Verspeek

What Verspeek does

Installatiebedrijf Verspeek B.V. is a second-generation, family-owned Dutch installation company headquartered at Dorpsstraat 96 in Valkenswaard, North Brabant. Founded in 1998 by Jan Verspeek and now run by his son Martijn Verspeek (zaakvoerder), the company specialises in the sustainability retrofit of existing residential homes in the Valkenswaard and surrounding North Brabant region. Service and new-installation work is no longer accepted in the Eindhoven municipality (postcodes 5611-5656) following a 2026 decision tied to upcoming zero-emission zone regulations and the company's commitment to 20-year aftercare of its installed base. The company is small — approximately 7 in-house service technicians plus a service coordinator and administrative staff — and Kiwa-certified for maintenance operations.

Verspeek's core offering is delivered under a single 'Alles onder één dak' (Everything Under One Roof) proposition covering heating, cooling, solar PV, energy storage, EV charging, infrared heating, plumbing, ventilation, and electrical work. The technology stack is built entirely on third-party tier-one suppliers rather than proprietary IP: Daikin for air conditioning and hybrid/all-electric heat pumps; SolarEdge for inverters, optimizers, inline energy meters, and home batteries; Longi tier-1 full-black solar panels; Smappee for smart EV chargers with app control; Greeniuz for infrared panels (manufactured locally in Brainport Eindhoven); ATAG for central heating boilers; and Viega, Pipelife, Suevia, and Reflex for plumbing and buffer vessel components. Service is supported by Syntess field-service software and includes a 'Verspeek Refurbished' program that factory-reconditions burner controls, fans, and circuit boards with a 5-year warranty (vs. standard 2-year). All installation, maintenance, and 24/7/365 emergency response is delivered by Verspeek's own team with no subcontractors.

The business model combines one-time installation revenue across heating, cooling, solar, EV, and infrared projects with recurring service and maintenance subscriptions on 18-month intervals. Pricing is fully quote-based following a free on-site advisory consultation, with quotes returned within 5 working days. Customer acquisition is explicitly zero-advertising, relying instead on word-of-mouth referrals from a customer base the company calls 'fans', a distinctive '1-star Google review' campaign, YouTube educational content (Verspeek TV), founder-led podcasts and speaking, the biennial Goeiegast Event in Eindhoven, sports sponsorships, a Goeiegast magazine and fan shop, and free bounce-house loans to subscribed customers. The stated value proposition is up to 80% reduction in residential energy costs through integrated sustainable installations backed by long-term, in-house aftercare.

Name

Verspeek

Legal name

Installatiebedrijf Verspeek B.v.

Website

https://installatiebedrijfverspeek.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Verspeek is a family-owned Dutch residential installation company in Valkenswaard that retrofits existing homes with heating, heat pumps, solar, EV chargers, and related sustainable systems, delivering all installation, service, and 24/7 emergency support through its own in-house team of approximately seven technicians and a community-led 'fan' marketing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Valkenswaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. HVAC Installation Services: Installation of heating systems (central heating boilers, hybrid heat pumps, all-electric heat pumps), cooling systems (air conditioning), solar PV installations, EV charging stations, and infrared heating panels. One-time revenue from installation projects.
2. Service and Maintenance Contracts: Recurring service subscriptions with 18-month maintenance intervals, 24/7 emergency support, and automatic scheduling. Customers without subscriptions pay per service call.
3. Energy Storage Solutions: SolarEdge home batteries for energy storage to maximize self-consumption of solar-generated electricity

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Installatiebedrijf Verspeek is a residential installation company that delivers sustainable home energy solutions under its "Alles onder één dak" (Everything under one roof) proposition. It supplies and installs central heating boilers, hybrid and all-electric heat pumps, air conditioning, solar PV systems, EV chargers, home batteries, infrared panels, plumbing, heat recovery ventilation, and electrical work — and provides ongoing service and maintenance on these installations with 24/7/365 emergency support. All installation and service work is performed by its own in-house team of technicians across the Valkenswaard and North Brabant region.

Product overview

Verspeek is an installation company operating on a 'Everything Under One Roof' model, offering a unified portfolio of residential energy installation and maintenance services. The core offering spans heating (ATAG central heating boilers), hybrid and all-electric heat pumps (Daikin-based systems), air conditioning for cooling and supplemental heating (Daikin split/multi-split systems), solar PV installations (Longi panels with SolarEdge inverters/optimizers and inline meters), home battery storage (SolarEdge), EV charging (Smappee), infrared heating panels (Greeniuz), heat pump water heaters, plumbing (Viega/Pipelife materials, Suevia circulation systems), heat recovery ventilation, and electrical work (meter box upgrades). The company distinguishes itself by handling the entire lifecycle — single advice, quote, installation, and ongoing maintenance — exclusively through its own team, backed by 24/7/365 service availability. Supporting offerings include a maintenance subscription, a Verspeek Refurbished parts programme (factory-reconditioned components with 5-year warranty), and a bounce house lending programme for subscribed customers.

