Press Play Dance Convention
Press Play Dance Convention is a privately held, LA-based touring dance education and competition company running a 24-city, 4-country regional circuit (2026-2027) plus dual-location Nationals in Las Vegas and Orlando, serving dancers ages 4-19, dance studios, and teachers.
- Company typePrivate
- Founded2025
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Press Play Dance Convention does
Press Play Dance Convention, LLC is a privately held, Los Angeles-based dance education and competition company that operates a touring convention circuit and separate national championship events. The company delivers a multi-format experience consisting of an age-segregated workshop program (PeeWee ages 4-7, Mini, Junior, Teen, Senior, plus a Teacher Program for studio owners), a competition across Solo, Duo/Trio, Group, Line, and Production divisions, and a scholarship pipeline (Featured Artist, Spotlight, Artist to Watch). For Season 2 (2026-2027), the regional tour visits 24 cities across 4 countries — 19 US cities, 2 Canadian cities, 1 Mexican city, and 1 French city — running October through May.
The product is built around proprietary production assets: a 40'x28' marley main stage with wing space, professional lighting and sound, in-house videography, and signature events including the Pop-Off (faculty show), the Rewind (closing show), and Bonus Tracks (Friday night programming). Registration and livestreaming run through the Hitchkick online platform. The company curates an A-list faculty that includes choreographers with credits on Taylor Swift's Eras Tour (Mandy Moore), Broadway (Ricky Ubeda), and Alvin Ailey American Dance Theater (Benoit-Swan Pouffer).
Press Play makes money through workshop registration fees, competition entry fees, observer band fees, Nationals event registration in Las Vegas and Orlando (July 2027), and merchandise sales. The go-to-market model is B2B2C: verified dance studios register groups of dancers collectively through the platform, making studio owners the primary acquisition channel. Independent dancers may register directly but are ineligible to compete or win scholarships. Pricing includes a 25% multi-city discount for dancers attending more than one city, a $195 college-tier rate, and a room-monitor voucher program. A sister convention brand called RYZE is operated under common ownership, suggesting portfolio expansion rather than single-brand focus.
Press Play Dance Convention firmographics
Firmographics- Name
- Press Play Dance Convention
- Legal name
- Press Play Dance Convention, LLC
- Website
- https://pressplay.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Press Play Dance Convention is a privately held, LA-based touring dance education and competition company running a 24-city, 4-country regional circuit (2026-2027) plus dual-location Nationals in Las Vegas and Orlando, serving dancers ages 4-19, dance studios, and teachers.
- Ownership category
- akta.pro rank
Press Play Dance Convention industry classification
Industry- Product category
- Dance Education Events
- NAICS
- Dance Companies (711120), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Dance Performances (THAJAFAD), Training, Workshops & Certification Events (MPAGAGAJ), Contemporary & Modern Dance (MPAGADAB)
Keywords
Where Press Play Dance Convention is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Press Play Dance Convention business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Workshop Fees: Weekend workshop registration for dancers ages 4-19 across multiple skill levels (PeeWee, Mini, Junior, Teen, Senior). Fees include minimum 10 workshop classes, scholarship audition access, soundcheck, closing show, and bonus tracks. College discount available at $195/dancer for dancers 17-26 with valid college IDs.
- Competition Entry Fees: Fees for solo, duo/trio, and group competition entries. Includes performance on main stage, video critiques from professional judges, adjudicated awards, and eligibility for high score awards and Nationals. Dancers must be registered for entire workshop to compete.
- Observer Band Fees: Fees for parents and family members to observe workshop classes. Complimentary for observers 10 and under when accompanied by paid adult observer. PeeWee dancers receive one complimentary observer wristband.
- Nationals Registration: Week-long Nationals events held in Las Vegas (July 5-11, 2027) and Orlando (July 12-18, 2027) with separate workshop and competition fees for the championship-level event.
