen manufacturer with broad collection portfolio and showroom distribution. Comparable custom modular kitchen manufacturing model and premium positioning.
• Stosa Cucine: Italian kitchen manufacturer with multiple design collections and international presence. Comparable modular kitchen product strategy and premium-mid positioning.

Broad incumbents

• Porcelanosa: Spanish premium kitchen, bathroom, and surface materials manufacturer with extensive global showroom network. Comparable in kitchen+bath portfolio breadth and premium showroom-led distribution, though broader in scope than Madeval's cabinetry focus.
• IKEA (Kitchen Systems): Global mass-market modular kitchen retailer competing for the same kitchen-spend wallet. Different delivery model (flat-pack self-assembly vs. custom install) but serves overlapping residential demand and shapes category pricing expectations.

Others

• Häfele: German hardware supplier and Madeval partner that also sells integrated kitchen/wardrobe solutions through its own distribution channels — an adjacent ecosystem participant rather than direct competitor, but increasingly offering turnkey solutions that compete for the same specifier mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@Madeval-Oficial
• Facebookfacebook.com/MadevalUSA
• LinkedInlinkedin.com/company/madeval
• Instagraminstagram.com/madevalusa
• Pinterestpinterest.com/madeval_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADEVAL