TotalFusion

What TotalFusion does

TotalFusion is a privately held Australian luxury health and wellness club operator headquartered in Brisbane, Queensland, operating as a subsidiary of Alliance Wellness Group. The company runs six club locations across Brisbane (Newstead, Morningside, Springfield, Chermside, Mt Gravatt, Flinders Street) with an additional North Wharf site in Melbourne. Facilities offer an integrated stack of group fitness, reformer Pilates, yoga, cycle, and functional training, alongside allied health services (physiotherapy, exercise physiology, psychology, osteopathy, dietetics), medical services via TFP Medical, spa, and biohacking/recovery modalities including cryotherapy, float therapy, red light therapy, infrared saunas, and hot/cold plunge. TFP Newstead is positioned as the largest health and wellness precinct in the Southern Hemisphere. Customer segments include affluent fitness enthusiasts, busy professionals and families (served by on-site crèche facilities), athletes, and holistic wellness seekers.

Service delivery is anchored by proprietary studio infrastructure including heated studios with UV air filtration at 32–37°C, a bespoke "Fusion" training methodology combining eastern mindfulness with western heart-rate-based intensity training, and a technology stack comprising a member-facing mobile app (relaunched February 2025 with digital membership cards, creche bookings, real-time payments, and integrated recovery credits), a virtual class platform, and integrations with TechnoGym (workout data sync) and Nookal (booking/appointment management). TotalFusion operates sub-brands including BEYOND TotalFusion (biohacking and extended wellness services launched 2024) and TotalFusion Lions (a co-branded facility at Brighton Homes Arena in partnership with the Brisbane Lions AFL/AFLW club).

Revenue is generated primarily through tiered monthly subscription memberships (base, all-club, reformer, signature wellness, platinum reformer/run club, and wellness add-ons), supplemented by per-session spa and wellness bookings, personal training, allied health professional fees, and virtual class subscriptions. Pricing is quote-based and positioned at the premium end of the Australian market. The go-to-market is direct-to-consumer with a free-pass acquisition model, supported by an active content marketing function and social media presence across Instagram, TikTok, Facebook, and LinkedIn. No public revenue or funding figures are disclosed, indicating either private self-funded growth or undisclosed private capital.

Name

TotalFusion

Legal name

TotalFusion

Website

https://totalfusion.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Short description

TotalFusion is an Australian luxury health and wellness club operator based in Brisbane, running six clubs across Brisbane and Melbourne. It offers integrated group fitness, Pilates, allied health, medical, spa, and biohacking services to affluent consumers, families, and athletes.

Ownership category

akta.pro rank

Product category

Health and Wellness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Luxury health clubs
• Group fitness classes
• Wellness and recovery
• Allied health services
• Spa and biohacking

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Club Membership Subscriptions: TotalFusion generates primary revenue through tiered membership subscriptions providing access to their luxury health and wellness clubs. Memberships include base club access with options for add-ons such as Reformer Pilates, Signature Wellness, Platinum Reformer and Run Club, and Wellness services. The membership model follows a recurring subscription structure billed on a monthly basis.
2. Group Fitness Classes: Revenue generated from group fitness classes including reformer Pilates, yoga, cycle, functional fitness, fusion Pilates, run club, and specialty heated classes. Specialty classes require advance booking with capped instructor-to-student ratios. Late cancellation and no-show fees apply for specialty classes.
3. Allied Health Services: TotalFusion provides allied health services including physiotherapy, exercise physiology, psychology, osteopathy, and dietetics, generating professional services revenue.
4. Spa and Wellness Services: Revenue from day spa services, cryotherapy, float therapy, red light therapy, facials using Medik8 products, laser hair removal, infrared saunas, and hot/cold plunge pools. These services are available at multiple locations including Morningside, Springfield, and Newstead.
5. Personal Training: One-on-one and small group personal training services offered across multiple club locations, providing premium training sessions with expert trainers.
6. Virtual Class Platform: TotalFusion operates a dedicated virtual class platform (totalfusionvirtual.com) providing online access to fitness classes, generating additional revenue and extending accessibility beyond physical club locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

TotalFusion operates luxury multi-location health and wellness clubs across Brisbane and Melbourne offering group fitness classes (over 40 class types including Reformer Pilates, Yoga, Cycle, Functional Fitness, and proprietary heated Fusion classes), allied health services (physiotherapy, exercise physiology, psychology, osteopathy, dietetics), personal training, spa services, and advanced recovery/biohacking (cryotherapy, float therapy, red light therapy, infrared saunas). Memberships are sold on monthly recurring subscriptions with add-on tiers, complemented by a mobile app and virtual class platform.

Product overview

TotalFusion operates as a unified luxury health and wellness club platform combining fitness, wellness, medical, spa, and recovery services. The core offering includes Group Fitness Classes (Reformer Pilates, Yoga, Cycle, Functional Fitness, Fusion Pilates, Run Club, Hot Fusion), Wellness Services (Physiotherapy, Exercise Physiology, Psychology, Osteopathy, Dietetics), Spa Services (Medik8 facials, laser hair removal), and Recovery & Biohacking services (Cryotherapy, Red Light Therapy, Float Therapy) through the BEYOND TotalFusion brand. Additional offerings include Personal Training, TFP Medical, Creche Services, and a comprehensive TotalFusion Mobile App. TotalFusion Lions is a specialized location serving as the Brisbane Lions official fitness partner. Members can purchase various add-on tiers (All Club, Reformer, Signature Wellness, Platinum) and access virtual classes via TotalFusion Virtual.

