Orange County Sportsplex

What Orange County Sportsplex does

Orange County Sportsplex is a privately-held, single-location multi-sport recreation and family fitness facility operating from 101 Meadowlands Drive in Hillsborough, North Carolina. The facility serves the greater Orange County / Triangle region of North Carolina with a consolidated set of recreational assets under one roof, including a full-size ice rink, an aquatic center with three pools, a field house containing two full-size basketball courts and a turf field, a fitness center, KidsCorner member childcare, and ancillary service spaces housing massage therapy and UNC Health physical therapy and audiology clinics.

The product surface spans youth and adult programming across ice sports (public skating, learn-to-skate, youth and adult hockey, figure skating, synchronized skating), aquatics (swim team, swim lessons, water safety certification), court and turf sports (basketball, pickleball, tot sports, homeschool programs), group fitness (cycling, yoga, Les Mills programs, aqua aerobics), and a year-round KidsPlex childcare suite (preschool, after-school, school-year camps, summer camps). Programming is delivered through on-site classes, leagues, private lessons, freestyle sessions, and birthday party / private event hosting. Member registration and program booking are transacted through the DaySmart Recreation (Dash) platform.

The business operates a hybrid revenue model anchored on recurring facility memberships, seasonal program fees, and pre-paid punch passes, supplemented by private lesson fees, adult hockey league registration (Triangle Adult Hockey League under USA Hockey sanctioning), birthday party and event bookings, and ancillary services such as massage therapy, skate sharpening, and UNC Health clinic revenue. Direct-to-consumer distribution is conducted through the facility's website and the Dash registration platform, with no disclosed third-party retail or wholesale channels. Owned branding includes partnerships and credentialed relationships with USA Hockey, Learn to Skate USA, American Red Cross, UNC Health, Carolina Ice Synchro, Hillsborough Aquatic Club, and Carolina Thunder Hockey Club.

Name

Orange County Sportsplex

Legal name

Orange County Sportsplex

Website

https://oc-sportsplex.com

Company type

Private

Operating status

Operating

Short description

Orange County Sportsplex is a privately-held, single-location multi-sport recreation facility in Hillsborough, North Carolina, offering ice rink, aquatics, courts, turf, fitness, and childcare programs to families, youth, adults, and seniors in the greater Orange County region.

Ownership category

akta.pro rank

Product category

Multi-Sport Recreation and Fitness Facility

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Arenas & Indoor Sports Centers (MPAKAEAB), Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Multi-sport recreation facility
• Ice rink programs
• Swim lessons training
• Youth hockey leagues
• Fitness center memberships

Headquarters

HQ city

Hillsborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Facility Memberships: Recurring membership fees for access to fitness center, pool, ice rink, courts, and turf facilities. Membership includes access to group fitness classes and KidsCorner childcare.
2. Program Fees: Fees for structured programs including youth hockey leagues, figure skating lessons, swim lessons, tots programs, and summer camps. Collected per session, per program, or via punch passes.
3. Punch Passes: Pre-paid punch pass system for freestyle sessions, figure skating, and open gym access. Available in various session counts (10, 20, 30 sessions) at discounted rates.
4. Private Lessons: One-on-one instruction for figure skating and hockey. Lessons available in 15-minute increments with U.S.F.S.A./P.S.A. certified instructors.
5. Adult Hockey League Fees: USA Hockey Sanctioned League participation fees. Includes Triangle Adult Hockey League (TAHL) with four divisions (B, C, D, Over 40). Season-based registration with playoff structure.
6. Birthday Parties and Events: Private event hosting including birthday parties with venue access to pools, ice rink, basketball courts, and turf. Includes setup, cleanup, decoration, and cupcakes.
7. Ancillary Services: Massage therapy, skate sharpening services, and UNC health services (physical therapy, audiology) operating within the facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Orange County Sportsplex operates a single multi-sport recreation facility in Hillsborough, NC, providing ice rink access (public skating, hockey, figure skating), an aquatic center with swim team and lessons, courts and turf for basketball/pickleball, a fitness center with group classes and personal training, youth/childcare programs (KidsPlex summer camp, after-school, preschool), massage therapy with on-site UNC Health clinics, birthday party and private event hosting, and skate sharpening services.

Product overview

Orange County Sportsplex is a multi-venue family fitness and recreation facility in Hillsborough, NC, offering a unified platform of recreational services. The facility operates multiple distinct venues including an Ice Rink (public skating, hockey, figure skating), an Aquatics Center (swim programs, water safety), Courts/Turf (basketball, pickleball, field sports), a Fitness Center (group fitness, personal training), and Childcare/Youth Programs (summer camp, after-school, preschool). Additional services include massage therapy, birthday party hosting, and skate sharpening. The facility is operated by Orange County, NC, and uses DaySmart Recreation software for online program registration and membership management.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Rink Full-size ice rink offering public ice skating, youth and adult hockey leagues, figure skating programs, learn-to-skate classes, and freestyle sessions. Home rink of Carolina Thunder youth travel hockey and Carolina Ice Synchro synchronized skating team.
• Aquatics Center Aquatic facility featuring the Hillsborough Aquatic Club swim team, Hillsborough Swimming School lessons, homeschool swim programs, and American Red Cross water safety certification courses across three pools.
• Courts and Turf (Field House) Indoor courts (including two full-size basketball courts) and outdoor turf field for basketball, pickleball (Pickle @ the 'Plex), and various youth and adult court/turf programs.
• Fitness Center Membership-based fitness facility offering group fitness classes, personal training, small group training, and KidsCorner member childcare access.
• Membership Programs Fitness and facility membership packages with options including KidsCorner childcare access; registration managed through DaySmart Recreation software.
• Youth Hockey Youth hockey programming including Hockey Tots (ages 3-5), Learn to Play Hockey (ages 6-13), Hockey Academy Summer Camps, Ready Set Hockey free beginner program (ages 5-10), and Carolina Thunder youth travel hockey teams at 10U, 12U, 14U, and 16U age groups.
• Adult Hockey League (Triangle Adult Hockey League) USA Hockey sanctioned Triangle Adult Hockey League with B, C, D, and Over 40 divisions. Includes open hockey (Stick & Puck, Pick Up Hockey) and adult figure skating sessions, with substitute player registration priced at $35 per game.
• Figure Skating and Learn to Skate Figure skating and learn-to-skate programs for all ages using the Learn to Skate USA curriculum with U.S.F.S.A./P.S.A. certified instructors. Includes group lessons, private lessons, freestyle sessions, adult figure skating, and figure skating summer camps.
• Group Fitness Classes Schedule of group fitness classes including Aqua Aerobics, Aqua Bike, Barre, Bootcamp, Les Mills BodyCombat/BodyPump/BodyBalance, Pilates, Spin, Yoga, Zumba, senior-friendly classes (chair yoga, senior cardio, water walking), and more, held in Large Studio, Small Studio, and Pool.
• Tots Programs Sports programs for toddlers and young children teaching fundamental skills in soccer (SuperShots), basketball (ShotTots), and tumbling (TumblerTots), focused on coordination, following directions, and fine motor skills.
• KidsPlex Childcare Programs Childcare and youth programs including KidsPlex Summer Camp, KidsPlex After-School, KidsPlex Preschool, and KidsPlex School Year Camps, plus KidsCorner member childcare tied to fitness memberships.
• American Red Cross Certification Courses American Red Cross water safety and life-saving certification courses offered through the Sportsplex aquatics department.
• Massage Therapy and Wellness Massage therapy services plus on-site UNC Physical Therapy and UNC Audiology clinics operated by UNC Health.
• Birthday Parties and Private Events Event hosting utilizing the facility's three pools, ice rink, two full-size basketball courts, and turf field. Party packages include setup, cleanup, decoration, and cupcakes.
• Skate Sharpening On-site skate sharpening services for ice rink patrons.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Carolina Ice SynchrocoreStrategic or Co-development PartnerSynchronized skating team operating as the home ice tenant at Orange County Sportsplex. Teams compete at Eastern Sectional and National levels. Previous skaters have gone on to become Team USA members. Operated independently of the Sportsplex. The Sportsplex is proud to be the home ice rink of Carolina Ice Synchro.
• Hillsborough Aquatic ClubcoreStrategic or Co-development PartnerYouth swim team program operating out of the Sportsplex aquatic center. Registration open for 2025 season as indicated on the Sportsplex website. The club utilizes the Sportsplex's three pools for training and competitions.
• UNC Health (Physical Therapy & Audiology)coreImplementation/ SI/ Consulting PartnerUniversity of North Carolina health services located within the Sportsplex facility. Includes UNC Physical Therapy and UNC Audiology clinics offering rehabilitation and hearing services to Sportsplex members and the general public.
• American Red CrossminorStrategic or Co-development PartnerThe Sportsplex serves as a certified training site for American Red Cross certification courses in water safety and related life-saving skills. Aquatics staff and community members can obtain certifications through the Sportsplex.
• USA HockeycoreStrategic or Co-development PartnerThe Triangle Adult Hockey League (TAHL) at the Sportsplex is a USA Hockey Sanctioned League. All adult hockey programs operate under USA Hockey rules and insurance framework.
• Carolina Thunder Hockey ClubminorStrategic or Co-development PartnerYouth travel hockey organization using the Sportsplex as home rink. Teams compete at 10U, 12U, 14U, and 16U age groups for the 2026/2027 season. Selected through open tryouts in May 2026.
• Learn to Skate USAcoreStrategic or Co-development PartnerLearn to Skate USA is the official curriculum provider for the Sportsplex's learn-to-skate and figure skating programs. Classes are taught by U.S.F.S.A./P.S.A. certified instructors following the Learn to Skate USA standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: High-volume, low-cost national fitness chain with growing footprint in the Southeast; competes on price for basic fitness members who might otherwise join the Sportsplex fitness center.
• Life Time Fitness: National luxury fitness operator with multi-sport amenities including pools, ice rinks (at select locations), courts, group fitness, and family/child programming — overlaps with the Sportsplex's broad offering at much larger scale.
• LA Fitness / Esporta Fitness: Mid-market national fitness chain with multi-sport amenities including pools, courts, and group classes — overlaps with the Sportsplex's general fitness and courts/turf programming.
• Gold's Gym: National fitness chain offering memberships, group classes, personal training, and increasingly group fitness/specialty programming — competes for the adult fitness portion of the Sportsplex's member base.

