Tomoko
Tomoko Pacific Labour Mobility Ltd is a New Zealand-based consultancy founded in 2022 that provides care-driven governance services for organizations employing mobile Pacific labour workforces, primarily in healthcare and aged care sectors across New Zealand.
- Company typePrivate
- Founded2022
- HeadquartersTauranga, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tomoko does
Tomoko Pacific Labour Mobility Ltd is a privately-held New Zealand company founded in 2022 that delivers care-driven governance services for organizations employing mobile Pacific labour workforces in New Zealand. The company targets sectors such as healthcare, aged care, and other employers participating in Pacific worker programmes, with a stated focus on workforce safety, wellbeing, motivation, and culture. Its service is positioned around governance frameworks and cultural-policy leadership rather than a proprietary technology product.
The company's single core service, Pacific Labour Mobility Services, is delivered through a relationship-led engagement model supported by a WordPress-hosted corporate website (tomoko.nz), a downloadable Companion Guide, and a Google Forms-based online interest registration system. No proprietary technology platform, application, API, or integration is described in the available sources; service delivery is driven by Managing Director Beryl Razak (Workforce Culture & Care) and Director Bevan Rakoia (Policy, Design & Cultural Leadership). Digital presence is limited to LinkedIn and Facebook company profiles.
Tomoko operates with a sales-led, direct-engagement go-to-market motion within a single geography (New Zealand). Pricing is not publicly disclosed, no funding rounds or revenue figures have been reported, headcount data is unavailable beyond the two named leaders, and no customer logos or partnership agreements are disclosed. The company is therefore best characterized as an early-stage, narrowly scoped governance consultancy addressing a specialized regulatory and cultural niche in the New Zealand Pacific labour mobility market.
Tomoko firmographics
Firmographics- Name
- Tomoko
- Legal name
- Tomoko Pacific Labour Mobility Ltd
- Website
- https://tomoko.nz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tomoko Pacific Labour Mobility Ltd is a New Zealand-based consultancy founded in 2022 that provides care-driven governance services for organizations employing mobile Pacific labour workforces, primarily in healthcare and aged care sectors across New Zealand.
- Ownership category
- akta.pro rank
Tomoko industry classification
Industry- Product category
- Labour Mobility Governance Services
- NAICS
- Professional Employer Organizations (561330)
- SIC
- Services-Management Services (8741), Services-Help Supply Services (7363)
- akta.pro industry
- Workforce Support Services & Case Management (Coaching, Wraparound)
Keywords
Where Tomoko is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Tomoko business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Tomoko product offering
Product offeringCore offering
Tomoko provides care-driven governance services for organizations in New Zealand that employ mobile Pacific labour workforces. The offering centres on workforce culture and care management, supported by policy, design, and cultural-leadership capabilities, and is accessed by employers via an online interest-registration form accompanied by a downloadable Companion Guide. The company has delivered this governance service since 2022, focused on keeping Pacific workers safe, well, and motivated while helping employers meet programme governance expectations.
Product overview
Tomoko is a single-service platform providing Pacific Labour Mobility governance solutions in New Zealand. The core offering consists of workforce governance services focused on supporting safe, well, and motivated mobile Pacific labour workforces, delivered through a companion guide and an online registration system. Since 2022, the company has operated with a Managing Director overseeing Workforce Culture & Care and a Director leading Policy, Design & Cultural Leadership.
Differentiator
Problem solved
Functional benefit
Products and services
- Pacific Labour Mobility Governance Services
Companies that use Tomoko
Customer profileSegments1 record
Ideal customer profiles1 record
Tomoko technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tomoko partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Tomoko competitors and assessment
Company assessmentBroad incumbents
- Ventia: Large ANZ infrastructure and workforce services provider operating across NZ. Comparable to Tomoko because its workforce services arm supplies and manages workforces for NZ employers in regulated environments.
- Downer EDI New Zealand: Major ANZ infrastructure and operations firm with substantial NZ workforce services presence. Comparable to Tomoko in delivering managed workforce and operational services to NZ clients in regulated sectors.
- Randstad New Zealand: Major global staffing player with established NZ operations across care, industrial, and professional sectors. Comparable to Tomoko because it serves NZ employers managing workforce supply and compliance obligations.
- Hays New Zealand: Large NZ recruitment and workforce services firm with strong healthcare and aged care verticals. Comparable to Tomoko because it serves the same NZ employer segments that hire Pacific labour workforces.
- AWF New Zealand: NZ workforce and staffing provider with significant healthcare and aged care exposure. Comparable to Tomoko because it supplies and supports labour forces for the same NZ employer segments that participate in Pacific Labour Mobility.
- Adecco New Zealand: Major NZ staffing and workforce solutions provider serving general and skilled labour markets. Comparable to Tomoko because it supplies and supports workforce engagements in NZ, including sectors that employ Pacific labour such as healthcare and aged care.
- Programmed New Zealand: ANZ workforce and facility management services provider with NZ operations. Comparable to Tomoko in providing workforce solutions and managed services to NZ employers, including care-adjacent sectors.
- ManpowerGroup New Zealand: Global workforce solutions firm with NZ operations covering staffing, PEO-style administration, and workforce consulting. Comparable to Tomoko in its workforce supply and HR-services orientation within New Zealand's labour market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
Tomoko social profiles
Digital presenceTomoko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tomoko leadership team
Management profileNumber of profiles
Profiles2 records
Tomoko funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tomoko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tomoko
What does Tomoko do?
Tomoko provides care-driven governance services for organizations in New Zealand that employ mobile Pacific labour workforces. The offering centres on workforce culture and care management, supported by policy, design, and cultural-leadership capabilities, and is accessed by employers via an online interest-registration form accompanied by a downloadable Companion Guide. The company has delivered this governance service since 2022, focused on keeping Pacific workers safe, well, and motivated while helping employers meet programme governance expectations.
Is Tomoko a public or private company?
Tomoko is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tomoko founded?
Tomoko was founded in 2022. It employs 1 to 10 people.
Where is Tomoko based?
Tomoko is headquartered in Tauranga, New Zealand, in the Oceania region.
Who are Tomoko's main competitors?
Broad incumbents on record are Ventia, Downer EDI New Zealand, Randstad New Zealand, Hays New Zealand, AWF New Zealand, Adecco New Zealand, Programmed New Zealand and ManpowerGroup New Zealand.
Does Tomoko have an API?
No public API is recorded for Tomoko.
What industry is Tomoko in?
Tomoko's product category is Labour Mobility Governance Services. Its primary akta.pro industry code is EDAAAOAK, Workforce Support Services & Case Management (Coaching, Wraparound). Its NAICS code is 561330 and its SIC code is 8741.