- Merchandise Sales: Press Play branded merchandise available at the merch shop including apparel and accessories for dancers to wear during the event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Multi-City Discount - 25% off additional cities |
| Subscription | Pay-as-you-go | College Student Discount - $195/dancer |
| Subscription | Multi-year contract | Room Monitor Voucher Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Press Play Dance Convention product offering
Product offeringCore offering
Press Play Dance Convention operates a touring dance convention and competition series that delivers multi-style workshops (Jazz, Tap, Ballet, Contemporary, Hip-Hop, Ballroom, Lyrical, Musical Theatre, Jazz Funk) and adjudicated competitions across 24 cities in 4 countries during its 2026-2027 season. The season culminates in week-long Nationals held in Las Vegas (July 5-11, 2027) and Orlando (July 12-18, 2027) for qualifying dancers and studios. The company also runs supporting scholarship, PeeWee (ages 4+), Teacher Program, livestream, and merchandise offerings.
Product overview
Press Play Dance Convention is a multi-format dance education and competition platform organized as a touring convention and competition circuit. The core offering consists of the Workshop program (multi-style dance classes taught by professional choreographers) and the Competition program (adjudicated dance competition across Solo, Duo/Trio, Group, Line, and Production divisions). These are delivered through a 24-city Regional Tour across 4 countries (2026–2027 season) and culminating in Nationals — a dual-location week-long national finals in Las Vegas and Orlando (July 2027). Supporting sub-products include the Featured Artist, Spotlight, and Artist to Watch scholarship programs; the PeeWee Program for dancers ages 4+; the Teacher Program for professional development; and add-on experiences such as the Rewind (closing show), the Pop-Off (faculty show), Bonus Tracks (Friday night events), and a free Competition Livestream. A sister brand called RYZE is also operated by the same organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Workshop A touring dance convention workshop program featuring high-energy classes across multiple dance styles (Jazz, Tap, Ballet, Contemporary, Hip-Hop, Ballroom, Lyrical, Musical Theatre, Jazz Funk) taught by professional choreographers. Includes scholarship auditions, soundcheck, the Pop-Off faculty show, and The Rewind closing show.
- Competition A dance competition featuring Solo, Duo/Trio, Small Group, Large Group, Line, Extended Line, and Production divisions across multiple performance categories including Jazz, Ballet, Tap, Contemporary, Hip-Hop, Lyrical, Musical Theatre, Ballroom, Acro, and Specialty. Includes adjudication, video critiques, and award ceremonies.
- Press Play Nationals A week-long national finals event held in two locations - Las Vegas, Nevada (July 5-11, 2027) and Orlando, Florida (July 12-18, 2027) - featuring elite competition, scholarships, and the Opus Award Competition.
- PeeWee Program A specialized program for dancers ages 4 and up, featuring two half-days of workshop classes, age-appropriate style classes, a dedicated PeeWee division in the competition, and a performance on the Press Play main stage. Led by Ellie Wagner.
- Teacher Program An exclusive professional development experience for studio owners and teachers, featuring a dedicated workshop room with movement classes, educational seminars, collaborative discussions, a curated teacher program book, reserved seating, complimentary lunch, a Saturday meet & greet, and access to an exclusive Teacher Lounge.
- RYZE Dance Convention (Sister Event) A sister event to Press Play Dance Convention, operated by the same organization. Referenced on the website with a link to https://www.ryzedance.com/.
Quantifiable outcome
- Scholarship recipients receive complimentary Nationals 2027 workshop tuition, personalized jacket and goody bag, free specialty solo title registration, and regional tour scholarship valid for 2026-2027 and 2027-2028 seasons
- +2 more outcomes
Companies that use Press Play Dance Convention
Customer profileSegments3 records
Ideal customer profiles2 records
Press Play Dance Convention technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Press Play Dance Convention partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RYZE Dance ConventionminorRYZE is described as a sister event to Press Play Dance Convention. Both events appear to be under common ownership or management, with Press Play directing studios to visit the RYZE website. The relationship suggests shared resources, faculty, or operational frameworks between the two dance convention brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Press Play Dance Convention competitors and assessment
Company assessmentDirect peers
- Revel Dance Convention: Multi-city dance convention and competition with workshop programming, adjudication awards, and Nationals. Competes in similar regional stops and shares the studio-centric acquisition model.