Direct peers

• YMCA of the Triangle: Local YMCA serving the Triangle region with multi-sport facilities, swim teams, youth leagues, fitness, and childcare under a membership model — directly comparable to Orange County Sportsplex's integrated programming and family focus.
• Chelsea Piers Connecticut: Large multi-sport complex operating ice rinks, pools, courts, turf, fitness, and youth programming under one roof — the closest analog to Orange County Sportsplex's one-stop facility model.
• Jewish Community Center (JCC) of the Triangle: Membership-based community centers with multi-sport facilities, swim teams, youth sports, fitness, and senior programming — comparable operating model and audience to the Sportsplex.

Emerging players

• Sky Zone: National indoor active entertainment franchise focused on trampoline and youth active play — adjacent competitor for birthday party and youth recreation spend that the Sportsplex captures.
• Big Blue Swim School: Specialized learn-to-swim franchise with structured curriculum and year-round lessons — directly comparable to the Sportsplex's Hillsborough Swimming School offering.

Others

• Carolina Hurricanes / PNC Arena (NHL ecosystem): Regional professional hockey anchor that drives youth and adult hockey demand in the Triangle; comparable in shaping the local hockey market the Sportsplex's TAHL serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OrangeCountySportsplex
• LinkedInlinkedin.com/company/orange-county-sportsplex

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange County Sportsplex