Differentiator

Problem solved

Functional benefit

Brands

• BEYOND: Extended wellness brand offering biohacking services including cryotherapy, float tanks, infrared saunas, red light therapy, HOCATT treatments, PEMF, health coaching, and nutrition services
• TotalFusion Lions
• TotalFusion App
• TFP (TotalFusion Platinum)

Products and services

• TotalFusion Luxury Health & Wellness Clubs Premium multi-location health and wellness club memberships providing access to integrated fitness, wellness, medical, spa, and personal training services across six owned locations in Brisbane and Melbourne.
• Group Fitness Classes Over 40 different group fitness class types including Reformer Pilates, Yoga, Cycle, Functional Fitness, Fusion Pilates, Run Club, Hot Fusion, Barre Sculpt, Pilates Sculpt, Barefoot Bootcamp, Yoga Sculpt, Boxing Circuit, and heated specialty classes offered 100+ times weekly.
• Wellness Services (Allied Health) Allied health professional services including Physiotherapy, Exercise Physiology, Psychology, Osteopathy, and Dietetics available at multiple club locations for members seeking integrated health optimization.
• Spa Services Luxury spa services including Medik8 facials (Platinum, Clarity, Pore Refining, Deep Hydration, Calming), laser hair removal, and spa treatments offered at Morningside, Springfield, and TFP Newstead locations.
• BEYOND TotalFusion (Recovery and Biohacking) Advanced wellness and recovery services including Cryotherapy (-90°C to -110°C), Red Light Therapy, Float Therapy with 400kg+ magnesium salts, infrared saunas, hot/cold plunge pools, PEMF, HOCATT treatments, and biomarker assessments at Morningside, Springfield, and Newstead.
• Personal Training One-on-one and small group personal training sessions with certified fitness professionals available across multiple club locations.
• TFP Medical Integrated medical services within the TFP Newstead health and wellness precinct, providing comprehensive healthcare alongside fitness and wellness offerings.
• Creche Services On-site childminding services at select clubs (Springfield, Chermside) allowing parents to focus on training while children are supervised. Bookable via the TotalFusion app with real-time availability.
• TotalFusion Mobile App Comprehensive member-facing mobile application (iOS and Android) offering digital membership cards with offline access, class and service bookings up to 7 days in advance, in-app wellness bookings for recovery services, creche bookings, real-time payments, and membership management.
• TotalFusion Virtual Online fitness class platform accessible remotely through totalfusionvirtual.com, allowing members to attend classes from home.
• Teacher Training Program Yoga teacher training programs and certification courses for fitness professionals looking to teach yoga and other modalities.

Quantifiable outcome

• Transformation in fitness and body composition achievable within 6-7 classes
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Brisbane LionscoreStrategic or Co-development PartnerTotalFusion has a strategic partnership with the Brisbane Lions AFL/AFLW team as the official fitness partner. TotalFusion Lions Springfield operates at the Brighton Homes Arena as the Brisbane Lions Elite Performance Centre. The partnership provides public access to gym, pool, and wellness facilities alongside elite athletes, creating a unique co-branded facility that serves both the general public and professional athletes.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Plus Fitness: Australian 24/7 fitness franchise with a broad multi-state footprint and group-class add-ons. Comparable in membership-metric economics and franchise-style scale, though with a value-tier positioning.
• Goodlife Health Clubs: Major Australian chain of membership-based fitness clubs with group classes, personal training, and recovery amenities. Comparable in subscription-membership model, geographic footprint, and premium positioning.
• Fitness First Australia: One of Australia's largest premium multi-location fitness club chains, offering group classes, personal training, and ancillary wellness services across major metro markets. Closely comparable in multi-site premium positioning and integrated service model.
• KX Pilates: Australian boutique Reformer Pilates franchise with rapid national expansion. Directly comparable on the Reformer Pilates modality that TotalFusion emphasises, though with a much narrower service offering.
• Barry's Bootcamp: Global premium boutique fitness brand with a strong Australian presence, offering high-intensity group training in premium studio environments. Comparable in premium pricing, urban demographic, and class-led revenue model.
• BFT (Body Fit Training): Australian group functional-training franchise with multiple class formats, personal training, and recovery integrations. Comparable in group-class breadth, premium positioning, and franchise/owned hybrid growth.

Broad incumbents

• Anytime Fitness: Largest 24/7 fitness franchise in Australia, operating hundreds of small-format gyms. Comparable in subscription model and multi-site footprint, though positioned at a much lower price point and with limited ancillary wellness services.
• F45 Training: Australian-origin functional training franchise with a large global studio footprint. Comparable in group-fitness DNA and Australian roots, though its franchise-led distribution model differs from TotalFusion's owned-and-operated approach.

Emerging players

• City Cave: Australian wellness studio chain focused on float therapy, infrared saunas, and cryotherapy recovery services. Directly comparable to the BEYOND TotalFusion recovery offering and competes for the same wellness-oriented consumer.
• Humming Puppy: Premium Australian hot yoga and Pilates studio brand with heated studios and boutique positioning. Comparable on the heated-studio modality, premium pricing, and integrated wellness/retreat philosophy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/totalfusionaustralia
• Instagraminstagram.com/totalfusionplatinum
• TikToktiktok.com/@totalfusionaustralia
• LinkedInlinkedin.com/company/totalfusionaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TotalFusion