Primat-logistika D.o.o.

What Primat-logistika D.o.o. does

Primat-logistika D.o.o. is a Croatian B2B industrial equipment distributor and project contractor headquartered in Hrvatski Leskovac, Zagreb. The company supplies an unusually broad horizontal portfolio covering eight interlocking product categories: warehouse storage systems (pallet racking, mobile and shuttle racking, cantilever, drive-in, mezzanines), security and safety equipment (fire-resistant and burglary-resistant safes, deposit safes, weapon storage, smart lockers, the proprietary Batteryguard VDMA 24994-certified lithium-ion battery safes with ElectrIQ smart charging), industrial labeling and coding equipment (CIJ, TIJ, HR, DOD ink jet from Zanasi, RNJet, and König&Bauer; label printers; laser marking; TTO; consumables), automated storage devices and transport systems (Kardex Shuttle vertical lift modules), forklifts and electric pallet trucks, office and contract furniture, locker-room equipment, and acoustic solutions. The product portfolio is sourced predominantly from third-party manufacturers, with select proprietary or exclusive lines such as Batteryguard and the KMS Key Management System.

The business operates on a quote-based B2B sales model with no online self-service checkout. Customers include distribution and logistics operators, pharmaceutical distributors, retail chains, food manufacturers, courier networks, and public-sector institutions across Croatia, Serbia, and Bosnia and Herzegovina. Pricing is wholesale ex-VAT with bank-transfer-only payment; delivery is via internal fleet or external courier. The company complements equipment supply with professional services spanning warehouse design, installation, dismantling, equipment inspection, safe relocation, and maintenance — delivered standalone or bundled with hardware sales. Certifications include ISO 9001, ISO 14001, and ISO 45001 (DNV), an AAA credit rating (2018), and EU NextGenerationEU funding for 2022–2025. The company is privately held, family-controlled (Dujmović family leadership), and does not disclose revenue or headcount.

Name

Primat-logistika D.o.o.

Legal name

PRIMAT-LOGISTIKA d.o.o.

Website

https://primatlogistika.hr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Primat Logistika is a Croatian B2B distributor and project contractor supplying warehouse storage, industrial safety and security equipment, labeling systems, forklifts, and office furniture to enterprise customers across Croatia, Serbia, and Bosnia and Herzegovina.

Ownership category

akta.pro rank

Headquarters

HQ city

Gornji Stupnik

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - Warehouse & Storage Equipment: Sale of warehouse storage systems including pallet racking, mobile racking, drive-in racking, shuttle racking, shelving, and accessories. Products are sold as one-time purchases with installation and maintenance services available.
2. Product Sales - Security & Safety Equipment: Sale of fire-resistant safes, security cabinets, deposit safes, weapon storage, key management systems, and smart lockers. Includes Batteryguard lithium-ion battery safes with proprietary VDMA 24994 certification.
3. Product Sales - Industrial Labeling Equipment: Sale and distribution of industrial ink jet printers (CIJ, TIJ, HR, DOD technologies), label printers, laser marking systems, card printers, and labeling consumables (ribbons, labels, textile tapes, wristband tapes).
4. Product Sales - Forklifts & Warehouse Devices: Sale of electric pallet trucks, electric forklifts (counterbalance, high-lift), automated storage devices (Kardex Shuttle vertical lift modules), and transport systems.
5. Professional Services: Comprehensive services including warehouse design and planning, installation and dismantling of racking systems, equipment inspection and testing, construction work, business premises fitting, safe relocation and maintenance, and general servicing and maintenance. Services are provided as standalone offerings or bundled with equipment sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Primat Logistika is a B2B wholesaler and project contractor that distributes industrial warehouse storage systems, certified security and safety equipment (including fire-resistant and lithium-ion battery safes), industrial ink jet and label printing systems, forklifts, and office/facility furniture. The company complements product distribution with end-to-end project services covering warehouse design, installation, inspection, dismantling, relocation, and ongoing maintenance for business customers across Croatia and the wider region.

