United Way Of Muskingum, Perry & Morgan Counties

What United Way Of Muskingum, Perry & Morgan Counties does

United Way of Muskingum, Perry & Morgan Counties is a 501(c)(3) nonprofit organization headquartered at 158 N 5th St in Zanesville, Ohio, serving residents across Muskingum, Perry, and Morgan Counties. Founded in 1981 and operating with a small staff of 1-10 employees, the organization coordinates community funding, programs, and social service referrals across three core impact pillars: education, health, and financial stability. Its flagship programs include HelpLink 2-1-1 (a free 24/7 call center connecting residents with community resources), Imagination Library (monthly delivery of age-appropriate books to children), and targeted initiatives addressing homelessness, food insecurity, emergency shelter, and youth opportunity. Documented impact includes 2,900 local residents served in the most recent year and 150+ children enrolled in the Imagination Library.

The organization operates a partner-agency funding model, channeling donations to vetted local service providers including the Salvation Army, Habitat for Humanity, Catholic Charities, Perry Housing Coalition, Perry County District Library, Appalachian Children Coalition, and Muskingum County Family YMCA. Documented partner investments include $65,000 for housing and utility assistance, $56,800 for HelpLink 2-1-1, $37,800 for Habitat for Humanity home creation, $30,000 for Salvation Army emergency shelter, and $10,500 for the Perry Homelessness Initiative. Additional sub-programs include the ZSC Emergency Grant Program for students in hardship and a Planned Giving program for estate and bequest contributions. The technology stack is minimal and operational — a CiviCRM-based donation portal and a website serve as the primary public-facing platforms, with no proprietary software, no AI/ML capabilities, and no differentiated technology assets in evidence.

Revenue is generated entirely through donations and contributions — including individual giving, corporate sponsorships, and workplace giving campaigns — with suggested donation tiers ranging from $1 to $1,250 and a monthly recurring giving option. The go-to-market motion is community-led, relying on volunteer engagement, social media (#liveunitedmpm across Facebook, Twitter, and Instagram), and referral-based partnerships with local agencies. Distribution occurs via the website donation portal, direct volunteer coordination, and the 211 call center. The organization is part of the national United Way federation but operates independently under its own Board of Directors and local fundraising structure.

Name

United Way Of Muskingum, Perry & Morgan Counties

Legal name

United Way of Muskingum, Perry & Morgan Counties

Website

https://unitedwayofmpm.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Muskingum, Perry & Morgan Counties is a 501(c)(3) nonprofit that coordinates community funding, social-service referrals, and direct programs in education, health, and financial stability for residents of three Ohio counties.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Grantmaking and Giving Services (81321), Individual and Family Services (6241), Community Housing Services (62422)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAKAE

Public Charities & Grantmaking Intermediaries

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGAEAM

Legal Aid & Client Advocacy Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGALAC

Affordable Housing & Community Development (Housing, Community Land Trusts)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYBPAGACAD

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Community fundraising
• Nonprofit social services
• Community impact grants
• Charitable donations
• Social service programs

Headquarters

HQ city

Zanesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Primary revenue from individual donations, corporate sponsorships, and workplace giving campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

United Way of Muskingum, Perry & Morgan Counties is a 501(c)(3) nonprofit that mobilizes charitable donations and community resources to fund and deliver programs addressing education, health, financial stability, and basic needs across three Ohio counties. It operates direct service programs such as HelpLink 2-1-1 and Dolly Parton's Imagination Library, and partners with local agencies to maximize community impact through grantmaking.

Product overview

United Way of Muskingum, Perry & Morgan Counties operates as a community services organization offering multiple interconnected programs. The core offerings include HelpLink 2-1-1 (a 24/7 resource hotline), Imagination Library (children's book delivery), and impact areas in Education, Health, Financial Stability, Youth Opportunity, and Community Resiliency. Financial Stability Programs encompass 211 services, Emergency Shelter, Habitat for Humanity partnerships, Housing & Utility Assistance, and Tax Prep. Additional services include Youth Opportunity programs, Planned Giving options, an Online Donation Portal (powered by CiviCRM), and the ALICE resource page. The organization funds partner agencies including ZSC Emergency Grants and Perry Homelessness Initiative. The organization primarily serves residents of Muskingum, Perry, and Morgan Counties in Ohio.

Differentiator

Problem solved

Functional benefit

Brands

• HelpLink 2-1-1: A free 24-hour, 7 days a week call center providing information about community services in Muskingum, Perry, or Morgan Counties.
• Imagination Library

Products and services

• HelpLink 2-1-1 A free, confidential, 24/7 information and referral service connecting residents of Muskingum, Perry, and Morgan Counties with health and human service resources. Designed for individuals and families in need of assistance navigating community services.
• Dolly Parton's Imagination Library A childhood literacy program that mails free age-appropriate books each month to children from birth to age five in Muskingum, Perry, and Morgan Counties. Targets preschool-aged children and their families to promote early reading.
• Community Impact Grant Program A grantmaking program that funds local partner agencies running programs in education, health, financial stability, and community resiliency across the three-county service area. Designed for vetted nonprofit partner agencies serving local residents.
• Community Resiliency Programs Programs that support community-level preparedness, emergency response, and recovery efforts in Muskingum, Perry, and Morgan Counties, including partnerships with local agencies addressing disaster response and basic needs. Aimed at residents and partner agencies responding to local crises.
• Financial Stability Programs Programs designed to help low-income individuals and families achieve financial self-sufficiency through financial coaching, tax assistance, and benefits access support. Aimed at economically vulnerable residents of the three-county region.

