Van Heck Badkamers
Van Heck Badkamers is a privately held Dutch family business (HB International B.V.) that designs, manufactures, and sells solid-oak bathroom furniture — vanities, cabinets, mirrors, faucets, and basins — directly to homeowners in the Netherlands and Belgium through two showrooms (Soest, Borne) and an e-commerce storefront.
- Company typePrivate
- Founded1995
- HeadquartersBorne, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Van Heck Badkamers does
Van Heck Badkamers (legal entity HB International B.V.) is a Dutch family-owned specialist in solid-oak bathroom furniture, operating from two retail showrooms in Soest and Borne and a direct e-commerce storefront at vanheckbadkamers.nl. Founded in 1975 and active in sanitary for over 50 years, the company self-positions as a market leader in solid wood bathroom furniture in the Netherlands. The product portfolio centres on bathroom vanities (Badkamermeubels) available in four series (Rounded Groove, Rounded, New Country, Country) and widths from 60 to 200 cm, with finishes in Natural Oak and Dark Oak and pre-assembled softclose drawers. The range extends into complementary categories: faucets (including the premium Riva Bella PVD-coated sub-brand), mirrors, tall and hanging cabinets, toilet furniture, basins in concrete, ceramic, natural stone, mineral stone and metal, wall shelves (Wandplanken), and supporting accessories such as siphons.
The underlying technology is craft-based rather than software-based: every unit is constructed from solid oak treated with a proprietary moisture-resistant oil, and the company offers more than 750,000 standard combinations plus bespoke made-to-order work that can replicate Pinterest-inspired designs. Distribution is omnichannel but tightly regional: physical showrooms provide in-person advisory and appointment-led guided tours, while the e-commerce site carries the full catalogue with free parcel or pallet delivery to the Netherlands and Belgium. Pricing is unit-based with ASPs roughly split into entry toilet cabinets (~€495), mid-range vanities (~€925-€2,295), large or premium-material vanities (~€2,800-€4,225+), faucets (~€145-€460), and small accessories from ~€50; a Summer Sale channel offers up to 40% off selected Grooveline pieces.
The customer base is dominated by Dutch and Belgian homeowners undertaking bathroom renovation or replacement, plus a design-conscious secondary segment seeking customisable solid-wood furniture. Customer marketing is handled through content/blog educational material, email newsletter, organic social, and the e-commerce bottom-of-funnel; the company has no app, no public API, no recorded external funding, and no disclosed headcount. Trust signals include a Trusted Shops rating of 9.5/10 with a 97% recommendation rate and membership in the Dutch Webshop Keurmerk foundation. Ownership remains entirely private and family-held under HB International B.V., with no subsidiaries, no parent, and no M&A activity disclosed.
Van Heck Badkamers firmographics
Firmographics- Name
- Van Heck Badkamers
- Legal name
- HB International B.V.
- Website
- https://www.vanheckbadkamers.nl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Van Heck Badkamers is a privately held Dutch family business (HB International B.V.) that designs, manufactures, and sells solid-oak bathroom furniture — vanities, cabinets, mirrors, faucets, and basins — directly to homeowners in the Netherlands and Belgium through two showrooms (Soest, Borne) and an e-commerce storefront.
- Ownership category
- akta.pro rank
Van Heck Badkamers industry classification
Industry- Product category
- Bathroom Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
- akta.pro secondary industries
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)
Keywords
Where Van Heck Badkamers is headquartered
LocationHeadquarters
- HQ city
- Borne
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Van Heck Badkamers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bathroom Furniture Sales: One-time purchase model for solid oak bathroom furniture including vanities, bathroom cabinets, toilet furniture, mirrors, and accessories. Products are sold directly to consumers through showrooms and e-commerce.