Differentiator

Problem solved

Functional benefit

Products and services

• Warehouse Storage Systems Pallet racking, mobile racking, drive-in racking, shuttle racking, shelving, cantilever racking, warehouse galleries, and accessories for distribution centers and industrial warehouses.
• Security & Safety Equipment Fire-resistant safes, security cabinets, deposit safes, weapon storage, key management systems, smart lockers, hotel/office safes, vault rooms, and queue management systems for asset and personnel protection.
• Batteryguard Lithium-Ion Battery Safes Fire-resistant safes with VDMA 24994 certification for the safe storage and charging of lithium-ion batteries. Features ElectrIQ smart charging system with continuous or sequential modes, ECB-S certification, smoke evacuation preparation, and fire alarm connectivity. Available in XL16 and XL20 models with up to 20 charging ports and up to 11 kW power capacity.
• KMS Key Management System Intelligent key and equipment management system with real-time tracking, LED location indicators, capacity from 10 keys to 520 keys (or 200 boxes), industrial PC with Windows 10 LTSC, capacitive touchscreen, and optional built-in breathalyzer. Includes lifelong software license, remote web-based management, and event log of up to 300,000 events.
• Smart Lockers / Multi-Purpose Storage Cabinets Modular smart lockers with proprietary web-based software platform for online reservation and billing. Used for luggage storage, click & collect, corporate lockers, last-mile solutions, and protective equipment storage. Designed for both indoor and outdoor use with anti-vandal construction.
• Industrial Labeling & Marking Systems Industrial ink jet printers (CIJ, TIJ, HR, DOD technologies), label printers, laser marking systems, card printers, label applicators, print & apply systems, and consumables including ribbons, labels, textile tapes, and wristband tapes for production line marking and traceability.
• Forklifts & Automated Warehouse Devices Electric pallet trucks, electric forklifts (counterbalance and high-lift), Kardex Shuttle automated vertical lift modules, automated storage systems, and transport systems for warehouse operations.
• Office Furniture & Facility Furnishing

Quantifiable outcome

• Up to 80% increase in storage capacity compared to conventional pallet racking with mobile/pallet shuttle systems
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hänel: German manufacturer of automated vertical carousels and storage systems. Comparable to Primat in automated storage category overlap (alongside Kardex) and in serving enterprise customers needing high-density storage.
• SSI Schaefer: International provider of warehouse storage systems, automated solutions, and material handling equipment. Directly comparable to Primat on racking, shelving, and warehouse design services, and on serving large enterprise customers with end-to-end solutions.
• Jungheinrich: Global manufacturer of forklifts, pallet trucks, and warehouse storage systems with direct sales and service networks across Europe. Highly comparable to Primat on core product categories (forklifts, racking, automated storage) and on serving enterprise distribution and logistics customers.
• Kardex: Manufacturer of automated storage and retrieval systems including the Kardex Shuttle, which Primat explicitly distributes. Comparable on vertical lift modules, warehouse automation, and integration with racking and picking solutions for enterprise customers.
• Lista: Swiss manufacturer of workspace storage, cabinets, and industrial storage systems. Comparable to Primat on the safety/security cabinet and professional storage equipment categories, and on serving industrial and commercial customers.
• Mecalux: Spanish-origin global supplier of racking, warehouse automation, and WMS software. Comparable to Primat on pallet racking, shelving, and warehouse design-and-installation services for distribution and industrial customers in Europe.
• BITO-Lagertechnik: German provider of shelving, racking, bins, and storage/transport solutions. Comparable to Primat on multi-category storage equipment, shelving, and B2B distribution-style sales to industrial and commercial customers.
• Stow Group: Belgian-headquartered manufacturer of industrial storage racking systems. Comparable to Primat on pallet racking, drive-in, and shelving products, and on serving distribution and industrial customers across Europe.

Broad incumbents

• TGW Logistics Group: Austrian-headquartered intralogistics specialist offering racking, automation, conveyor systems, and software. Comparable to Primat on warehouse storage equipment and project execution for large enterprise distribution centers, but with a much broader automation-software portfolio.
• Constructor Group (formerly NEDCON): International storage systems group encompassing racking, shelving, and automated solutions. Comparable to Primat on pallet racking and warehouse storage product categories and on serving enterprise customers across Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5QJNNBU_hxSDvr65K5Y5Jw
• Facebookfacebook.com/PrimatLogistika
• LinkedInlinkedin.com/company/primat-logistika

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primat-logistika D.o.o.