PPRA | Pavement Preservation & Recycling Alliance

What PPRA | Pavement Preservation & Recycling Alliance does

PPRA (Pavement Preservation & Recycling Alliance) is a private industry alliance operating RoadResource.org, a free web-based education and decision-support platform for pavement preservation and asphalt recycling. The organization is a structural consolidation of three trade associations — AEMA (Asphalt Emulsion Manufacturers Association), ISSA (International Slurry Surfacing Association), and ARRA (Asphalt Recycling and Reclamation Association) — and serves road managers, consulting engineers, municipal and county public works departments, state and provincial DOTs, contractors, and materials suppliers primarily in the United States and Canada. The platform's product surface centers on an interactive Treatment Toolbox (Pavement Criteria Tool and Photo Tool for visual distress identification), a suite of nine web calculators covering Life Cycle Cost, Remaining Service Life, Equivalent Annualized Cost, Cost Benefit Value, ROI, Sustainability, and Structural Comparison, plus a Treatment Resource Center documenting 18 asphalt treatment types, a Contractor/Supplier Directory, and downloadable Agency Communication Tools.

The core technology is a curated content and calculator platform rather than a software product per se: domain specialization is delivered through rule-based financial calculators, aggregated national cost data, and a community-submitted knowledge base of 367+ research papers, white papers, and case studies. Educational channels include the 'How I Built This Network' webinar series (47+ recorded sessions), the weekly '60 Second Learning Series' email newsletter, and the Roadvocate Bootcamp virtual training program, supported by an X/Twitter presence and member submission portal.

The business model is freemium and association-funded. All core tools, calculators, and content are provided at no cost to road managers, agencies, and consulting engineers; monetization flows through association membership dues collected across the three constituent associations (AEMA, ISSA, ARRA), potential sponsorships of training programs, and any fees attached to premium offerings such as the Roadvocate Bootcamp. Day-to-day operations are administered by CMServices, an external association management firm, with the in-house team sized at 1-10 employees based in Glen Ellyn, Illinois.

Name

PPRA | Pavement Preservation & Recycling Alliance

Legal name

Pavement Preservation & Recycling Alliance

Website

https://roadresource.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

PPRA is an industry alliance of three associations (AEMA, ISSA, ARRA) operating the free RoadResource.org platform, which provides pavement preservation calculators, treatment guidance, and educational resources to municipal, county, and state road agencies, consulting engineers, contractors, and suppliers in the US and Canada.

Ownership category

akta.pro rank

Product category

Pavement Preservation & Infrastructure Asset Management Services

NAICS

Public Administration (92)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

Keywords

• Pavement preservation tools
• Asphalt recycling resources
• Road network optimization
• Pavement management calculators
• Infrastructure asset management

Headquarters

HQ city

Glen Ellyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Industry Association Services: PPRA serves as an alliance of three industry associations (AEMA, ISSA, ARRA) providing education, technical resources, and networking services to member organizations in the pavement preservation and recycling industry. Revenue appears to come from membership fees and industry participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PPRA operates RoadResource.org, a free web-based platform that provides pavement preservation and asphalt recycling education, decision-support calculators, and a Treatment Toolbox for road managers, consulting engineers, and government agencies. The alliance aggregates technical resources from its three member associations (AEMA, ISSA, ARRA) and supplements them with webinars, a Network Bootcamp training program, and a weekly 60 Second Learning Series newsletter.

Product overview

RoadResource.org is a comprehensive web-based platform operated by the Pavement Preservation & Recycling Alliance (PPRA) that provides education, decision-support tools, and resources for road managers, consulting engineers, and municipal agencies. The platform centers around an interactive Treatment Toolbox featuring the Pavement Criteria Tool and Photo Tool, supported by a suite of financial and analytical calculators including Life Cycle Cost, Remaining Service Life (RSL), Equivalent Annualized Cost (EAC), Cost Benefit Value (CBV), and ROI calculators. The platform also offers a Treatment Resource Center with technical information on 18 asphalt treatments, a Contractor/Supplier Directory, Agency Communication Tools (templates for presentations, press releases, and social media), and extensive educational content including 47 recorded webinars in the How I Built This Network series, the Roadvocate Network Bootcamp training program, and the 60 Second Learning Series. Content is organized around three technical pillars aligned with PPRA's founding associations: Pavement Preservation (ISSA), Asphalt Recycling & Reclamation (ARRA), and Asphalt Emulsions (AEMA).

