Tine K Home Holding A/s
Tine K Home A/S is a privately held Danish design and interior brand that designs and sells handcrafted, natural-material furniture and homeware (bamboo, teak, rattan, textiles) to global consumers via DTC e-commerce, three Danish retail stores, and an approved B2B retailer/wholesale network.
- Company typePrivate
- Founded-
- HeadquartersOdense, Denmark
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tine K Home Holding A/s does
Tine K Home A/S is a privately held Danish design and interior brand headquartered in Odense, operating an exclusive assortment of natural, handcrafted furniture, textiles, lighting, interior accessories, kitchenware, pots, and carpets. The company's core technology is handcrafted production using bamboo (sustainably grown and produced in family-owned workshops in the Saigon region of Vietnam), rattan, FSC-certified teak, recycled materials, and OEKO-TEX certified textiles, with materials sourced from Europe, Asia, and Africa through artisan workshops whose skills pass between generations. Furniture is offered both as standardized assortments (Bamboo, Teak, Doum, Rattan) and through customization lines (Module modular sofas, Soft series, Classic series, bedboards), supported by bamboo-care accessories such as BAMCAREKIT and Bamboo Covers.\n\nThe business runs a three-channel go-to-market: a B2C e-commerce storefront (tinekhome.com) shipping globally via UPS from the Odense warehouse, three owned retail stores in Denmark (Copenhagen on Ny Østergade, Charlottenlund on Rådhusvej, and the Odense Gallery), and an approval-gated B2B retailer/wholesale program serving both physical and online resellers worldwide. Customer segments are individual consumers (B2C) seeking Scandinavian design with handcraft provenance, approved retailers reselling Tine K Home products, and a smaller hospitality/commercial use case covering hotels, restaurants, and beach bars. Revenue is generated through one-time unit sales at consumer pricing published on the site (example: bamboo folding chair €162.00 / 1,200 DKK; bamboo sunbed ~9,600 DKK) and wholesale transactions at retailer-portal pricing, with marketing driven by organic social (Facebook, Instagram, Pinterest, LinkedIn), Klaviyo email newsletters, blog/Stories content, and a PressCloud digital showroom for press and trade. The company holds OEKO-TEX, FSC, SVLK, Nordic Swan Ecolabel certifications and is GDPR-compliant, and operates seasonal sub-brands including SEEN (SS26 with chapters) and the Recycled Materials Collection.
Tine K Home Holding A/s firmographics
Firmographics- Name
- Tine K Home Holding A/s
- Legal name
- Tine K Home A/S
- Website
- https://tinekhome.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Tine K Home A/S is a privately held Danish design and interior brand that designs and sells handcrafted, natural-material furniture and homeware (bamboo, teak, rattan, textiles) to global consumers via DTC e-commerce, three Danish retail stores, and an approved B2B retailer/wholesale network.
- Ownership category
- akta.pro rank
Tine K Home Holding A/s industry classification
Industry- Product category
- Home Furnishings
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Household Furniture (2510), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)
- akta.pro secondary industries
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)
Keywords
Where Tine K Home Holding A/s is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Tine K Home Holding A/s business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct E-commerce Sales (B2C): The company sells directly to consumers worldwide through its tinekhome.com e-commerce platform, offering products across categories including furniture, textiles, lighting, interior, kitchen, and decor with global shipping.
- Retailer/Wholesale B2B Sales: Tine K Home sells to approved retailers who resell products. Retailers must apply for access to the wholesale portal and receive approval. Products include furniture series like Module, Soft, and Classic that can be customized.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer E-commerce Pricing |
| Transaction based/ take rate | Pay-as-you-go | Wholesale/Retailer Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tine K Home Holding A/s product offering
Product offeringCore offering
Tine K Home designs, sources, and sells handcrafted furniture, textiles, lighting, and homeware made from natural and sustainable materials such as bamboo, rattan, teak, recycled cotton, and OEKO-TEX certified fabrics. Products are sold directly to consumers worldwide via tinekhome.com and three Danish retail stores, and to approved retailers through a B2B wholesale program. Customization is offered through the Module, Soft, and Classic furniture series.
