XTONE | Porcelanosa Grupo

Name

XTONE | Porcelanosa Grupo

Legal name

XTONE, empresa perteneciente a PORCELANOSA S.A.U.

Website

https://xtone-surface.com

Company type

Private

Founded year

2017

Operating status

Operating

Ownership category

akta.pro rank

Product category

Architectural Porcelain and Natural Stone Surfaces

NAICS

Cut Stone and Stone Product Manufacturing (327991), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), All Other Miscellaneous Nonmetallic Mineral Product Manufacturing (327999)

SIC

Cut Stone & Stone Products (3281), Pottery & Related Products (3260), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Commercial-Grade & Specialty Surfaces (Concrete/Metal/Glass Countertops) (HSAPAIAK), Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus) (HSAEAOAI)

Keywords

• Large-format porcelain
• Natural stone surfaces
• Architectural porcelain slabs
• Porcelain countertops
• Bathroom fixtures surfaces

Headquarters

HQ city

Villarreal

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Porcelain Surface Sales: Sale of XTONE large-format porcelain tiles in various thicknesses (6mm, 12mm, 20mm) and finishes (Nature, Polished, Silk, Texture, Lappato, Striped, Lines), sold through distributors, showrooms, and direct sales to professionals
2. Altissima Natural Stone Sales: Sale of natural stone products including quartzite and granite with finishes such as Polished, Honed, and Leather, featuring retroillumination options
3. Bathroom Products: Pre-fabricated bathroom solutions including bathtubs, washbasins, and shower trays made from porcelain surfaces
4. Furniture and Tables: Porcelain surface tables for dining, outdoor, and office use, as well as custom furniture applications
5. Professional Services: Technical documentation, samples, warranty services, and XTONE PRO exclusive services for architects, stonemasons, and distributors

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

XTONE manufactures and sells large-format porcelain slabs and natural stone surfaces (Altissima) in multiple thicknesses (6mm, 8mm, 12mm, 20mm) for architectural applications such as countertops, flooring, cladding, and facades. The brand complements these surfaces with coordinated designed products including tables, bathtubs, washbasins, and shower trays, distributed through the Porcelanosa Grupo network to specification professionals in over 140 countries.

Product overview

XTONE is the Porcelanosa Grupo brand specializing in large-format surfaces for architecture, interior design, kitchens, bathrooms, and furniture. The portfolio combines two main product lines: XTONE porcelain tiles (available in 160x320 cm format with thicknesses of 3.5mm, 6mm, 10mm, 12mm, and 20mm) and Altissima natural stone (20mm and 30mm thicknesses). The porcelain line offers multiple finishes (Nature, Polished, Silk, Texture, Lappato, Striped, Lines) across collections including marble, concrete, wood, metal, stone effects, and solid colors. Supporting products include bathroom fixtures (bathtubs, washbasins, shower trays), furniture tables, and XLIGHT ultra-thin porcelain. The company also produces specialty technologies like IRITECH for luminescent ceramic surfaces and Comet LED technology for illuminated applications.

Differentiator

Problem solved

Functional benefit

Brands

• Altissima: Natural stone brand offering marbles, granites, quartzites, and other selected natural stones.
• IRITECH

Products and services

• Porcelánico XTONE (Porcelain Surfaces) Large-format porcelain slabs offered in multiple thicknesses (6mm, 8mm, 12mm, 20mm) used for kitchen countertops, bathroom surfaces, flooring, wall cladding, and facades. Sold to architects, interior designers, marmolistas, and distributors through the Porcelanosa Grupo network.
• Piedra natural Altissima (Natural Stone) Natural stone surfaces marketed under the Altissima line for premium architectural applications, offered as a complement to the XTONE porcelain range for specifiers seeking natural materials.
• XTONE 6mm Collection Ultra-thin 6mm porcelain collection within the XTONE range, designed for wall cladding, furniture surfacing, and renovation applications where weight and thickness are critical. Targeted at architects and fabricators needing a lightweight large-format option.
• XLIGHT Ultra-thin porcelain panels within the XTONE family, used for furniture surfaces, cabinetry cladding, and architectural applications requiring minimal thickness combined with large format.
• Mesas XTONE (XTONE Tables) Designed tables manufactured from XTONE porcelain surfaces for residential, hospitality, and contract interiors, allowing specifiers to extend the same surface material into furniture pieces.
• Bañeras XTONE (XTONE Bathtubs) Bathtubs produced from XTONE porcelain, offered as part of the coordinated bathroom product range for residential and hospitality projects requiring design continuity with surrounding surfaces.
• Lavabos XTONE (XTONE Washbasins) Washbasins manufactured from XTONE porcelain for residential and contract bathrooms, designed to match the slab and table ranges for a unified material language.
• Platos de ducha XTONE (XTONE Shower Trays) Shower trays manufactured from XTONE porcelain with COMET anti-slip certification, designed to coordinate with surrounding wall and floor slabs in residential and hospitality bathrooms.

