Premier Shooting & Training Center Llc

What Premier Shooting & Training Center Llc does

Premier Shooting & Training Center LLC is a family-owned, multi-purpose firearms and recreation facility founded in 2016 by Tommie Rowland and her son Jim Lentz in West Chester, Ohio (single location at 4845 Premier Way). The company's core product is a 20-lane climate-controlled indoor shooting range equipped with the Pro-Touch Target Retrieval System (10.1" HD touchscreen, adjustable 3–25 yard distances), supported by a 95+ firearm rental fleet, an on-site Pro Shop with e-commerce, a Ti Training simulator for scenario training, and a Pro Shop retail operation that also performs FFL transfers. Training revenue is anchored by state-certified Ohio CCW certification (in-person $99 or online hybrid $59) and Personal Safety Officer sessions ($99) for first-time shooters.

The business extends well beyond firearms into an integrated community ecosystem: two partner martial arts academies (Meyer Martial Arts, Cincy MMA) operate out of the on-site dojo; wellness offerings include a gym, Saturday fitness and self-defense classes, on-site licensed massage therapy, and monthly wellness events; recreational amenities include Patriot Lake (two stocked catch-and-release fishing lakes), a cafe, an arcade, and Tommie's Place, a 1920s-themed speakeasy lounge. Monetization combines 12 tiered monthly membership plans ($39–$259), per-hour lane and rental fees, training course fees, retail and FFL transfer transactions, massage services, and corporate/private event bookings managed by a dedicated events coordinator. The customer base is primarily Ohio-based individual shooters and event hosts, with no disclosed enterprise anchor contracts, external funding, or geographic expansion.

Name

Premier Shooting & Training Center Llc

Legal name

Premier Shooting & Training Center LLC

Website

https://shootpremier.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Shooting & Training Center LLC is a family-owned indoor shooting range and multi-amenity recreation facility in West Chester, Ohio, serving individual shooters, CCW certification seekers, corporate and private event clients through range access, firearms training, martial arts, wellness, and retail services.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range and Firearms Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Indoor shooting range
• Firearms training
• Concealed carry certification
• Martial arts instruction
• Firearms retail

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Range Access and Memberships: Monthly membership subscriptions (Range Basic $39/mo, Range Plus $59/mo, Ultimate $259/mo) with unlimited range time, lane reservations, and various perks. Day passes and lane rentals available for non-members at $29.99/hr.
2. Firearm and Equipment Rentals: Fleet of 95+ rental firearms available at $20/hr flat rate. Range Plus members get free rentals. Eye and ear protection available for rent. Free simulator guest for Range Plus members.
3. Training and Certification: Ohio CCW certification courses: $99 in-person full day or $59 online hybrid. Personal Safety Officer sessions at $99/hr. Private instruction at $125/session. Online courses available.
4. Retail Sales (Pro Shop): Full-service pro shop selling handguns, rifles, ammunition, magazines, holsters, optics, and accessories. Online store with in-store pickup. FFL transfers at $50 (non-members) or $25 (Range Plus).
5. Massage Therapy: On-site licensed massage therapy by Jeanna Sharkey, LMT. 60-minute sessions at $85, 90-minute sessions at $120. Complimentary monthly massage for Wellness Plus, Range & Wellness Plus, and Ultimate members.
6. FFL Transfer Services: Federal Firearms License transfers for firearms purchased online or out-of-state. Standard rate $50 per serialized item, $25 for Range Plus members.
7. Tommie's Place Lounge: On-site 1920s-themed speakeasy lounge. Full bar service with Wed-Thu 4-10pm, Fri-Sat 4-11pm hours. Cigar nights, wellness parties, live music events, and private buyouts. Open to members and public.
8. Private Event Bookings: Corporate team-building, birthday parties, bachelor/bachelorette events. Basic package at $35/person for groups of 6-15. Plus package at $50/person for groups of 10-25. Full facility buyouts available.
9. Martial Arts Academies: Partner academies: Meyer Martial Arts ($110/mo), Cincy MMA ($110/mo), All Martial Arts ($150/mo), Kids MMA ($99/mo with $70/mo for additional kids). Traditional arts at $75/mo.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Premier Shooting & Training Center operates a 20-lane climate-controlled indoor shooting range with a Pro-Touch digital target retrieval system, supported by a 95+ firearm rental fleet, a Pro Shop, and state-certified Ohio CCW and Personal Safety Officer training courses. The facility extends into martial arts academies, wellness and massage therapy, private/corporate event hosting, FFL transfer services, and a members-only speakeasy lounge (Tommie's Place). Premium products are tiered memberships ranging from $39/month (Range Basic) to $259/month (Ultimate all-access).