Product overview
Tine K Home is a Danish design and interior brand offering an exclusive universe of natural, handmade products and unique finds. The core offering consists of furniture collections (Furniture, Bamboo, Teak), home decor (Interior, Lighting, Pots, Carpets), textiles (bedding, cushions, towels), and kitchenware. The company provides customization options through three furniture series: Module Series (modular seating), Soft Series (classic customizable pieces), and Classic Series (Scandinavian simplicity designs). Supporting sub-brands include SEEN Collection (seasonal releases) and Recycled Materials Collection (sustainable products). Fabric selection spans multiple categories with detailed specifications for durability and lightfastness. Care products like BAMCAREKIT support product maintenance. The portfolio serves hotels, restaurants, beach bars, and private spaces.
Differentiator
Problem solved
Functional benefit
Brands
- SEEN: A collection/brand featuring seasonal design pieces, presented in chapters (Chapter One, Two, Three).
- Bamboo Collection
Products and services
- Furniture Collection Main furniture category including modular seating systems, wooden furniture, and outdoor pieces. Subcategories include Doum Furniture, Rattan Furniture, Sofas, Chairs, Tables, Cabinets, Daybeds, and Outdoor Furniture.
- Bamboo Collection Bamboo furniture line hand-crafted in family-owned workshops in the Saigon region, Vietnam. Includes tables, chairs, sofas, sunbeds, lounges, and accessories.
- Teak Furniture FSC-certified teak furniture collection including outdoor teak pieces, featuring naturally sanded and water-based topcoat finishes.
- Textiles Textile products including towels, cushions, throws, bedding, clothing, and bags. Features OEKO-TEX certified cotton and linen fabrics in various fabric collections (PEPE, ICA, MOSS, JAZZ, JOPLIN, LIPA).
- Lighting Lighting collection including table lamps, pendant lights, lamp shades, wall lamps, and wires/hangframes. All lamps use E27 socket (EU standard, max 40 watt bulbs).
- Interior Home decor items including mirrors, candles, vases, baskets, ceramics, lanterns, storage solutions, and bath accessories.
- Kitchen Kitchenware collection including bowls, cutlery, table linens, glassware, mugs, kitchen textiles, utensils, plates, and serving items.
- Pots & Planters Decorative pots and planters including glazed pots, clay pots, vintage pots, and saucers. Handmade from terracotta with variations in shape and colour.
- Carpets Floor coverings including jute rugs that are hand-woven with natural fibres. Variations and small knots may occur.
- Module Series Modular sofa system allowing customization of individual modules including Module, Module Pouf, Module Long, Module Curve, and Module Corner pieces.
- Soft Series Classic furniture line with customization options including Sofa Soft, Chair Soft, and Pouf Soft, designed with Scandinavian simplicity.
- Classic Series Foundational furniture collection including Sofa, Chair, and Pouf with customization options, designed with Scandinavian simplicity as a canvas for cushions.
- Bedboards Headboard collection including BEDPLAIN and BEDLINE, upholstered designs that add an exclusive look to bedrooms.
- SEEN Collection Seasonal collection featuring Chapter One, Chapter Two, and Chapter Three releases, representing the latest design expressions.
- Recycled Materials Collection Products made from recycled materials, supporting sustainability initiatives.
- Fabric Collections Fabric selection catalog including Category I (PEPE, ICA, MOSS), Category II (JAZZ, JOPLIN), and Category III (LIPA) with specifications including Martindale durability and lightfastness ratings.
- BAMCAREKIT Care kit for bamboo furniture maintenance including cleaning products and WOCA exterior oil treatment.
- Bamboo Covers Protective covers designed for bamboo furniture to shield from overnight dew and sun during the season.
- Sale Collection Discounted items across all categories including accessories, carpets, storage, pots, candlesticks, lanterns, lamps, furniture, bedding, and kitchen items.
