NumberGroup AU

Name

NumberGroup AU

Legal name

Number Group

Website

https://numbergroup.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Accounting and Taxation Services: Ongoing accounting, taxation compliance, and advisory services delivered through four service pillars: NumberLab (taxation), NumberBooks (bookkeeping), NumberSuper (SMSF), and NumberAdvisory (business advisory). Operates on a fixed cost model with predictable billing.
2. Business Advisory and CFO Services: Personalized business advisory and virtual CFO services for high net worth individuals and high performing organisations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NumberGroup AU delivers accounting, taxation, and business advisory services to Australian SMEs and high net worth clients through four integrated service pillars: NumberLab (taxation and accounting compliance), NumberBooks (bookkeeping and reconciliation), NumberSuper (Self Managed Super Fund administration), and NumberAdvisory (virtual CFO and business strategy services). The firm operates on a fixed cost subscription-style model with monthly billing and provides industry-specific expertise across Tech, Hospitality, Construction, Medical, and Professional Athletes verticals.

Product overview

NumberGroup AU is a unified accounting, taxation, and business advisory practice offering four integrated service modules: NumberLab (taxation and accounting compliance), NumberBooks (bookkeeping and day-to-day financial record keeping), NumberSuper (Self Managed Super Fund administration), and NumberAdvisory (virtual CFO and business strategy services). These services are designed to work together as a holistic financial solution, with bookkeepers working directly with accountants to ensure both high standards and tax compliance. The firm also provides industry-specific services for Hospitality, Tech, Construction, Medical Professionals, and Professional Athletes.

Differentiator

Problem solved

Functional benefit

Brands

• NumberLab: Taxation and accounting services providing accurate and reliable taxation services to individuals and small-medium businesses.
• NumberBooks
• NumberSuper
• NumberAdvisory

Products and services

• NumberLab Taxation and accounting services providing compliance support for individuals and small-to-medium businesses, including annual tax returns, tax planning strategies, payroll administration, and cloud-based accounting solutions.
• NumberBooks Comprehensive bookkeeping services handling day-to-day financial record keeping, reconciliation, invoicing, debtor/creditor management, payroll functions, and cash flow management for small businesses.
• NumberSuper Self Managed Super Fund (SMSF) administration and management including record keeping, financial statement preparation, annual returns, audits, compliance obligations, and pension management on a fixed cost monthly subscription basis.
• NumberAdvisory Virtual CFO and business advisory services delivering personalised financial concierge support, CFO functions, business strategy development, and linkages to professional advisors including investment advisors and solicitors.

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• BlueRock: Australian accounting, tax, and advisory firm with multi-city presence targeting SMEs, entrepreneurs, and high-net-worth individuals. Comparable to NumberGroup in target customer segments (SMEs, HNW), service mix (tax, advisory, SMSF-adjacent), and growth-stage firm profile.
• Carbon (carbonfiber.com.au): Australian tech-enabled accounting and tax agent focused on small businesses and individuals, combining cloud accounting software with human advisory. Comparable to NumberGroup's cloud-based, fixed-cost approach to serving Australian SMEs and individuals with bookkeeping and tax compliance.
• H&R Block Australia: Large Australian tax preparation services provider serving individuals and small businesses with both online and in-person tax lodgement. Comparable to NumberLab's tax compliance offering, particularly for the individual and SMB tax return segment on the Australian east coast.
• Pilot: US-based bookkeeping, tax, and CFO services firm serving SMBs and startups with fixed monthly pricing and technology-enabled workflows. Comparable to NumberGroup's subscription-based bookkeeping and virtual CFO model for SMEs, though primarily US-focused.
• Pitcher Partners: Australian mid-tier accounting and advisory firm with multiple offices across states, serving SMEs with industry-specialized services. Comparable to NumberGroup in target customer (Australian SMEs), service mix (tax, advisory, bookkeeping, SMSF), and vertical specialization, though larger in scale.
• Etax.com.au: Australian online tax return preparation service for individuals and small businesses, offering fixed-fee tax lodgement with online convenience. Comparable to NumberLab's individual and SMB tax compliance offering, particularly on price transparency and digital delivery.

Broad incumbents

• BDO Australia: Part of the global BDO network, BDO Australia offers accounting, tax, and advisory services across multiple industry verticals to SMEs and mid-market clients. Overlaps with NumberGroup's vertical specializations (construction, hospitality, tech) but operates at significantly larger scale and broader portfolio.
• RSM Australia: Mid-tier accounting network operating across Australia, providing audit, tax, and consulting services to SMEs and mid-market companies with industry specializations. Comparable in target market and vertical focus to NumberGroup, but operates at substantially larger scale with broader service lines.
• Crowe Australasia: Australasian accounting and advisory network providing audit, tax, risk, and consulting services to SMEs and mid-market clients across multiple industries. Comparable to NumberGroup's SME focus and industry specializations but with a much broader portfolio and larger team.
• Mazars Australia: Australian arm of the global Mazars accounting and advisory network, serving SMEs and mid-market companies with audit, tax, and consulting. Comparable in service mix and target customer (Australian SMEs with industry specializations) but operates as part of a larger international network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/NumberGroupAU
• Instagraminstagram.com/numbergroup_au
• LinkedInlinkedin.com/company/numbergroup-au

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NumberGroup AU