Quantifiable outcome

• 2,900 local residents impacted in the last year alone
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Muskingum County Community FoundationcoreStrategic or Co-development PartnerCollaboration during COVID-19 on Community Cares Fund to address urgent community needs. United Way working with MCCF to provide emergency relief funding.
• Zane State College FoundationminorStrategic or Co-development PartnerSponsor of the ZSC Emergency Grant Program providing emergency grants up to $500 to students facing unexpected hardships such as transportation costs, medical bills, unexpected childcare, and eviction.
• Salvation ArmycoreStrategic or Co-development PartnerEmergency shelter funding ($30,000 investment) to temporarily house 240 clients. Also provides housing and utility assistance program ($65,000) assisting 292 unduplicated households.
• TruLight MinistriesminorStrategic or Co-development PartnerEmpowerment Center for the Homeless funded ($7,000) to supply internet, computers, and emergency clothing. Offers showers, laundry services, lunch, and job workshops to empower local homeless community.
• Habitat for HumanitycoreStrategic or Co-development PartnerHome Creation and Preservation Program ($37,800 investment) to build new homes in Muskingum, Perry, or Morgan Counties and train over 140 people on housing.
• Catholic Charities Payee ServicesminorStrategic or Co-development PartnerPayee Services Program ($5,000 investment) providing individualized financial management to disabled individuals and seniors who are unable to manage their own financial affairs.
• Perry Housing CoalitionminorStrategic or Co-development PartnerPerry Homelessness Initiative ($10,500 investment) to address homelessness in Perry County, placing literally homeless individuals into emergency housing and serving 50 individuals with food support or hygiene items.
• 211 HelpLinkcoreStrategic or Co-development PartnerHelpLink 2-1-1 program ($56,800 investment) connecting people with community resources and volunteer opportunities 24/7, available in Muskingum, Perry, and Morgan Counties.
• 211 CountsminorOthersData tracking and reporting partnership for 211 services to measure community impact and resource utilization.
• Perry County District LibraryminorStrategic or Co-development PartnerPartnership to combat food insecurities - bookmobile distributes meal packs to children under 18 at community stops while they borrow books. 50 children benefit monthly plus 130 family meal packs distributed.
• Appalachian Children CoalitionminorStrategic or Co-development PartnerHealthy Meals for Healthy Minds program promoting link between healthy nutrition and behavioral health for children and families with free health assessments.
• Muskingum County Family YMCAminorStrategic or Co-development PartnerY on the Fly program partnership bringing STEM activities, physical play, and arts crafts to Big Brothers Big Sisters Lunch Buddies program at Foxfire Elementary.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Feeding America: A national food-bank network including the Mid-Ohio Food Collective that serves United Way of MPM's region. Comparable as a donor-funded community-impact organization addressing food insecurity, one of the social issues United Way of MPM addresses.

Broad incumbents

• Habitat for Humanity International: A major housing nonprofit that United Way of MPM directly funds via the Home Creation and Preservation Program. Same broad nonprofit space; Habitat is the housing-construction incumbent.
• Goodwill Industries International: A national nonprofit operating workforce-development and community programs. Comparable as a donation/thrift-funded social-services incumbent with similar regional partner-network operations.
• American Red Cross: A national disaster-response and humanitarian-services nonprofit. Comparable as a broad-incumbent community-support and donation-funded organization; competes for donor dollars and volunteer time in the same region.
• United Way Worldwide: The national federation that the subject organization is affiliated with. Sets branding, 211 infrastructure, and Impact Areas (Education, Health, Financial Stability) that the local chapter directly inherits.
• United Way of Greater Cleveland: A much larger Ohio United Way affiliate operating a broader multi-county footprint. Compares as a broader-incumbent version of the same federated United Way model, with more programs and corporate partnerships.
• Salvation Army: The international humanitarian and emergency-shelter organization that United Way of MPM funds ($30,000 emergency shelter investment, 240 clients housed). An incumbent in the same community-services space.

Direct peers

• United Way of Central Ohio: A larger United Way affiliate serving the greater Columbus, Ohio region. Operates the same local-United Way model of workplace giving, partner grants, and 211 referrals — directly comparable to United Way of MPM's funding, programming, and federation structure.
• United Way of Licking County: A small Ohio-based United Way chapter serving a single county. Closely comparable in scale, staffing, and county-level fundraising model to United Way of Muskingum, Perry & Morgan Counties.

Regional players

• Muskingum County Community Foundation: A community foundation serving the same geography as United Way of MPM. The two collaborated on the COVID-19 Community Cares Fund. Operates a different model (grantmaking from an endowment) but competes for local donor dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xfacebook.com/unitedwaympm
• LinkedInlinkedin.com/company/united-way-of-muskingum-perry-and-morgan-counties

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of Muskingum, Perry & Morgan Counties