Product overview

Premier Shooting & Training Center is a family-owned multi-purpose training and recreation facility offering a comprehensive range of services centered around firearms, martial arts, and wellness. The core offering is a 20-lane indoor shooting range with professional instruction, complemented by Ohio CCW certification courses, martial arts programs through partner academies (Meyer Martial Arts and Cincy MMA), wellness services including fitness classes and massage therapy, and retail operations through an on-site Pro Shop. Additional amenities include a dry fire simulator, fishing lakes, and Tommie's Place speakeasy lounge. The facility serves both members and public visitors through various membership tiers ranging from $39/month to $259/month, with 12 distinct plans covering shooting, wellness, and martial arts access. Online training courses are available through a separate platform for self-paced learning.

Differentiator

Problem solved

Functional benefit

Brands

• Tommie's Place: 1920s-themed speakeasy lounge named after co-owner Tommie Rowland. Full bar, comfortable seating, live music, and upscale speakeasy atmosphere. Open Wed-Thu 4-10pm, Fri-Sat 4-11pm.

Products and services

• Indoor Shooting Range 20 climate-controlled indoor lanes with a Pro-Touch digital target retrieval system featuring a 10.1" HD touchscreen, adjustable lighting, and adjustable target distances from 3 to 25 yards, accommodating handguns and rifles up to .308 caliber. Open to members and walk-ins subject to availability, with RSOs on duty every session.
• Ohio CCW Certification State-certified Concealed Handgun License course offered as an in-person full-day class ($99) on the 3rd Saturday of each month (9:00 AM–5:30 PM) or an online hybrid ($59) with 6 hours of self-paced online coursework plus a 2-hour Wednesday evening in-person qualification session. Covers firearm safety, Ohio law, equipment selection, marksmanship, and live-fire qualification, with a Certificate of Competency issued the same day.
• Personal Safety Officer (PSO) Session One-hour live-fire introductory session required for first-time or inexperienced shooters before independent range access. Provides one-on-one instruction on safety, stance, grip, and trigger fundamentals at $99 per session, including range time, eye and ear protection, and a free second shooter.
• Firearm Rentals Rental fleet of 95+ firearms including pistols, revolvers, rifles, and shotguns available at a $20/hour flat rate with the ability to switch between firearms during a session. Range Plus and above memberships include free unlimited rentals. Eye and ear protection are available for rent.
• Basic Self-Defense Classes Weekly Saturday unarmed self-defense classes taught by owner Jim Lentz in the on-site Dojo, covering foundational striking, escape techniques, and situational awareness. Available to the public at $15 per session and free for wellness members.
• Martial Arts Programs On-site martial arts instruction through partner academies Meyer Martial Arts (JKD, MMA, Kali, BJJ, Muay Thai, Savate, Boxing at $110/month) and Cincy MMA (BJJ Gi/No-Gi, MMA, JKD, Muay Thai, Kali/Silat, Combat Judo, Kenpo, Aikido at $110/month), supplemented by Traditional Judo and Kenpo Karate classes ($75/month), Kids MMA ($99/month), and All Martial Arts ($150/month).
• Massage Therapy On-site Swedish Massage therapy provided by licensed massage therapist Jeanna Sharkey, LMT. 60-minute sessions are $85 and 90-minute sessions are $120, with complimentary monthly massage included for Wellness Plus, Range & Wellness Plus, and Ultimate members.
• Tommie's Place Speakeasy Lounge On-site 1920s-themed speakeasy lounge with full bar service, comfortable lounge seating, live music, and private event space. Open to members and the public (Wed–Thu 4–10 PM, Fri–Sat 4–11 PM), with cigar nights, wellness parties, and private buyout bookings available.
• Online Training Courses Self-paced online courses including CCW certification (English, Spanish, and captioned versions), Self Defense and Personal Safety, CCW Legal Refresher, and Basic Handgun Cleaning, delivered via the ThriveCart platform.
• FFL Transfer Services Federal Firearms License (FFL) transfer service for firearms purchased online or out of state. Standard rate is $50 per serialized item (reduced to $25 for Range Plus members), with Form 4473 preparation, NICS background check coordination, and buyer notification upon firearm arrival.
• Pro Shop Retail Store Full-service on-site retail store stocking handguns, rifles, shotguns, ammunition, magazines, holsters, optics, and accessories. Online inventory is available through store.shootpremier.com with free in-store pickup, and Premier also buys used firearms.
• Private Events and Group Bookings Corporate team-building, birthday parties, bachelor/bachelorette events, family reunions, and group training packages. Basic package starts at $35/person (6–15 guests) with 1 hour range time and 1 firearm rental per lane; Plus package at $50/person (10–25 guests) adds 2 targets per guest, classroom rental, and a dedicated event coordinator, with full facility buyouts available including range, Tommie's Place, and Patriot Lake pavilion.
• Dry Fire Simulator Projector-based tactical training simulator using realistic replica firearms and Optical Hit Detection paper targets for judgment and scenario-based training. Included free with Range Plus membership and the Ultimate plan; used for introductory firearms courses and member scenario training.