Quantifiable outcome

• Over 95% solid waste recovery through recycling and reuse in production process
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered notable, flagship and core.

• LUV StudionotableStrategic or Co-development Partner · 1 January 2026Design collaboration with LUV Studio (Beyond Design) for XTRA sideboard furniture piece using XTONE Taj Mahal Silk material, showcasing application of large-format porcelain in furniture design beyond traditional architectural uses
• Estudio Vetri/LapeñaflagshipStrategic or Co-development Partner · 1 January 2026Kamaleohm bathroom installation at Casa Decor 2026, where XTONE Camouflage porcelain serves as primary material for circular contemporary bathroom design with continuous surfaces
• Sandra AntónflagshipStrategic or Co-development Partner · 1 January 2026Cobalto. The lobby installation at Casa Decor 2026 using XTONE Andes Blue and Glem White Nature for sensory lobby design inspired by cobalt blue intensity
• S de StudioflagshipStrategic or Co-development Partner · 1 January 2026La vie, chez nous living room installation at Casa Decor 2026 using XTONE Alpinus White and Camouflage for 1970s-inspired design featuring fireplaces and kitchen surfaces
• Manuel EspejoflagshipStrategic or Co-development Partner · 1 January 2026Birdcage kitchen installation at Casa Decor 2026 using XTONE Mallorca Caliza on central island, inspired by Mauméjean glass dome with green-hued lighting
• RIBA (Royal Institute of British Architects)coreStrategic or Co-development PartnerXTONE (through Urbatek) is an accredited RIBA CPD provider delivering continuing professional development courses to 40,500+ architect members worldwide
• AIA (American Institute of Architects)coreStrategic or Co-development PartnerRegistered training provider for AIA/CES continuing education programs for American Institute of Architects members
• Global GreenTagcoreTechnology or IntegrationThird-party sustainability certification providing GreenRate Level A and Product Health Declaration Platinum for XTONE materials supporting WELL and LEED building certifications
• ButechnotableTechnology or IntegrationRecommended cleaning product manufacturer for XTONE surfaces including Acidnet, Basic Gel, Porce-clean, and Epotech Cleaner for post-construction and maintenance applications
• Fila SolutionsnotableTechnology or IntegrationRecommended cleaning product brand for XTONE maintenance including PS87 Pro, Deterdek Pro, CR10, Cleaner Pro, and Epoxi Cleaner for various stain types

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Antolini: Italian natural stone processor offering pre-cut slabs including quartzite and exotic stone — directly comparable to XTONE's Altissima natural stone line for premium architectural and design applications.
• Laminam: Italian manufacturer of large-format porcelain slabs used for countertops, cladding, and furniture — competing with XTONE in the same sintered-stone category with comparable thickness range (3mm+) and architectural specification focus.
• Cosentino: Spanish multinational producing Dekton ultra-compact sintered stone surfaces — the most direct large-format porcelain competitor to XTONE — sold to architects and designers globally through a similar specification-led channel.
• Neolith (by Thesize Surfaces): Spanish producer of sintered stone slabs in large formats for kitchen worktops, facades, and interior design — direct head-to-head competitor with overlapping product specification, finish options, and architect-driven distribution.
• Florim: Italian large-format porcelain tile and slab manufacturer (including Florim Stone / Cedit collections), competing with XTONE across architectural surfaces with strong design-driven positioning.
• Caesarstone: Publicly traded engineered quartz (and increasingly porcelain) surface manufacturer with similar architectural/specification channel, broader consumer brand recognition, and overlapping kitchen/bathroom countertop use cases.

Broad incumbents

• Marazzi Group: Major Italian ceramic tile and porcelain surface manufacturer (part of Mohawk Industries), competing in flooring and cladding with comparable design-led product portfolios serving architects and developers.
• MSI (M S International): Large US-based distributor and manufacturer of natural stone, quartz, and porcelain surfaces including its own large-format brands — competes in similar product categories with deeper North American distribution.
• Iris Ceramica / Iris FMG: Italian ceramic group producing large-format porcelain slabs (FMG Maxfine) alongside traditional tile — competes with XTONE in architectural surfaces with a broader product portfolio across multiple categories.

Regional players

• Levantina: Spanish natural stone and engineered surface company covering similar quartzite, granite, and marble slabs as XTONE Altissima — direct Spanish-market peer with strong Iberian distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/xtone.surface

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XTONE | Porcelanosa Grupo