The Redesign Company

Name

The Redesign Company

Legal name

THE REDESIGN COMPANY

Website

https://lovecominghome.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Interior Redesign Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ)

Keywords

• Interior redesign services
• Residential space planning
• Home furniture arrangement
• Interior decoration consulting
• Room makeover services

Headquarters

HQ city

Davidson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Interior Design and Redesign Services: Professional interior redesign services for residential homes. The company rearranges existing furniture, hangs art, and accessorizes spaces in one-day sessions. They emphasize making homes feel like the homeowners, not like a designer left.
2. Career Coaching Services: 90-minute phone consultations teaching entrepreneurs how to start their own businesses. Coaching based on perseverance principles.
3. Relationship Redesign Retreats: Weekend getaway couples retreats in locations like Kiawah, NYC, or Asheville focused on relationship improvement and redesign.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Redesign Company provides in-person residential interior redesign services in which designers transform clients' homes in a single 8-10 hour session by rearranging existing furniture, hanging art, and accessorizing spaces without requiring new purchases. The firm also offers 90-minute career coaching phone consultations for entrepreneurs and weekend couples' relationship redesign retreats in locations such as Kiawah, NYC, or Asheville.

Product overview

The Redesign Company is a Charlotte and Charleston-based interior design firm offering in-person home redesign services rather than a traditional tech product. Their core offering is a one-day home redesign service where designers transform spaces using clients' existing furniture and belongings. The company philosophy emphasizes that 'you do not need all new everything to have a happy home.' Additional offerings include career consulting (90-minute phone sessions) and relationship redesign retreats (weekend getaways). The company was founded in 2004 and operates coast-to-coast, serving clients from their base in North Carolina and South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Redesign Services In-person interior redesign service in which designers rearrange furniture, hang art, and accessorize clients' existing belongings to transform living spaces in a single 8-10 hour session, emphasizing the repurposing approach rather than purchasing new items.
• Redesign Your Career Consulting 90-minute phone consultation coaching service in which Christina and Tim Lewis share their entrepreneurial story and provide step-by-step guidance on launching a business through perseverance-based principles.
• Redesign Your Relationship Weekend Retreat Weekend getaway experience for couples held in locations such as Kiawah, NYC, or Asheville, including real-life conversations about relationship struggles, breakfast in bed, picnic lunches, dinners, and coaching on redesigning relationships.

Quantifiable outcome

• 99% client satisfaction rate over 15 years of redesigns

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Reign Moving SolutionscoreStrategic or Co-development PartnerJason Julian's Reign Moving Solutions serves as the preferred moving partner for The Redesign Company. They have been providing moving services behind The Redesign Company for over ten years. Jason and his team are known for their optimistic service approach and attention to detail. They move clients' entire homes and lives locally and across the country, with a focus on quality and safety throughout the process.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Modsy: Virtual interior design platform producing 3D renderings of clients' rooms with furniture recommendations. Targets the same residential homeowners as The Redesign Company but delivers design remotely rather than in-person.
• Havenly: Online interior design service that pairs consumers with professional designers for flat-fee room designs. Directly competes with The Redesign Company on residential interior design customers with a published, lower-touch service model.
• Decorist: Online interior design service offering tiered packages (Mini, Plus, Elite) with a matched designer. Competes for the same homeowner customer seeking affordable, professional interior design — without the in-home one-day execution.
• Homepolish (formerly): Tech-enabled interior design service that matched homeowners with designers for in-person projects. Operates in the same intersection of traditional design and modern consumer-friendly onboarding that defines The Redesign Company's market position.

Broad incumbents

• La-Z-Boy Interior Design Service: Furniture retailer with an in-store interior design program. Comparable as a broad incumbent offering room redesign services to homeowners, though centered on furniture sales.
• IKEA (IKEA Home Design Services): Global furniture retailer that has expanded into in-store and online interior design planning services. Competes for the budget-conscious residential redesign customer, though at a fundamentally different (purchase-driven) business model.
• West Elm: Modern home furnishings retailer offering interior design services including room makeovers. Operates adjacent to The Redesign Company's customer base with the advantage of physical retail presence and a product catalog.
• Pottery Barn: National home furnishings retailer offering free in-store and virtual interior design services tied to its product catalog. A broader incumbent whose design service competes for the same homeowner by bundling redesign with merchandise.

Emerging players

• Furniture Arrangement Services via TaskRabbit / Thumbtack: On-demand marketplaces where consumers can hire individual designers or organizers for room styling and furniture arrangement. Adjacent offering for cost-sensitive customers who would otherwise pay The Redesign Company for a one-day redesign.

Regional players

• Robin Bond Interiors: Charleston-area interior design firm offering residential redesign and styling. Direct geographic and category peer in the Carolinas market where The Redesign Company also operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lovecominghome
• LinkedInlinkedin.com/company/the-redesign-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Redesign Company