Quantifiable outcome

• Certificate of Competency issued same day for CCW courses
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Meyer Martial ArtscoreStrategic or Co-development PartnerOne of two world-class martial arts academies operating out of Premier's on-site dojo. Founded 1993 with lineage under Guro Dan Inosanto, Master Jean Jacques Machado, and Professor Salem Assli. Offers JKD, MMA, BJJ, Kali, Silat, Savate, Boxing, and Muay Thai. $110/month membership or included in All Martial Arts plan.
• Cincy MMA AcademycoreStrategic or Co-development PartnerComplete mixed martial arts curriculum sharing Premier's dojo space. Covers BJJ (Gi and No-Gi), MMA, JKD, Muay Thai, Kali/Silat, Combat Judo, Kenpo, and Aikido. All skill levels welcome with free trial week available. $110/month membership or included in All Martial Arts plan.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Range USA: Range USA is a multi-state indoor shooting range chain with retail, training, and firearms services. Premier competes in the same product category (range + retail + training) though Range USA operates at larger geographic scale, making it a directly comparable peer.
• GAT Guns: GAT Guns is a large Illinois-based indoor shooting range with extensive retail and training services. Premier's Pro Shop + range + CCW training + rental fleet model is directly comparable to GAT's vertically integrated firearms facility.
• Shoot Point Blank: Shoot Point Blank operates indoor shooting ranges with retail, training, and memberships across multiple U.S. markets. Premier's 20-lane indoor facility with CCW training and tiered memberships directly mirrors Shoot Point Blank's model, making it the most structurally comparable peer.
• Black Wing Shooting Center: Black Wing Shooting Center operates an indoor shooting range with retail, training, and event services in the Midwest. Premier's range + training + retail + events bundle closely matches Black Wing's multi-vertical facility model.
• Top Shot Range: Top Shot Range is a regional indoor shooting facility offering range access, firearm rentals, training, and retail. Premier's core range + training + rental offering is structurally similar, though Premier adds wellness and martial arts verticals.
• Point Blank Range & Gun Shop: Point Blank Range operates indoor shooting ranges with retail, training courses, and membership programs in the Northeast U.S. Premier's combination of indoor range, CCW certification, firearm rentals, and pro shop closely matches Point Blank's integrated offering.

Broad incumbents

• Cabela's: Cabela's (Bass Pro subsidiary) operates large sporting goods retail stores with extensive firearms, ammunition, and hunting departments. While not a direct range operator at all locations, Cabela's competes with Premier's Pro Shop for retail firearms and accessories purchases.
• Bass Pro Shops: Bass Pro Shops operates large outdoor retail superstores with firearms departments and in-store ranges at select locations. As a broad incumbent, it competes with Premier's Pro Shop retail and firearms services but at national scale across many categories beyond shooting sports.

Regional players

• Colerain Shooting Sports: Colerain Shooting Sports is a Greater Cincinnati-area shooting range and gun retailer. As Premier's closest geographic competitor, it competes for the same Ohio firearms market but does not offer Premier's wellness, martial arts, or speakeasy amenities.

Emerging players

• SIG Sauer Academy: SIG Sauer Academy is the manufacturer-branded firearms training facility. Premier's partnership with SIG Sauer (SIG Connect monthly challenges) and Ohio CCW training positions it as both a partner and indirect competitor in advanced firearms instruction.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/premiershooting
• LinkedInlinkedin.com/company/premier-shooting-training-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Shooting & Training Center Llc