Companies that use Tine K Home Holding A/s
Customer profileSegments3 records
Ideal customer profiles3 records
Tine K Home Holding A/s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Tine K Home Holding A/s partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tine K Home Holding A/s competitors and assessment
Company assessmentBroad incumbents
- Zara Home: Global home and lifestyle retailer with rapid fashion-style refresh cycles in textiles, tableware, and decor; competes with Tine K Home's soft furnishings and seasonal drops across Europe and beyond.
- IKEA: Global home furnishings incumbent with broad assortment spanning furniture, textiles, kitchen, lighting, and decor; sets the price benchmark Tine K Home must justify its handcrafted premium against.
- H&M Home: Mass-market fashion-adjacent home brand with global DTC reach and fast SKU rotation; directly overlaps with Tine K Home's textiles, lighting, and home decor categories at lower price points.
- JYSK: Large Danish-founded home furnishings retailer with extensive own-store and online presence across Europe; competes for overlapping mid-market furniture and homeware baskets, but at mass-market scale.
Direct peers
- Muuto: Scandinavian design brand in furniture, lighting, and home accessories distributed globally through design retailers; shares Tine K Home's aesthetic, craftsmanship story, and premium positioning.
- Bolia: Danish design furniture and home accessories brand with Scandinavian aesthetic, customization options, and pan-European DTC + showroom distribution — directly comparable positioning and category overlap to Tine K Home.
- &Tradition: Copenhagen-based design house producing furniture, lighting, and home objects with heritage craftsmanship and Scandinavian design — directly overlaps with Tine K Home's product mix and channels.
- HAY: Danish contemporary design brand offering furniture, lighting, and home accessories with strong Scandinavian design language; competes for the same design-conscious consumer and retail partners as Tine K Home.
- Menu A/S: Danish design brand (Menu Space Copenhagen) with furniture, lighting, and home accessories aimed at the same design-conscious consumer and retailer network as Tine K Home.
Regional players
- Flying Tiger Copenhagen: Danish-founded value lifestyle retailer with own stores across Europe and online; competes with Tine K Home on affordable home decor, lighting, and kitchen accessories in similar retail corridors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tine K Home Holding A/s social profiles
Digital presenceTine K Home Holding A/s compliance and trust
Trust signalCompliance5 records
Tine K Home Holding A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tine K Home Holding A/s leadership team
Management profileNumber of profiles
Tine K Home Holding A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tine K Home Holding A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tine K Home Holding A/s
What does Tine K Home Holding A/s do?
Tine K Home designs, sources, and sells handcrafted furniture, textiles, lighting, and homeware made from natural and sustainable materials such as bamboo, rattan, teak, recycled cotton, and OEKO-TEX certified fabrics. Products are sold directly to consumers worldwide via tinekhome.com and three Danish retail stores, and to approved retailers through a B2B wholesale program. Customization is offered through the Module, Soft, and Classic furniture series.
Is Tine K Home Holding A/s a public or private company?
Tine K Home Holding A/s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tine K Home Holding A/s founded?
Tine K Home Holding A/s was founded in -1.
Where is Tine K Home Holding A/s based?
Tine K Home Holding A/s is headquartered in Odense, Denmark, in the Europe region.
How does Tine K Home Holding A/s make money?
Two revenue lines are on record. Direct E-commerce Sales (B2C) is the primary driver. The others are retailer/Wholesale B2B Sales.
Who are Tine K Home Holding A/s's main competitors?
Broad incumbents on record are Zara Home, IKEA, H&M Home and JYSK. Direct peers are Muuto, Bolia, &Tradition, HAY and Menu A/S. Flying Tiger Copenhagen is listed as a regional player.
Does Tine K Home Holding A/s have an API?
No public API is recorded for Tine K Home Holding A/s.
What industry is Tine K Home Holding A/s in?
Tine K Home Holding A/s's product category is Home Furnishings. Its primary akta.pro industry code is CRAIALAG, Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers), with a secondary code of CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers). Its NAICS code is 337122 and its SIC code is 2510.