- Complementary Products: Sales of bathroom accessories including faucets (washtub faucets, shower sets, bath faucets, fountain faucets), washbasins in various materials (concrete, ceramic, natural stone, mineral stone, metal), and accessories (drain plugs, siphons, parts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level toilet cabinets and small vanity units |
| Unit Pricing | Pay-as-you-go | Mid-range bathroom vanities (80-120cm) |
| Unit Pricing | Pay-as-you-go | Premium large/custom bathroom vanities (140-200cm) |
| Unit Pricing | Pay-as-you-go | Accessories (faucets, washbasins, accessories) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Van Heck Badkamers product offering
Product offeringCore offering
Van Heck Badkamers manufactures, stocks, and retails solid oak bathroom furniture including complete vanity units (badkamermeubels), bathroom cabinets (badkamerkasten), mirrors (badkamerspiegels), faucets (kranen), washbasins (waskommen), toilet furniture (toiletmeubels), and bathroom accessories. The company offers in-stock standard ranges (e.g., Beaumont, Nordberg) as well as a made-to-order customization (op maat) service. Products are sold direct to Dutch homeowners through two showrooms in Soest and Borne and an e-commerce store.
Product overview
Van Heck Badkamers is a Dutch family business (over 50 years in sanitation) specializing in solid oak bathroom furniture, positioning itself as a market leader in solid wood bathroom furnishings. The core product is the Badkamermeubels (bathroom vanities) collection, available in multiple series: Rounded Groove, Rounded, New Country, and Country, each offering distinct design aesthetics ranging from modern to classic/rural styles. The furniture comes in various widths (60-200 cm) and two main wood finishes (Natural Oak, Dark Oak). Pre-assembled delivery with softclose drawers is standard. The product portfolio extends through complementary categories: Kranen (faucets) including the premium Riva Bella sub-brand, Badkamerspiegels (mirrors) with LED options, Badkamerkasten (cabinets), Toiletmeubels (toilet furniture), Waskommen (basins/sinks) in multiple materials, Badkamer Accessoires (accessories), Wandplanken (wall shelves), and Toebehoren (supporting accessories like siphons). The company emphasizes customization capability with over 750,000 standard combinations and full made-to-order options. Products are delivered fully assembled with free delivery in NL & BE. The portfolio includes seasonal promotions like Summer Sale with up to 40% discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Badkamermeubels (Bathroom Vanities) Complete solid oak bathroom vanity units available in multiple sizes (e.g., 60cm, 80cm, 100cm) and finishes, supplied pre-assembled with basin and ready to install. Targeted at Dutch homeowners renovating or installing a new bathroom.
- Badkamerkasten (Bathroom Cabinets) Solid oak storage cabinets for bathroom use, available in standard and custom configurations to match the vanity range.
- Badkamerspiegels (Bathroom Mirrors) Bathroom mirrors designed to coordinate with the solid oak vanity range.
- Kranen (Bathroom Faucets) Solid brass bathroom faucets in finishes such as chrome, brushed stainless, and matte black (zwart), sold to coordinate with oak vanity units.
- Waskommen (Wash Basins) Countertop and integrated wash basins designed for use with the company's vanity units.
- Toiletmeubels (Toilet Furniture) Solid oak toilet furniture pieces designed to coordinate with the bathroom vanity range.
- Badkamer Accessoires (Bathroom Accessories) Coordinating bathroom accessories including wall shelves (wandplanken) and finishing pieces.
- Beaumont Badkamermeubel Series A named solid oak bathroom vanity range (e.g., Beaumont Eiken Compleet 60cm) sold as a complete unit with basin, available in multiple sizes and finishes.
- Nordberg Badkamermeubel Series A named solid oak bathroom vanity range (e.g., Nordberg Eiken Compleet 60cm) sold as a complete unit with basin, available in multiple sizes and finishes.
- Riva Bella Faucet Range Named faucet collection (e.g., Riva Bella Kraan Mat Zwart) offered in matte black and other finishes to coordinate with solid oak bathroom furniture.
- Op Maat Custom Bathroom Furniture Service Bespoke made-to-order service allowing customers to specify custom dimensions, finishes, and configurations for solid oak bathroom furniture that does not fit standard in-stock sizes.
Quantifiable outcome
- Products last for generations with proper care
- +2 more outcomes
Companies that use Van Heck Badkamers
Customer profileSegments2 records
Ideal customer profiles1 record
Van Heck Badkamers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Van Heck Badkamers partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Van Heck Badkamers competitors and assessment
Company assessmentDirect peers
- Sanitairwinkel.nl: Dutch online bathroom and sanitary specialist competing in the same D2C bathroom furniture market. Overlapping product range (vanities, faucets, basins) and similar online-plus-showroom distribution model in the Netherlands.