- NUVO Dance Convention: Multi-style dance convention and competition touring North American cities with adjudicated awards, scholarship programs, and a National Finals. Closely comparable model to Press Play's workshop + competition + Nationals structure.
- Hollywood Vibe Dance Convention: Touring dance convention and competition that travels multiple U.S. cities, recruiting studios in similar fashion and offering scholarship/title opportunities paralleling Press Play's Featured Artist track.
- JUMP Dance Convention: Touring multi-city dance convention and competition targeting the same studio and dancer base with comparable faculty rosters, age divisions, and scholarship/Nationals programming. Direct head-to-head competitor on overlapping regional dates.
- The Pulse Dance Convention: Established dance convention circuit offering workshops, competition divisions, and scholarship opportunities across multiple cities. Competes for the same studio partnerships and dancer registrations in many of the same regional markets.
- KAR Dance Convention: Touring dance convention and competition with age-based workshop rooms, group and solo divisions, and a National Finals. Operates on the same studio-driven B2B2C model Press Play uses.
- Velocity Dance Convention: Touring dance convention known for celebrity faculty bookings and high production value, directly comparable to Press Play's differentiation around marquee choreographers and custom staging.
- RADIX Dance Competition: Touring dance competition with regional events and a National Finals, competing for studio registrations and title scholarships in the same geographic footprint.
- National Youth Dance Competition (NYCDA): Long-running dance competition circuit with regional and national events targeted at studio-affiliated dancers. Comparable competition-centric offering with adjudication awards and Nationals.
- RYZE Dance Convention: Sister brand operated by the same parent organization, offering parallel workshop and competition programming. Functions as a directly comparable operating peer and shares faculty, staff, and operational infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Press Play Dance Convention social profiles
Digital presencePress Play Dance Convention financial estimates
Financial estimateRevenue estimate
Valuation estimate
Press Play Dance Convention leadership team
Management profileNumber of profiles
Profiles1 record
Press Play Dance Convention funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Press Play Dance Convention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Press Play Dance Convention
What does Press Play Dance Convention do?
Press Play Dance Convention operates a touring dance convention and competition series that delivers multi-style workshops (Jazz, Tap, Ballet, Contemporary, Hip-Hop, Ballroom, Lyrical, Musical Theatre, Jazz Funk) and adjudicated competitions across 24 cities in 4 countries during its 2026-2027 season. The season culminates in week-long Nationals held in Las Vegas (July 5-11, 2027) and Orlando (July 12-18, 2027) for qualifying dancers and studios. The company also runs supporting scholarship, PeeWee (ages 4+), Teacher Program, livestream, and merchandise offerings.
Is Press Play Dance Convention a public or private company?
Press Play Dance Convention is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Press Play Dance Convention founded?
Press Play Dance Convention was founded in 2025. It employs 1 to 10 people.
Where is Press Play Dance Convention based?
Press Play Dance Convention is headquartered in Los Angeles, United States, in the North America region.
How does Press Play Dance Convention make money?
Five revenue lines are on record. Workshop Fees are the primary driver. The others are competition Entry Fees, observer Band Fees, nationals Registration and merchandise Sales.
Who are Press Play Dance Convention's main competitors?
Direct peers on record are Revel Dance Convention, NUVO Dance Convention, Hollywood Vibe Dance Convention, JUMP Dance Convention, The Pulse Dance Convention, KAR Dance Convention, Velocity Dance Convention, RADIX Dance Competition, National Youth Dance Competition (NYCDA) and RYZE Dance Convention.
Does Press Play Dance Convention have an API?
No public API is recorded for Press Play Dance Convention.
What industry is Press Play Dance Convention in?
Press Play Dance Convention's product category is Dance Education Events. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of THAJAFAD, Dance Performances. Its NAICS code is 711120 and its SIC code is 7990.