Differentiator

Problem solved

Functional benefit

Brands

• Verspeek Refurbished: Factory-reconditioned parts (circuit boards, burner controls, and fans) used in maintenance and repairs, offering a 5-year warranty instead of the standard 2-year warranty, supporting circularity and sustainability.

Products and services

• Alles onder één dak (Everything under one roof)

Quantifiable outcome

• Energy cost reduction up to 80% through sustainable home installations
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• DaikincoreTechnology or IntegrationPrimary supplier of air conditioning and heat pump systems. Verspeek describes being 'in love, engaged, and almost married with Daikin'. They install Daikin Sensira, Perfera, and Stylish models, as well as Daikin hybrid and all-electric heat pumps. Daikin has provided emergency support to help customers in need.
• SolarEdgecoreTechnology or IntegrationSupplier of inverters and optimizers for PV (solar panel) installations. SolarEdge inline meters provide real-time energy monitoring for customers. Home batteries from SolarEdge are also offered.
• LongicoreTechnology or IntegrationSupplier of tier 1 solar panels for PV installations. Verspeek chooses Longi panels for their quality and uses full black (all-black) aesthetics.
• SmappeecoreTechnology or IntegrationSupplier of smart EV charging stations. The Smappee charger and inverter can be easily managed via smartphone app. Features 'super smart charging' that optimizes charging based on home energy production and consumption.
• GreeniuzcoreTechnology or IntegrationSupplier of infrared heating panels. Verspeek exclusively installs Greeniuz panels which are described as high quality, the most energy-efficient on the market, and manufactured locally in the Brainport Eindhoven region.
• ATAGcoreTechnology or IntegrationSupplier of central heating boilers. Verspeek sells 'warmte' (heat) and 'warm water' (hot water), installed and maintained by their own technicians, using ATAG boilers.
• Jump FactoryminorStrategic or Co-development PartnerManufacturer of custom bounce castles (springkussens) for Verspeek's promotional and fan engagement activities. Verspeek purchased multiple custom-designed bounce castles including an 'Oud Bruin Café' themed castle.
• RC Webdesign (Rob Cuijvers)minorImplementation/ SI/ Consulting PartnerWebsite development and design partner responsible for the Installatiebedrijf Verspeek website. Worked collaboratively with Martijn Verspeek on the website structure and design.
• SyntesscoreTechnology or IntegrationSoftware provider used by Verspeek for service management, work order processing, and job scheduling. Technician app provides direct access to daily planning and customer information.
• Dennis van der MeijminorStrategic or Co-development PartnerEnergy expert who partnered with Verspeek to host an information evening about the energy transition for customers. Provided educational content about net congestion, home batteries, and solar panel future.
• Various Sports Clubs (Sponsorships)minorGTM or Marketing PartnerProud sponsor of various local sports associations. The company is closely involved in the community and values sportsmanship highly.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Unica: Leading Dutch installation company providing HVAC, electrical, and building services. Comparable to Verspeek in offering sustainable installation services, but at significantly larger scale and broader service portfolio.
• Daikin: Global HVAC manufacturer and Verspeek's primary technology partner for heat pumps and air conditioning. Comparable as a key participant in the Dutch heat pump market, though Daikin operates upstream as an OEM.
• Kuijpers: Dutch installation company focused on HVAC, electrical, and building automation. Comparable to Verspeek in service portfolio and Dutch market focus.
• ENGIE: Global energy services company with significant Dutch operations in HVAC, building services, and energy transition. Comparable to Verspeek in addressing residential and commercial energy transition needs.
• Breman Installatiegroep: Major Dutch installation group offering HVAC, plumbing, and electrical services. Comparable to Verspeek in residential heating/cooling focus and sustainable home solutions, though operating at national scale.
• Trane Technologies: Global HVAC manufacturer offering residential and commercial heating/cooling systems. Comparable as a participant in the residential energy transition space, though Trane operates as a manufacturer rather than installer.
• Croonwolter&dros: One of the largest technical installers in the Netherlands, offering HVAC, electrical, and building services across multiple sectors. Comparable to Verspeek in core services but operates at much larger scale with broader geographic reach and B2B focus.

Direct peers

• Van Dorp Installaties: Dutch installation company providing HVAC, electrical, and mechanical services for residential and commercial customers. Operates in similar segments as Verspeek with comparable full-service installation approach.
• Kemkens: Dutch installation company specializing in HVAC, plumbing, and electrical services for residential and small commercial customers in North Brabant. Comparable to Verspeek in service portfolio, regional focus, and similar size profile.
• Feenstra: Largest Dutch residential HVAC installation and service company. Directly comparable to Verspeek as both install heating, cooling, and ventilation systems for residential customers in the Netherlands, though Feenstra operates at significantly greater scale with national coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@instalverspeek
• YouTubeyoutube.com/channel/UC2jrQd8a7oxVcfq53cjBpgw
• Facebookfacebook.com/InstalVerspeek
• LinkedInlinkedin.com/company/installatiebedrijf-verspeek
• Instagraminstagram.com/instal_verspeek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verspeek