Differentiator

Problem solved

Functional benefit

Products and services

• RoadResource.org Platform Comprehensive free web-based platform providing education, decision-support tools, calculators, treatment resources, and a Contractor/Supplier Directory for road managers, consulting engineers, and municipal agencies in the pavement preservation and recycling community.
• Treatment Resource Center Comprehensive technical database providing information, best practices, and guidance for 18 different asphalt treatments including crack seal, chip seal, slurry seal, micro surfacing, and full-depth reclamation.
• Contractor/Supplier Directory Searchable directory enabling users to locate expert providers of various road treatments in their geographic area.
• How I Built This Network Webinar Series Webinar series featuring success stories from high-performing agencies across North America, covering network optimization, pavement preservation, and recycling techniques through 47+ recorded webinars.
• Network Bootcamp (Roadvocate Training) Hands-on virtual training program for pavement managers to learn and implement network optimization principles, including annual multi-day training sessions (Roadvocate Bootcamp).
• 60 Second Learning Series Weekly email video series delivering one-minute educational content on pavement management concepts and network optimization to subscribers.
• Agency Communication Toolkit Free downloadable resources including presentation templates, press release templates, yard signs, door hangers, and social media post templates to help road managers communicate with taxpayers, media, and elected officials.

Quantifiable outcome

• Fairfield, CT achieved $2.5-$3 million annual savings and 15% PCI improvement using micro surfacing as primary management tool
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• AEMA (Asphalt Emulsion Manufacturers Association)coreStrategic or Co-development PartnerAEMA is one of three founding association partners of PPRA. AEMA is dedicated to the advancement of the asphalt emulsion industry, focusing on preserving road networks and construction of infrastructure. AEMA members are manufacturers that produce quality emulsions and provide resources to help agencies achieve success with emulsion-based treatments.
• ISSA (International Slurry Surfacing Association)coreStrategic or Co-development PartnerISSA is one of three founding association partners of PPRA. ISSA provides technical information, best practices, and training for slurry surfacing and micro surfacing treatments. The association supports the pavement preservation community through member resources and certification programs.
• ARRA (Asphalt Recycling and Reclamation Association)coreStrategic or Co-development PartnerARRA is one of three founding association partners of PPRA. ARRA promotes the use of asphalt recycling and reclamation techniques and provides resources for agencies implementing cold in-place recycling (CIR), full-depth reclamation (FDR), and hot in-place recycling (HIR) treatments.
• FHWA (Federal Highway Administration)coreStrategic or Co-development PartnerFHWA partners with PPRA on webinars and educational content covering pavement preservation and recycling topics. The collaboration includes joint webinar series and co-branded educational presentations on topics such as asphalt emulsions and tack coat best practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stantec: Global engineering consultancy that provides pavement management, preservation design, and asset management services to municipalities and DOTs. Comparable because it delivers advisory and engineering services overlapping PPRA's network-optimization methodology to the same agency customers.
• Bentley Systems: Provider of infrastructure engineering software including asset and pavement management modules for transportation agencies. Comparable as a much larger incumbent offering overlapping capabilities (pavement analysis, lifecycle cost) to the same public-sector buyers that PPRA serves.
• VHB: Engineering, planning, and consulting firm serving public agencies on transportation, pavement management, and infrastructure preservation projects. Comparable because it offers pavement-preservation consulting and analytical services to many of the same municipal and state DOT customers as PPRA.
• Kimley-Horn: Engineering consultancy with strong transportation and pavement practices serving municipalities, counties, and state DOTs. Comparable to PPRA in that it influences pavement management and preservation approaches at the consulting-engineer tier of the same target market.
• AASHTO (American Association of State Highway and Transportation Officials): Standards-setting and membership organization for state DOTs that publishes specifications, guidance, and policy resources for highway infrastructure. Comparable because it educates and equips the same state and municipal agencies that PPRA targets, but at a broader transportation-system level.

Direct peers

• Cartegraph (OpenGov): Infrastructure asset management software used by municipalities and counties to manage roads, signs, and other public assets. Comparable to PPRA because it serves the same agency buyer with pavement and infrastructure management workflows, though it is a commercial SaaS product rather than a free alliance platform.
• Asphalt Institute: Industry association for the asphalt sector that produces training, certifications, and technical publications on asphalt materials and pavement design. Highly comparable to PPRA as a fellow educational/standards body serving road agencies, contractors, and engineers with overlapping content.
• National Asphalt Pavement Association (NAPA): U.S. trade association representing asphalt producers and paving contractors, offering technical resources, training, and advocacy. Comparable to PPRA's tri-association model because it similarly aggregates the asphalt industry and produces educational content for agencies and contractors.
• AgileAssets: Provider of pavement and transportation asset management software used by state DOTs and local agencies. Highly comparable because it directly competes in the same pavement management software space that PPRA's calculators and tools address, though AgileAssets sells enterprise software vs. PPRA's free platform.

Others

• Wirtgen Group: Manufacturer of road construction, milling, and recycling equipment used by contractors executing pavement preservation and recycling treatments. Comparable as an adjacent ecosystem participant whose equipment is used to perform the very treatments PPRA educates agencies about.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RoadResource
• LinkedInlinkedin.com/company/ppra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PPRA | Pavement Preservation & Recycling Alliance