- Badkamerwinkel.nl: Large Dutch online bathroom retailer offering vanities, faucets, and complete bathroom fittings. Direct competitor in the same D2C bathroom furniture niche across the Netherlands, with overlapping product categories and showroom-plus-ecommerce distribution.
- Sawiday: Belgian bathroom e-commerce platform offering a curated range of bathroom furniture, fixtures, and accessories. Comparable as an online-first Benelux bathroom retailer with overlapping target customers and product categories.
- Badkamergigant: Dutch online bathroom retailer offering a broad assortment of bathroom furniture and sanitary products. Comparable D2C model in the Netherlands competing on selection and price across the same vanity and accessory categories.
Emerging players
- Maxaro: Dutch online specialist offering custom-made bathroom furniture with configurator-driven ordering. Closely comparable as a customization-led D2C Dutch bathroom furniture competitor using an online configurator similar to Van Heck's 750,000+ combination model.
Broad incumbents
- IKEA: Global mass-market home furnishings retailer with a significant bathroom vanity range. Comparable as a bathroom furniture retailer, though positioned at the value end of the market versus Van Heck's premium solid-wood positioning.
- Duravit: International bathroom furniture and ceramics manufacturer with extensive designer collaborations. Comparable as a broadline premium bathroom brand whose vanity range overlaps with Van Heck's mid-to-premium offerings, though distributed through dealer networks rather than D2C.
- Ideal Standard: European bathroom solutions manufacturer offering furniture, ceramics, and fittings across residential and commercial segments. Comparable broadline competitor with overlapping bathroom vanity and faucet categories, distributed via trade and retail channels.
- Villeroy & Boch: Major European bathroom brand offering a full portfolio of vanities, ceramics, and faucets across the premium segment. Comparable as a broader-category incumbent whose bathroom furniture lines overlap with Van Heck's premium positioning, but at much greater scale and global distribution.
Regional players
- X²O Badkamers: Belgian bathroom specialist with showrooms across Belgium. Comparable as a regional Benelux bathroom furniture retailer serving the same geographic footprint as Van Heck's Belgian expansion, with similar mid-to-premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Van Heck Badkamers social profiles
Digital presenceVan Heck Badkamers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Heck Badkamers leadership team
Management profileNumber of profiles
Profiles1 record
Van Heck Badkamers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Heck Badkamers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Heck Badkamers
What does Van Heck Badkamers do?
Van Heck Badkamers manufactures, stocks, and retails solid oak bathroom furniture including complete vanity units (badkamermeubels), bathroom cabinets (badkamerkasten), mirrors (badkamerspiegels), faucets (kranen), washbasins (waskommen), toilet furniture (toiletmeubels), and bathroom accessories. The company offers in-stock standard ranges (e.g., Beaumont, Nordberg) as well as a made-to-order customization (op maat) service. Products are sold direct to Dutch homeowners through two showrooms in Soest and Borne and an e-commerce store.
Is Van Heck Badkamers a public or private company?
Van Heck Badkamers is a private company. It is classified as family owned and is currently operating.
When was Van Heck Badkamers founded?
Van Heck Badkamers was founded in 1995. It employs 1 to 10 people.
Where is Van Heck Badkamers based?
Van Heck Badkamers is headquartered in Borne, Netherlands, in the Europe region.
How does Van Heck Badkamers make money?
Two revenue lines are on record. Bathroom Furniture Sales are the primary driver. The others are complementary Products.
Who are Van Heck Badkamers's main competitors?
Direct peers on record are Sanitairwinkel.nl, Badkamerwinkel.nl, Sawiday and Badkamergigant. Maxaro is listed as an emerging player. Broad incumbents are IKEA, Duravit, Ideal Standard and Villeroy & Boch. X²O Badkamers is listed as a regional player.
Does Van Heck Badkamers have an API?
No public API is recorded for Van Heck Badkamers.
What industry is Van Heck Badkamers in?
Van Heck Badkamers's product category is Bathroom Furniture. Its primary akta.pro industry code is CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms, with a secondary code of CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 4491 and its SIC code is 5712.